Entertainment to the death, make a tokusatsu film that will crush the entire internet.

Saturday, 6 a.m.

The most bustling commercial pedestrian street in the city center of City A.

The first group of early risers and morning exercisers stopped in their tracks as they exited the subway station and passed the shopping plaza.

The luxury goods promotional videos and real estate advertisements that used to play on a loop on the huge outdoor LED screen have disappeared.

Instead, a huge poster that was visually striking was displayed.

Against a dark gold background, the figures of the seven heroic spirits stand or stand, their eyes revealing determination and murderous intent.

Saber, standing in the center, wields an invisible sword, her silver armor gleaming coldly in the dim light.

At the bottom of the image, a line of large, bold characters reads: "Iron strokes and silver hooks"—

"Heroes from all realms gather in Fuyuki; the Holy Grail War has begun."

In the bottom right corner of the poster, there is a small logo—

Presented by the Land of Light Animation Studio

At the same time, there are 12 core business districts, 27 large shopping malls, and more than 200 outdoor electronic screens throughout the city.

The screen transition was completed at the same time.

Fate/Zero.

Shugo Chara!

The posters for the two works are presented alternately at a 1:1 scale.

It covers every key visual node in City A.

And at the lakeside square in the very center of City A.

A giant pop-up experience store covering more than 300 square meters also opened to the public at six o'clock in the morning.

On the transparent glass curtain wall, there are chibi-style character illustrations from "Shugo Chara!" and silhouettes of Servants from "Fate/Zero".

The store displays life-size replicas of Excalibur props and Holy Grail War Heroic Spirit identity card sets.

And a demo station for the character transformation device from "Shugo Chara!".

Even more eye-catching is that twenty professionally trained cosplayers have taken their places on the temporary stage set up in the center of the square.

Saber, Archer, Lancer, Rider…

And the transformation forms of several main characters in "Shugo Chara!".

They stood in line in the morning sunlight, interacting and taking photos with the endless stream of onlookers.

It's as if the door to the world of anime and manga has truly opened a crack in reality.

The news spread like wildfire across the internet.

At 7 a.m., the first batch of photos and short videos from the scene began to spread on major social media platforms.

At 9:00 AM, two trending topics began to climb rapidly in the rankings—

#CityA is surrounded by the Land of Light#

#Fate/Zero Shugo Chara! Double Release#

However, the real trump card is yet to come.

It was exactly 10:00 AM.

The official account of the Land of Light animation studio.

An announcement was simultaneously released on mainstream platforms such as Starlight Video, Weibo, and Douyin.

[Special Announcement for the Land of Light's Midsummer Project]

To celebrate the launch of the new games "Fate/Zero" and "Shugo Chara!", from now until August 31st.

Light Kingdom Animation Studio, in collaboration with Starlight Video, launched the "Summer Creation Season" nationwide creative incentive program.

The competition is divided into four categories: character cosplay, fan art, story editing, and original fan fiction.

The top 10 in each track will be selected and awarded prizes.

among them

First place in each track: Cash prize of 100,000 yuan

Second to fifth place in each track: Cash prize of 30,000 yuan

Sixth to tenth place in each track: Cash prize of 10,000 yuan

In addition, there will be a "Most Popular Award" winner, selected by online voting, with a prize of 50,000 yuan.

The comments section exploded.

"Holy crap??? 100,000 for first place in each track??? That's 400,000 for all four tracks???"

"What am I seeing? Is the Land of Light about to launch a Renaissance!?"

"Previously, the highest incentives offered by other platforms for creators were only ten or twenty thousand, but the Land of Light is offering a whopping one hundred thousand... That's incredibly generous!!"

"I was just hesitating about whether to do a Saber cosplay, but now I don't have to hesitate anymore! I'll carry the banner for the Land of Light!"

"Don't stop me, I'm going to draw Fate fan art!!!"

"This is real support for creators! It's not just empty promises, it's real money!"

"Land of Light: We don't like nonsense, just send money."

"You're wrong, upstairs. Land of Light hasn't even aired yet, and they've already started sending money."

What's even more outrageous is that within ten minutes of the announcement being released...

The first batch of entries have already appeared on the Starlight Video creation page.

The efficiency is astonishing.

Within an hour, the number of creators who signed up for the competition on various platforms exceeded two thousand.

And it is growing at a rate visible to the naked eye.

The allure of 100,000 yen in cash, combined with the extremely high expectations for the new Land of Light, created a wonderful chemical reaction.

The entire anime and manga creation community seemed to be fully activated overnight.

Meanwhile, at this time, Li Zi Entertainment...

Zhang Ming stared at his phone screen with a livid face, his knuckles turning white from gripping it so tightly.

"Posters all over the city? Flash mobs in the city center? 100,000 yuan in creative incentives?"

He repeated the message his assistant reported, word by word, his facial expressions a fascinating rollercoaster of emotions.

"Didn't they say they weren't making any moves?! Huh?!"

He slammed his hand on the table. "Didn't they say they didn't have any plans for the 'girls' market?!"

"Then what is 'Shugo Chara!'?! And what is 'Fate/Zero'?! Huh?!"

The operations manager hunched over, barely daring to breathe, but inwardly he couldn't help but grumble:

Mr. Zhang, you previously said that he had lost his talent...

At the same time, Penguin Video.

The moment the wisteria flower saw the news notification, the hand holding the coffee paused slightly.

She stared at the two posters on the screen, which were very different in style but equally stunning in quality, and remained silent for a long time.

After a long while, she put down her cup and sighed softly.

"I knew it."

She leaned back in her chair, a complex, bitter smile on her face.

"I knew it... he wouldn't be that quiet."

The assistant cautiously began, "Ms. Zi, should we...?"

"Need not."

The wisteria waved its hand, its tone resigned, "It's too late."

"His publicity campaign covered the entire city of A, he spent 100,000 yuan on creative incentives, and cosplayers were already standing in the square..."

"Meanwhile, our 'Dreamy Girl' is still methodically buying recommendation slots and issuing press releases."

Starlight Video Editing Department.

As Da Mi watched the popularity index and the number of applicants soaring in the background, his mouth was practically agape.

He picked up his phone and sent a message to Yang Qian.

"Everbright, your move was too ruthless! Offline flash mob + citywide failure + 100,000 yuan prize money triple whammy."

"Are they just going to send away the penguin and raccoon's new work right away?!"

A few minutes later, Yang Qian's reply popped up.

"No, it was just a friendly exchange."

DaMi couldn't help but laugh out loud when he saw the reply.

"Then let me ask on behalf of the audience: what's the general level of the first episodes of these two series?"

This time, Yang Qian's reply was faster and shorter:

"Remember to leave a comment after watching."

Da Mi stared at the message for two seconds, then suddenly stood up.

He turned and shouted to the editorial team behind him.

"Notify the tech department! Increase the server bandwidth by another 30%! No, increase it by 50%!!"

At the same time, at Lakeside Square in City A.

The line outside the pop-up store was nearly 200 meters long.

A young girl wearing Saber armor.

I'm taking a photo with a cosplayer dressed as a character from "Shugo Chara!" in the center of the square.

My best friend, holding up her phone, excitedly shouted, "Yes, yes, yes! That's it! Make your gaze sharper!"

In the crowd, a little girl who looked no more than seven or eight years old was holding her mother's hand.

She pointed to the huge "Shugo Chara!" poster, her eyes sparkling.

"Mommy, Mommy! That girl in pink is so pretty! I want to see her!"

The young mother looked up at the poster, then looked down at her daughter's expectant eyes, smiled, took out her phone, and opened the Starlight Video reservation page.

Meanwhile, in another corner of the square, two boys carrying DSLR cameras were frantically snapping photos of the Fate/Zero poster.

"Holy crap, this art style is amazing! Is this really a TV anime?"

"I heard that the Land of Light poached an entire animation team from Sakura Province specifically for this anime..."

"No wonder the penguins and raccoons didn't dare to utter a sound this time... This is not even a competition between people from the same dimension."

What they didn't know was that in a coffee shop less than 100 meters away from the pop-up store...

Yang Qian was standing in front of the floor-to-ceiling window, gazing at the bustling scene of people.

Su Xiaoran pushed the door open and came in.

"Director Yang, the estimated visitor traffic for the first day of the offline pop-up store is out."

"As of 11 a.m., the number of visitors had exceeded 30,000, and it is expected to exceed 80,000 for the whole day."

Yang Qian nodded.

Su Xiaoran added, "In addition, the number of applicants for the creative incentive program has exceeded five thousand."

"On the Douyin platform, some streamers have already started spontaneously broadcasting their visits to pop-up stores."

Yang Qian turned around, not paying much attention to these messages.

"Yes, please add more meat dishes to the cosplayers' lunch boxes. They've worked hard today, so please arrange afternoon tea as well."

"clear!"

Su Xiaoran nodded.

What no one knew was that...

That afternoon, a behind-the-scenes video went viral.

Contents:

The Saber cosplayer was happily eating her boxed lunch backstage when the official photographer came in to shoot behind-the-scenes footage, and she pointed at him.