Entertainment to the death, make a tokusatsu film that will crush the entire internet.

A brief news report from a local media outlet, sandwiched between entertainment gossip and sports news.

"Watermelons are plentiful in Hetan Town, but farmers are worried about selling them."

Yang Qian clicked on it out of curiosity.

The main text is less than 300 words, accompanied by three pictures.

The first picture shows a middle-aged melon farmer squatting by the melon field, his bronze face covered with deep and shallow sun lines, holding a large watermelon with a crack in its mouth.

The second picture is a panoramic view of the melon field, with rows upon rows of watermelons lying among the withered yellow vines, some of which have already cracked open.

The third picture is a close-up of the bid price board.

Watermelon purchase price is up to 0.3 yuan per jin.

Three cents a pound.

Yang Qian stared at the number and looked at it again.

He put down his phone and typed in this year's watermelon prices in the search bar.

Search results popped up one after another.

It's more serious than what's being reported in the news.

Hetan Town is a major watermelon-producing town, and this year, with favorable weather, the watermelon harvest is abundant.

Watermelons from multiple production areas across the country entered the market simultaneously, leading to oversupply and causing purchase prices to plummet.

Three cents a pound is the price you can only get for good quality melons.

Those in poor condition can only sell for two cents or even one and a half cents.

What is the cost per acre?

Seeds, fertilizers, pesticides, irrigation.

Not counting the melon farmers' own labor input, the cash cost alone is more than two thousand yuan per mu.

One mu yields 8,000 jin of melons. At 3 mao per jin, the gross income is 2,400 yuan.

After deducting costs, I make two hundred yuan.

This is calculated based on the best-case scenario.

Those melons that couldn't be sold and rotted in the fields didn't even bring in two hundred yuan.

Low grain prices hurt farmers.

He had learned these four words in his textbook, but only now did he truly understand their meaning.

Yang Qian took a deep breath.

He is not just Yang Qian now; he is A Guang, the A Guang of the Land of Light.

He's A-Guang, who has tens of millions of followers on Weibo and whose posts can spark discussions across the entire internet.

Every public statement is scrutinized under a magnifying glass, and every business move is interpreted with countless layers of meaning.

Will people say I'm just putting on a show by using this identity to help farmers?

Will people say that the Land of Light is starting to hype things up?

but......

Yang Qian picked up her phone.

The news article was still displayed on the screen.

A melon farmer in Hetan Town squatted by the edge of his melon field, holding a cracked watermelon in his hands.

His hands were dry, cracked, and his fingernails were stuck with dirt that he couldn't wash off.

Those are the hands that till the land, the hands of every farmer who treats the land as their lifeblood.

That's enough!

It's disgusting, so be it. At worst, let the marketing accounts write about it for another three days.

He opened Su Xiaoran's chat window.

"Xiao Ran, contact the River Beach Town for me tomorrow. The Land of Light wants to buy watermelons from farmers at a price higher than the market price and put them all on the Light's Choice shelves."

"Arrange another live-streaming team, and I'll go to the melon patch myself."

At 1:30 a.m., Su Xiaoran was surprisingly still awake.

"Director Yang, should we prepare a pre-launch promotion plan? Even with coordinated publicity, it will take at least three days."

Yang Qian typed a line and sent it.

"No need to prepare, just go tomorrow."

Su Xiaoran understood, "Understood, come up with a convoy plan before dawn."

As dawn broke, ten refrigerated transport vehicles from Guangzhixuan were already neatly parked in the parking lot in front of the supermarket.

In the Land of Light studio, the publicity team, who had been temporarily dragged out of bed, had already rushed to produce the posters.

"Watermelons from Hetan Town, shipped directly from the production area, are now available through Guangzhi Youxuan."

Meanwhile, in Hetan Town.

Old Liu, the melon farmer, has been squatting in the field for three days now.

He has been growing melons for twenty years, and this year's batch is the best he has ever grown.

The best melons sell for the most money; this principle used to work.

But it didn't work this year.

Three groups of buyers arrived, offering a price of three cents, take it or leave it.

Sanmao.

Twelve mu of land, each mu yielding eight thousand jin, for a total of ninety-six thousand jin.

Excluding seeds, fertilizer, pesticides, irrigation, mulch film...

One thousand left.

He had already thought of turning over the melon field and planting something else, but this season's melons were still in the field.

"Old Liu! Pick two baskets of your best melons! Someone's come to buy them! Above market price! Eighty cents a pound!"

Village elder Zhao rode his electric bike along the field ridges, calling out all the way over!

Eight cents? Eight cents a pound?

Lao Liu pinched his thigh.

Ouch!!! It's not a dream.

He shoved his straw hat over his head and ran into the melon patch, calling back to his wife as he ran, "Picking melons! Pick the big ones! The big ones!"

Old Zhao's electric bike continued to speed forward, shouting all the way.

Throughout the melon fields of Hetan Town, there were figures running around and shouts rising and falling.

"Come back right now! Someone's come to buy melons! Eight cents a pound! Yes, eight cents a pound!"

Village entrance.

Yang Qian stood in the shadow of a refrigerated transport vehicle, holding a folder in her hand containing a procurement plan.

He was wearing a dark green T-shirt without any logo.

If it weren't for the ten refrigerated trucks with the "Light of Choice" logo parked next to him, he would look like an ordinary young man who came to the countryside to experience life.

"Director Yang, could it be that the entire area has already been bought up by wholesalers?"

"The purchasing team intern asked in a low voice."

Yang Qian didn't speak; he stared at an old man carrying a bamboo basket a few hundred meters away.

"Uncle, could you show me your melon patch? I'm here to buy melons."

Yang Qian went up to him and squatted down next to the old man.

The old man looked up and glanced at him.

"...Are you a melon harvester?"

Yang Qian opened the purchase order.

"Yes, it's above market price, 80 cents a pound, directly sourced from Guangzhi Youxuan."

"Come with me."

Melon field.

This was the first time in Yang Qian's life that she had seen so many watermelons.

The old man took out a small knife from his waist and cut the melon rind in half with one stroke.

The red flesh is sandy, and the juice flows out along the cut, releasing a sweet aroma into the air.

The old man cut a piece for each of them and handed it to Yang Qian, who took it and took a bite.

The flesh of the melon is sweet and sandy.

"I'll take all of these melons."