Entertainment to the death, make a tokusatsu film that will crush the entire internet.

"Sigh, why are watermelons so expensive at the fruit store this year? Three yuan a pound, and in some places even five yuan."

"Yeah, yeah, it feels like we can't even afford watermelons anymore. I remember when I was a kid, watermelons only cost a few cents a pound. Now buying a watermelon is like buying a luxury item."

"That's already pretty good, unlike in South Korea, where they even have to make a dish out of watermelon rinds."

"It's similar in Japan next door. A slice of watermelon costs tens of yuan. Watermelon is sold by the slice. Every time I see the price of watermelons in their supermarket, I feel that we are still lucky."

"What happiness? Three yuan a pound isn't expensive? A melon weighs over ten pounds, and it costs forty or fifty yuan. My weekly fruit budget is only one hundred yuan."

"I miss my childhood. During summer vacation, I would hold half a watermelon and eat it with a spoon, while a fan blew in my face."

In mid-July, watermelon prices became a top trending topic online.

Hot Search List

Why are watermelons getting more and more expensive?

#Can you still afford watermelon this year?#

Topics like #FruitAssassinWatermelonVersion# have generated a lot of lamentation in the comments section.

Just as everyone was complaining, a push notification suddenly popped up on many people's Starlight Video APP.

[Ding~ The content creator you follow has started a live stream. Come join the fun!]

What's going on?

Live streaming in broad daylight?

Could it be that one of the internet celebrities has had their scandal exposed?

Or if a celebrity in the Chinese entertainment industry is exposed to a shocking scandal, then you can't miss it.

Tap the push notification and the screen will redirect you to the live stream room.

Where is this?

The camera was pointed directly at a lush green melon field.

As the camera moved, a person suddenly appeared.

He held a slice of watermelon he had just taken two bites of and naturally waved to the camera.

Yang Qian.

"Good morning, everyone. Anyone want some melon seeds?"

Bullet comments:

"......???"

"No, where are you, A-Guang?"

"This is a melon field??? Am I seeing things? Ah Guang, what are you doing on the edge of the field?"

"What the hell are you doing, just watching the drama unfold?! I thought someone's had another scandal, turns out you're really just watching the drama!!"

"Shocking! #Land of Light #Hikari #Melon Field #Multiple People #Juice#"

"Pfft! You upstairs know how to use tags! Report to the Land of Light's Publicity Department tomorrow!"

"I just heard there was some drama in the Land of Light, so I rushed to the bathroom to watch the live stream, and this is it? This is it???"

"Just tell me if it's a bombshell, a huge bombshell, bigger than all the scandals in the entertainment industry combined in the first half of the year."

"Hilarious! Two million people watched Ah Guang eating a watermelon. This scene is absolutely explosive in the entire live streaming industry."

He walked back in front of the camera, holding the melon.

"Light's Choice New Product: Large Watermelon, 90 cents a pound."

"Buying a melon comes with a random Land of Light IP sticker, sent randomly."

After he finished speaking, he slapped the melon rind again.

Click—!

The watermelon cracked open; I held both sides of the crack with my hands and gently pried it open.

The whole watermelon was cut in half.

Yang Qian held up a cracked watermelon and brought it close to the camera.

"Since we're going to buy watermelons anyway, why not take a look at the watermelons from the Land of Light?"

Yang Qian held up a cracked watermelon and brought it close to the camera.

"This melon looks amazing!!! The color!!"

"Ah Guang, when did you start selling products online? Aren't you an animator?!"

"No way, how did you split such a big watermelon in one slap, Guang???"

"I get it! Ah-Guang must have secretly practiced the Ripple Breathing Technique, allowing him to instantly split melons with Ripple Speed!"

"The Chinese are superhuman, there's nothing to be surprised about."

Yang Qian ignored the comments about him splitting a watermelon with his palm.

"I won't hide the purchase price of watermelons, it's 80 cents a pound."

There was a moment of silence on the screen.

Eight cents?

Is the purchase price really that cheap?!

The finished product sells for three or five yuan, but the purchase price is less than one yuan??

How many times did the middlemen make their profit?

"Wait, the 80 cents that A-Guang mentioned is the purchase price from the Land of Light. What prices did the other buyers offer?"

At this moment, comments started appearing on the screen.

"My family grows melons. Actually, 80 cents is already quite high. Now, when those buyers come to the village to buy melons, they only give us 30 cents a pound at most."

Some companies lease the land directly by the acre, paying only a few hundred yuan per acre to haul it all away.

Sanmao...

Then someone started doing the math.

The purchase price in the Land of Light is 80 cents, while the Light's Choice sells for 90 cents per pound.

They make a profit of one cent per kilogram.

What can you do with a dime?

You can't buy a lollipop, you can't take a bus ride, and even a supermarket plastic bag costs 50 cents.

This one-cent price difference must cover logistics costs, manual sorting costs, warehousing costs, packaging costs, and platform operation costs.

Any one of these items alone would cost more than a penny.

Isn't this obviously a loss?

Clearly, Yang Qian also guessed what the audience was thinking.

"I know what everyone's thinking—you're worried I'll lose money, right?"

"But—"

Yang Qian drawled out the last word, then picked up another slice of watermelon and took a bite. "So what if we lose a little? Anyway, we have everyone helping the Land of Light."

Everyone suddenly realized.

Yes!

The Land of Light's main business is making animation, games, and merchandise.

Selling melons is purely a side job.

"There's a flaw!! A-Guang, are you trying to slack off again?!"

"Case solved! Selling melons was a pretense; he was really just slacking off!"

"Where are the employees of the Land of Light? Your boss is slacking off again, aren't you going to do anything about it?!"

Yang Qian laughed when she saw these comments, but didn't refute them, and continued what she hadn't finished saying earlier.

"Everyone has heard the principle that low grain prices hurt farmers, so I won't go into details."

"Next, the Kingdom of Light will continue to purchase watermelons from various regions. You can place your orders directly in the live stream."

"In addition, we will process some of the watermelons into watermelon juice and put it on the Light Kingdom themed restaurants in various places."

"The watermelon juice is priced at 3 yuan per 900ml. Just a heads up, this is pre-made watermelon juice. It is juiced in the factory, sterilized at high temperature, and aseptically cold-filled."

The audience in front of the screen laughed.

I'm not afraid of you selling pre-made meals, I'm afraid of you selling pre-made meals at the price of freshly squeezed juice.

Now Ah Guang is openly selling pre-made watermelon juice and has even made the price public.

Isn't this a million times better than those unscrupulous merchants who dilute concentrated juice with water and sell it as freshly squeezed juice?

Nongfu Spring water costs 2 yuan a bottle.

What's more, this is helping farmers; it's a win-win situation!

"Watermelons from Hetan Town! Here's the link! Click the link! I want to buy some now!!"

"Ah Guang, what are you standing there for? I've already taken out my bank card, show me how to cut the melon! Get it on the scale! Click the link!!"

"Buy it for 80 cents and sell it for 90 cents, Ah Guang, take it easy. I'm really afraid you'll go bankrupt. If you go bankrupt, who's going to make Ultraman for me?"

"Actually, the bankruptcy of the Land of Light has its advantages, right? Maybe it will lead to the release of more excellent anime to recoup the losses!"

"Hiss! What you say makes a lot of sense! Then what are we waiting for? I'll place the order right now! Let's help the Land of Light go bankrupt as soon as possible!"

On the dirt road next to the melon field, one after another, refrigerated trucks bearing the "Light of Choice" logo were being loaded.

Meanwhile, beside the melon field, staff members were holding a stack of envelopes, calling out names one by one, and handing the money from selling melons to each farmer.

The number of viewers in the live stream exceeded five million.

The homepages of three platforms—Starlight Video, Tencent Video, and Lizi Entertainment—all featured the same live stream entry.

Some viewers in the live chat noticed this detail.

"Wait a minute, why are Tencent Video and Lizi Entertainment also broadcasting this live stream?! Starlight Video is one thing, but aren't Tencent and Lizi competitors?!"

"Platform conflicts are the platform's business, but A-Guang's help to farmers is a matter for the entire internet. No one would object to putting this kind of live stream on the homepage of any platform."

"Great! I have evidence that A-Guang is bullying the penguin and the raccoon on his live stream!"

"Penguin Operations: Boss, we've featured the Land of Light's agricultural assistance livestream on the homepage. Penguin Boss: Good job, make it bigger."

"Tanuki Operations: Editor-in-Chief, we've featured a competitor's exclusive livestream on our homepage. Editor-in-Chief: What competitor? That's the Land of Light! Feature it!"

In the third hour of the live stream, the link to the watermelon from Hetan Town was officially launched at the bottom of the live stream.

According to backend data, more than 20,000 orders flooded in within the first second after the link went live.

20,000 concurrent transactions are just a drop in the ocean.

It broke 90,000 transactions in the fifth second.

It broke the 180,000 mark in the eighth second.

In the eleventh second, 300,000 transactions were recorded.

The shopping cart button turned gray in less than half a minute.

"Why is it grayed out?! My shopping cart is grayed out!!!"

"I just filled in the address!! All that's left is to pay!! Just one more step to press the button!! Who's this fast?!"

"Don't you guys go to work?? 300,000 orders, and you're all squatting in the toilet fighting over watermelons??"

"Going to work? What work? I'm squatting in the toilet grabbing a watermelon!! The guy in the next stall was grabbing one too!"

"The WiFi signal in the restrooms of the entire office building is bad, and everyone in the building is fighting over watermelons."

"A watermelon farmer in Hetan Town said: 'I've been growing watermelons for so many years, and I've never sold them all in one day.'"

Meanwhile, at the City A Municipal Government Building.

The computer screen on the secretary's office desk was lit up, displaying a live stream from Starlight Video.

"That kid, off selling melons again?"

Li Lin is currently the director in charge of cultural industry development coordination, and is also one of the government officials who has dealt with the Land of Light.

He is currently reporting on the tax revenue data for the cultural and creative industries this quarter.

"Secretary, perhaps you just...think it's fun?"

Li Lin said cautiously.

"It's okay, I'm fine."

The secretary put down his teacup. "Xiao Li, go order a sign and send it to the Land of Light tomorrow. Please thank him on behalf of the farmers."

Li Lin immediately took out his notebook to prepare to take notes.

"Secretary, the name of the sign is..."

"What do you think of the melon-selling king?"

Li Lin's pen paused briefly on the paper.

"It's fine...right..."