Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

The next day, around nine o'clock in the morning.

A black SUV slowly pulled up in front of the Fang family's courtyard.

Fang Daqiang noticed immediately, dropped what he was doing, and ran into the house while shouting at the top of his lungs:

"Here it comes! The car's here!"

The atmosphere in the room instantly tensed.

Zhao Guifang quickly wiped her hands vigorously on her apron, then nervously smoothed her hair, and whispered to Fang Yu and Liu Yifei, who were sitting on the kang (heated brick bed):

"Quickly, everyone sit up straight!"

Fang Yu was both amused and exasperated.

This whole scene looks like something out of a primary school student meeting with the headmaster.

The car door opened, and a young man wearing a down jacket got out first. It was Xiao Zhao, who had called yesterday.

He jogged over and opened the back door. A middle-aged man, around fifty years old, slightly overweight, and wearing glasses, got out.

The man was wearing a dark woolen overcoat, looked very smart, and had a friendly smile on his face, showing no airs of officialdom whatsoever.

"This...this is the director?" Zhao Guifang muttered to herself behind the door. This was completely different from the image of the stern, hands-behind-the-back leader she had imagined.

Fang Yu had already stood up and went out to greet them.

"Are you a leader from Mohe Culture and Tourism? I'm Fang Yu, please come in."

"Oh, Professor Fang Yu, hello, hello!" The bureau chief quickened his pace, warmly extended both hands, and shook hands firmly with Fang Yu. "Finally meeting you in person! You look even more energetic than on TV!"

The bureau chief's surname is Wang, and he is a very straightforward person.

Upon entering the room, Director Wang's gaze swept around. When he saw Liu Yifei sitting quietly on the edge of the kang (a heated brick bed), a hint of amazement flashed in his eyes, but he quickly withdrew it and simply nodded politely to her.

Zhao Guifang served piping hot tea, melon seeds, and fruit, warmly inviting them: "Director Wang, Xiao Zhao, please sit down! The house is messy, please don't mind."

"You're too kind, ma'am!" Director Wang smiled as she accepted the teacup. "This room is warm, bright, and has a festive atmosphere—much more comfortable than my office!"

After a few casual words, the tense atmosphere in the room finally eased considerably.

After exchanging pleasantries, Director Wang quickly got to the point.

"Teacher Fang, we came here today mainly because of your song 'Mohe Dance Hall'."

Director Wang took a stack of printed documents out of his briefcase and handed them to Fang Yu.

"This is the data statistics from the backend of our Culture and Tourism Bureau's Information Center."

He pointed to one of the charts that was almost vertically stretched.

"In just a few hours after you finished singing this song, the search index for the keyword 'Mohe' across the entire internet skyrocketed by nearly eight hundred times!"

Fang Yu took it and glanced at it, a ripple of emotion stirring within him.

He knew the song would be a hit, but he didn't expect it to have such a lasting impact.

Director Wang continued:

"Moreover, a large number of discussions about Mohe have emerged in the comment sections of major social media platforms."

"Many people are asking where Mohe is, what happened in the May 6 fire, and many people say they want to see the dance hall mentioned in the song in person."

At this point, Director Wang adjusted his glasses, his tone becoming serious and sincere.

"Teacher Fang, to be honest, Mohe has been promoting its cultural tourism brands as 'China's Arctic' and 'City of Aurora' for the past few years, and has spent a lot of money on advertising, but the results have been lukewarm."

"Why? Because there's too much homogenization. Snow Town and Ice City, everyone has ice and snow. What we lack is a truly touching, memorable piece of content."

He paused, his gaze fixed intently on Fang Yu's eyes.

"And your song, with its own story and its own popularity, is simply perfect material."

Director Wang sighed and said:

"Another point is that the May 6th fire is a painful part of Mohe's history that we cannot avoid. We have commemorative activities every year, but to be honest, the format is becoming more and more rigid. It's nothing more than leaders giving speeches, showing documentaries, and organizing flower offerings... Young people don't care at all."

"We have always wanted to find a new way to encourage young people to actively learn about and remember this history."

"Your song just happened to provide a perfect opportunity."

Director Wang put the documents away, leaned forward slightly, looked at Fang Yu, and said, word by word:

"Therefore, we have come here with the utmost sincerity to request your cooperation with our Bureau of Culture and Tourism to do something together."

"This is not only to promote the city of Mohe, but also to take this opportunity to give future generations an explanation for that long-forgotten history."

The viewers in the live stream all understood when they heard this.

[So that's how it is! The official team approached us for collaboration!]

[The scope has instantly broadened! This is no longer just simple singing; it's cultural promotion!]

[Fang Yu is awesome! One song directly alarmed the official authorities! That's some serious influence!]

[I told you this song had depth, and now it's officially confirmed!]

Fang Yu remained silent for a moment.

He could sense the sincerity and urgency in the other person's words.

He looked up and asked the question that concerned him most: "So... that old man Zhang mentioned in the song, you guys...?"

Director Wang immediately replied:

"We had already contacted him in advance and asked for his opinion."

"The old man not only agreed, but... he also offered to appear on camera if needed."

Hearing this, Fang Yu felt a huge weight lifted from his heart.

As long as the prototype of the story doesn't object, then there's a basis for doing this.

"Director Wang, please tell me, how do you need my cooperation?" Fang Yu asked.

Director Wang's face immediately lit up with joy, and he took out another document from his bag:

"This is a preliminary plan that our publicity department worked on overnight. Take a look."

He pushed the proposal in front of Fang Yu and enthusiastically introduced it:

"Our idea is to invite the most professional production team from the provincial TV station to shoot a high-quality promotional video."

"Look at what's written here. It opens with aerial photography showcasing the magnificent forests and snowfields of Mohe, then intersperses some city landmarks, such as Beiji Village and the Nine Turns and Eighteen Bends, and adds subtitles introducing the historical background of the May 6th Fire."

Finally, your song will be used as background music throughout.

The more Director Wang talked, the more perfect the plan seemed to be. He concluded:

"Grand, substantial, and stylish! Definitely worthy of prime time on provincial television!"

Fang Yu picked up the proposal and flipped through it page by page.

Liu Yifei, who was behind him, also curiously peeked over, her gaze falling on the detailed plan above.

The plan was very detailed, including storyboards, shooting locations, and personnel configurations.

Just as Director Wang said, it was very neat and very "official," with no major flaws.

Fang Yu finished reading, but did not immediately express his opinion.

He gently placed the proposal on the table, his slender fingers tapping on the paper.

The room was quiet, with only the faint crackling of firewood burning in the stove under the edge of the kang (a heated brick bed).

Director Wang and Xiao Zhao both looked at him expectantly, waiting for his approval.

Fang Yu was silent for a few seconds, then looked up at Director Wang and asked a question.

A question that has absolutely nothing to do with the content of the plan.

"Director Wang, I have a question."

"Who are we ultimately trying to make this film for?"