Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

Beijing.

The headquarters of the "Going Home for the New Year" program team.

Director Zhou Zheng hung up the phone with a serious expression.

The call was made personally by the leader above.

His words were earnest, hoping that the program team could "consider the bigger picture" and support local cultural and tourism work.

Sitting opposite him were the show's executive producer and several key planners; the atmosphere in the meeting room was somewhat heavy.

"The Mohe Culture and Tourism Bureau wants to borrow our people to shoot a music video."

Zhou Zheng put down his phone, interlaced his fingers on the table, and glanced at everyone present.

The executive producer was a middle-aged man in his forties. He pushed up his glasses and frowned.

"Director Zhou, this is against the rules."

"Our guests' schedules are entirely dictated by the production team during the show's filming period. How can you just 'borrow' them like that?"

"It's all clearly written in the contract."

"If this sets a precedent, other production teams and organizations will come to borrow our staff, and how will we continue to produce our shows?"

A young planner chimed in:

"Yes, and they're even going to stop the live stream!"

"We're currently relying entirely on Fang Yu and Liu Yifei to maintain the show's popularity; they're the guarantee of our program's ratings."

"What if the live stream stops and all the viewers leave? That would be a huge loss!"

"Yes, how do we explain this to the sponsors?"

"They invested so much money because they were interested in Fang Yu's group's popularity. If we just stop like that, it would be a breach of contract."

The meeting room was filled with discussion, with almost unanimous opposition.

Zhou Zheng's eyes narrowed, gleaming with shrewdness.

He didn't refute, but waited until everyone had finished speaking before slowly opening his mouth.

"Therefore, we cannot let them take people away for nothing."

"We need to discuss terms."

The executive producer was taken aback: "Negotiate? Negotiate with the authorities?"

"Why not talk about it?" Zhou Zheng asked rhetorically.

"They need our help; we have people and a platform."

"This is the bargaining chip for equal negotiations."

"What they want is a publicity opportunity; what we want is program effect and popularity."

"This is not a zero-sum game; it can be turned into a win-win situation."

He looked at everyone, a meaningful smile playing on his lips.

"You only see the losses from the suspension of broadcasting, but you don't see how much benefit this could bring us if handled properly."

……

Half an hour later.

Director Wang, who was far away in Kaoshantun in the Northeast, received a phone call from Zhou Zheng himself.

As soon as the call connected, Zhou Zheng began with a string of pleasantries, expressing that the production team strongly supports local cultural and tourism work and is proud of Fang Yu and Liu Yifei's awareness and sense of responsibility, saying that they are role models for young artists.

Director Wang knew perfectly well that the other party was being polite first, and the real show was yet to come.

He responded politely, waiting for the other party to reveal their true intentions.

As expected, after the pleasantries, Zhou Zheng changed the subject.

"Director Wang, we support you, but we also have our own difficulties."

His voice sounded full of helplessness.

"The suspension of broadcasting has had a huge impact on our program. The loss of online viewers and the precipitous drop in the popularity of the topic are real losses."

"We're also having a hard time explaining this to the sponsors..."

Director Wang's heart skipped a beat; he knew the crucial point was coming. He asked in a deep voice, "So, Director Zhou, what do you mean?"

"My meaning is very simple." Zhou Zheng's voice became uncompromising.

"We can borrow people."

"We can stop the live stream too."

"But we have three conditions."

Director Wang held his phone and gestured to Xiao Zhao next to him to quickly write it down.

"First, the filming time cannot exceed 48 hours."

"The count will begin when you take the person away and continue until the person is safely returned."

"The live stream must resume on time, not a minute more."

"Secondly, the final version of the music video must premiere online in our 'Going Home for the New Year' live stream room."

"Your official account cannot release content before our premiere window ends."

"Third, the exclusive copyright of all behind-the-scenes footage and materials from the filming period belongs to our production team."

"We will edit it into exclusive content and broadcast it in subsequent programs as compensation for the losses caused by the suspension of broadcasting."

Director Wang frowned deeply upon hearing these three conditions.

First, two days... the time is indeed tight. According to the normal procedure, the filming alone would take three to five days.

However, if you prepare the storyboard, location, and props in advance, you can start filming as soon as you arrive on set. If you grit your teeth, it's not impossible to give it a shot.

Thirdly, no problem either. Giving them the behind-the-scenes footage can help with secondary promotion, which is a good thing.

But the second one...

The exclusive online premiere rights should be given to the program production team?

This is the highlight of their Mohe cultural tourism promotion, the golden position for them to fire the first shot, how can they just hand it over to others?

Doesn't this mean you painstakingly prepare a whole meal, only to have someone else take the first bite?

"Director Zhou, isn't this second condition a bit...?"

Director Wang attempted to negotiate.

"You see, we are an official organization after all, so this first release must be on our own platform..."

"There's no room for discussion." Zhou Zheng's attitude was unusually firm, directly interrupting him.

"Director Wang, if we stop broadcasting for a day, we will suffer a loss of tens of millions or even hundreds of millions of views."

"I'm still underestimating the situation."

"Do you think it's unreasonable to trade this for first-run broadcasting rights?"

"And if you look at it from another angle, what is the size of our livestreaming channel right now?"

"Tens of millions of viewers were online simultaneously! What does that even mean?"

"By releasing the premiere episode here, its explosive impact will be far greater than if your official account released it yourself!"

"Then you can share it across the entire internet, and the momentum will flow seamlessly, making the effect even better."

"We're here to help you get that first fire burning brightest!"

"Think about it carefully, doesn't this make sense?"

Zhou Zheng's words left Director Wang speechless.

He knew that what the other person said was true.

Compared to the phenomenal live stream of "Going Home for the New Year," his official account of the Culture and Tourism Bureau, with only tens of thousands of followers, is indeed not enough.

Leave the professional tasks to the professional platforms, concentrate your efforts, and make a splash.

This is a worthwhile deal no matter how you look at it.

"it is good."

After weighing the pros and cons, Director Wang gritted his teeth and agreed.

"Director Zhou, we'll do as you say! We'll fully cooperate!"

"It's a pleasure working with you." Zhou Zheng's voice finally carried a hint of a smile.

He hung up the phone, let out a long sigh of relief, and leaned back in his chair.

The executive producer standing nearby gave a thumbs-up in admiration:

"Director Zhou, brilliant! Absolutely brilliant!"

"In this way, not only have we not suffered any losses, but we've actually gained a super explosive topic for free!"

"Won't the ratings explode when this music video premieres?"

Zhou Zheng smiled, but a hint of madness flashed in his eyes.

He looked out the window and muttered to himself.

"Let's take a gamble."

"If this music video really becomes a hit, it will be more worthwhile than all the hard work we put into recording ten episodes of the show."

On the other side...

When the words "official cooperation", "public welfare nature" and "attention from central media" are mentioned.

Liu Yifei's agent, Sister Hong, knows.

This was something she couldn't stop anymore.

She didn't even have the thought of objecting.

reject?

Are you kidding me!

Refuse the official invitation?

Or is it a project that comes with a positive halo?

If she dares to do that, she'll be trending on social media tomorrow.

After hanging up the phone, Sister Hong slumped into her chair, stared at the ceiling, and let out a long sigh.

That's it, that's it.

The image of her as aloof and ethereal beauty had long been ruined by that kid Fang Yu, who led her to lick iron railings, have snowball fights, and gnaw on toad legs.

Now, let her be a "mainstream celestial being".

At least, it sounds plausible.