Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

Shanghai, Coca-Cola Greater China Headquarters.

At 9:30 p.m., the top-floor conference room was still brightly lit.

Marketing Director Zhang Wei had already thrown his suit jacket onto the back of his chair, and rolled up his shirt sleeves to his elbows.

This emergency meeting has been going on for a full forty minutes.

There is only one core issue in the debate.

Fang Yu's "10,000-person banquet" in Mohe.

Should Coca-Cola get involved?

What will happen next?

Previously, Fang Yu and Liu Yifei's feud over "dishwashing water" and "toilet cleaner" had already sent both companies' sales and online popularity soaring.

They held an emergency meeting that night and decided to sign Fang Yu at all costs.

But now it seems they underestimated this young man's terrifying power!

A planning manager wearing glasses is speaking, his tone cautious:

"Mr. Zhang, my suggestion is to go through official channels."

"This event is, after all, affiliated with the Mohe Lantern Festival Gala. Our involvement as a sponsor is compliant with regulations and the risks are manageable..."

Before he could finish speaking, the female director of the public relations department shook her head and interrupted him.

"No!"

"If we go through official channels, we'll just become one of countless sponsors, at most hanging a banner in the square, and then disappear into the crowd."

"And don't forget, who is the real mastermind behind this endless feast?"

She paused, her eyes gleaming, and said, word by word:

"It's Fang Yu and Liu Yifei!"

"This was a celebratory banquet they hosted for netizens across the country, all in their personal capacity, to officially announce their marriage!"

"The audience has no idea which government agency organized this event."

"They'll only remember that Fang Yu treated them to this meal, what kind of wine was on the table, and what kind of water they drank!"

"If we're going to do this, we must deeply integrate the brand with Fang Yu himself!"

Upon hearing this, Zhang Wei's eyes lit up completely.

Yes! That's the key!

This is not some ordinary, uneventful government activity!

This is Fang Yu's personal showcase of the century!

"you mean……"

The female director slammed her hand on the table, her tone resolute.

"It's very simple."

"Contact Fang Yu's agent immediately."

"Tell her that Coca-Cola has covered all the drinks at this massive banquet for thousands!"

"Not a penny required, it's free, a pure sponsorship!"

"We only have one request!"

"Absolutely no other colored carbonated beverage is allowed on site!"

The meeting room fell silent for two seconds.

Without any hesitation, Zhang Wei stood up decisively.

"That's what we'll do!"

He took out his phone, but just as his finger touched the screen, he paused and looked up at the female director.

"How quickly do you think Pepsi will react?"

The female director smiled helplessly, a hint of apprehension flashing in her eyes.

"If I were them, the call would have been made by now."

……

She guessed right.

Almost at the same time.

The exact same scenario is playing out at PepsiCo's headquarters.

Marketing Director Li Na's approach is more direct and even more radical than Coca-Cola's.

"Contact Liu Yifei's agent immediately!"

"Make it clear to her that Pepsi must be the sole beverage sponsor for Ms. Liu Yifei's 'wedding banquet'."

"In this nationwide sensation, Pepsi's blue must be the sole designated color for the entire event!"

The two long-time rivals, who had been locked in a fierce battle over two bottles of cola on New Year's Eve, finally revealed their true colors.

In their quest to seize this incredibly high-profile stage, the two giants are once again locked in a fierce battle.

This time, however, the battlefield has escalated from a small shop in a rural area of ​​Northeast China to the entire city of Mohe.

At the heart of this frenzied business battle are still those two young people standing in the snowy square, completely unaware of the impending storm.

……

On the other side, Star Shine Entertainment Company.

Sister Wang was slumped in her office chair watching the live stream.

A pile of contracts, quotations, and her takeout lunchbox that she hadn't finished eating that night were spread out on her desk.

There was a face mask on her face.

There's no way around it, I've been just too busy these past few days.

I'm working overtime so much that I can only squeeze in a face mask whenever I have a spare moment.

When she saw the spectacular scene of trucks and vehicles of all sizes lining up to deliver vegetables in Mohe Square, she was completely stunned.

"My goodness, your influence is terrifying..."

The moment he finished speaking, the phone on the table suddenly started vibrating wildly.

When Wang Jie caught a glimpse of "Director Zhang of Coca-Cola" popping up on the screen, her heart skipped a beat.

Why would this sugar daddy make a phone call in the middle of the night?

The details of the endorsement contract haven't even started the process yet.

Could it be that this kid went too far and somehow stepped on a landmine for the brand?

Is the endorsement deal falling through?!

Sister Wang quickly peeled off her face mask and casually smeared it on the lid of her takeout box.

She cleared her throat, adjusted her expression and tone, and carefully answered the phone.

"Hello, Mr. Zhang."

On the other end of the phone, Zhang Wei's voice immediately came through, filled with boundless enthusiasm and even a hint of excitement.

"Sister Wang! I have some incredibly good news to share, and I have to tell you right away!"

Sister Wang secretly breathed a sigh of relief and said with a smile:

"Mr. Zhang, you're too kind. Please go ahead."

Zhang Wei didn't beat around the bush and went straight to the point.

"Sister Wang, our company's senior management just held a meeting last night and unanimously decided!"

"For Mr. Fang Yu's banquet in Mohe, which will be a massive celebration for 10,000 people, Coca-Cola has decided to be the exclusive sponsor of all beverages!"

"You heard right, all drinks included! Free of charge!"

"Consider this a small token of our company's sincerity before we finalize the endorsement deal!"

boom!

Wang Jie's mind went blank on the spot.

Exclusive sponsorship?

The whole place is on sale?

How many truckloads of Coke would we have to transport over there?!

In all her years in the industry, she's seen brands fight tooth and nail for spokespeople, but she's never seen anything this extravagant!

This isn't sincerity; it's like throwing a sack of money in your face!

Sister Wang suppressed her excitement and maintained the composure of a professional agent.

"Mr. Zhang, your kindness is too much. On behalf of Fang Yu, I am extremely grateful."

"However, I need to discuss this with Fang Yu first, since he was in charge of the event."

"Of course, of course!" Zhang Wei replied repeatedly. "We're waiting for your good news!"

"As long as Fang Yu agrees, the nearest logistics warehouse will dispatch a truck overnight!"

"I guarantee the first truckload of Coke will arrive in Mohe by tomorrow morning!"