Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

Mohe, Kaoshantun.

It was past 1 a.m.

The north wind was howling outside, and the cold air that seeped in through the cracks in the window turned into a thin layer of mist that clung to the glass when it met the heated kang (a traditional heated brick bed) inside.

Fang Daqiang had just finished listening to his son and future daughter-in-law sing two songs, and his excitement had worn off.

I'm getting old, and I can't stay up all night anymore.

His eyelids were drooping, he yawned widely, casually shoved his phone next to his pillow, and rolled over to pull the blanket over himself.

"Alright, alright, you've listened to everything, you've given your support, now go to sleep."

Fang Daqiang mumbled, his voice full of drowsiness.

"I have to get up early tomorrow, Old Liu's family has something to do."

Zhao Guifang remained silent, sitting cross-legged on the kang (a heated brick bed), wearing an old padded jacket.

She held up her smartphone, the screen's soft glow illuminating half of her face.

Fang Daqiang was in a daze, his breathing was almost labored.

The snoring had just begun.

Then a mysterious mutter drifted into my ear.

"Ouch..."

Zhao Guifang's tone was filled with barely suppressed excitement, but upon closer listening, there was also a hint of hesitation.

"Why is Xiaoyu on top one minute and Yifei on top the next...?"

Fang Daqiang was startled.

The snoring stopped abruptly.

The drowsiness I felt a few minutes ago vanished instantly.

What the heck?!

What is my wife looking at in the middle of the night?

Startled, Fang Daqiang quickly sat up and craned his neck to get closer to the head of the kang (heated brick bed).

"What are you looking at?!"

Zhao Guifang pointed at the screen with great interest.

"Look at the rankings!"

"Tencent Music's New Song Chart!"

"Look, Xiaoyu was eighteenth just now, and Yifei was nineteenth."

She swiped her finger down hard on the screen, and the page spun around.

"Let's refresh this—oh dear! Yifei has rushed up, and now she's above Xiaoyu!"

"Wait a minute, I'll refresh again—look, look, look, Xiaoyu has pushed it back again!"

Fang Daqiang stood frozen in place.

My eyes twitched.

He squinted at the phone screen.

It really is the Penguin Music app.

Real-time ranking of new songs.

15th Place: "Don't Listen to Slow Songs When You're Sad" - Fang Yu

Sixteenth place: "Right Now" - Liu Yifei.

Fang Daqiang let out a long breath.

She lay back down in bed and covered her face with her hands.

"You scared me..."

He muttered something under his breath.

"Can you watch your words in the middle of the night? You're making such a startling noise."

Zhao Guifang turned her head, looking completely bewildered.

"What? Did I say something wrong?"

"What's wrong with that sentence? Tell me what's wrong with that sentence?"

Fang Daqiang waved his hands repeatedly, too lazy to explain to her.

"It's okay, it's okay, go to sleep."

But how could Zhao Guifang possibly sleep right now?

She continued to stare at her phone.

Every few seconds, I would swipe my thumb across the screen to refresh it.

"Oh dear, they've changed it again!"

"Yifei rode it again!"

"Hey, this girl's really hot tonight!"

Fang Daqiang had his eyes closed, and his lips twitched incessantly.

My wife kept spouting vulgar and offensive language.

He was almost numb.

have to.

I probably won't get a good night's sleep.

……

1:15 a.m.

Magic City.

Coca-Cola Greater China Headquarters.

The data command center on the sixteenth floor was brightly lit.

Director Li stood in the center of the hall, arms crossed, his eyes fixed on the red curve on the big screen.

That's the overall click-through rate across the entire internet.

The curve didn't have a slow climb at all; it just shot straight up!

Beside him, the e-commerce director said incredulously:

"OMG...the conversion rate has broken 12%!"

"It's still rising! It's at 12.3%!"

The operations staff responsible for monitoring the backend all gasped in shock.

For regular promotional events, hiring popular celebrities and top livestreamers, a conversion rate of over 3% is considered passing.

If it exceeds 5%, the e-commerce department can put up banners and open champagne.

What does 12% mean?

This means that among those who now click on the "Don't Listen to Slow Songs When You're Sad" page to listen to the song...

One in ten people clicked on the link to the brand-limited collaboration event below.

Then I placed an order for a case of the limited-edition co-branded Coca-Cola.

Director Li's eye twitched slightly.

But he managed to keep calm.

The confidence of a century-old enterprise cannot be shaken.

"How are the supplies in the East China warehouse?"

"Healthy! Can still hold on!"

"What about the reservations for South China?"

"Enough for everyone!"

Director Li nodded emphatically.

They rehearsed this tough battle a full eight times in advance.

All sixty regional forward warehouses are fully staffed and stocked, and the logistics system has been coordinated overnight.

Do you want to buy up all the stock of such a large fast-moving consumer good as Coca-Cola?

Theoretically speaking, it's as difficult as climbing to heaven.

What he wanted was never the false gimmick of "sold out" that some brands like to play.

What he wants is a steady flow of real money.

It's a real market share.

This is Coca-Cola's moment to flex its muscles as a global superpower.

"Replenishment orders will be immediately routed to city-level nodes."

Director Li speaks very quickly.

"All transportation capacity has been prioritized to the highest level."

"Tell the logistics company to fill the container to the maximum capacity, even if it costs extra!"

"The surge in traffic brought by Fang Yu tonight—"

He paused, his gaze sweeping over the still-rising red curve on the large screen.

Not a single drop can be wasted.

The words had barely left his lips.

The sound of everyone typing furiously on their keyboards below intensified even further.

In the corner, a recent graduate who had only been with the company for three months stared at the numbers on the screen and turned to ask his senior colleague in a low voice.

"Brother... This is the first time I've seen a conversion rate in double digits in the few months I've been with the company."

Is this normal?

The senior didn't even turn his head, only throwing out a sentence.

"This is not normal."

"But remember this name."

"Fang Yu".

"There may be many more abnormal occurrences in the future."

……

At the same time.

Singapore spans several time zones.

PepsiCo Asia Pacific Headquarters.

James Chen sat in a large leather office chair, connecting to the big data backend of the Shanghai branch via an encrypted video conference.

On the other end of the screen, data teams in Seoul and Shanghai are rapidly compiling the first hour's battle reports.

"James, the first batch of data is out."

The Shanghai market manager's voice was clearly filled with excitement, almost to the point of being unable to contain it.

"Sales have already surpassed the brand's highest peak for the same period in the past five years!"

James raised an eyebrow.

He knew that competing on the same day as Fang Yu would generate a huge amount of buzz.

But he really didn't expect it to be this fierce.

A data analyst in Seoul swallowed hard and pushed over a newly released user profile.

"James, the scariest thing isn't the total sales."

"The user structure has undergone a significant shift."

The analyst pointed to the pie chart on the screen.

"In the past, Pepsi's main customer base has been young men who love sports."

"But in the first hour tonight, female users accounted for over 58% of purchases!"

"And they placed their orders very decisively."

"The average dwell time is less than seven seconds."

James's gaze shifted downwards.

The screen shows several popular comments from social media.

[Ahhh, Liu Yifei is so cool! This cool and sexy style of music is just too amazing! I'll buy all of Pepsi from now on!]

[This attitude is amazing! It's like a fairy descending to earth, completely transforming a rock-and-roll edgy girl. It gave me goosebumps. I need to buy a case of Pepsi to calm my nerves!]

[Sister is so cool! Charge! Make the Coke roll!]

[I'm a fan of Fang Yu, but I admit this song is so addictive, I secretly ordered a case of Pepsi. Don't tell Brother Yu.]

The song "Right Now," which perfectly matches the brand's tone, directly broke through the market barriers between independent women and Liu Yifei's huge fan base.

Female fans who didn't usually drink carbonated beverages are now going crazy buying Liu Yifei's "transformation work".

This is not an ordinary conversion.

This is a precise breakthrough.

"pretty."

James tapped his fingers lightly on the table, finally unable to suppress a laugh.

This is a high-stakes gamble, capitalizing on the popularity of the couple by releasing songs on the same day.

They made the right bet in everything.

It could even be said that—

They've won so many times they're numb.