Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

Sister Wang stared intently at the chicken on the computer screen, then blankly turned her head to look at Fang Yu.

Old Li also stared at the chicken, his Adam's apple bobbing, and his gaze slowly shifted to the young man opposite him.

Mr. Zhang leaned back in his boss's chair, his gaze sweeping back and forth between the man and the chicken.

Finally, he picked up his teacup, took a sip silently, and tried to suppress the turmoil in his heart.

The three people had different expressions, but the information conveyed in their eyes was highly consistent.

This kid is absolutely insane.

"you……"

Sister Wang opened her mouth, hesitated for several seconds, and finally managed to squeeze out, "Why did you draw this thing?"

"Is it pretty?"

Fang Yu didn't respond to Sister Wang's words at all.

He spun halfway around in his office chair, rested his chin on his hand, and admired his five-minute quick sketch with great relish.

Old Li wiped his face.

He desperately wanted to lie and say something ugly.

I just can't bring myself to say it.

This little yellow chick is drawn very simply, but its expression is captured perfectly.

It's cute and a little annoying, and that annoyingness has an inexplicable charm.

The kind of image that you can't get out of your mind after just one glance.

But the problem now is...

Is this the time to judge whether a chicken is good-looking or not?!

Mr. Zhang remained silent throughout.

He leaned forward slightly, rhythmically tapping the mahogany table with his right index finger, but his eyes remained fixed on the screen.

Fang Yu's brain circuits have never been normal.

But his previous seemingly outrageous actions eventually turned into real profits.

Mr. Zhang held his temper, wanting to see what kind of show he was going to put on today.

"If you don't say anything, I'll take that as your agreement."

Fang Yu nodded in satisfaction, then raised his hand.

"Sister Wang, call the legal department."

"Tell them to stop what they're doing immediately and come over here."

Sister Wang was stunned: "Why are you calling the legal department?"

"Register, register, and leave a record."

Fang Yu pointed to the screen.

"First, register the copyright for this set of artwork, and save the electronic source files and creation time as evidence."

"Apply for the trademark at the same time."

"Clothing, toys, stationery, food, internet emoticons, cultural entertainment—we will cover as many categories as possible."

"The specifics of how to proceed will be handled by our legal department and professional agencies."

Old Li couldn't hold back any longer.

"Wait a moment."

He pointed at the screen, his expression indescribable.

"You're not planning to... trademark this chicken, are you?"

"To be precise."

Fang Yu held up one finger.

"It's about turning it into a formal IP."

"I've already thought of a name, it'll be called—Little Chicken."

Sister Wang: "..."

General Manager Zhang: "..."

Old Li: "..."

Good guy.

When others are the subject of memes across the internet, they desperately want to delete posts, issue statements, and hire lawyers overnight.

This one is quite something.

They directly issued ID cards to the pheasants and even planned to take them out to make money.

"Copyright and trademarks are just the first step."

Fang Yu counted on his fingers and continued.

"The publicity department will produce the images immediately, starting with a set of animated emoticons."

"Dribbling, turning, and pulling the ribs – these are the signature moves you must have."

"Use the following captions: Stay calm, don't panic, the chickens will come, what are you doing?"

"Re-contact a reliable OEM factory in Yiwu."

"Blind boxes, keychains, cushions, phone cases—print out samples first."

The astonishment on Old Li's face gradually faded.

Instead, their eyes grew brighter and brighter.

Having worked in the publicity industry for so many years, he is more sensitive to public opinion than anyone else.

Fang Yu's plan sounds like he's in a very bad mental state.

But if you unravel the logic, you'll find it's full of deadly moves that deliver a crushing blow!

The biggest problem for Xingyao right now is not the "You're so beautiful" meme at all.

The right to interpret this meme is now entirely in the hands of the rivals and netizens!

The rival spends money to start a fire.

Marketing accounts fueled the hype for traffic.

Netizens joined in the fun with their own fan-made content.

Xingyao Entertainment and Cai Kun could only stand still and passively take the beating.

But what if... the authorities themselves get involved and lead the way in creating this mess?

What if the person in question has even more fun than the netizens and is more open-minded than the haters?!

Old Li slapped his thigh.

"I understand!"

"Are you trying to forcefully take back the right to interpret this meme?!"

"almost."

Fang Yu snapped his fingers.

"The entire internet has now tied Cai Kun and chickens together; it's too late to break them apart."

"If you can't take it down, then don't take it down."

"Let's just stamp this chicken's name on our website and tell everyone that this meme belongs to us."

Sister Wang frowned, still feeling uneasy.

"But wouldn't that be tantamount to the company acknowledging this derogatory nickname?"

"Sister Wang, let's look at it from a different angle."

Fang Yu leaned back in his chair, speaking in a calm and unhurried tone.

Whether a nickname is a derogatory term or a nickname is not up to marketing accounts to decide.

"It all depends on how Cai Kun responds."

"The more he tries to deny and avoid it, the more enthusiastic his haters become, as if they've hit a nerve."

"But if he were to hold this little yellow chick and say openly, 'Let me introduce you, this is my new partner,'..."

"Those who want to use this joke to hurt him will find that they've punched a cotton ball."

Fang Yu looked at the little yellow chick on the screen and smiled.

"The rivals want to make Cai Kun a laughing stock."

"Then let's turn jokes into laugh points, laugh points into memorable points, and memorable points into IPs that can be sold."

"We can't stop netizens' fan-created content, and we won't try to stop it either."

"But the only truly unified, cute, recognizable, and officially recognized image is this little chicken in our hands."

"If the official accounts are better at using memes than netizens, then there will be no room for haters to maneuver."

"As they keep hurling insults, they'll eventually realize—"

Fang Yu shrugged.

"Huh? This chicken is actually quite cute!"

"By then, haters will become entertainers, and entertainers will become casual fans."

"We've won this round, it's a sure win."

The office fell silent.

When Fang Yu was drawing the chicken, everyone thought he was just fooling around.

But now, this logic, from public opinion counterattack to IP development and then to commercial monetization, is laid out and fits together perfectly.

Mr. Zhang stopped tapping the table.

When he looked at the little yellow chick on the screen again, his gaze was completely different.

Ten minutes ago, he saw a chicken.

Ten minutes later, he saw memes, merchandise, collaborations, licensing, distribution channels, and a path for Cai Kun to rise from the ridicule of the entire internet.

After a moment, Mr. Zhang spoke.

How should the ownership of this IP address be determined?

"I drew the artwork, I came up with the concept, and I own the original copyright."

Fang Yu answered very decisively.

"But it used Cai Kun's stage elements, and subsequent commercial development cannot be separated from his cooperation, so we must obtain his authorization."

"The profits will be divided among me, the company, and Cai Kun according to a set ratio."

"The specific percentage will be discussed by the business and legal departments."

"Who pays the money, who operates it, and who bears the inventory risk—all of this should be written into the contract."

Mr. Zhang fell silent.

After a long while, he slowly exhaled a long breath.

"Fang Yu, Fang Yu, let me speak from the bottom of my heart."

"Your proposal almost brought tears to my eyes, even though I'm a capitalist."

Sister Wang was also persuaded, but she hadn't completely lost her rationality.

As an agent, she saw not only the grand business landscape, but also the most fundamental hidden dangers.

"The plan is indeed beautiful."

She looked at Fang Yu with a serious expression.

"But the most crucial issue doesn't lie with the company, the legal department, or the publicity department."

"In Cai Kun."