Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

In the office, Sister Wang was stunned.

Old Li's foot, which he had stretched under the table, also stopped in mid-air.

Mr. Zhang straightened up slightly.

Two words.

Clean and efficient, without the slightest hesitation.

This doesn't seem like a newcomer who has been ridiculed by the entire internet for four or five days and has just experienced the baptism of cyberbullying.

That look, that tone.

To the uninitiated, they would think it was a secret agent who had been lying in wait for years and had finally received the signal for the final assault.

Fang Yu looked at Cai Kun on the screen.

"Have you thought it through?"

"Once you take over this IP, you'll have to actively use this meme from now on."

"You can't enjoy the benefits of increased traffic while simultaneously feeling wronged and showing particular resistance."

"That will only make netizens think you're hypocritical."

"I've thought it through."

Cai Kun nodded solemnly, his tone frighteningly calm.

"Brother Yu, from the moment I saw those two words you posted, I knew—you're about to make a big move."

He paused, staring directly at the camera.

"I understand."

Mr. Zhang was stunned.

Sister Wang's mouth remained open for a long time.

Old Li's head was full of question marks.

No.

What do you know, you trainee who has only been in the industry for a few days and whose videos have been turned into memes of a hen laying eggs?

Not to mention them, even Fang Yu himself was taken aback by Cai Kun's "I have figured out the whole situation" expression.

Goodness, is this kid's imagination really that strong?

How come I had no idea that I had played such a grand game?

Fang Yu was filled with doubt and anxiety.

But what kind of situation hasn't he seen?

The question that was on the tip of his tongue was swallowed back down.

You can't ask.

This question shattered his image as an "unfathomable mastermind" into dust.

Fang Yu cleared his throat strategically, struck a mysterious pose, and slowly nodded.

"OK."

"Good that you understand."

"Eat, drink, and exercise as you please these next couple of days. Ignore all the rumors and gossip online."

"If anyone asks, just say the company is handling it, don't reveal anything beforehand."

Cai Kun nodded emphatically.

"clear."

"Everything is proceeding as planned."

After saying that, he picked up his thermos and raised it to Fang Yu from afar, across the screen.

The video call was immediately disconnected.

The phone screen went black.

Several seconds passed before Old Li swallowed hard.

"no……"

He pointed at Fang Yu, then at the black screen of the phone.

"What exactly were you two planning behind our backs?"

Fang Yu spread his hands, his blatant arrogance was outrageous.

"If he thinks it exists, then it exists."

Old Li's expression was complicated.

"So, there really wasn't one?"

"That's not how you say it."

Fang Yu remained completely calm and composed.

"If I say it exists, it exists; if I say it doesn't, it doesn't exist."

"Schödinger's plan, understand?"

Old Li: "..."

Sister Wang: "..."

Mr. Zhang stared at the quirky "little newbie" on the computer screen, having already made up his mind.

"As long as Cai Kun himself can let go of his burdens and is willing to cooperate, this dead end can be turned around."

"However, none of the necessary procedures can be omitted."

"Artist authorization, scope of image use, revenue sharing ratio, and exit mechanism must all be written in black and white in the contract."

Mr. Zhang paused for a moment, his tone unusually serious.

"Cai Kun is still a newcomer."

"The company must not take advantage of him in this matter, and it must not give the outside world any reason to accuse it of exploiting its artists."

After saying that, he immediately began to assign tasks.

"Old Li, the propaganda department will immediately select key personnel to fully cooperate with Fang Yu."

"The legal and business departments are following up simultaneously."

"Copyright registration materials, original files, and electronic evidence will be given priority."

"Trademark applications for core categories must be submitted before the end of the workday today."

Old Li straightened his back.

"clear!"

Fang Yu slowly stood up and stretched comfortably.

"Alright."

"Then I'll come over tomorrow morning and oversee the first version of the visual design."

……

For the next two or three days, Xingyao Entertainment went into full-capacity operation.

The Ministry of Justice expedited the preparation of materials, prioritizing the submission of core trademark categories, while supplementing the remaining related categories simultaneously.

Clothing, toys, food, internet emoticons, cultural entertainment...

We will try our best to cover every possible area.

The source files of "Little Chicken's" artwork, creation time, drawing process, and version records have all been electronically archived.

The illustrators in the publicity department worked tirelessly.

In less than 48 hours, a complete set of "Little Chicken" animated emoji packs was freshly produced.

Dribbling, turning, shoulder positioning, pulling the back strap.

Several of the most memorable actions have been incorporated into emojis.

The Ministry of Commerce also contacted three reliable OEM factories in Yiwu.

For blind boxes, we first produced 3D prototypes; for keychains and phone cases, we made samples directly; and even for cushion fabric, we sent several versions.

The entire plan was carried out quietly beneath the surface of the water.

The outside world knows nothing about this.

……

at the same time.

On the other side of Beijing, in the president's office of Shengshi Entertainment.

Vice President Zhao Leiming leaned back in the leather sofa, flipping through the latest public opinion briefing in his hand.

He frowned after looking at the still-high popularity curve.

"Mr. Wang, I'm a little confused."

Mr. Wang, sitting opposite him, slowly put down his teacup, gesturing for him to continue.

"Xingyao has been unusually quiet these past few days."

Zhao Leiming shook the briefing in his hand.

"There was neither a statement nor a large-scale deletion of posts."

"Cai Kun's social media accounts haven't been updated at all."

"Have they given up?"

He turned to the next page.

"Also, this song was written by Fang Yu himself after all."

"With things escalating like this, how can he not say anything at all?"

Mr. Wang smiled, not finding it strange at all.

"Accepting defeat is the only logical thing to do."

"Besides Fang Yu, you know what kind of status he has now."

"Would someone personally get involved in this mess for a newcomer who's just started out?"

"The risks and rewards are completely disproportionate."

"If he couldn't even understand this, he wouldn't have gotten to where he is today."

"If no one had stopped him, Xingyao would have broken up long ago."

Zhao Leiming remained silent for a moment.

"Therefore, the safest course of action for Xingyao is to temporarily ignore Cai Kun."

"Wait for this storm to pass on its own?"

"Theoretically, that's correct."

Mr. Wang clasped his hands together, his tone remaining calm.

"But this is also the cruelest part of the entertainment industry."

"The hype will definitely die down."

"But once the hype dies down, Cai Kun will most likely fade into obscurity as well."

Zhao Leiming closed the briefing.

"The public relations department is still seeking instructions."

Should we continue to allocate budgets to those marketing accounts' hashtag campaigns?

After thinking for a moment, Mr. Wang shook his head.

"Let's stop."

Zhao Leiming was somewhat surprised.

"Should we stop now?"

"The meme has already taken hold naturally."

"Everyone online is jumping on the bandwagon right now, so there's no need for us to keep throwing money at it."

Mr. Wang picked up his teacup again.

"Business competition is about seizing market share, not about creating deadly feuds."

"Our goal has been achieved—the spark of Starry Sky's star-making effort has been extinguished."

"Since we have the upper hand, there is no need to go all the way."

"Continuing to invest money will not only yield limited returns, but may also leave you with grounds for accusations of buying smear articles."

Zhao Leiming thought for a moment and nodded in acceptance.

"clear."

He casually placed the briefing on the coffee table.

Even at this moment, the two senior executives of Shengshi Entertainment still firmly believed in their judgment.

Star Glory couldn't keep up with this momentum.

Fang Yu is even less likely to personally get involved.

As for Cai Kun—

This trump card, which Xingyao had placed high hopes on, is now completely useless.

Mr. Wang picked up his teacup and gently blew away the tea leaves floating on the surface of the water.

He appeared calm and composed.

This game is in the bag.