Peninsula: From Water Injection to Stardom

Jiang Yan briefly explained his ideas to Du Hua.

"Rainbow voice?" Du Hua pondered the word Jiang Yan had used to market his own voice.

"That's right, what do you think of this, Sister Hua?" Jiang Yan asked.

"What is the specific meaning?" Du Hua still doesn't understand why it's called Rainbow Sound.

"The rainbow represents all colors, which can mean that my vocal range is wide and I can adapt to and digest various musical styles. It can also imply that my timbre is highly recognizable, as brilliant and outstanding as a rainbow."

Jiang Yan gave an explanation.

Actually, the term "rainbow voice" is used by someone, but that person has been banned by SM Entertainment, so it's perfectly fine for him to use it for self-promotion.

Who says rainbow voices can only be the exclusive domain of one person? The one who's more popular is the one who holds the power of discourse.

For example, when people talk about "rabbit", they only think of TWICE, but how many people know that before TWICE debuted, there was a boy group called BAP whose nickname was Rabbit Group, and their light sticks were all rabbits.

But who cares?

From now on, when people talk about K-pop groups, "rabbit" will only refer to TWICE.

"That sounds promising. I'll find some time to have a meeting with the marketing department to discuss it later." After hearing this, Du Hua immediately felt that it was a very promising project.

Jiang Yan glanced at her, considered for a moment, and swallowed back the words he hadn't finished saying.

Actually, he had more than one idea.

Besides the "rainbow sound," he has an even more explosive marketing strategy.

That is "three songs in one".

Jiang Yan debuted with BTS, belonging to the third generation of groups. The phrase "three singers sing one" means that he was the best singer among all the third-generation groups of the same period.

But after careful consideration, he believes that it is not yet the right time to market the "three songs in one".

Because this is something only celebrities are qualified to market; nobody can't piggyback on it.

If he were to market it right away, the huge EXO-L fanbase would immediately use it to target the three main vocalists of EXO.

This title is something that only those with the most fans and the loudest voices are qualified to compete for; it doesn't really depend on how good one's singing skills are.

After all, most fans in the fandom will close their eyes and praise "XXX sings well" even if their idol occasionally turns on a microphone with a lot of backing sound during a music show performance, and sings a couple of lines in a dry, panting voice.

Expecting this group to actually be able to tell who sings better? Don't make us laugh.

A few minutes later, during a break in their conversation, the waiter brought out two plates of pasta.

After taking a simple bite, Jiang Yan found the taste to be quite good, meeting the standards expected of a typical Western restaurant.

After taking a few bites, Du Hua seemed to remember something and said, "There's something else I didn't mention earlier. In the early stages of your debut, the company will arrange some trending topics on Weibo for you."

Jiang Yan was not surprised at all when she said that.

Yuehua Entertainment and Weibo definitely have a partnership, so they can easily use trending topics as a promotional tool.

However, Du Hua's words reminded Jiang Yan of something.

He thought of something very important.

"Is there a limit to the number of trending topics the company can buy from Weibo?" Jiang Yan asked tentatively.

"No, why?" Du Hua looked puzzled when he suddenly asked this question.

"If I wanted to buy 500 trending topics, could I do it?"

"...How much did you say?!"

Du Hua looked surprised; she thought she had misheard.

"Five hundred." Jiang Yan held up his hand, indicating the number five.

"Even if the company could buy it, you simply can't afford it right now."

Du Hua couldn't understand what the other party was thinking; the cost of 500 trending topics was no small expense.

If she puts all the expenses on Jiang Yan's head, she'll still have to worry about whether he can pay it off within a year of working.

Upon hearing this answer, Jiang Yan immediately knew the answer in his heart.

If they didn't say it was unavailable, then it is.

Since it's possible, he should set himself a small goal after his debut.

The goal is to trend on Weibo 500 times within a year.

Perhaps BP could try out YG's "500 Pig Red" marketing strategy first.

……

After spending more than half an hour at the Western restaurant and finishing their dinner, Jiang Yan and Du Hua left together.

Jiang Yan originally planned to take a taxi back by himself, but Du Hua said that she also had to go to the villa to see Wang Yibo, so he got into her car and went back together.

After driving for a while, the car stopped at an intersection and waited for the red light to end.

The FM radio in the car had just finished playing the previous song, but coincidentally, the next song was from BTS.

Jiang Yan also participated in the debut song "No More Dream".

Du Hua had obviously heard the song before. After glancing at Jiang Yan in the passenger seat, she subconsciously said to herself, "Speaking of which, a Chinese investment firm is currently in contact with the entertainment company you used to work for—"

However, Du Hua stopped abruptly halfway through her sentence and shook her head, saying, "Forget it, why would I tell you something like this?"

She felt there was no need to discuss such business matters with her own artists; it would be like casting pearls before swine.

But Jiang Yan, who had been sitting silently listening, immediately understood the situation from Du Hua's few words and his own memories.

If I'm not mistaken, the Chinese capital that Du Hua mentioned earlier that was in contact with BigHit is Junlian Capital.

In its past, BTS was once known as "Bilibili Boy Band" because when you opened Bilibili, the default search term was the Chinese name of the group.

The reason is naturally that one of the four major shareholders that controlled Bilibili at the time was Junlian Capital, and its shareholding was higher than that of Tencent.

In Jiang Yan's memory, the other party was supposed to invest 6000 million yuan in BigHit next year, but judging from what Du Hua said, Junlian Capital has already started contacting Fang Shihe so early.

It's easy to imagine that BTS will soon be back on the "right track" just as he remembered.

After another ten minutes or so, the car stopped in front of Yuehua's dormitory. Jiang Yan and Du Hua got out of the car one after the other and went inside together.

Wang Yibo clearly already knew that Du Hua would come to see him. He was sitting in the living room, and he immediately got up to greet Du Hua when she came in.

Jiang Yan had no interest in knowing what the two had to talk about, and quickly returned to his room after they parted ways.

After entering the house and closing the door, he turned on his computer and opened the theqoo forum.

This is his personal habit, just like in his previous life when he would open various Korean entertainment groups on Douban to gossip and read various posts when he had nothing to do.

Its main purpose is to kill time.

After watching for nearly an hour, Jiang Yan finally closed the webpage.

While he was still thinking about what to do next to pass the time, his phone, which was on the table, suddenly vibrated.

He picked up his phone and glanced at it; it was a message from Mina, whom he had just added on Kakao a few days ago.

After briefly reading the message sent by the other party, Jiang Yan nodded.

Now the female lead for the music video has been confirmed.