Peninsula: From Water Injection to Stardom

Chapter 17 Marketing "Divine Beauty"?

I didn't expect Wu Xuanyi to ask such a direct question, but considering some of her later abstract deeds, it seems to make sense.

"You're quite the gossip," Jiang Yan chuckled, without giving her a direct answer.

"I'm just curious. Anyway, since you've left the group, it's okay to tell me, right?" Wu Xuanyi asked with a look of eager curiosity.

Unfortunately, Jiang Yan wouldn't tell her.

This person clearly can't keep a secret; they'll probably find out now and tell others within a day.

He had an agreement with Big Hit that neither side would mention the topic again after he left the group.

Although the box that Jin photographed was his, he wasn't the only one in BTS to have it, so it wasn't just Kang Yeon who did it.

Nobody is clean.

Furthermore, when Bighit did their public relations work later, they ultimately used the same line as Jiang Yan had used, defining the umbrella box as a prank gift from a fan, thus indirectly clarifying the situation for him.

This is also what enabled him to make a comeback.

Because, at least publicly, Jiang Yan has never made any remarks that insult Korean men in any public setting or on social media; it's all just wishful thinking on the part of Korean men.

As for what they were thinking behind the scenes, we won't discuss that.

"Don't make wild guesses, it was just sent by a fan," Jiang Yan replied dismissively, intending to move on from the topic.

"Ah!? Is that really true?"

Upon hearing this, Wu Xuanyi's expression clearly showed disappointment; obviously, this was not the kind of gossip she had hoped to hear.

"Yes, that's it."

As the two were talking, all the milk tea they ordered was made.

After taking the packaged bag from the shop assistant, the two quickly returned to the office building.

After returning to the practice room, they distributed the milk tea they had bought, rested for a few minutes, and then the five of them continued rehearsing.

Rehearsals continued until after 6 p.m. when the door to the practice room was suddenly opened.

Jiang Yan looked over upon hearing the sound and was surprised to find that it was Du Hua who had entered.

Upon seeing each other, Cheng Xiao and the others immediately stopped what they were doing and greeted each other.

Jiang Yan walked over and greeted her with a smile, "Sister Hua, what brings you here?"

Du Hua first glanced at the others before speaking, "I just finished my business and came to see you since I knew you were here today."

"Did Sister Hua want to see me about something?"

When Jiang Yan saw Du Hua appear, he had a feeling that she was there to see him.

And now that he heard her say that, he was even more certain that his intuition was right.

"It's nothing important. How much longer do you plan to practice?"

"You can stop now."

"That's perfect. Get ready, and we'll have dinner together later."

"OK".

Jiang Yan nodded and immediately disbanded the team, letting Cheng Xiao and the others return to the practice room where the Cosmic Girls team was located.

Then he and Du Hua went downstairs together and got into each other's car.

A dozen minutes later, the two sat down at a Western restaurant.

After ordering and putting down the menu, Du Hua asked Jiang Yan, who was still looking around, "Are you getting used to living with Yi Bo and the others?"

Jiang Yan looked away from Du Hua and replied, "It's alright, but I still plan to move out later."

Upon hearing this, Du Hua frowned and asked, "What's wrong? Are you two not getting along?"

"No, Lao Zhou and Yi Bo are both very nice people."

"So what exactly is going on?"

Among all the artists signed by Yuehua Entertainment, Jiang Yan is Du Hua's second favorite, so her words naturally carry appropriate concern.

"It's nothing, it's just that living with so many people is a bit inconvenient," Jiang Yan said tactfully.

"inconvenient?"

"It's nothing, just a small matter. Sister Hua, please tell me what you wanted to see me about today."

The transition was a bit abrupt, but Jiang Yan simply didn't want to continue the previous topic.

You can't exactly say that the real reason he wants to move out is because it's inconvenient to bring his girlfriend back.

When Du Hua heard him say this, she naturally realized that Jiang Yan didn't want to talk about it, so she didn't intend to press him further. Instead, she went along with his words and said, "I want to talk to you about the marketing direction the company will give you in the future."

"Has the marketing department already come up with a plan?"

The marketing department Jiang Yan mentioned was not Cube's, but Yuehua's.

"Yes, they just sent me a preliminary plan today, and it looks pretty good."

"What is it?"

Jiang Yan was quite curious about what kind of persona Yuehua Entertainment would market for him.

"I'll send it to you now, take a look yourself."

Du Hua sent him a file via WeChat in person, and Jiang Yan received and looked at it.

His first reaction after seeing it was, "Did Yuehua's marketing department go to SM for further training?"

Otherwise, why would they plan to create a "god-like face" persona for him? This is definitely one of SM's favorite marketing tactics.

After Jiang Yan looked away from her phone screen, Du Hua asked, "What do you think?"

Jiang Yan shook his head: "Not very good."

"Oh? What do you think is wrong?"

Du Hua thought this marketing plan based on appearance was pretty good, and that Jiang Yan's looks were more than enough to pull it off.

"Using appearance as a marketing point will only create a negative stereotype about my personal abilities in the public."

Jiang Yan doesn't think that his only redeeming quality is his appearance; on the contrary, that's the part he least needs to market.

Marketing "divine beauty"?

There's absolutely no need for that; the title would only be a burden for him.

And there are precedents for this.

Kim Jaejoong, the visual and main vocalist of the former Asian supergroup TVXQ, was used by SM Entertainment to market his looks because of his handsome face, which caused his textbook-level singing skills among idols to be subconsciously ignored by countless casual viewers.

"So what do you plan to do?" Seeing that Jiang Yan was so resistant to the plan, Du Hua changed the subject and asked for his thoughts.

"Let me think about it." Jiang Yan was asked this question and fell into thought for a moment.

Since they debuted as singers, there's no doubt that the most direct marketing focus will be on their singing skills or songwriting.

However, when it comes to singing skills, most people just listen to the sound and think that a singer who can sing high notes must have amazing singing skills.

So no matter how much marketing is done, passersby will at most only have a vague impression like, "Oh, this person must be a good singer."

But there are plenty of good singers out there. To stand out and get noticed, you need something else.

And this thing is timbre.

A distinctive timbre is a powerful weapon for breaking through the encirclement.

And coincidentally, he also possessed such a powerful weapon.

Thinking of this, Jiang Yan suddenly had an idea.

He already knew what Yuehua's marketing focus should be in the initial stages.

That is to create a marketing name for his voice.

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