Peninsula: From Water Injection to Stardom

Chapter 180 Lowering One's Value Is Unacceptable

After having dinner with MISAMO on New Year's Eve, the four of us went to a karaoke room to sing karaoke, just as we had agreed beforehand.

What was supposed to be a karaoke session turned into Jiang Yan's solo performance.

It wasn't that he wanted to keep singing, but the three Japanese girls all said they were tired of singing after singing a few songs.

But in reality, they all wanted to hear Jiang Yan sing more.

Finally, after spending more than two hours in the karaoke room, the four of them came out, and then Jiang Yan took a taxi to send the three of them back to their dormitory.

As for a private date with Mina, we'll have to wait until the next time is the right time.

For the next two days, Jiang Yan also focused on producing her new album at CUBE.

There has been new progress in the collaboration with Arthur Boys in the past two days. After Epic Records conveyed Jiang Yan's ideas to the other party's team, the reply they received was that there was no problem.

After agreeing to cooperate, the next step is to discuss the timeline.

After a brief exchange and negotiation, Jiang Yan will travel to the United States in late February to film the music video for "StandingNet to You" and record the remi version of the audio.

Jiang Zhennan, as Jiang Yan's agent, has also been actively seeking new business collaborations these past few days.

In the recording studio, Jiang Zhennan was reporting on the recent business situation: "The business deals we've been in contact with recently, including several new domestic endorsements, have all been finalized. Now we're just waiting for their teams to come and sign the formal contracts."

Jiang Yan's current endorsement fee in China is basically in the range of 700 to 800 million yuan.

This is already the price range for a normal top-tier star.

Endorsement fees tend to be harder to increase the higher they are, and the rate of increase will gradually decrease.

Generally speaking, a brand can only pay a celebrity more than 10 million yuan a year for endorsement, because many brands may only have a net profit of a few hundred million yuan a year.

Claims of endorsement fees in the tens of millions a year are all lies, just a way to fool people in lower-tier markets.

Furthermore, the higher the luxury brand, the less likely it is to offer a high price, unless your brand recognition extends beyond a single market to cover the entire globe.

"Are all these endorsements for fast-moving consumer goods?" Jiang Yan asked.

There is no distinction between high and low value among fast-moving consumer goods brands. He will accept any endorsement as long as the price is right. Taking on these endorsements will also help his image penetrate into the lower-tier market.

"Yes, we have Snickers, Cornetto, Lay's potato chips, and Extra chewing gum. These are the ones we just need to sign contracts for," Jiang Zhennan replied, listing them off as if they were his own treasures.

"Is there anyone else we haven't reached an agreement on?"

"KFC wanted to find a brand ambassador for their main product line. After contacting them, they felt we were a good fit, but we couldn't agree on the endorsement fee."

"What was their quote?"

"We offered 680 million instead of 750 million. The other party hesitated a bit, but didn't reject us outright, so there's still room for negotiation."

"

"Yes, this price doesn't need to be changed."

After learning about the situation, Jiang Yan did not agree to lower the price or offer to take the job.

A celebrity should command a certain level of endorsement fees; rashly lowering their own value to accept endorsements will only damage their image.

VW's teacher became a cheap top influencer because he did too many of these kinds of things, losing all his prestige and becoming unpopular with luxury brands.

After discussing the endorsement, Jiang Yan thought that Jiang Zhennan's matter was settled, but unexpectedly, the other party continued, "There's one more thing. Tencent Video has approached us about a variety show and wants to invite you to participate. The company's idea is that you currently need to further expand your popularity in China, so we hope you can accept the offer."

"What variety show?"

Jiang Yan doesn't completely reject variety shows; he just dislikes those shows where participants have to deliberately create a persona or even act as comedians for the sake of the show's effect.

"Speaking of which, we are very familiar with the host of this variety show. It's Jackson's Chinese version of 'Please Take Care of My Refrigerator'."

"Oh, that's it—"

Upon hearing that it was this variety show, Jiang Yan immediately began to ponder it.

Although the variety show "Go Fridge" is not as popular as "Running Man", it is still a variety show that has broken out of its niche, with a single episode having at least 3500 million views.

Actually, the South Korean show "Go Fridge" had invited him before, but at the time, Jiang Yan thought there wasn't much to film in his refrigerator, so he didn't let Yuehua Entertainment accept the offer.

But another major reason is that he doesn't need to appear on South Korean variety shows to increase his popularity in South Korea, so he's too lazy to do so.

But this time, it was the Chinese version of "Go Fridge" that invited him, and Jiang Yan thought it wouldn't hurt to give it a try.

"Okay, I'll take this variety show."

"Really? Okay, I'll talk to the company about it later."

"Hmm, there shouldn't be anything else, right?"

"That's all for now. You can continue with your work; I'll head out now."

Without saying a word, Jiang Zhennan got up from the sofa, said goodbye to Jiang Yan, and left the recording studio.

After watching him leave, Jiang Yan returned to her computer and continued recording vocals for the song whose accompaniment she had just finished writing in the past two days.

February 10th, the third day of the Lunar New Year.

While the public enjoyed the Spring Festival holiday, Jiang Yan's latest commercial endorsement was announced.

At 12 o'clock, Valentino's official Weibo account announced Jiang Yan as its brand ambassador for Greater China.

As one of the most representative young artists in contemporary music, he has gained widespread attention and recognition worldwide for his unique musical style, outstanding stage presence, and boundless creativity.

His unique blend of sharpness and elegance, freedom and restraint resonates deeply with Valentino's unwavering commitment to individual expression.

Whether exploring new avenues in music creation or adhering to his personal style, he consistently interprets self-expression in this new era with a sincere and unwavering attitude.

Welcome @JiangYan to the Valentino family!

[#Valentino# Brand Ambassador Jiang Yan]

When fans of other top celebrities saw that Jiang Yan had announced another new luxury brand endorsement, they were undoubtedly both envious and jealous.

Why? Why is he getting another top luxury brand endorsement?

Previously, Tiffany was at least a brand ambassador, but this time Valentino has directly given her the title of brand ambassador. This title...

Ascending to immortality a bit too fast!

How can we fight like this?

The top-tier celebrity's fan community was shaken that very day, with many fans immediately making decisions that were unprecedented in their lives upon seeing the news.

The first major decision was to join if you couldn't win.

It can be said that within a single day, a small number of people from the fan circles of various top celebrities decisively switched sides and transferred their talents to Jiang Yan.

These fans who switched allegiances expressed: "You know, I've always been Feli, Jiang Yan is my idol. As for my ex, I wish him all the best in the future."

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