Peninsula: From Water Injection to Stardom

Chapter 181 I still have to thank him

The marketing department of Yuehua Entertainment has been asking Jiang Yan in the last couple of days whether the two previous marketing plans should continue to be implemented.

One of these two proposals was the nickname "Three Songs in One," which was proposed by Jiang Yan a long time ago.

Another one is the marketing nickname "KP0P Male Lead" after the album sales exceeded 20.

Originally, these two marketing plans were supposed to begin after Jiang Yan's second mini album became a hit, but now things have changed.

The marketing department was caught off guard by Jiang Yan's sudden entry into the North American market, which caused both plans to be put on hold for a period of time.

Even if Jiang Yan didn't mention marketing later, anyone with a brain would know that, given his current situation, marketing this would be tantamount to lowering his status.

Jiang Yan himself only remembered this matter after being questioned.

He himself had forgotten about it.

This is understandable, as he originally didn't expect to break into Billboard so quickly.

All these changes began after he accepted the Victoria's Secret Fashion Show invitation.

However, since the marketing department asked, Jiang Yan gave a very accurate answer.

These two marketing plans can be discarded.

Even though KPOP still refers to Qi Yan as a talent from the KPOP system when releasing press releases after he achieves various successes, Jiang Yan himself is gradually starting to distance himself from KPOP.

Just like when he was at the Super Bowl live, he didn't say he was a K-pop artist, he just said "from China".

Furthermore, when Jiang Yan asked Epic Records to promote him, he wouldn't say it was K-pop, but only that he was a superstar from China.

This is what it looks like after getting ashore.

The first thing to cut off is the title of KPOP; it must be sacredly separated.

Moreover, Jiang Yan isn't the only one doing this kind of thing.

When early K-pop groups went to Japan to develop their careers, they debuted as J-POP newcomers, but after becoming popular, they immediately started to show their K-POP identity again.

After becoming popular, they released fewer J-POP songs and more K-POP Japanese versions.

It's just that everyone else did it, so it's normal for him to do it too.

After Jiang Yan becomes a big star in North America, he might release two or three Chinese songs and get them listed on Billboard to enhance his image.

As for the concept of "cutting," it will actually be reflected in this first full-length album.

Although the title track has not yet been decided, it will definitely not be a Korean song in this first full-length album.

Of course, another reason is that after signing with Epic Records, Jiang Yan's next album will no longer be released only in Asia, but will also be released simultaneously in Europe and America.

After the simultaneous release, the title track naturally couldn't be a Korean song anymore, otherwise it would be like he was promoting K-pop for nothing.

This does him no good.

After speaking with the marketing department, Jiang Yan received another message from Jiang Zhennan.

Yuehua Entertainment and the production team of "Go Fridge" have completed their coordination, and Jiang Yan will be the guest in the first episode of their second season.

The event is scheduled for April, when the other party's team will come to South Korea to set up the program venue and record it locally.

Upon hearing this news, Jiang Yan was slightly disappointed but also felt it was normal.

He had assumed the other party would actually airlift his refrigerator back to China for recording.

It seems he was overthinking it.

Time quickly passed to late February.

Jiang Yan and his team flew to the United States once again, this time to Sony Entertainment's North American headquarters.

The reason, of course, is that it's time to film the music video for the previous single "Standing Net to You" in collaboration with Usher.

They arrived in New York that evening and stayed at a nearby hotel.

The next morning, the group took a van to their destination.

During the journey, Jiang Zhennan brought up the situation regarding Valentino's recent award selection.

After being officially announced as the spokesperson on the 10th, she will naturally receive a wide range of benefits, including extensive store locations throughout Greater China. In addition, she will also receive magazine cover coverage.

Valentino has featured Jiang Yan on the covers of two magazines this time: the Chinese edition of GQ China and the Korean edition of ELLE MEN.

Among them, the Chinese edition of GQ China featured it as its first quarterly issue, while the Korean edition of ELLEMEN featured it as its anniversary issue.

As is widely known, the importance of magazine release dates is as follows: Anniversary issue > September issue > First quarter issue (March) > First year issue >

Silver October Issue > Closing Issue > Others.

The reason Valentino only pushed forward the quarterly issue of GQ China is simple: their anniversary issue this year is in September.

The month is too far away and it's difficult to make an appointment.

In Asia, the ranking of fashion magazines is: Chinese editions > Japanese editions > Korean editions.

Access to Chinese fashion magazines is hard to come by; even Valentino can't get a major month's subscription in advance.

Therefore, the brand opted to give Jiang Yan a quarterly issue as a second choice.

As for why ELLEMEN was given an anniversary issue, it's because March marks its 5th anniversary.

Jiang Zhennan reported: "Currently, the editors of South Korean ELLE magazine have contacted us, hoping to include a K-pop group in this issue's inside pages."

Jiang Yan did not show any displeasure after hearing this.

It's normal for Korean magazine editors to have their own little tricks up their sleeves. It would be a lie to say he had no complaints when the anniversary issue was given to a Chinese person like him.

However, Valentino obtained its resources from ELLE headquarters, so the South Korean branch had no choice but to comply, even if it had objections.

"So they mean they selected this K-pop group?"

"That's not the case; they don't have that right yet."

"So that means they hope I can mentor new people?"

That's roughly the idea.

In short, what Jiang Yan meant by "mentoring newcomers" is that after a high-profile celebrity is featured in a magazine, they can mentor newcomers and bring them into the inner pages.

Depending on the level of promotion, the amount of space occupied by the inner pages will vary.

The Korean magazine editor's request was simple: he simply didn't want the anniversary issue to be completely devoid of any South Korean celebrities.

In fact, Jiang Yan could have completely ignored the other party's suggestion and not given them any attitude. The other party really wouldn't dare to add their own opinions to his official publication.

However, it must be said that the other party's intentions reminded Jiang Yan of something.

His former teammate Jungkook will later include Kim Dong-won in his magazine pages.

If Jungkook can use his resources to get his girlfriend featured in a magazine, then it's not impossible for him to do the same.

However, Jiang Yan then realized that TWICE doesn't currently allow individual information sharing, so bringing only Mina would be impossible.

After thinking for a moment, he said to Jiang Zhennan, "Here's what we'll do. After you go back this time, contact JYP's third headquarters and tell them about this. Tell them I can give them a set of feature pages to shoot."

"I can also package the e-magazine's booklet and bonus pages for them, but I want 5% of the profits."

After listening, Jiang Zhennan hesitated and asked, "Will they really agree to this condition?"

Jiang Yan laughed and said, "The anniversary issue of a near-top-tier magazine is so popular that people would beg to buy it even if they paid me. This is already a friendly price for me."

JYP's connections in the fashion industry are generally limited, making it unlikely that they would provide their new groups with access to top-tier fashion magazines.

Refuse? Then the marketing department of the third headquarters will probably have to thank him.