Huayu 2015, the Artist of Light and Shadow
Chapter 109: New York Fashion Week Kicks Off! 60% of Screenings in North America! The Next World-Cla
Chapter 109 New York Fashion Week Kicks Off! 60% of Screenings in North America! The Next World-Class Artist!
"Have you prepared your high school diploma, high school transcripts, and IELTS score report?"
"Bring it here so I can take a look."
West of Milan, there are many small, residential towns with beautiful environments and good security, making them popular residences for wealthy individuals and well-known football players.
Most importantly, the housing prices here are not high.
A detached villa can be purchased for just 200 million euros.
Compared to Shanghai, where old houses in the city center easily cost tens of millions of yuan, this is incredibly cost-effective.
Not long after LB Group was established, Lu Yunzhou's parents bought a large villa in the town of Casag in the west.
However, Lu Yunzhou's parents preferred to live in the old town, especially near Wenzhou Street, since they had more old friends there.
Thus, this large villa became the home of Lu Yunzhou and Zhang Ruonan.
Considering that Lu Yunzhou often travels all over the world, this villa currently only has Zhang Ruonan as its owner, along with her second sister Zhang Ruoyao.
We agreed that Zhang Ruoyao would study in Germany and experience what it means to have the longest three years of her life, but it might take seven years to get through.
But in the end, he softened.
"Big sister, my brother-in-law has already pulled some strings for me. He wants me to dress up nicely tomorrow so I can register at the Marangoni Institute and become a prestigious fashion designer. Why do you still need to see my transcript?"
"Please, have some consideration for your own sister."
Zhang Ruoyao absolutely refused to show her report card because it was truly embarrassing.
"You still know how to save face?"
Seeing her younger sister hesitate to show her report card, Zhang Ruonan sighed deeply: "When you get to school, keep a low profile. I'm not afraid of you embarrassing me, I'm afraid of you embarrassing your brother-in-law!"
Zhang Ruoyao stuffed her report card into her schoolbag and swore, "Sis, don't worry, although I'm not smart, I'm not stupid either. If people knew that my brother-in-law, such a great director and a successor to Leonardo da Vinci, had a good-for-nothing sister-in-law like me—even if he wanted to run away with someone, he definitely wouldn't choose me."
Zhang Ruonan wanted nothing more than to rush over and smack her younger sister on the head, warning her sternly, "Remember, you're not his sister-in-law. You're his older sister. Our little sister, Zhang Qianyi, is his sister-in-law!"
That makes sense.
Thinking of this, Zhang Ruoyao lost all her willpower and sheepishly packed her things, preparing to leave with Zhang Ruonan.
Milan Fashion Week is about to begin.
But for Zhang Ruonan, she had been making thorough preparations for today's grand event for the past six months.
"Madam, you've arrived."
The fashion director of LB Group and the current successor of the Kou Rui family is responsible for the overall stage effect design, model selection, and stage art and lighting creation.
This time, LB Group's fashion theme is called "Fairy Castle," which creates a synergy with Lu Yunzhou's movie.
All the clothing designs are imbued with the spirit of the Black Forest and the colors of a fairytale castle.
The design theme is inspired by snowflakes, fairies, plants, and the mysterious Eastern Taoist culture.
"Have all the models arrived?"
Zhang Ruonan crossed her arms, and immediately a staff member brought over a chair.
She sat down casually and turned to look at the person beside her.
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"Everything is ready in the background!"
The fashion director snapped his fingers, nodded to the person next to him, and then continued, "The major modeling agencies in Milan have prepared 100 models for us."
"100 people?"
Zhang Ruonan nodded gently: "Then let them all go through it. Tell them that in the end we will only have 18 people left."
"No problem, madam."
The fashion director gestured.
The next moment, music started playing and the lights came on throughout the stage area.
Let the boss, Zhang Ruonan, personally review it.
The entire stage was designed to resemble a forest castle, incorporating numerous plants and green vines. The area where the models walked the runway was designed as a long glass walkway.
After the neon lights come on, the snow machine starts working, and fine snowflakes begin to fall from the sky, making people feel as if they are in a fairy tale world.
The overall atmosphere is fantastic.
At that time, the audience will be on both sides of the stage, admiring the models and the fashions they wear through glass, creating a connection with the film.
This stage was also specially designed.
Zhang Ruonan spent a lot of time and energy on this big show, all to make the brand Kou Rui a hit.
A short while later, under the arrangement of the show director, one by one, tall models walked out from backstage.
Wearing various outfits worn by Kou Rui, she walked slowly past Zhang Ruonan.
All the models wore no makeup, their hair was neatly tied up, and they all wore the same nude lipstick. Their bone structure and lines were clearly defined.
Especially that kind of aura, it's enough to make ordinary women despair.
"Sis, these models are all so beautiful."
Zhang Ruoyao's summer vacation is over and she will be going to university soon. This is the first time she has come to Italy to accompany Zhang Ruonan to check on the show.
Seeing these models' perfect figures and beautiful faces made her feel uncomfortable, like an ugly duckling from the countryside.
"Milan's models are always of very high quality. There's no need to make a fuss."
After watching a major fashion show, Zhang Ruonan discussed the order in which the models would appear with the designer.
In addition, she crossed out several Black models.
That's fine.
After carefully selecting and eliminating 50 people, Zhang Ruonan said to the fashion director, "You should hold another round of open selection. I'll come back to take another look in a couple of days."
The fashion show was just the beginning.
This is simply to let buyers around the world see the design and commercial potential of their brand.
After the show, if these buyers are interested, they will go backstage or come to their design studio to discuss the order in detail.
To attract the attention of buyers, brands invite celebrities to watch shows during fashion week, or even invite them to try on clothes on stage—essentially to get celebrities to help promote their products.
Celebrities mean huge publicity and traffic.
In addition, celebrities may wear their clothes and take street photos in various places—just like taking photos while traveling.
That would be more effective.
It's closer to what an ordinary person looks like after putting on clothes.
"Madam, the fashion magazines are complaining that we're not sending out enough invitations—" the fashion director suddenly added.
The trailer for the movie "The Fairy Castle" has been bombarding audiences around the world.
Right now, the whole of Italy is discussing whether Lu Yunzhou is the reincarnation of Leonardo da Vinci.
Many Leonardo da Vinci experts online have been invited by the media to discuss Lu Yunzhou's imitation of the Mona Lisa in the movie.
Lu Yunzhou didn't just imitate one painting; he painted the Mona Lisa in various poses, which not only became a source of humor in the film but also amazed Leonardo da Vinci experts.
Because he didn't just draw it randomly.
Each one used the same "smudged" technique, making it as if Leonardo da Vinci had been reincarnated and repainted the Mona Lisa dozens of times.
The props used in the movie, more than 30 Mona Lisa paintings, are currently all hanging in Moritzburg. After this news spread online, the number of tourists visiting Dresden has begun to surge.
On social media, the number of photos shared about Moritzburg has increased exponentially!
The movie hasn't even been released yet; they've only released some trailers, and the cultural and tourism authorities in Dresden are practically grinning from ear to ear.
"That's already quite a lot."
Zhang Ruonan shook her head and said helplessly, "After all, our show venue is only so big."
The fashion director shrugged: "What a happy problem."
In fact, they sent out quite a few invitations, basically to every top fashion magazine. However, those second-tier fashion magazines also wanted to attend their brand show and even called to ask if they could also receive an invitation.
This put the fashion director in a difficult position.
Normally, he would want to send an invitation to everyone in the world, but Zhang Ruonan is right, the show venue is only so big.
Not everyone is eligible to receive their invitation.
"Madam, may I ask if I may? Is Young Master Yunzhou really the reincarnation of Leonardo da Vinci?" Even the staff inside the LB Group were very curious about this topic.
"Who knows?"
Zhang Ruonan shook her head uncertainly.
She turned to look at the fashion director and saw the expectant look in his eyes, which made her heart skip a beat.
Zhang Ruonan couldn't help but emphasize again: "At least, he's not interested in men."
"Oh, what a pity."
Upon hearing this, the fashion director indeed showed a disappointed expression.
But soon, the fashion director became excited again: "If Young Master Yunzhou weren't gay, would his replica of Leonardo da Vinci be different?"
"That feeling can be quite subtle."
"I need to find some time to go back to the Borsalino store and take a closer look."
Homosexuality is very common in the fields of design and art.
Because homosexuals are more sensitive to words, symbols, and visuals—not because they became homosexual after getting into design.
Rather, most homosexuals are more sensitive to these things, and naturally rise to the top of the design and fashion circles.
Caravaggio, Michelangelo, Leonardo da Vinci, Chopin, Beethoven, Schubert, and even Tolstoy were all homosexuals.
This is probably not a coincidence.
"Big sister, no wonder that fashion director seemed so alluring to me earlier. Turns out he's gay."
"But that makes sense."
"If I weren't gay, how could I concentrate on my work if I were backstage all day seeing those beautiful, perfectly proportioned female models?"
Zhang Ruoyao kept complaining.
Designers who aren't gay are likely to lose control when they see beautiful female models, their minds filled with those thoughts, making it impossible for them to work properly.
In this process, those people may naturally be eliminated.
"Let's not talk about this anymore. I'll take you to school. Remember to study hard there, and don't embarrass your brother-in-law."
Zhang Ruonan emphasized it again.
There's no academic gene in their family; they're all academic underachievers.
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However, she was lucky.
From her down, everyone else lived the life of a rich second generation.
The second sister, Zhang Ruoyao, was the first to enjoy the good fortune.
10 minutes later.
An Audi A8 executive sedan, carrying the Zhang Ruonan sisters, arrived at the Marangoni Fashion Design Institute.
This is the number one fashion design school in all of Italy.
After graduating from school, there is a high probability that one can become a designer for a luxury goods company.
The newly established design school in 2014 is located just across from Milan Cathedral, a 5-minute walk away, surrounded by flagship stores of the world's top luxury brands.
Zhang Ruoyao is going to study at this design school!
"Please wait a moment."
A staff member warmly greeted the Zhang sisters and politely asked, "Coffee or tea?"
""
Zhang Ruoyao tried to wave her hand and say no.
But then Zhang Ruonan calmly said to the woman next to her, "Coffee, less sugar, more milk, thank you."
"Please wait a moment."
The staff member nodded slightly, then walked away gracefully in her high heels.
"Sis, have you always been this arrogant?"
Zhang Ruoyao looked at her eldest sister in disbelief. In her memory, her eldest sister was as timid as a quail when she encountered school teachers.
What's the situation now?
Even at a world-class fashion academy, Zhang Ruonan was so arrogant in front of a woman who was either a counselor or the principal's assistant.
"Our LB Group has a partnership with the Marangoni Institute. In fact, our group sponsors a fashion competition within the school and provides scholarships every year."
Zhang Ruonan took out her makeup mirror, applied some lipstick, and said nonchalantly, "To put it bluntly, I'm the school's client, sponsoring so much money to the school every year. What's wrong with drinking a few cups of coffee with him?"
At this point, Zhang Ruonan turned to look at her younger sister: "That's how you got your guaranteed admission spot. Your brother-in-law spent a lot of money. You must study hard and not let your brother-in-law down."
Zhang Ruoyao nodded vigorously, muttering to herself, "My brother-in-law is so good to me. If he goes bankrupt and runs away in the future, I will definitely stay by his side."
"I think you want to die!"
Zhang Ruonan couldn't help but want to pinch her younger sister's ear, and said irritably, "Can't you just hope your brother-in-law gets better? Stop thinking about going bankrupt and running away. If it really comes to that, it won't be your turn."
Just then, the two suddenly stopped arguing.
Because some noises could be heard coming from another admissions office.
"High school diploma, three years of transcripts, these are not bad."
"An IELTS score of 6.0 is also acceptable."
"However, there are some problems with your resume. The school requires 6-10 creative portfolios—your creative portfolios are plagiarized."
At this point, the voice inside turned cold: "Unfortunately, the person whose work was plagiarized is another student of mine. So—I refuse!"
"I hope you can find a school you like."
"Next!"
Not long after, someone came out dejectedly and exchanged a glance with Zhang Ruoyao.
Zhang Ruoyao immediately lowered her head.
Depend on.
Do you need another 6-10 creative portfolio pieces?
Finished!
I wasn't prepared!
Just then, the staff member who had poured the coffee smiled at Zhang Ruonan and Zhang Ruoyao and said, "Ms. Zhang, the principal invites you in."
"Let's go."
Zhang Ruonan picked up the handbag and pulled Zhang Ruoyao toward the principal's office.
Zhang Ruoyao's head was covered in sweat. She was very worried that the principal would later spread out his hands and ask her for the so-called portfolio.
What should we do then?
If she tells her sister now that she hasn't prepared anything—Zhang Ruonan will definitely strangle her when she gets back!
"Miss Zhang, is this your sister?"
To everyone's surprise, after entering the office, the principal, whose hair was somewhat gray, suddenly praised Zhang Ruoyao enthusiastically: "What a lovely girl."
"I hope you have a wonderful university experience at our school."
Welcome, child!
The principal didn't ask any questions at all. He simply stamped a document and reminded Zhang Ruoyao to come and report next week, not to miss the deadline.
Goodbye, Principal. Wishing you good health.
Zhang Ruonan took the document and left with her younger sister.
On the way back, Zhang Ruoyao kept asking, "Sister, is that it? I don't have to do a preparatory course? I can go straight to university?"
""
Zhang Ruoyao initially thought she would have to do some preparatory courses first.
She still has a year to play.
Who knew that Zhang Ruonan would harden her heart and send her directly to the world's top fashion design school.
Why do I need to do a preparatory course?
"Your English is alright, as long as you can understand and communicate. We don't expect you to really learn anything, just get a diploma at least."
"If you find any genius designers in the school, just introduce a few to me."
"That's all you're good for."
Zhang Ruonan had no hope for her younger sister's academic level; she just wanted her to go to university and have the prestige of a prestigious institution.
When the time comes, I'll just marry a rich second-generation heir.
At first, Zhang Ruoyao thought it was fine, but gradually she felt something was wrong and complained, "Sister, you're really ruthless. You want to ruin me. Even if your husband goes bankrupt and runs away in the future, you won't choose to take me with you."
Zhang Ruonan said expressionlessly, "I'm not going to argue with you. Go home and pack your things, and come to school tomorrow. I'll also rent you a place near the school. Don't come back unless it's absolutely necessary."
Hearing this, Zhang Ruoyao pouted, feeling that she was about to lose favor.
However, she also understood that Lu Yunzhou must be coming back, which was why he sent her away.
never mind!
I'm not going to confront you anymore.
Because you're my older sister.
new York.
John F. Kennedy International Airport, VIP private jet bridge.
Lu Yunzhou brought Liu Haocun and Tian Xiwei from his company, as well as Dai Si, who became a sensation with "Wolf Warrior 2," to attend New York Fashion Week.
"Lu, it's been a long time."
Tom Ford, the founder of the Tom Ford brand and a well-known American director, personally came to pick them up at the airport.
He gave Lu Yunzhou a big hug and asked curiously, "Lu, is the movie 'The Fairy Castle' really, as they say, a film about your past life?"
"Tom, movies are movies, and life is life."
Lu Yunzhou laughed and subtly indicated that he was not a Taoist priest and did not possess any immortality techniques, telling the Americans not to overthink it.
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"Tom, Nocturnal Animals is a fantastic film, and I really appreciate its film-within-a-film structure. I admire your achievements at the Venice Film Festival."
Lu Yunzhou praised Tom Ford's latest film.
This film was nominated for the Golden Lion at the Venice Film Festival and ultimately won the Jury Grand Prix, which is quite an achievement.
Before becoming a director, Tom Ford was a women's wear designer for Gucci.
He did very well in the fashion industry, becoming the creative director of Saint Laurent in 10 years. He then founded the fashion brand Tom Ford.
Although the brand was doing well, Tom Ford sold it to Estée Lauder—because he wanted to make movies and become a director!
It's not unusual for top directors worldwide to launch fashion brands and build a luxury framework from scratch.
For example, Tom Ford, who might only be a minor celebrity in Hollywood, is a big shot in the fashion world.
"Lu, the rumors outside say you are an arrogant and cold genius. Now I know how absurd those rumors are."
Tom Ford felt that Lu Yunzhou and he had a lot in common.
Everyone started luxury goods companies, and everyone loves being a director. The only difference is that he makes art films, while Lu Yunzhou makes commercial blockbusters.
"Lu, I've prepared champagne in the car. Let's chat for a bit."
A convoy of stretched Lincolns waited outside, and Tom Ford invited Lu Yunzhou to sit in the middle car.
"Oda, come with me."
Lu Yunzhou chose Tian Xiwei over Liu Haocun.
After all, Liu Haocun had already played the female lead in a movie and earned enough. As the company's boss, Lu Yunzhou had to treat everyone equally.
This is to prevent Tian Xiwei from being neglected.
As for Dai Si, she's a grown woman and wouldn't be like a little girl, thinking about jealousy and rivalry.
"Brother, please get in the car."
Tian Xiwei winked at Liu Haocun, then ran to the car in a few steps, opened the car door for Lu Yunzhou, and gestured for him to enter with a giggle.
"Little rascal."
Lu Yunzhou got into the car with Tom Ford, and Tian Xiwei followed suit, lifting the hem of her skirt and sitting down next to Lu Yunzhou.
"Lu, Estée Lauder wants me to persuade you to renew your contract. They've prepared an astronomical deal for you."
After getting into the car, Tom Ford glanced at Tian Xiwei and saw that she couldn't help but put her arm around Lu Yunzhou's left arm. He chuckled and understood the relationship between the two.
Given their close relationship, he no longer hid anything and directly told Lu Yunzhou about Estée Lauder's plans.
He has already sold the company, retaining only a small number of shares.
However, Estée Lauder felt that he and Lu Yunzhou would have common topics, so she asked him to step forward and chat with Lu Yunzhou for a few minutes.
No one else is qualified.
"Tom, I'm giving you this face."
Lu Yunzhou has already asked his family, and they have no plans to make men's clothing for the time being.
In addition, retaining a North American endorsement would be very beneficial for Lu Yunzhou's film promotion in North America.
Estée Lauder would proactively help him buy a lot of GG brand products in New York for movie promotion.
Because the movie is a hit, the Tom Ford fashion brand will also experience a surge in popularity during this period, and Estée Lauder will also make a profit.
The two parties are essentially mutually beneficial.
"Lu, is this your new muse?"
After chatting with Lu Yunzhou for a while, Tom Ford decided to give Lu Yunzhou some face again: "Sweet-looking, yet wearing gothic and glamorous makeup, how interesting."
After praising Tian Xiwei a few times, Tom Ford said, "Our company has a perfume called 'Orchid Night,' have you heard of it?"
Lu Yunzhou slowly shook his head: "I don't know much about perfume."
"It's alright, I'll explain it to you briefly."
Next, Tom Ford described the features of the perfume, and finally smiled at Tian Xiwei: "I think this young lady is very suitable to be the brand ambassador for our perfume."
"are you sure?"
Lu Yunzhou couldn't help but burst into laughter.
Because Tom Ford was simply lying through his teeth.
Lu Yunzhou laughed and said, "Tom, based on your description, the [Enchanting Night Orchid] is more suitable to be endorsed by a queen."
Does Oda resemble a queen?
"certainly."
Tom Ford continued his blatant lies: "Who says the Queen can't have a sweet smile? Miss Tian has a solid quality, like the earth, and her smile is so sweet, it's intoxicating, like the scent of chocolate, the deep aroma of patchouli. These qualities perfectly match the essence of the perfume 'Orchid of the Night'."
"I've seen the trailer for 'The Fairy Castle'—Miss Tian has that kind of vibe."
"She's a very charming girl, and I hope you can give her more opportunities in the future."
Tom Ford thought Tian Xiwei was Lu Yunzhou's sweetheart and said many nice things about her.
Especially the last sentence, which asked Lu Yunzhou to give Tian Xiwei more chances, made Tian Xiwei overjoyed.
Under these circumstances, Lu Yunzhou certainly wouldn't want to disappoint everyone.
"Xiaotian, he admires you even more than I do."
Lu Yunzhou gently patted Tian Xiwei's small hand and said jokingly.
As if waking from a dream, Tian Xiwei said to Tom Ford with deep gratitude, "Thank you for your kindness, Mr. Ford. I will definitely work hard to promote the company's products."
"Haha. I'll have someone discuss the perfume endorsement contract with your agent in detail."
Tom Ford gave Tian Xiwei a small treat.
While Tian Xiwei was secretly pleased, Tom Ford winked at Lu Yunzhou and said meaningfully, "Lu, have a nice evening."
Tom Ford thought that he had pleased Tian Xiwei, and that Lu Yunzhou would enjoy extra personal care from her tonight.
This is a small gift he gave to Lu Yunzhou.
It's just about finding a spokesperson; as long as the other party is a movie star with works to their name, that's fine.
Without a doubt, "The Fairy Castle" will be one of the hottest fantasy movies from October to Christmas.
Tian Xiwei played the second female lead in this movie, and a dark queen-like one at that, which perfectly suits the [Enchanting Orchid] perfume.
Anyway, the contract is only for two years and will only be launched in China.
The loss won't be much.
As long as Lu Yunzhou can renew his contract, and Estée Lauder's menswear business in China can continue to grow, then the entire group will only profit and not lose.
"Lu, get some rest. There's a private dinner hosted by Estée Lauder tomorrow night. See you then. I'll introduce you to some international supermodels."
Upon arriving at the Four Seasons Hotel, Tom Ford turned and left.
He perfectly completed the task assigned to him by Estée Lauder.
"Hey bro, who was that guy just now? Was he the fashion director at Estée Lauder?"
After Tom Ford left, Tian Xiwei asked a question in a low voice.
She had no idea who the other person was, but seeing that the other person seemed to know Lu Yunzhou very well, she smiled a few times in response.
Tom Ford, a director and a designer.
Lu Yunzhou gave a brief explanation.
Needless to say, Tian Xiwei would look up information online herself.
Soon, Tian Xiwei found out who the bald man was and couldn't help but exclaim in surprise, "Holy crap, he's the founder of the Tom Ford brand?"
While screaming, Tian Xiwei went to Liu Haocun and Dai Si to brag: "Do you know who that bald guy who was sitting with us just now was?"
Liu Haocun and Dai Si, of course, had no idea.
So, Tian Xiwei gave them a thorough explanation.
"You know what? That guy was just flattering me the whole time. I was totally confused. He even said I had some kind of queen-like aura."
They even forced me to become a perfume spokesperson.
"I thought he was some low-level thug."
"Cunzi, why are you covering your ears?"
"Sister Dai Si, why are you walking so fast? Let's chat for a bit longer."
Tian Xiwei pretended not to know who Tom Ford was and bragged about it to her two friends.
Because of her quick thinking, she swiftly jumped into Lu Yunzhou's car and easily landed a perfume endorsement.
If Liu Haocun or Dai Si had been a little more quick-witted, the endorsement would probably have fallen to either of them.
That evening.
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Lu Yunzhou and his entourage checked into the presidential duplex suite on the top floor of the Four Seasons Hotel.
This floor is completely sealed off, and outsiders can hardly get up here.
Private elevator.
Panoramic view of the Manhattan skyline.
All their expenses for this trip were covered by their sponsor, Estée Lauder!
"Sisters, look what this is!"
The Presidential Suite on the top floor of the Four Seasons Hotel has three bedrooms.
Lu Yunzhou took one for himself.
The remaining two bedrooms were divided equally among Tian Xiwei, Liu Haocun, and Dai Si.
Just as Tian Xiwei's eyes were darting around, Liu Haocun grabbed her without hesitation: "Xiao Tian, let's sleep together."
Tian Xiwei sighed and hesitated before saying, "Cunzi, I snore and grind my teeth at night, and I also like to kick things around. How about I sleep alone? You and Sister Dai Si can squeeze in tonight? Or, you can go sleep with Sister Ji? Her room is a standard room with two beds."
Liu Haocun slowly shook his head, his face showing endless tenderness: "It's okay. I just love listening to you snore and grind your teeth."
Do you think I don't know what you're thinking?
Sleeping alone? Don't even think about it!
Seeing the two of them playfully bickering, Dai Si couldn't help but smile and took his luggage back to his room.
For her, it all felt like a dream.
At this time last year, she lost out to Dilraba Dilmurat in the competition and was also criticized by Yang Mi for having a face that was too hard and not glamorous enough, so she had no roles to play for a while.
She had no choice but to follow Lu Yunzhou's advice and transition into an action star.
At this very moment, she obediently transitioned into an action star, playing the female lead in "Wolf Warrior 2," a film that grossed over 50 billion yuan at the domestic box office!
It made her an overnight sensation!
Throughout the summer vacation, she was the most popular female celebrity in China.
Countless fans have directly compared her to Dilraba Dilmurat and concluded that she is better and has a brighter future!
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Because when she was filming, she was not afraid of hardship or fatigue, and she dared to face bullets and shells!
Which idol star can do that?
She's a true actress!
Deserves the audience's respect!
Audiences are willing to pay for her movies!
Entering the living room, Dai Si looked out at the Manhattan skyline and murmured to himself: Is this New York? It's a city that seems like a dream.
"Xiao Dai, this feeling is quite strange, isn't it?"
Lu Yunzhou appeared in the living room at some point, having changed into loose-fitting clothes.
He stood behind Dai Si, pointed to the scenery outside the window and said, "That's Rockefeller Center over there, Fifth Avenue in front, and Central Park on the other side."
"Aren't these scenes often seen in Hollywood movies?"
"Isn't that interesting?"
Lu Yunzhou picked up a glass of milk, took a sip, and said to Dai Si, "If you want to go out tomorrow, the hotel will arrange a Rolls-Royce."
"No need to save money on the hotel."
"After all, our presidential suite costs $15000 per night, which is equivalent to an average person's annual income."
"These are the benefits we deserve."
After saying that, Lu Yunzhou suddenly remembered something and asked Dai Si, "Are you hungry? If you are, the hotel has a 24-hour personal butler. Whatever you want to eat, you can have someone run an errand to buy it for you."
Upon hearing this, Dai Si misunderstood something and couldn't help but ask, "Brother Chuan, are you hungry? Let me order for you."
Lu Yunzhou pointed to the glass of milk in his hand: "I'll go to sleep after I finish this glass of milk. You should get some rest too."
""
"Get ready, the super show in a few days is waiting for us."
"I told you, you'd definitely become famous. More famous than Dilraba."
"Did I keep my word?"
Lu Yunzhou blinked at Dai Si, a faint smile playing on his lips, exuding confidence and elation.
"Um.
"When Dai Si met his gaze, she suddenly felt a strange burning sensation and couldn't help but lower her head, not daring to look at him any longer."
She responded in a barely audible voice, her face flushing slightly in the lamplight.
"Finally feeling sleepy. I'm going to sleep to adjust to the time difference."
Lu Yunzhou stretched, put the cup on the table, and went back to his room in his slippers.
From afar, Dai Si heard Lu Yunzhou's complaining voice: "I hate taking international flights! If only I could teleport."
Hearing this complaint, she couldn't help but smile.
[The No. 1 fan group for the Congee and Rice Family in Shanghai.]
"Sisters, let me show you. Take a look at what the Presidential Suite at the Four Seasons Hotel, which costs $15000 per night, is like!"
Lu Yunzhou drank a glass of milk and started to adjust to the time difference.
But Tian Xiwei was full of energy, and with Lu Yunzhou's care and support, she secured a perfume endorsement contract, which brought her at least several million yuan.
Right now, Tian Xiwei can't sleep at all.
She took many photos in the living room with her phone.
The $15000 presidential suite is as luxurious as a palace, resplendent in gold, especially the Manhattan night view outside the window.
From this angle, it's absolutely stunning.
It perfectly exudes the decadent aura of capitalism.
Holy crap!
"Xiaotian, you're really enjoying yourself again!"
"$15000 a night? What kind of family is that?"
"Xiaotian, I heard that staying in the presidential suite at the Four Seasons Hotel means being chauffeured in a Rolls-Royce? Is that true? I've ridden in all sorts of luxury cars, but never a Rolls-Royce!"
"I heard there's an umbrella on the door of a Rolls-Royce worth 10. Xiao Tian, try it out for me tomorrow and see what's so special about it?"
Although the group is full of women who are already quite wealthy, they are clearly not that rich.
Tian Xiwei's first trip to New York after becoming a big star stunned them.
"Xiaotian, stop with the nonsense. When are you going to have your porridge? I'll wash the pot for you after you finish!"
"I'm in line to wash the pots."
"Ladies, I'm a germaphobe, could I go first?"
"Haha—okay, since you're so sweet-talking, I'll let you go first!"
After only a few words, the group started stirring up trouble again.
Tian Xiwei felt that if things continued like this, the group might be shut down at any time, and she wanted to change the bad atmosphere in the group.
"Sisters, in a couple of days, we're going to win glory for our country!"
Tom Ford partnered with Warner Bros. to host a fashion show co-branded with "The Fairy Castle," inviting Hollywood stars Julianne Moore and Kim Kardashian to attend.
"However, the older brother will always be in the center!"
"In the entire Chinese entertainment industry, who else can get this kind of treatment?"
On her way here this afternoon, Tian Xiwei saw that many GG signs already featured Lu Yunzhou's endorsement posters and various trailers for "Fairy Castle".
In addition, Tian Xiwei saw that there were even movie trailers for offline screenings in North American theaters inside the hotel elevator.
Only one question kept running through her mind: How much money will this cost?
Tian Xiwei never imagined that she would one day be able to live such a life and see clips of her film appear on the other side of the ocean.
It was so cool.
She was so turned on that she couldn't help but pick at her toes.
"Do you know who came to pick us up at the airport today?"
You'll never guess.
"Tom Ford, the founder of the brand and another director, greatly admired his brother and even begged him to renew his contract with Estée Lauder."
"My brother only reluctantly agreed because of him."
Tian Xiwei felt that there was absolutely no need for Lu Yunzhou to renew his contract—as long as LB Group launched a menswear line and hired Lu Yunzhou as its spokesperson, the menswear brand would probably become a hit very quickly.
However, Tian Xiwei was unaware that cross-dressing was Lu Yunzhou's real strategy.
As long as the women's clothing is done well and the brand is established, it is easy to open a production line to produce men's clothing without having to specifically establish a men's clothing brand.
"I know this person; I've seen his movie 'Nocturnal Animals.' For those who haven't, I highly recommend it."
"Just by watching this movie, you can feel the director's aesthetic taste."
"He can easily arouse the desires in your heart."
Fortunately, someone recognized the director Tom Ford.
Otherwise, Tian Xiwei felt too embarrassed. She had been praising Lu Yunzhou for so long, but no one in the group knew who Tom Ford was.
"right!"
"Sister, you're right!"
"That's the director!"
"However, although Tom Ford is quite capable, he ultimately failed to protect his brand and sold it to Estée Lauder. Although he is highly regarded in the industry as a director, his box office performance is mediocre, and he has not won any particularly prestigious awards."
"Our brother is still the best!"
After praising Tom Ford for a long time, Tian Xiwei was actually trying to subtly highlight how awesome Lu Yunzhou was.
The young fans in the group also felt very involved.
According to the rules of the fan community, the more amazing the idol you invest in is, the better your own judgment is, and therefore, the more amazing you are.
"The Fairy Castle will redefine the aesthetics of Eastern fantasy films."
"Sisters, remember to buy a few extra tickets to support the film when it's released during the National Day holiday."
After leaving her closing remarks, Tian Xiwei left the group chat.
She found Wang Cheran and chatted with him privately: "Boat Girl, what have you been up to lately? Why does Big Brother look so haggard? He's always complaining about being tired, and he even drinks milk before bed to replenish his protein?"
Why should I tell you?
Wang Churan also realized she had gone a bit too far, but she certainly wouldn't admit it now. She said slowly and deliberately, "He works so hard, and you still bother him every day. How can he not be tired?"
"I?"
Tian Xiwei pointed to herself, never expecting that she would be the one to be blamed.
Wang Churan said righteously, "Isn't it you? To make you famous, your brother gave you Kou Rui's endorsement and even took you to New York Fashion Week."
"I heard it all from Cunzi. She and Sister Daisi received invitations from other brands and attended other people's shows."
"Only you—your brother took you with him, and you were the only one he took with him the whole time, so you could enjoy the best treatment."
If you have to put it that way, then you're right.
"Boat Girl, I'm sorry, I wronged you."
Tian Xiwei suddenly admitted her mistake.
Wang frowned slightly, but still said generously, "It's okay. I'm used to being wronged by you."
Wang Churan originally thought that Tian Xiwei would chat with her for a few more minutes before going to sleep.
As a result, Tian Xiwei suddenly fell silent.
This gave Wang Ran a bad feeling.
"Cunzi, Cunzi—haha, you actually fell asleep?"
Tian Xiwei tiptoed back to the room and saw Liu Haocun lying on the bed, already asleep. She pinched Liu Haocun's lips with her hand.
Liu Haocun did not react.
Haha!
Tian Xiwei's eyes darted around, and she quietly slipped out of the door. She looked towards Lu Yunzhou's room, and finally, gritted her teeth, ready to charge forward headfirst.
We'll have porridge tonight!
"Xiaotian, why aren't you asleep so late?"
Just then, Tian Xiwei suddenly heard a puzzled voice coming from the sofa in the living room behind her.
"Sister Dai Si, what are you doing in the living room?"
Tian Xiwei felt a chill run down her spine, as if she had been struck in a vital spot. She couldn't move at all, and her whole body stiffened.
"I couldn't sleep, so I came out to see the night view. Anyway, I don't have anything to do tomorrow morning, so I'm not in a hurry to adjust my schedule."
Dai Si glanced at Tian Xiwei's furtive back and knew exactly what was going on, but he didn't expose her.
"Hehe, me too."
Tian Xiwei awkwardly retreated to the sofa and chatted idly with Dai Si for a few minutes.
After a while, she couldn't hold on any longer and had to go back to her room to sleep.
The following afternoon.
Tian Xiwei and Liu Haocun accompanied Lu Yunzhou to participate in an exclusive interview with a film magazine to promote the October release of "The Fairy Castle".
Next, Lu Yunzhou spent another two hours shooting Tom Ford's next season's fashion campaign!
At the same time, the brand also sent three tailors to help Lu Yunzhou alter the cuts of the clothes he would wear for the upcoming fashion show, ensuring that the clothes fit his body perfectly and accentuated his cool and aloof demeanor.
"Big brother, you've worked hard."
Lu Yunzhou spent the whole afternoon working on it and finally finished his task.
Tian Xiwei and Liu Haocun quickly stepped forward, and their words of gratitude to their elder brother were heartfelt.
Because I'm really tired.
"Let's go eat."
Lu Yunzhou gently patted their shoulders: "Later, we might run into some big stars from China. I'll introduce you to them."
The group arrived at the restaurant.
Many Chinese celebrities who come to New York to attend fashion shows usually stay at the Four Seasons Hotel in Manhattan, where the chances of running into acquaintances are very high.
"Old friend?"
Sure enough, Lu Yunzhou ran into Yang Mi here again.
Besides Yang Mi, there is also Zhao Youting.
The huge success of "Eternal Love" allowed Zhao Youting to briefly enjoy the treatment of a popular celebrity, and he even had the opportunity to attend New York Fashion Week.
However, Lu Yunzhou only glanced at it and didn't go over to say hello. He then led his people to sit down and order food.
Instead, Yang Mi saw Lu Yunzhou and took the initiative to greet him: "Yunzhou, what a coincidence! I ran into you here. Didn't Tangtang come?"
Lu Yunzhou nodded slightly and said in a formulaic manner, "Sister Tangtang has been focusing more of her energy on Milan lately."
The four major fashion weeks.
Paris is the best, followed by Milan.
These two represent the old-money style of Europe, handcrafted and customized, with top luxury brands vying for dominance.
In comparison, New York Fashion Week fell a little short.
The most prestigious brand is Tom Ford, which is endorsed by Lu Yunzhou.
MK, which invited Yang Mi and Zhao Youting to the fashion show, can at best be considered a mid-range luxury brand. It has brand recognition and brand awareness, but it doesn't contain much humanistic value.
Tom Ford, at least its founder is an internationally renowned director and top designer with his own unique aesthetic taste.
Tang Yan's selective skipping of New York Fashion Week and focusing more on Milan Fashion Week is a devastating blow to Yang Mi.
It made her both jealous and envious.
Because of the "my husband" incident, Yang Mi's personal image suffered a devastating blow, and she is now almost completely excluded from top luxury brands.
MK, a mid-range luxury brand, is the best fashion resource she can access.
"Xiao Dai, you're here too?"
Yang Mi and Lu Yunzhou didn't see eye to eye, so she quickly noticed the silent Dai Si, greeted him with a smile, and wanted to chat with him for a bit.
"Honey, it's been a long time."
However, Dai Si and Yang Mi were originally boss and employee, and now that they have both changed jobs, how close can they be?
After a few awkward words, Yang Mi lost interest and turned to leave.
After Yang Mi left, another beautiful female celebrity walked towards Lu Yunzhou. It was Kunling, the wife of the Heavenly King.
She was also invited by Tom Ford.
When we go to the show, I will sit to the left and behind Lu Yunzhou.
The brand has already communicated with Lu Yunzhou about this matter.
"Director Lu, it's an honor to meet you."
Although she is the wife of a superstar, Kunling relies on her own man, so she is naturally inferior to a top director like Lu Yunzhou.
Moreover, she recently ventured into the film and television industry and hopes to obtain some top-tier resources.
"Hello, Mrs. Zhou."
Lu Yunzhou gave a brief greeting.
Upon hearing this, Kunling's smile immediately became strained.
Because, to Kunling, these words sounded as if Lu Yunzhou was mocking her, saying that she only got her current status because of men—did she really think she was such a good actress?
After a casual greeting, Kunling left, looking rather unwell.
"Brother, you've offended her."
Tian Xiwei could keenly sense that Kunling's smile became strained after Lu Yunzhou uttered the words "Mrs. Zhou".
"I called her Mrs. Zhou, so I offended her? That's ridiculous."
Lu Yunzhou had absolutely no idea what Kunling was thinking.
He remembered that when Zhang Ruonan went out to discuss business, people would call her Miss Zhang, which always made Zhang Ruonan very unhappy. She would always insist that she be called Mrs. Lu!
They're both women, but the difference is huge.
"Starting tomorrow, have meals delivered to our room. These people are really difficult to deal with; they're not very capable, but they have big tempers."
"I'm too lazy to communicate with them; it's a waste of my energy."
Lu Yunzhou had a simple meal.
During the meal, many mainland celebrities came over to say hello. Now, his status in the film and television industry is basically equivalent to half of Zhang Yimou's.
After "The Fairy Castle" is released, Lu Yunzhou feels that his status in the entertainment industry can be raised by half a level.
But in the fashion world, his status is equivalent to that of a "youthful version of Karl Lagerfeld" who took over Chanel in 1984 and revived it from the brink of collapse within a year.
He is highly respected in the global fashion industry.
Because, single-handedly, he saved Borsalino and Correia—revitalizing these two century-old brands.
As a director, Lu Yunzhou never imagined that one day his influence in the fashion industry would even surpass his influence in the film and television industry.
"Xiaotian, change your makeup tonight, dress up a bit sweetly, and come with me to a dinner party."
Back in his room, Lu Yunzhou rested for a while, sitting on the sofa to recharge.
At the same time, he gave Tian Xiwei a brief instruction.
"receive!"
Tian Xiwei was full of energy, like a warrior who never gives up. Upon hearing this, she immediately went back to her room to put on makeup with renewed fighting spirit.
Liu Haocun, who was standing next to him, didn't say anything, but his eyes were full of jealousy.
It was as if she was silently questioning Lu Yunzhou: Did I fall out of favor after the movie was finished? I was the leading lady in your film.
Lu Yunzhou picked up his teacup, took a sip, chuckled softly, and turned to look at Liu Haocun: "Can you understand English?"
One sentence left Liu Haocun speechless.
She is a pure art student who grew up learning dance from elementary school, so her academic studies are practically nonexistent.
Tian Xiwei, after all, graduated from a top-tier high school, which gave her a significant academic advantage over Liu Haocun.
"Big brother, do you think I'm cute?"
Tian Xiwei was still wearing Kou Rui's little black dress, but her makeup had been changed to a fresh and elegant look. She stretched out a cat paw at Lu Yunzhou and waved.
She has a lively and adorable appearance, full of youthful energy.
"very nice."
Lu Yunzhou nodded slightly and led Tian Xiwei to the hotel's conference room.
"Lu, this is the manager of one of the three major theater chains in North America."
Former Warner Bros. president Jeff Robinoff, accompanied by the CEOs of the three major North American theater chains, met with Lu Yunzhou.
"They assured me that on opening day, the film would be shown in at least 3400 theaters. In addition, for the 3D IMAX version, during prime time in theaters, the film 'The Fairy Castle' would have a screening share of no less than 45%."
To prevent Lu Yunzhou from misunderstanding the significance of this award, Jeff Robinoff explained, "In July, Christopher Nolan's 'Dunkirk' received roughly the same treatment."
After saying that, Jeff Robinoff joked, "Road, you made a very good decision. You changed the movie's name to 'The Fairy Castle of Dresden,' which is Hollywood's favorite fantasy family movie genre."
"Pirates of the Caribbean, with its somber art style, is also in this genre."
"If this movie becomes a hit, you can rename the next one 'The Fairy Castle 2: XXX,' which would attract a lot of viewers, wouldn't it?"
The name "Fairy Castle" is fantastic.
Because hearing this name easily evokes images of Harry Potter in Western audiences, it reduces many promotional obstacles.
碍。
Most importantly, the fairy in Lu Yunzhou's movie is very cute.
The willow tree fairy, who had transformed into human form, was even more beautiful and captivating.
The storyline of this movie is similar to that of "Fantastic Beasts and Where to Find Them," but it has a stronger sense of destiny, coupled with Lu Yunzhou's own Leonardo da Vinci story.
It possesses all the potential for a major fire.
Most importantly, Lu Yunzhou did not choose the Christmas or summer seasons, two periods with many strong competitors.
Instead, they chose October.
October is a month when hidden gems are born.
In October of this year, Lu Yunzhou's biggest rival will be Blade Runner 2049.
However, after the internal screening of the film, although industry insiders gave it positive reviews, they unanimously believed that the film's box office performance would likely not be very good.
As a result, "The Fairy Castle" became the only blockbuster movie that audiences could choose in October!
The cinemas are willing to provide plenty of screenings!
"Only 45%?"
However, Lu Yunzhou was still somewhat dissatisfied with this screening rate: "Since there are no other competitors, why can't I have more than 60%?"
Upon hearing this, the managers of the three major cinema chains immediately revealed a helpless smile.
How could a special effects blockbuster directed by a Chinese director possibly get more than 60% of the screenings?
Unless all other North American directors' films flop and audiences have no interest in watching them, they won't give a Chinese director's film such a high screening rate.
45% is already quite high.
"Xiaotian, go and guard the door. Don't let anyone else get close."
Lu Yunzhou asked Tian Xiwei to stand guard at the door.
"Okay, big brother."
Soon, Tian Xiwei stood at the door with her arms crossed, like a gatekeeper, coldly looking at the empty corridor. She gave Lu Yunzhou an OK sign and then closed the door.
There were only a few of them in the meeting room.
Lu Yunzhou then spoke up, saying, "Listen, give me more than 60% of the screenings, and I can reduce my share of the box office revenue by 5%."
Upon hearing this, Jeff Robinov quickly pulled Lu Yunzhou aside and asked with a puzzled look, "Lu, are you crazy? Do you know how much this costs?"
"certainly."
Lu Yunzhou nodded slightly: "Assuming our movie grosses $2 million in North America, 5% is $1000 million. That means all of us will earn $1000 million less."
Jeff Robinoff nodded vigorously: "Yes, $1000 million! Not 1000 million RMB! That's a huge sum of money!"
Why should we just give it to the theaters for free? I don't understand.
"Jeff, let's do the math."
Lu Yunzhou asked Jeff Robinoff earnestly, "In your opinion, is it possible for our film to break the $10 billion mark?"
After thinking for a moment, Jeff Robinoff slowly nodded: "There's a 30% chance. But that requires a box office explosion in North America."
Under normal circumstances, this movie should be able to gross more than 20 billion RMB in China, which is 3 million USD.
If we're lucky, it will be close to 30 billion RMB, which is about 4 million USD.
In Europe, this is about the same achievement.
The combined box office from China and Europe is around $6-7 million.
The situation with Japan and South Korea is currently unknown, but it should be around $5000 million. South Korea, in particular, has a strong affinity for special effects blockbusters.
Because of Son Heung-sak, South Koreans have a certain fondness for Germany, so the box office performance of "The Fairy Castle of Dresden" shouldn't be too bad in South Korea.
With multiple markets combined, the box office is estimated at around $7.5 million.
The remaining market is North America.
Even if North America can't have a super outbreak, it can't afford to lag behind.
If the North American box office falls too far short, say below $2 million, it will become almost impossible for the film to break $10 billion.
Unless the Chinese box office explodes and reaches over 40 billion RMB, which is around 6 million USD.
Unfortunately, it's almost impossible for the National Day holiday box office to exceed 40 billion yuan.
It's still possible during the Spring Festival season.
But the film scheduling during the Spring Festival is another problem.
Therefore, after much calculation, Lu Yunzhou concluded that only if the North American box office reached a certain level would this film have a chance of breaking the $10 billion mark.
Jeff.
Lu Yunzhou pulled Jeff Robinoff aside and analyzed earnestly, "Once the box office reaches over $10 billion, the historical status of our film will undergo a qualitative change—our film will become an epic fantasy film."
"The IP value of our series will increase exponentially."
"We can easily earn back that $1000 million from the streaming rights we sold to Netflix."
"I will become a world-class commercial director."
"Your studio will have a top-tier director like me as a strong partner. This will also be very beneficial for you personally."
"Am I right?"
Lu Yunzhou gave Jeff Robinoff a detailed analysis of how much fame a box office of over $10 billion would bring to all of them.
I spent $1000 million to gain this fame.
It's well worth it.
After listening to Lu Yunzhou's analysis, Jeff Robinov also became excited.
"If our movie, 'The Road,' surpasses $10 billion at the box office, your personal commercial value will become immeasurable."
"All the luxury goods under your brand will sell like hotcakes."
"Harry Potter is very good, but its success has little to do with the director; it belongs to J.K. Rowling's fairy tale."
"The Lord of the Rings is fantastic. Peter Jackson has created countless tourist attractions for his hometown of New Zealand."
However, 60% of the story of *The Lord of the Rings* owes its credit to Tolkien!
"And if 'The Fairy Castle' is a success, all the fame will belong to you alone. You designed all the concepts, you created this beautiful fantasy love story, the destiny of reincarnation—at that time, your director's studio will be priceless, and Fosun Pictures will be ecstatic!"
"And you—my buddy, you will become a world-class artist, the next Peter Jackson."
"Germans will go crazy for you."
"Italians will go crazy for you."
"The Chinese will go crazy for you."
"I heard that you put Beckham's mentally challenged son in your movie, gave him a minor role, and promised him more screen time if there is a sequel."
"The British know about this, and while they're ranting about it online, they're also hoping you'll give Beckham's silly son more screen time."
"Haha—I understand their complicated feelings."
Jeff Robinoff gradually realized that giving theaters 5% of their box office revenue as a concession would result in a short-term loss for them.
But in the long run, it won't be a loss.
However, to prevent Lu Yunzhou from getting a taste of this success and then not making money from movies in the future, but instead making money from movie merchandise.
Jeff Robinoff couldn't help but remind him, "Lou, promise me, we'll only sign this kind of poison contract once."
"certainly."
Lu Yunzhou nodded, shook hands firmly with Jeff Robinov, and said with a determined look in his eyes, "I only need one chance. Just one is enough!"
After pulling off this heist, I'll be rich!
Seeing that Lu Yunzhou was determined, Jeff Robinov still whispered in his ear, "A 5% discount is too much. Trust me, 2% to 3% is enough. That's enough to tempt them. These people are like wolves that can't be tamed. Just let them smell the meat, don't let them eat their fill."
After all, Jeff Robinoff was once one of these people.
Only those of the same kind can understand each other.
Lu Yunzhou smiled and nodded: "Jeff, you're a professional in this area. Of course I trust you. From now on, I'll trouble you to handle everything for me. More than 60% of the screenings, not a single point can be missed. Let's get rich together!"
Jeff Robinoff bowed slightly: "Young master, it is my pleasure to serve you."
LB Group is about to experience a surge in performance!
Hollywood makes a small portion of Lu Yunzhou's money in the film industry, but Jeff Robinoff believes that it won't be long before the wives and daughters of these Hollywood tycoons contribute significantly to the luxury goods in Lu Yunzhou's home.
The discounts offered by the film are merely bait.
>
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