Huayu 2015, the Artist of Light and Shadow

Chapter 73 Sales Exceed 10 Billion! The King of Livestream Shopping! The Crazy Double 11 Gala!

This year's Tmall Double 11 Gala marks the first time YouTu and the Ali ecosystem have collaborated since the establishment of Ali Entertainment Group.

This is of great significance to the entire Ali Group.

In short, it was a super show.

The organizers seem to hope to use the festival to boost consumption, encouraging viewers to spend money like crazy while watching the show.

It's like an upgraded and enhanced version of a TV shopping show!

However, this shopping show is interactive, which can bring a better experience to consumers.

Celebrities and big brands are also part of this shopping show.

Lu Yunzhou landed in Shenzhen in the afternoon.

After getting ready in advance and having a snack, I began preparing for the big show at 8:30 p.m.

TOMFORD, the latest autumn/winter fashion collection.

Lu Yunzhou had several outfits in his van, and he chose a pure black one, a classic that never goes out of style.

Ray-Ban sunglasses — Of course, there's no need to wear sunglasses at night, as netizens would criticize it for being pretentious. But since he's become the brand's spokesperson, Lu Yunzhou has to fulfill his duty, so he simply wears them on his hair.

To attract the audience's attention, the stylist added some glitter to Lu Yunzhou's hair, ensuring that under the spotlight, Lu Yunzhou's hair would look like a sky full of stars, making him exceptionally charming.

"Sister Ji, what do you think of our new product, the gold oak leaf brooch?"

After finishing the styling, Lu Yunzhou leisurely took out a gold brooch from the "Swan Tears" packaging box.

It is made of pure gold and has no diamonds or other ornaments.

Although adding diamonds and other embellishments might make it more beautiful, Lu Yunzhou insists on using pure gold as a characteristic of their brand.

"Very beautiful."

Ji Rujing examined the brooch, nodded secretly, but then frowned.

"A gold oak leaf brooch, if you add two swords and some diamonds, it easily evokes the German Knight's Cross of the Iron Cross with Swords and Diamonds—is that really okay?"

This brooch is very beautiful. It uses about 10 grams of gold and costs around 3000 yuan to make, but it is priced at 9999 yuan online.

Nearly three times the profit.

But Ji Rujing knew how much the same Tiffany brooch cost—50!

Considering that Tiffany has no room for further appreciation, while their Swan Tears classic model still has considerable room for appreciation.

Ji Rujing felt that if she were a consumer, she would definitely prefer to buy this gold oak leaf brooch.

However, Lu Yunzhou's gold oak leaf brooch is designed in a way that could easily lead to inappropriate thoughts.

Don't worry.

Lu Yunzhou, however, said nonchalantly, "In ancient Greek mythology, the oak tree was a sacred plant dedicated to Zeus, symbolizing the power and immortality of the god-king. In many European countries, the oak tree is the national tree. No one will associate our use of oak leaves as a symbol with anything inappropriate."

That's true, but your design is a bit too close to the line.

It must be said that art students have a really good sense of aesthetics.

Classics never go out of style.

"Wait until tonight, and you'll see the sales figures."

Lu Yunzhou took out his phone to check the time; it was almost his turn to appear.

This time is practically the grand finale.

We'll be late if we wait any longer.

Seeing Lu Yunzhou's bare wrist, Ji Rujing muttered, "He's missing a watch brand to endorse. But it seems we don't need that."

Ji Rujing and Tang Yan jointly invested in the brand 【Swan Tears】, becoming original shareholders and each owning 5% of the shares.

This brand has already sold over 10 billion units, and this year is just the beginning. The market estimates that sales will reach around 50 billion units next year.

Compared to established gold companies like Chow Tai Fook, their sales volume corresponds to their valuation.

In other words, the shares she holds will be worth 2.5 million next year!

The value of the shares held by Lu Yunzhou is clearly higher.

If that's the case, why is she going to all the trouble of finding other companies to endorse Lu Yunzhou?

Instead, they should think about hiring more designers for their own company and releasing new products like crazy.

The more new products we have, the more we will sell.

As for inventory?

What does gold fear about inventory?

This stuff can be converted into cash at any time, and it has no expiration date. In fact, the longer it's kept, the higher the price of gold becomes.

"Young Master, slow down, be careful not to bump your head."

When Ji Rujing saw Lu Yunzhou almost hit his head when he got out of the car, he felt even more pain than if he had been hit by a car himself, and he quickly chased after him.

The moment Lu Yunzhou stepped out of the van, countless flashes went off.

A group of reporters rushed over, taking pictures and conducting interviews with Lu Yunzhou.

"Director Lu, I heard you've selected another new actress at the Shanghai Theatre Academy? What qualities in her impressed you?"

"Director Lu, how far along is the new project? I heard you're going to Italy and Germany to scout locations next. Do you have a specific itinerary?"

"Director Lu, your brooch today is very unique. May I ask what brand it is and how much it costs?"

it is good!

That's a good question!

Lu Yunzhou was a little too lazy to answer the first two questions.

Because in a couple of days, after the project is officially established, there will be a press conference, and we can talk about it then.

Sending messages piecemeal is not very meaningful.

However, that last question instantly struck a chord with Lu Yunzhou's tender heart.

"Let me introduce this to you. This is the brooch that Swan Tears will be launching tonight. It's the Knight from the Starlight series. As for the price, you can check the official website."

Because it was broadcast live in the entire event, Lu Yunzhou explained it in great detail.

Zhejiang TV, Youku Tudou, Tmall app, Taobao mobile app, and Tmall Box—in short, there are a ton of traffic entry points.

Moreover, these traffic entry points are all for selling products.

In fact, Lu Yunzhou's complete set of equipment today.

From her clothes and hairstyle to her sunglasses, every color scheme was designed to complement the glittering oak leaf brooch on her chest.

Especially after the photos are taken, the contrast between light and shadow will make the gold oak leaf brooch absolutely dazzling.

It makes people very eager to buy.

Thank you everyone.

To help promote the product, Lu Yunzhou put one hand in his pocket and waved slightly with the other, allowing reporters and media to take many photos at the entrance before entering the sports center.

"He's here."

"He's the biggest star tonight!"

"Should we go over and say hello to him?"

As soon as they entered the sports center, many people turned to look at Lu Yunzhou, wanting to come over and say hello and become acquainted with him. But upon closer reflection, they wondered if they had any connection with Lu Yunzhou.

If you accidentally offend Lu Yunzhou, it would be a case of more harm than good.

Because, besides being a top-tier celebrity, Lu Yunzhou is also a top-tier director, capable of achieving success in Europe and North America.

$5 million at the box office!

This box office performance has surpassed that of "Crouching Tiger, Hidden Dragon," making it the highest-grossing film by a Chinese director outside of mainland China.

-

Of course, Mission: Impossible 2 is not included.

Because the Mission: Impossible series is Tom Cruise's work, it doesn't actually have much to do with John Woo.

Lu Yunzhou directed, starred, composed the music, and served as the art director for his film "Crazy Racing".

He was simply a super genius who appeared out of nowhere.

The whole world is watching him!

In China, many people in the entertainment industry were also stunned by Lu Yunzhou.

Especially these celebrity actors.

They practically regarded Lu Yunzhou as a monster—Lu Yunzhou's arrival in the entertainment industry was like a wild Tyrannosaurus Rex appearing in the 21st century for these stars.

"Director Lu, long time no see. How's your hand?"

Lu Yunzhou attended many fashion galas and got to know some people in the industry.

For example, Li Lin, one of the hosts tonight, has met Lu Yunzhou a few times.

In September, Li Lin and Lu Yunzhou went to New York Fashion Week together.

Who knew that before Fashion Week even started, the New York shooting would occur.

Overnight, Lu Yunzhou became a global sensation and garnered immense attention.

However, the female celebrities like Li Lin who went to Fashion Week to make their mark were completely dumbfounded.

If they continue to walk the runway at fashion weeks and take countless beautiful photos of themselves, they will most likely be subjected to a barrage of criticism from netizens in China.

After all, their companion Lu Yunzhou is still in the ICU, while they were watching a fashion show outside.

How can you be so shameless?

Therefore, during that period, many celebrities didn't dare to post photos of themselves at fashion shows, as if they had never been there.

They were more often seen outside Lu Yunzhou's hospital room.

Because the flow is greater there.

"Thank you for your concern. Apart from not being able to exert myself yet, there's nothing wrong."

As Lu Yunzhou spoke, he extended his left hand and lightly shook hands with Li Qin, exchanging a few casual words: "How have things been going for you since you joined New Classics Media?"

"fine."

Li Qin smiled gently at Lu Yunzhou.

She felt that everyone was staring at her, seemingly envious that she was able to talk to Lu Yunzhou, and she was immediately filled with vanity.

"Lu, my superhero, it's been a long time."

Just then, the Beckhams spotted Lu Yunzhou and came over to say hello.

Victoria came over and gave Lu Yunzhou a big hug, saying with regret, "Lu, we made a promise that you would come to my brand's fashion show, sit with my son Brooklyn, and teach him how to be a good young man. Who knew that such a tragic thing would happen. I'm so glad you're alright."

"Oh, Brooklyn?"

Lu Yunzhou suddenly thought of something: "Victoria, I'm preparing a fantasy visual blockbuster and need some fifteen or sixteen-year-old kids. I remember Brooklyn is 17 this year, right? Would you be interested in having him come in my movie for a cameo role?"

"This is a prequel. If it goes well, we can continue making a series of films, just like Harry Potter."

Anyway, Lu Yunzhou's plan is to find some European and American child stars and put them in his movie as a way to prepare for the sequel.

If this movie flops, these Western child stars will have essentially just been there for a cameo role.

Regardless, let's throw out the pie in the sky first.

Beckham's son, although a typical playboy, has parents who are famous enough in Europe and America.

"Lu, you're truly my savior. I'm so interested."

Upon hearing this, Victoria's eyes lit up, and she began to promote her son: "Luke, actually, Brooklyn is a very outstanding child. However, you should understand that he lives in the shadow of me and David, and has picked up some of the habits of rich kids since he was young. He can be a bit unruly and rebellious."

"Actually, he was very interested in the film industry a couple of years ago. David and I even used some connections to send him to intern at the studio of the great director Guy Ritchie—I thought he had the potential to become a movie star."

Of course it has potential.

Lu Yunzhou nodded in deep agreement.

Because Brooklyn Beckham looks so much like Tom Hiddleston, he could totally play the younger version of Hiddleston!

It looks perfectly natural.

"Victoria, Brooklyn is very handsome and stylish, isn't he? I love filming these handsome young men in movies."

"I heard that Brooklyn has been dating Chloe Moretz in New York lately—if they don't mind, they could set up their dates in the Alps?"

"Perhaps Hit-Girl could also make a cameo appearance in this movie?"

They're all handsome men and beautiful women.

Why can't you ask anyone else?

Lu Yunzhou had no expectations for their acting skills, he only hoped to use their fame—as for hype?

Beckham's son is a huge celebrity in Europe and America.

Even if this movie is garbage, at least for the first three days of its release, the British will definitely go to the cinema to see it for themselves.

This will significantly increase the number of screenings of this film in the UK.

In France.

As longtime rivals of the British, they had to go to the cinema to see the lousy performance of the son of the former captain of the English football team.

After all, only after watching it can they have the right to speak and stand on the moral high ground to frantically criticize the Beckham family!

"Lu, you are so considerate."

"If I were 20 years younger, I would definitely fall madly in love with you."

Victoria hugged Lu Yunzhou's cheek and kissed him hard: "My unruly son will understand what it means to feel ashamed after seeing you."

No mother can resist another handsome man praising her son's good looks.

"Lu, your skin is so beautiful, it's like pearl powder. And the pores on your face are so fine, you don't even have a beard."

"My goodness, I really envy the skin condition of you Chinese people."

Victoria looked at Lu Yunzhou up close, and the more she looked, the more envious she became.

Although Lu Yunzhou is 7 years older than her son Brooklyn, it has to be said that Lu Yunzhou looks much younger than Brooklyn.

Especially her skin, which has almost no freckles or acne, and the stubble on her chin is just right, so there's no need for any beauty treatments like hair removal.

This is unimaginable for Europeans and Americans.

"Lu, what do you think about having my brand sponsor all the fashion in your movie?"

"Okay, I know Estée Lauder might have objections. No problem, I'll talk to them for you."

"My brand also belongs to the Estée Lauder camp."

Victoria began to proactively help Lu Yunzhou consider the quality of the film.

She even started thinking about how to get her son a bigger role in the movie.

She can leverage her connections in Europe and America.

Her family is quite extraordinary.

After all, she was an old-moneyed British woman who drove a Rolls-Royce to school in the 80s—in fact, while Beckham achieved great success in football, he was essentially a gigolo in the business world.

"Lu, this winter—oh, Christmas, you'll be going to Neuschwanstein Castle? I understand, our family will go to Neuschwanstein Castle too, to spend a romantic Christmas."

"We'll discuss the details of our cooperation then."

Victoria felt that coming to China to participate in the Tmall Double 11 Gala was absolutely worthwhile.

"Director Lu————"

After Victoria left, Li Lin wanted to chat with Lu Yunzhou for a bit, but she didn't have a chance to speak.

Another foreigner has arrived.

Thomas Müller.

Member of the German national team, winner of the Golden Boot at the 2010 World Cup!

Who knows why Tmall would invite a World Cup Golden Boot winner for Double 11?

"The gold oak leaf brooch is so beautiful."

Thomas Muller approached, subconsciously complimenting Lu Yunzhou's brooch, and then said, "Do you remember that dark night in Munich, 'Racing Madness'?"

"What a coincidence!"

"The red-roofed house at the far end of the screen in the movie is my aunt's house. Haha, when I saw that scene in the movie, I couldn't believe it—what a coincidence!"

"When this movie was released in Germany, my whole family went to see it, and we all thought it was incredible."

"By the way, Lu, I heard that 70% of your next movie will be filmed in Germany? That's a fantastic idea."

"Germany is so beautiful."

Thomas Muller was actually a chatterbox?

Lu Yunzhou had never heard of this before.

However, he has excellent judgment.

The gold oak leaf brooch is truly beautiful—no German could resist it.

Decided.

This gold oak leaf brooch will become one of the visual symbols worn by the main character in the movie, representing ancient history and eternal power.

"Thomas, thank you for appreciating my film."

I'll also give you a gift.

As Lu Yunzhou spoke, he removed his gold oak leaf brooch from his own chest and pinned it to Thomas Muller's chest.

No German would refuse such a gift.

In Germany, the golden oak leaf carries a very auspicious meaning.

"Wow, I love this gift! Thank you so much!"

Thomas Muller was truly stunned when he saw the brooch pinned to his chest, and he grinned from ear to ear.

He didn't know how much Lu Yunzhou's brooch cost, but considering that Lu Yunzhou was a top star, this pure gold brooch must have sold for tens of thousands of euros.

As a football star, he is very wealthy, but he doesn't always receive such an expensive gift.

"Lu, shall we take a picture together?"

"I also have millions of followers on Instagram, and I have to tell my followers that I'm good friends with the world's most handsome man."

Thomas Muller was overjoyed.

Following the New York shooting, Lu Yunzhou was named the number one person on the list of the 100 most handsome faces in the world, and he still holds that title.

Of course, this ranking will drop as popularity declines.

Therefore, Lu Yunzhou has to pull off some outrageous moves from time to time so that the world can see his latest news every now and then.

"Of course, no problem."

Lu Yunzhou and Thomas Müller took a photo together, their arms around each other's shoulders.

Thomas Muller was born in 1989, and Lu Yunzhou was born in 1992—but in photos of the two together, Thomas Muller looks like an older man.

"I really envy you Chinese people. You look so young, like you've taken some kind of anti-aging drug."

Thomas Muller looked at the photo and saw the difference in skin between himself and Lu Yunzhou, which looked like a 20-year age gap. He was speechless.

After chatting for a few minutes with Victoria and Thomas Muller, Lu Yunzhou prepared to go backstage to rest for a while.

Next, the party will officially begin.

He was arranged to perform on stage with Boss Ma, who played the guitar and sang "Blooming Life," while he accompanied Boss Ma on the piano.

This was definitely the moment when the show had the highest viewership.

"Sister Ji, bring me the swan feather brooch that I'm planning to wear tomorrow."

The gold oak leaf brooch I wore tonight was given away as a gift by Lu Yunzhou, but it doesn't matter, the [Starlight] brooch is part of a series.

The one we just saw was called "Knight," and it used a gold oak leaf as a symbol.

The one that uses swan feathers as its symbol is called "Loyalty," since swans evoke a sense of purity, innocence, and unwavering loyalty.

"Wait a moment, I'll be right there."

Ji Rujing left in a hurry, and after rummaging through the box that Lu Yunzhou was carrying for a while, she found the brooch.

The motivation is different when you're promoting your own products.

However, their own product line is indeed very well done.

It has to be said that this brooch looks so dazzling on Lu Yunzhou's chest that it makes one want to place an order.

"Hey, have you guys noticed?"

"He spoke very fluent English when he chatted with Victoria."

"He and Thomas Müller initially chatted in English, but after a few sentences, he switched to German. Thomas Müller was taken aback, and his face lit up with ecstasy. From then on, he treated him like a brother."

"Considering his whole family is in Italy, and he might even speak Italian—are you kidding me? Is this guy a language master?"

Lu Yunzhou is not only a top star but also a director who has won awards and whose films are guaranteed to be box office hits. And he can speak multiple languages?

-

God.

How are other celebrities supposed to compete if he does this?

Li Yifeng, Wu Yifan, Lu Han, Yang Yang.

These people were fiercely competing with Lu Yunzhou for the position of one of the four top celebrities, but they didn't dare to appear in the same frame as Lu Yunzhou at all.

Because if they chat for even a few minutes, they'll give themselves away.

"Brother Zhou, we're your fans. Can we take a picture with you?"

TF Boys were invited today. They are still underage kids and don't have much of an idol image to maintain. After seeing Lu Yunzhou, they came over to take a photo with him.

The competition among the four top celebrities has nothing to do with them.

They are three irreplaceable little ones, and they play the nurturing game.

"no problem."

The moment Lu Yunzhou took a photo with them, he smelled a faint scent of smoke on one of them and frowned slightly, saying, "Kid, you've been smoking, haven't you?"

The other two immediately fixed their eyes on Wang Yuan.

Lu Yunzhou didn't say much, but patted the three of them on the shoulders: "Be careful not to get photographed. Go get ready, it'll be your turn to go on stage soon."

The three of them immediately ran away.

Back in the backstage preparation area, the other two stared at Wang Yuan, speechless: "What are you doing? Is Furongwang cigarette so easy to smoke?"

Can't you even hold back for a day?

The Tmall Double 11 event started in just half an hour.

Zhejiang Satellite TV's market share soared to around 8%, ranking first in the country. No other TV series can compare with Tmall's Double 11 today.

The transaction volume exceeded 1 million yuan in just 20 seconds after the Double 11 event started.

In 52 seconds, the transaction volume exceeded 10 billion.

In 6 minutes and 58 seconds, the transaction volume exceeded 100 billion!

Throughout the entire live broadcast of the event, there was a huge screen in the background that continuously refreshed the transaction data.

What does it mean to cook oil over a raging fire? What does it mean for a prosperous era to be like a song?

This is!

Under the emperor's golden age, the entire nation was indulging in a frenzy of pleasure.

"In just one hour, 1000 'Knight' brooches were sold!"

"The 'Lucky Clover' gold pinky ring for singles has sold 1 units, and with the pre-sales from before, it has exceeded 2 units."

"The Swan Tears jewelry gift set, 9.5% off, has sold 5 units! It seems there are a lot of people getting married this year."

Lu Yunzhou also benefited from the increased traffic brought by the Double 11 Gala.

Throughout the night, his phone would occasionally receive sales data.

He couldn't even calculate the exact profit margin—a rough estimate suggested sales should exceed 10.

100 million.

It was even more exaggerated than during the movie's release.

Of course, the most important thing is that there's a discount tonight for Singles' Day, especially for that jewelry gift box, which is almost 1500 yuan cheaper than usual.

Before we knew it, the party was coming to an end.

Boss Ma is ready to go on stage.

The crew members also came over to greet Lu Yunzhou: "Teacher Lu, it's your turn to go on stage."

7

"it is good."

Lu Yunzhou buttoned up his suit jacket, looked in the mirror, and checked his appearance, especially the swan feather on his chest.

Gold brooch.

After completing all the preparations, he went down to the bottom of the elevator and sat down in front of the piano.

The sheet music had already been given to him in advance, and he had practiced it several times. Besides, it wasn't a real concert; it was just a fun outing with Boss Ma.

People aren't particularly strict with each other.

A moment later, the final program began.

The passionate guitar music began, accompanied by various other instruments, and then Boss Ma's singing rang out: "How many times have I fallen on the road—"

Bang bang bang!

As the song began, fireworks exploded near the stage.

The crowd erupted in cheers.

Immediately afterwards, the stage lights shone on the corner.

A white piano slowly rises.

In front of the piano, Lu Yunzhou, dressed in a black suit, sat there, playing the piano elegantly.

He was covered in glitter, which shimmered like a sky full of stars under the lights, especially the gold brooch on his chest, which was as dazzling as the feathers of a swan's wings.

Boss Ma glanced at Lu Yunzhou and sang again: "How many times have my wings been broken—"

The lighting technician understood the significance of this moment perfectly.

All the lights went out, and the only beam of light shone on Lu Yunzhou's right shoulder.

At that moment, the entire venue fell silent, followed by a frenzy of shouting.

"Ahhh, Zhouzhou, the most handsome guy in the world!"

"Zhouzhou, take the bullet for me!"

"I want a life in full bloom!"

A fan in the front row suddenly went crazy when the climax came and rushed towards Lu Yunzhou on stage.

Upon seeing this, Boss Ma was momentarily stunned.

This script is wrong.

The people I assigned should have come to me.