Peninsula: I created the golden age of girl groups

"That's right, Chief."

Seeing this, Zhao Xiaozhen quickly explained, "After the initial discussion, we have basically settled on the general direction. Then I was thinking, does anyone have any other ideas that we can share and brainstorm?"

"For example, when we asked Yuhe, he raised a concern about the direction of the program."

He then briefly repeated what Jiang Yuhe had said to the two of them.

Zhao Hengji listened and slowly nodded. "Yes, it's good to have concerns. Besides, from the perspective of a variety show participant, it might really bring us some different ideas."

He paused, his gaze returning to Jiang Yuhe. "By the way, this Yuhe Xi is..."

Jang Hyukjae, who was standing nearby, understood and leaned forward slightly, whispering, "This Kang Woo-hyuk is currently mainly active in 'X-MAN.' He's a clever young man with his own ideas. The love line between Kim Jong-kook and Yoon Eun-hye on the show before was his suggestion and design, and the effect... you saw it yourself."

"Oh?"

Upon hearing this, Zhao Hengji raised an eyebrow slightly, and when he looked at Jiang Yuhe again, his expression softened considerably.

He was naturally aware of that phenomenal variety show loveline, but he never expected it to have come from the hands of this young man in front of him.

He walked back to the head of the table and sat down, leaning forward slightly. "I see... Since Yuhe Xi has ideas, why not just say them? Anyway, we've only set the most basic framework and haven't started filling in the details yet. If Yuhe Xi's ideas are really reliable, we can completely overturn them and start over!"

"Okay, Yuhe Xi, please repeat your thoughts from beginning to end, so everyone can listen and take them into consideration."

The pressure is on Kang Woo-hyuk again, and this time, he will face one of the top executives of the entire SBS Variety Department.

It's a challenge, but also an opportunity!

"Thank you, Director. Thank you, PD Zhang."

Jiang Yuhe straightened his posture, his expression unwavering. "My thinking isn't complicated at all. First of all, the direction of outdoor reality shows is absolutely right, and it aligns with the trend!"

He first set the tone to avoid being misunderstood as a complete denial, then changed the subject, "But... we might need to reconsider the core of the program a little."

"Kernel?"

Zhao Hengji glanced at the whiteboard subconsciously but did not see the word.

After a moment's thought, he nodded. "You may continue."

"Yes!" Jiang Yuhe replied.

"Most outdoor variety shows on the market today follow these keywords. At most, each episode has a theme, and the contestants compete around that theme, using punishments and reactions to create variety show effects."

"And KBS's 'Ready' will most likely be in the same format."

"If our new show follows this framework exactly, then in the eyes of the audience, it will likely become... another outdoor reality show that airs on weekends, just with different games."

The meeting room fell silent for a moment.

As everyone pondered his description, their expressions gradually grew serious.

It seems... that's really the case?

Yoo Jae-suk, standing to the side, also looked in agreement. As the MC of "Infinite Challenge," he knew better than anyone how much this format consumed the MC's physical and mental energy!

If the new program continues down this path, not to mention the physical and mental strain it will cause, the audience will eventually experience aesthetic fatigue.

At this moment, a middle-aged writer couldn't help but speak up: "Yu He Xi's concerns are indeed reasonable, but the problem is that current outdoor variety shows seem to be inseparable from competition and tasks."

"Doesn't this just prove that this format has been market-tested and is very popular with audiences? As long as we find a charismatic MC and make the segments more interesting, the show should... still have a great chance of success, right?"

As soon as he said this, many people nodded in agreement.

Jiang Yuhe's idea was correct, but good ideas are never that simple.

Jiang Yuhe nodded, "You're absolutely right. From the production team's perspective, this is indeed a safe choice."

He paused, his gaze slowly sweeping over everyone, before uttering another startling statement.

"This is perhaps the working style of all TV stations: not seeking merit, but avoiding mistakes."

These words were indeed quite blunt, almost sharp. Many people's expressions changed immediately upon hearing them, but many others fell into deeper thought.

But Jiang Yuhe knew that now was not the time to worry about saving face; he had to take drastic measures!

The success or failure of "Family Outing" is not only related to SBS's reputation, but also to its future plans!

He was planning to use this variety show to boost his national popularity, and he absolutely couldn't let it become mediocre!

Zhao Hengji's expression was naturally not good either.

But as one of the top executives of SBS's Variety Department, he was naturally very shrewd.

He suppressed his displeasure and asked in a low voice, "Anything else?"

At this moment, Jiang Yuhe was going all out. Meeting Zhao Hengji's gaze, he calmly said, "Chief, seniors, I believe you are all aware of the power of viewership habits."

"If... I mean, if 'Ready' is interesting enough and, due to its early broadcast, successfully attracts a large audience and establishes a fixed viewing habit... and SBS follows closely behind with a program that is highly similar to it, in the same time slot, what would they choose?"

After giving them some time to think, Jiang Yuhe continued his analysis: "Obviously, when our show airs, some viewers might watch out of curiosity, or because of Shi Ge's or other MCs' calls to action, but what happens after that?"

"Aside from these die-hard fans, most ordinary viewers will probably prefer the show they're already familiar with, unless our show can truly be more entertaining than theirs, but... who can guarantee that? And who will bear that risk?"

At this point, many people showed obvious signs of being moved.

Key decision-makers, including Cho Heng-ki, Jang Hyuk-jae, and Cho Hyo-jin, gradually calmed down, their brows furrowed.

Yes, they are all experienced television professionals; they couldn't possibly be unaware of this principle.

It was only because they were driven by time and pressure that they subconsciously chose the safest path, both to complete the task and to avoid the problem.

This was also the first time Zhao Hengji had taken a serious look at the young man in front of him.

After a moment's thought, he asked in a deep voice, "So, what do you think we should do?"

"And... what exactly is that kernel you mentioned at the beginning?"

Jiang Yuhe knew that the most crucial moment had arrived.

But he remained calm and composed, explaining his core viewpoints in a clear and detailed manner.

"I think we should do the opposite of what's currently popular in outdoor variety shows!"

"While retaining essential formats such as outdoor activities and missions, we will completely change the core of the program's driving force."

"And at its core, I believe... it should be warmth and healing!"