Peninsula: I created the golden age of girl groups

"Warmth...healing?"

Zhao Hengji looked at Jiang Yuhe and murmured, "Tell me more details?"

Kang Woo-hyuk nodded. "As you just confirmed, Chief, the main MC of KBS's 'Ready' is Ho-dong, so... the regular cast that KBS has assigned to him will most likely be an all-male cast!"

"An all-male class? Why do you think that?" Jang Hyukjae asked with interest.

"I was just guessing."

Kang Woo-hyuk stated frankly, "After all, Kang Ho-dong's forte is physical comedy. To maximize the effect of this style of variety show, there will inevitably be a lot of physical contact. If there are female guests among the regular members, the effect will actually be worse."

This reason is somewhat ambiguous, but it's still passable.

Kang Woo-hyuk couldn't just tell them directly that Kang Ho-dong's most famous variety shows in the future... like "New Journey to the West", "Knowing Bros", "The Great Escape", etc., would have a core lineup that was basically all male.

Everyone listened and looked thoughtful.

This seems... kind of plausible!

Zhao Hengji slowly sat up straight, his expression extremely serious. "Continue!"

"So I think... the show 'Ready' will most likely take a hardcore approach, relying on competition and rivalry in harsh environments to create laughs and conflicts to achieve variety show effects."

"Moreover, with Kang Ho-dong involved, this show is virtually guaranteed to succeed, because that's exactly what he excels at. That's why I said we should go against the grain of existing variety shows and rely on warmth and healing to move the audience!"

Zhao Hengji listened and slowly nodded. "Anything else? It can't be just about differentiated competition, can it?"

Jiang Yuhe nodded and continued, "In today's society, the pace of life is getting faster and faster, and pressure is everywhere. After a hard week, watching celebrities struggle and compete on TV can indeed relieve stress."

"But beyond that, deep down, do they also yearn for a program that can bring a smile to their faces and make them feel warm?"

"What we offer is this kind of emotional value, not intense stimulation, but soothing warmth and healing."

"Warmth and healing...?"

Zhao Hengji nodded slightly, shifted his gaze, and slowly swept his eyes across the conference room in front of him.

What he saw was an incredibly chaotic office environment.

It was the thick, unyielding smell of smoke in the air.

It was a mountain of coffee cups and an ashtray overflowing with cigarette butts.

And on every face, the exhaustion and anxiety were clearly written...

However, when his gaze returned to everyone's faces, what he saw was...

Their dull eyes lit up in unison, and a hint of longing even flashed in the eyes of many of them!

Including himself.

It's easy to imagine that even seasoned professionals like them, who are used to the formulaic nature of TV shows, would instinctively yearn for this concept.

How much resonance and appeal will this concept generate for the average viewer?

Instantly, a sense of sudden enlightenment and excitement struck him, and his gaze toward Jiang Yuhe became even more amiable.

"Yuhe, you've already said so much, so let's not hold back any more of your thoughts, just say them all!"

Become!

Jiang Yuhe's heart leaped with joy, but he maintained a calm demeanor on the surface.

"In my mind, this show should be like this..."

He carefully considered his words and then described in detail the pattern of "Family Birth" from his memory:

"For example, we could set up a temporary family consisting of several regular members and guests, who would travel to rural areas throughout South Korea."

"And their task is not to compete, but to help. To help local farmers who need manpower to complete their farm work, such as harvesting, digging vegetables, and taking care of livestock."

"And in the process of working, you will naturally encounter various situations, jokes, and interactions."

"After finishing their farm work, they need to use locally available ingredients to prepare their own dinner."

"Various fun mini-games can be interspersed throughout the process to determine the division of labor, or to obtain better ingredients through games, thus increasing the fun."

"Dinner time is the highlight of the show. Everyone can sit together, share food, chat, and have heart-to-heart talks. This is the most precious family time... We can also uncover stories and reveal true feelings through conversation."

At this point, he glanced at Yoo Jae-suk beside him.

"This is also what Jae-seok is best at."

At this moment, Yoo Jae-suk was already immersed in the program scenario described by Kang Woo-hyuk.

As a national MC, he is always shuttling between various TV stations and variety show recording sites, with an extremely busy schedule.

Although he is always so energetic, dedicated and thoughtful in front of the camera, he sometimes feels incredibly tired and exhausted when the camera is off.

While the program scenario described by Kang Woo-hyuk still involves facing the camera, for Yoo Jae-suk, this more heartfelt process that focuses on interpersonal interaction and exploring emotions is undoubtedly something he would be more willing to try.

It is undoubtedly something he would prefer to try.

Thinking of this, Yoo Jae-suk nodded, his expression kind, and said, "I think the direction Woo-hyuk mentioned is indeed good!"

This was the first time he had so clearly stated his position during this visit.

Zhao Hengji, Zhang Hezai, Zhao Xiaozhen, and others were also deeply immersed in the scene described by Jiang Yuhe, and were even more eager to see it.

"And then what?" the three asked in unison.

"After that, it will be evening."

"They stay in houses provided by the villagers, which might allow for some lighthearted nighttime games or heart-to-heart talks. Then, the next morning, they conclude with a simple task and head to the next location."

Jiang Yuhe's description is characterized by its simplicity.

But everything described is incredibly vivid.

Including all the segments, apart from the interspersed competition and humor, it is full of life!

"so……"

PD Jang Hyuk-jae's eyes lit up, "The core of this show has nothing to do with winning or losing!"

"It's about a group of people working together to accomplish something and spend time together. The composition of the members, while called MC, is actually... more like a family!"

He said excitedly.

As a veteran PD at SBS, this was the first time he had ever heard of such a variety show format.

Although it's still an outdoor reality show, it's incredibly fresh and incredibly... captivating!

The eyes of everyone else present lit up, and many even began to show barely suppressed joy on their faces!

What Kang Woo-hyuk said... has almost laid out a complete program framework for them. If they still can't come up with a decent plan after all this, then they really don't deserve to be called the elites of SBS Variety!

The atmosphere in the meeting room changed once again.

The previous heaviness and anxiety have long since disappeared, replaced by enthusiasm, excitement, and eagerness to get started!

Zhao Hengji looked at Jiang Yuhe with a gleam in his eyes and couldn't help but ask, "These... are all things you just thought of?"

Jiang Yuhe shook his head and said truthfully, "Of course not. Actually, Brother Shi mentioned to me before that the station might be planning a new program, and asked me to help think about it when I had time."

Everyone breathed a sigh of relief upon hearing this.

If Jiang Yuhe really came up with these ideas in such a short time, then they should be ashamed.

Of course, I feel mostly grateful.

They don't even dare to think about what would happen if they submitted the new program according to the previous framework.

Zhao Hengji smiled easily, "Since this program is based on your idea, Yuhe, why don't you also come up with a name for it?"

Upon hearing this, Jiang Yuhe was taken aback.

name?

What's so great about that?

Isn't there something readily available?

But he pretended to be deep in thought, then raised his head to meet everyone's gaze, "How about... we call it 'Family Birth'?"