After gathering his thoughts, Zheng Fan cleared his throat, looked at everyone, and asked with a smile.

"Regarding that 9.9 yuan kettle with free shipping you just mentioned, what kind of person do you think would buy such a kettle?"

"What kind of people would buy it?"

Upon hearing this, the group muttered to themselves. After a moment of silence, Jiang Sishan tentatively asked, "Are they people who don't know much about the product?"

"Or those who like to take advantage of others."

Zhao Huilan added from the side.

In their eyes, a kettle priced at 9.9 yuan with free shipping was clearly not a good product, and its quality was probably extremely poor. Only people who like to take advantage of small gains or don't know the difference between good and bad products would choose to buy it.

"no."

Zheng Fan shook his head, took out his phone, and opened Pinduoduo.

After entering the words "kettle", the search page immediately showed several kettles priced at 9.9.

"Look at the sales of these kettles, each one sells for tens of thousands."

"There are even millions."

"If the customer base were only those who like to get a bargain, would we have been able to sell so many?"

Zheng Fan showed his phone to everyone and asked.

Upon hearing this, everyone fell into deep thought.

The types of people I just mentioned are indeed numerous, but not to this extent.

With sales in the millions, how could all these customers be coming just to get a bargain?

"The real answer is that the vast majority of customers are price-sensitive."

"To put it simply, their economic conditions are relatively poor."

Zheng Fan spoke calmly, saying this.

As a scalper whose work covers various industries, Zheng Fan has done some research on the sudden emergence of Pinduoduo.

Many people think that Pinduoduo is a place that sells counterfeit or junk products, but in Zheng Fan's eyes, the emergence of Pinduoduo undoubtedly fills a market gap, giving people with poor economic conditions a channel to improve their quality of life.

For example, this 9.9 yuan kettle is definitely considered junk by most people. They would think it might spontaneously combust or explode, so they would never buy it.

Even if it's given away for free, it might just sit there collecting dust.

But what about those families that are poor?

This 9.9 yuan kettle has given them the convenient opportunity to drink hot water.

This will free them from the hard work of chopping wood and getting up in the dead of winter to light a fire and boil water.

They didn't care about the quality of the kettle or whether it had any fancy features.

For them, spending just 9.9 yuan can significantly improve their quality of life.

"You mean...we're going to produce some of these low-priced items? Specifically to sell to families who aren't well-off?"

Jiang Sishan was the first to understand. She had grown up in the mountains and knew what Zheng Fan meant.

"That's right."

"Our factory's technological limits are what they are. Unless we invest a lot of money to buy new equipment and open new production lines, we can only be an assembly plant."

"Since it's an assembly plant, it seems that the only option right now is to focus on low-priced products."

"And the best target audience for these types of products is people who are not in good economic condition."

Zheng Fan said this with a smile.

"But... if we make low-priced products, we can't lower our prices."

Jiang Sishan couldn't help but smile wryly as she spoke.

"Yes, Director Zheng, we understand what you're saying, but our factory is too small, and we can't lower the price of components."

"Even if we went to produce kettles and sold them for 9.9 yuan, we would still lose money."

"Our purchase price can't compete with others."

The workers nearby immediately chimed in with their own opinions.

"Who said we were going to make kettles? We can't even make those small appliances that cost a few dozen yuan. Even if we could make money, we wouldn't make much."

Upon hearing this, Zheng Fan couldn't help but purse his lips and say.

"Huh? What products should we make then?"

Jiang Sishan asked with some doubt.

The factory's current technical capabilities are limited; it can only produce small appliances that sell for a few dozen yuan.

If we don't make this type of product, what else can we do?

"We'll make televisions."

Zheng Fan smiled faintly and said confidently.

……

"What? What? What?"

"A television? This factory can't even lower the price of a kettle, and they want to make televisions??"

"Isn't the streamer going a bit too far?"

"With the television industry so developed now, do you really think a news anchor can get started with such a small workshop?"

"Dude, even if you want to monetize your popularity, there's no need to manufacture televisions, is there?"

"Yeah, it would be great to produce some small items that cost a few dozen yuan; fans would definitely be willing to buy them."

"Even the wealthiest person wouldn't spend a fortune to buy a TV made in a small workshop just to support a streamer, right?"

"Is this streamer treating his fans like suckers?"

"Even if it's produced, nobody would dare to buy it!"

"For large appliances like these, after-sales service is the most important thing. How could anyone buy products from such a small factory?"

"6. If this dog-themed livestreamer really succeeds, I'll eat my phone."

"..."

As soon as Zheng Fan finished speaking, the live stream chat exploded.

Viewers initially thought that Zheng Fan's decision to abandon the OEM model meant he had come up with some incredibly innovative product.

Who would have thought that we'd end up producing televisions?

For a moment, countless question marks appeared on the minds of the audience.

The barrage of comments in the live stream swept across the screen like a hurricane.

……

At this moment, everyone in the office building was frozen in place, as if under a spell.

TV set?!

These long-time employees had worked in the factory for decades and never imagined that this small, run-down factory could produce televisions.

Needless to say, the injection molding machine in the factory can't even produce a TV casing larger than 30 inches!

They think they can produce televisions with this?

That's absolutely unbelievable!

Jiang Sishan sat next to Zheng Fan, her brows furrowed, her eyes fixed on Zheng Fan, trying to find a trace of a joke on his face.

"Zheng Fan, are you sure you're not joking?... "

Finally, Jiang Sishan's chest heaved slightly as she tried to calm her inner turmoil before asking the question.

She knew that neither the veteran employees nor Zhao Huilan were comfortable bringing it up, so she was the only one who could bring it up.

"What are you joking about?"

Zheng Fan's expression remained calm, even with a confident smile on his face.

"Our factory... doesn't even have the technology to produce televisions, does it?"

Jiang Sishan took a deep breath and answered in this way.

"That's right, Director Zheng. The most difficult thing our factory has ever produced is power banks. We can't produce televisions at all."

"If we want to manufacture televisions, we need to buy new equipment, at the very least we need to replace our injection molding machines. Our injection molding machines are too small to produce large casings."

Once Jiang Sishan spoke up, the workers started discussing among themselves, offering earnest advice and dissuading him.

Everyone knows that, given the current state of the factory, producing televisions would require not only investing in new equipment but also bringing in technical personnel.

Otherwise, it simply couldn't be manufactured.

Moreover, televisions manufactured in this way are unlikely to be of good quality, and are destined for dismal sales.

"Who said we had to build it ourselves?"

"Aren't we an assembly plant?"

Zheng Fan raised an eyebrow and said casually, "With Penang's highly developed electronics industry, you should be able to find component suppliers even in half a day, right?"

"A television set consists of nothing more than an LCD panel, a driver board, speakers, and a remote control."

"These are definitely readily available; why don't we just buy them directly?"

Zheng Fan spoke eloquently, while the people in the office grew increasingly silent as they listened.

"Xiao Zheng."

Zhao Huilan forced a smile and looked at Zheng Fan, saying, "Don't blame me for being rude."

"You're oversimplifying things."

"Buying components and assembling them, we can definitely do that."

"But didn't you say you planned to sell to low-income people?"

"According to your thinking, even if we were to produce a 32-inch television, the cost of purchasing it would probably be no less than a thousand dollars."

"At this price... plus our factory isn't well-known, we simply can't find any distributors..."

Zhao Huilan said this helplessly.

As a finance professional, she was quite familiar with cost accounting, but even with a preliminary estimate, she knew the matter was unlikely to be resolved.

If you absolutely must produce televisions, then following Zheng Fan's method is certainly feasible.

But that's just waiting to die.

"Yes, Zheng Fan."

"Now everyone is on their phones, and fewer people watch TV."

"People in those mountainous areas may not even have a mobile phone worth 1000 yuan."

"How could anyone be willing to spend over a thousand dollars on a television?"

Jiang Sishan, who was standing to the side, added earnestly, her tone full of worry.

However, despite the group's attempts to dissuade him, Zheng Fan remained unfazed, a faint smile still on his face.

"Who said we were going to produce such good televisions?"

"32 inches? That's too big."

"A 19-inch one is enough."

"Can your factory's injection molding machines produce a 19-inch TV casing?"

"For all other accessories, just get the lowest price possible."

"As long as it can receive a signal, play music, and produce sound, that's fine."

"Is it okay to keep the cost of this TV down to around 200?"

Zheng Fan looked around at everyone and said this.

……

"????"

"Holy crap! This streamer has really turned into a heartless capitalist!"

"Just being able to make a sound is enough? Isn't that pure electronic waste?"

"A TV built for 200 yuan... Don't even mention electronic waste, it's more like civilian C4 waste, isn't it?"

"Did the villagers in that mountainous area offend that dog-like livestreamer?"

"Damn it, if someone actually makes this thing to scam the villagers, I have to report them."

"This dog streamer is just too inhumane."

"Isn't that a bit too unscrupulous?"

"They're using all sorts of underhanded tactics on ordinary people."

"19 inches? What a ridiculous idea that streamer could come up with! It's not even as big as my laptop screen!"

"Three-day suspension, what the hell is this streamer doing, refusing to behave like a human being?"

"Don't be so indignant upstairs. If that jerk of a news anchor actually made a TV like that, nobody would buy it, right?"

"Yeah, what idiot would buy a TV that costs over two hundred yuan?"

"Maybe the streamer is just creating a funny scene for the show!"

"No, based on what he just said, I didn't see any entertainment value in it. It just made me want to yell at him."

"..."

Zheng Fan's words were like a bombshell, completely shocking the viewers in the live stream.

Many people know that a television set should be at least 32 inches and cost at least 1000 yuan, so Zheng Fan's idea of ​​selling it to impoverished groups is simply wishful thinking.

But to the audience's surprise, Zheng Fan's solution to this problem was so simple and brutal!

To lower the price, they're going to make a 19-inch TV?!

They even sourced the cheapest components?!

As long as I can make a sound, that's fine!

Is this even human language?!

……

At this moment, the office building of the electronics factory was completely silent.

The group looked at each other, unsure of what to say.

A 19-inch TV?

Is this definitely a product of this era?

Would anyone actually buy this?!

Components... and you still have to buy the cheapest ones?

Do we need to reduce the cost to below 200?

That is indeed possible.

But the display effect must be incredibly irritating to the eyes!

That loudspeaker is probably not even as good as the village loudspeaker, is it?

"Zheng Fan, isn't this a bad idea?"

Finally, Jiang Sishan broke the silence, biting her lower lip lightly, her tone even sounding somewhat aggrieved.

As a child who grew up in the mountains, Jiang Sishan's childhood memories are not good; in fact, they can be described as full of pain.

However, in Jiang Sishan's memory, she also encountered many kind and friendly villagers and neighbors.

It's really hard to bear making such garbage and selling it to elderly grandparents.

Could it be... that I misjudged him?

So Zheng Fan... is he the kind of person who would do such a thing just to make money?

Why is it that when you open your heart to someone and trust them, you end up getting hurt?

Thinking of this, Jiang Sishan's lips trembled slightly.

What are you thinking about?

Seeing Jiang Sishan's reaction, Zheng Fan shook his head helplessly, reached out his finger, and gently scratched Jiang Sishan's small nose.

"You don't actually think I'm the kind of person who'd do anything for money without any conscience, do you?"

"I'm not trying to cheat or swindle anyone."

"We need to clearly specify what parts we're using."

"Customers need to know what they bought."

Zheng Fan shrugged and said this.

Upon hearing this, Jiang Sishan, who had been somewhat heartbroken, breathed a sigh of relief.

If you don't engage in false advertising and simply describe the product information truthfully, then there's really no problem.

"But……"

Then, Jiang Sishan asked, somewhat confused, "We don't really have any sales channels, do we?"

"For these kinds of home appliances, you need to work with distributors."

"That would be extremely difficult..."

It's understandable that a factory that originally did OEM manufacturing suddenly switched to making its own products.

But making such an unusually low-priced product makes it hard for distributors to have the courage to stock it.

Sales channels are definitely a major issue.

If things go wrong, we might end up with a huge backlog of inventory.

"Distributors?"

Zheng Fan smirked and asked, "What do we need distributors for?"

"Let's open an online store on Pinduoduo and sell our products ourselves."

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