Reborn in 1970, I thrived in Hong Kong.

To be honest, Li Huai-ren didn't intentionally arrange for the Phoenix Daily newspaper office to be located above the Ming Pao newspaper office.

This was because Li Huai-ren's brother-in-law, Luo Jiazhuang, knew that Phoenix Daily needed to rent office space, so he rented out his vacant 12th floor of 651 King's Road, North Point, to Phoenix Daily at a low price.

Li Huai-ren only learned that the Phoenix Daily newspaper office was in the same building as Ming Pao when he was renovating his office building.

Li Huai-ren smiled as he looked at Liu Yizhuang, whom he had poached from the Sing Tao Daily:

"Alright, have Mr. Cha come over here, I'll take care of him."

By the way, regarding today's first issue, if Mr. Cha is still in my office, you can reprint it as needed. You don't need to tell me the sales figures or the number of copies to be reprinted; we can discuss that after Mr. Cha leaves.

Liu Yizhuang was overjoyed to finally hand over Jin Yong to Li Huai Ren!

Without saying a word, he immediately returned to his office, led Jin Yong to Li Huai Ren's office, introduced the two to each other, and then left.

Jin Yong glanced at Li Huai-ren and asked incredulously in a series of questions:

"Did you really write 'The Sentimental Swordsman and the Ruthless Sword' in the style of Gu Long? Are you the Marquis of the Ming Dynasty? How come you're so young?"

Having snatched Gu Long's soon-to-be-published novel, *The Sentimental Swordsman and the Ruthless Sword*, Li Huai-ren, who had just become a plagiarist, was still somewhat embarrassed. He smiled, using the smile to mask his embarrassment, and said:

"Hehe, it's the real deal."

Jin Yong immediately became interested, opened the Phoenix Daily he had been holding, pointed to the first day's serialized novel "The Sentimental Swordsman and the Ruthless Sword," and began to speak at length:

"The Little Li Flying Dagger never misses its mark; this concept is excellent, possessing a poetic flavor of violence..."

Li Huai-ren knew that Jin Yong could not possibly have come solely for "The Sentimental Swordsman and the Ruthless Sword," but since Jin Yong did not explain his purpose, he did not ask. Instead, he earnestly discussed "The Sentimental Swordsman and the Ruthless Sword" with him and personally brewed Kung Fu tea. The two chatted while drinking tea.

The two were leisurely drinking tea and chatting in Li Huai-ren's office, but the newspaper staff outside were all incredibly excited and thrilled, as if they had been injected with adrenaline!

The first print run of the inaugural issue was 100,000 copies, which were distributed free of charge to newspaper vendors throughout Hong Kong. By 9:00 AM, all 100,000 copies of Phoenix Daily had been distributed. Liu Yizhuang immediately ordered an additional 30,000 copies to be printed, and by 11:30 AM, all of them had been distributed again.

It was 11:30 when Jin Yong finally couldn't sit still any longer. "The Deer and the Cauldron" was still being serialized in Ming Pao. He still had to write the book and deal with some things at the newspaper office. He was no idle man.

He glanced at Li Huai-ren and said as if reciting a familiar story:

"Currently, the cost of a newspaper is about 12 cents."

Newspaper prices in Hong Kong exhibit a stark class divide, ranging from the cheap tabloids for working-class citizens to the major English-language newspapers for the elite, with a price difference of up to 25 times.

Oriental Daily News is a popular Chinese-language newspaper, priced at HK$0.2 per copy and HK$5.5 per month. Its target audience is mainly laborers and housewives.

Sing Tao Daily is positioned as an elite Chinese newspaper, priced at HK$0.5 per copy and HK$12 per month, targeting teachers and civil servants.

The South China Morning Post, an English-language daily newspaper, costs HK$1.0 per copy, with a monthly subscription price of HK$28. Its target audience includes senior executives of trading companies and politicians.

The Commercial Daily is positioned as a financial newspaper, priced at HK$0.8 per copy, with a monthly subscription price of HK$22. Its target audience is business people and financial professionals.

"Tian Tian Daily" is positioned as a tabloid, priced at HK$0.15 per copy, with a monthly subscription fee of HK$4. Its target audience is students and street vendors.

He paused, then continued:

"Ming Pao is now being attacked from both sides by Sing Tao Daily and Oriental Daily News."

I'd like to know how Mr. Li views Phoenix Daily? What is Phoenix Daily's stance? ..."

Li Huai-ren had long guessed that Jin Yong's visit to Phoenix Daily was likely to learn about these things.

He knew that Ming Pao was at a critical juncture in its transformation from a local tabloid to an elite media outlet.

Ming Pao's core positioning is a martial arts-style political commentary by intellectuals, with its stance shifting between the left and the right. Currently, Ming Pao is leaning towards the right and is actively engaging with Taiwan.

Ming Pao currently features a front page with serious current affairs and a back page with martial arts stories (driven by Jin Yong novels).

The daily newspaper is priced at HK$0.3 per copy and includes a Jin Yong novel and international news. Its target audience is teachers, civil servants, and vendors.

The weekly and monthly publications are priced at HK$1.2 each, featuring in-depth reports and essays by Qian Mu and Yu Yingshi, targeting university professors and cultural elites.

The overseas airline edition is priced at HK$1.5 per copy. It has been specially edited to remove sensitive political content and strengthen the martial arts theme. The target audience is Southeast Asian Chinese (accounting for 35% of sales).

Li Huai-ren quickly reviewed the market research report on Ming Pao that Liu Yizhuang had done a couple of days ago, smiled, and pointed to the Phoenix Daily in Jin Yong's hand, saying:

"Mr. Cha, please rest assured that Phoenix Daily and Ming Pao should not have too much similar content."

First of all, Phoenix Daily's stance is neutral, neither left nor right, and it neither engages in politics nor does it refrain from participating in political commentary.

Secondly, Phoenix Daily's development direction is to be a general newspaper for all citizens of Hong Kong. Apart from not discussing politics, Phoenix Daily will prioritize content and strive to be comprehensive, taking care of more social groups.

In addition to publishing and serializing some novels, Phoenix Daily will dedicate at least four pages to comics.

Mr. Cha, please rest assured that more than half of the content of our two newspapers should be different, and there will never be a situation where the content of our two newspapers is completely homogeneous.

Moreover, our newspaper is priced at six cents per copy, twice as expensive as Ming Pao…”

Jin Yong was taken aback:

"A comic book? At least four pages of comics?"

Currently, the thickest newspapers in Hong Kong only have sixteen pages, and comics take up four of those pages.

Upon hearing this, Jin Yong was immediately relieved. He drank another cup of Kung Fu tea, then got up to say goodbye and returned to the Ming Pao newspaper office on the eighth floor.

That day, newspaper vendors across Hong Kong helped distribute a total of 140,000 copies of Phoenix Daily for free. Even after accounting for those who deliberately lined up to collect the newspapers to sell as waste, at least 100,000 people still read Phoenix Daily.

The next morning, Phoenix Daily was still distributed for free, but the vast majority of people actively asked for it from the newsstands.

Many young people lined up to receive the Phoenix Daily, immediately flipped to the comic book section, and then began to speak like Shin-chan from the comic book "Crayon Shin-chan":

"Mommy, your three-layered belly is dancing!"

"The Jade Palace lady's legs are thinner than her mother's!"

"Teacher, do we not have to pay taxes when making a sentence using the word 'happiness'?"

Many people, after receiving the Phoenix Daily, immediately flipped to the novel serialization section and read "The Sentimental Swordsman and the Ruthless Sword" written under the pen name "Lord Da Ming".

"Huh, another martial arts novel called 'The Moon and the Sword' has appeared?"

I'm so angry! It was written by "The Marquis of the Ming Dynasty"? Is "The Marquis of the Ming Dynasty" doing two jobs?

"Damn it! Even Jin Yong wouldn't dare to use two accounts simultaneously. This Ming Dynasty Marquis is awesome!"

Many people also discovered that Phoenix Daily had started a new martial arts novel serialized today, which immediately sparked a lot of discussion.