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At the end of October, the new headquarters office in Shenzhen officially opened.

The entire floor spans 3,000 square meters, featuring a modern and minimalist design and a 270-degree city view.

Lei Guoliang's chairman's office is located at the deepest part of the building. One wall is covered with a full map of the country, with different colored thumbtacks marking the layout of Anjia Tianxia.

To date, the number of cities and stores that have entered the market are as follows: 22 in Shenzhen, 15 in Guangzhou, 4 in Dongguan, 4 in Chancheng, 3 in Zhuhai, 5 in Xiamen, 5 in Nanjing, 16 in Shanghai, 10 in Hangzhou, 5 in Mingzhou, 4 in Lucheng, 5 in Suzhou, 15 in Beijing, 5 in Tianjing, 4 in Shimen, 4 in Dalian, 4 in Qingniao, and 4 in Shengjing, totaling 18 cities, plus 1 store in the county-level city of Yunzhou.

As of the end of October, Anjia Tianxia had a total of 135 stores nationwide, including those under renovation and preparing to open. East China led the way with 40 stores, followed by South China with 36 stores and North China with 36 stores.

Shenzhen, the city where the company headquarters is located, also has the largest number of stores.

In less than six months, 19 new stores have been added, which shows that Ji Fanyin is working very hard.

Su Wanqing, Shen Mo, and Han Mei's offices are located on either side of each other, and they can see each other through the glass curtain wall, symbolizing both independence and collaboration.

At the first monthly meeting held in the new office, the three regional general managers reported on their latest achievements:

Su Wanqing, East China Region: "We have over 40 stores in the Yangtze River Delta region, with monthly commission revenue exceeding 8 million yuan. Our high-end rental properties in Hangzhou's Wulin No. 1 and Jinling Xingyue Huafu are fully leased. Our next focus is on developing community stores in Suzhou, Wuxi, and Changzhou, aiming to reach 100 stores within six months."

Shen Mo, South China Region: "36 stores in South China, with monthly commission revenue exceeding 500 million yuan, of which Dongguan 0769 contributed over 100 million yuan. A new flagship store opened in Guangzhou, positioned as a top-tier luxury residence."

Next key step: Replicate the Dongguan holding + operation model to Dongcheng, Nancheng, Xiangshan, and Huicheng districts, completing the layout within the year.

Han Mei, North China Region: "The number of stores in North China has exceeded 36, and monthly commission income has exceeded 400 million yuan. We have opened up a market in Tianjing and signed our first exclusive agency agreement for a large community."

Next key step: Leveraging the urban renewal project in Tianjing, we will enter the market for relocated residents purchasing homes, aiming to open 50 stores by the end of the year.

Although the number of stores in South China and North China is not much different from that in East China, housing prices in the Yangtze River Delta region of East China are generally higher.

For the same transaction of a second-hand house, and with the same 2% commission, the total value of the house in Shanghai is 80 yuan, and the commission income is 1.6 yuan.

In cities like Dongguan, Dalian, or Shimen, the commission rate for a second-hand house transaction is also 2%, but the total value of a house in these places may only be three or four hundred thousand yuan, so the commission rate is only seven or eight thousand yuan, a difference of half.

In addition, in 2004, especially in the second half of the year, the real estate market in the Yangtze River Delta cities, led by Shanghai, heated up and the transaction volume was very large.

Therefore, commission income in South China and North China is far less than that in East China.

Lu Chaoyang reported on the financial data: "The group's total assets have exceeded 100 million yuan, its financial condition is healthy, and it is ready for further expansion."

Real estate owned by Lei Guoliang personally, and rental income therefrom, are not included in the group's assets and revenue.

Therefore, the group's total assets mainly refer to the assets of its 135 stores and the assets and revenue of its headquarters in Shenzhen.

After listening to the report, Lei Guoliang walked to the map, picked up a golden thumbtack, and hammered it into a spot.

"Here," he pointed to the spot, "Jiangcheng. A major city in the middle reaches of the Yangtze River, a transportation hub connecting nine provinces, and the first wave of housing price increases next year."

"By the end of this year, I want to see the Anjia Tianxia signboard appear on the streets of Jiangcheng."

He turned around and looked at the core team members present: "The battle of Dongguan is over, and we have proven that the model is feasible. Next, we will not replicate one Dongguan, but ten or twenty."

However, not every city requires a quick in-and-out strategy. Some cities need to be held for long-term growth, some need rapid turnover, and some need to cultivate deep-rooted stores. It's about adapting to local conditions and implementing policies tailored to each city.

His gaze swept over Su Wanqing, Shen Mo, and Han Mei: "The three of you have already proven that you can conquer the country. Now, I want you to prove that you can govern the country."

It's not enough to just capture a city; we must make that city our foundation, a place that continues to generate value.

"As for headquarters," he said, looking at Ji Fanyin and Lu Chaoyang, "your mission is to provide ammunition to the front lines, establish rules, and control risks."

Let those who wage war have no worries about their rear, and let those who make money know where the boundaries lie.

The meeting ended, and everyone dispersed. Ji Fanyin stayed behind to organize the documents, and Lei Guoliang walked up to her.

"Are you nervous?" Lei Guoliang asked.

Ji Fanyin shook her head, then nodded: "A little. But more than that, I'm... excited."

Looking at those dots on the map, and imagining Anjia Tianxia's signs hanging all over the country, I feel like we're doing something truly remarkable.

Lei Guoliang put his arm around her shoulder, and together they looked out the window at the gradually darkening night. On Shennan Avenue, cars streamed by, and lights twinkled like dragons. This city is forever running, forever growing.

And they are becoming the pulse of this city, the footnote to this era.

"This is just the beginning," Lei Guoliang said softly. "2004 is almost over, 2005 is the real starting line."

Shareholding reform, a comprehensive surge in housing prices, consumption upgrades... all the opportunities are waiting for us ahead.

"Are we ready?" Ji Fanyin asked, looking up at Lei Guoliang.

Lei Guoliang smiled, his eyes as deep as the night sky, silently thinking, "I was prepared from the very first day I was reborn."

Outside the window, the city lights are just coming on. Inside, however, ambition is just beginning to ignite.

The game has reached the middle stage, and the opening strategy is complete. The real journey has only just begun.

After the monthly meeting ended, the lights in the new headquarters gradually went out. When Ji Fanyin finished compiling the last set of meeting minutes and shut down her computer, it was already nine o'clock at night.

She rubbed her sore eyes and looked up in the direction of Lei Guoliang's office. The light was still on.

She hesitated for a moment, then instead of going over as usual, she picked up her bag and quietly walked towards the elevator. Just as the elevator doors were about to close, she caught a glimpse of Shen Mo's figure flashing at the end of the corridor, entering Lei Guoliang's office.

Ji Fanyin's finger paused for a second on the elevator button before finally pressing 1.

As the elevator slowly descended, she looked at her slightly tired face in the mirror and forcefully suppressed the faint bitterness in her heart.

Don't ask what you shouldn't ask, and don't meddle in what you shouldn't meddle in. This is the first rule she learned to survive around Lei Guoliang over the past few months.

In the chairman's office, Shen Mo did not sit down, but walked straight to the floor-to-ceiling window and stood side by side with Lei Guoliang.

Outside the window is the sleepless night view of the town, a sea of ​​cars and lights, a bustling scene like a dream.

"I'll handle the Jiangcheng matter myself," Shen Mo said, his voice exceptionally clear in the quiet office. "The situation in Jiangcheng is different from Dongguan. There are many state-owned enterprises there, and the relationships are deeply entrenched. Su Wanqing's methods are too conventional, and Han Mei is too unruly. I'm the most suitable person to go."

Lei Guoliang didn't answer immediately, his gaze still fixed on the view outside the window. He knew Shen Mo was telling the truth.

Jiangcheng is an important city in central China with a strong dock culture. People here value food, loyalty, and face. In addition, due to the large number of state-owned enterprises, there is a lot of room for rent-seeking.

To quickly break through the situation, one needs someone like Shen Mo who understands the rules, dares to break them, and is adept at navigating the gray areas.

"Okay." Lei Guoliang finally spoke up: "Take a capable team with you, enter discreetly, and do things in a high-profile manner."

In the first month, I want to see at least three stores open. In the second month, I will launch the Jiangcheng Plan, which will replicate the Dongguan model, but the target will not be new properties, but state-owned enterprise housing reform and unit-funded housing.

These properties have just had their property rights clarified, are priced low, have great potential for appreciation, and are owned by a concentrated group of people, making them easy to sell in bulk.

Shen Mo's eyes lit up. This idea was even more ingenious and lucrative than she had thought. State-owned enterprise housing reform properties were in good locations with mature amenities, and the owners were mostly long-term employees who were not sensitive to the market, leaving a huge room for manipulation.

"Understood. I'll leave next week." Shen Mo replied, but showed no intention of leaving.