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Assessment criteria: The Balanced Scorecard (BSC) is introduced to assess not only profit and scale, but also management quality, customer satisfaction, talent development, and system usage, each with a weight of 25%.

2. Establish three headquarters-managed centers, strengthening their functions:

Operations Management Center (Lu Chaoyang concurrently): Responsible for developing national standardized procedures, supervising service quality, conducting mystery shopper inspections, and handling major customer complaints.

It has the right to veto any non-compliant stores and order them to rectify the issues.

Financial Capital Center (Lu Chaoyang): Strengthen centralized fund management, budget control, and risk auditing.

An internal audit department was established, with the authority to conduct unscheduled spot checks in various regions.

Administration and Human Resources Center (Ji Fanyin): Responsible for overall headquarters operations, establishing a nationwide recruitment and training system, supporting new store openings, and organizing large-scale events such as annual meetings. The pressure is immense, but the responsibilities are clearly defined.

3. Establish a Strategic Investment Committee and a Risk Control Committee, with Lei Guoliang serving as chairman, and Lu Chaoyang, Ji Fanyin, and the three regional general managers as standing committee members. All major decisions must be submitted to these committees.

"Simply put," Lei Guoliang summarized, "In the past, it was a system of feudal lords who were enfeoffed and fought their own battles. Later, it was a system of military governors under centralized power."

We'll give you territory, soldiers, and supplies, but how to fight, to what extent, and when to fight are all up to the commander-in-chief.

Those who disobey orders, launch unauthorized attacks, or suffer heavy losses, lose cities and territories, will be punished according to military law.

Su Wanqing silently digested the new rules, which were actually beneficial to someone like her who was used to meticulous management and controllable processes, as they imposed fewer constraints.

Shen Mo frowned slightly, which meant that her flexibility and autonomy in Central China would be limited, but she would also receive more systematic support from headquarters.

Han Mei scratched her head, clearly finding the rules too many and troublesome, but seeing Lei Guoliang's cold gaze, she swallowed her words.

However, that's not all; the group also has an even more significant strategic plan to release.

When Lu Chaoyang displayed the new map of the three strategic zones, clearly marked in different colors, on the projection screen, the entire conference room was so quiet that the hissing sound of the air conditioner could be heard.

The divisions on the map, like a thunderclap, cleaved through the chaos of the past six months of rapid advancement, and redefined everyone's territory and destiny.

Su Wanqing, Regional General Manager of East China Region and Vice President of the Group: The deep red area covers six provinces and one municipality, namely Jiangsu, Zhejiang, Shanghai, Anhui, Fujian, Jiangxi and Shandong, and the most prosperous southeastern coastal area in the country.

Core cities: Shanghai, Hangzhou, Nanjing, Suzhou, Xiamen, Qingdao... Each name represents a huge economic output and real estate transaction volume.

Strategic goals: Profit center, brand stronghold. Store targets: Over 120 stores in Shanghai, and over 300 stores across the entire region by the end of the year.

Shen Mo, Regional General Manager of the South China, Central China and Southwest China Regions and Vice President of the Group: The dark blue area encompasses Guangdong, Hubei, Hunan, Henan, Guangxi, Hainan, Sichuan, Chongqing, Yunnan and Guizhou, covering the widest territory.

Core cities: Guangzhou, Shenzhen, Wuhan, Changsha, Chongqing, Chengdu, Sichuan, and Chongqing. Strategic goal: Scale growth and model replication.

Store targets: more than 100 stores each in Guangzhou and Shenzhen, and a total of 400 stores across the region by the end of the year.

Han Mei, Regional General Manager of the North China, Northeast and Northwest War Zones and Vice President of the Group: The dark green area spans Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, Liaoning, Jilin, Heilongjiang, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang, covering the most expansive region.

Core cities: Beijing, Tianjing, Shengjing, Dalian, Shimen, Chang'an, Hohhot, Dayuan, and Urumqi.

Strategic Goal: Seize the Northern Market, Cash Flow is King. Store Target: Over 100 stores in Beijing, and 350 stores across the entire region by the end of the year.

Ji Fanyin, Executive Vice President of the Headquarters Group, and Lu Chaoyang: Gray area, without specific cities, but supporting all war zones.

Su Wanqing looked at the complete East China map, especially the Shanghai area marked with a score of 120+, and her pupils contracted slightly.

This is unparalleled trust, but also an immense responsibility.

The return of Jinling, Xiamen, and Qingniao completely dispelled the unpleasantness she felt about Fujian and Shandong being excluded from the program, replacing it with a heavy sense of mission to achieve commensurate results. She subconsciously straightened her back.

When the words "deep town" came into view, Shen Mo's breathing quickened almost imperceptibly for a moment.

Shenzhen! This is where Lei Guoliang and Ji Fanyin started their business, one of the economic engines of South China and even the whole country, and now it belongs to her!

Along with Guangzhou, the goal of 100 stores in two cities! A surge of joy coursed through my spine, but what followed was almost suffocating pressure.

She quickly glanced at Ji Fanyin at the main table, who was intently watching the screen, her profile calm and her emotions unreadable.

Shen Mo withdrew his gaze, his fingers curling slightly under the table, his nails digging into his palms. This was a tremendous opportunity, and also the ultimate test.

Han Mei stared at the massive, dark green plate that covered almost half of China, her mouth slightly agape.

She knew the North was a large territory, but she didn't expect it to be this big, even giving her XJ and Inner Mongolia! A hundred stores in Beijing! A mix of excitement, pride, and the fear of running herself ragged rushed to her head.

But soon, she grinned and slapped her thigh hard. This was what Han Mei was meant to do! Expand territory and dominate the North!

She could almost see herself standing in Tiananmen Square, surrounded by signs for Anjia Tianxia.

Ji Fanyin's hand, resting on her knee, trembled slightly when she saw Shenzhen clearly marked as part of Shen Mo's blue area.

She clenched her fists quickly, her fingertips icy cold. The city she had built from scratch, from her very first shop, like a child she had nurtured, the familiar streets, the neighborhoods, the colleagues… it would no longer be her territory.

A distinct sense of detachment and loss welled up inside her. But she quickly regained her composure, her eyelashes lowered to conceal the fleeting ripples in her eyes.

She told herself: This is the company's strategy, Guoliang's decision. Her battlefield is at headquarters.

Lei Guoliang took in everyone's reactions. This was exactly the effect he wanted: to give everyone an irresistible prize, and a mission that required their utmost effort to complete.

"I've seen the map clearly." Lei Guoliang's voice broke the silence. "I've marked out the territory for you. I've also set the targets. Now, let's see how you use your abilities."

"However," he changed his tone, his voice suddenly sharp, "I'll be upfront about the unpleasant aspects. I encourage competition. Let your performance speak for itself, and let your skills take over the market."

But if someone uses their intelligence to cause internal strife, to undermine their own people, or to cross legal and moral boundaries…

He paused, his gaze, sharp as an icicle, slowly sweeping over Su Wanqing, Shen Mo, and Han Mei.

"I don't care how many merits you've made or how long you've been with me. You will be severely punished without any leniency."

"Anjia Tianxia, ​​this ship, is destined for the open sea; it cannot withstand anyone drilling holes in its hull. Do you all understand?"

"Understood!" the three answered almost simultaneously, their hearts filled with trepidation.

This is no joke. They have all witnessed Lei Guoliang's ruthlessness on matters of principle.

After the meeting, undercurrents were brewing everywhere.

In the tea room, Su Wanqing and Shen Mo had a brief exchange:

Su Wanqing was brewing a cup of pre-Qingming Longjing tea, while Shen Mo was making coffee. The two were separated by the kitchen counter, and the atmosphere was subtle.

"Congratulations, President Shen, on taking charge of both Guangzhou and Shenzhen, with hundreds of stores in both cities—an unprecedented achievement." Su Wanqing's tone was flat, revealing no emotion.

"President Su, you flatter me. East China is the foundation, while the hundred stores in Shanghai are the true anchor." Shen Mo stirred his coffee and looked up at Su Wanqing.

"Especially Jinling, Xiamen, and Qingniao being able to return to President Su's command is truly wonderful. The temporary replacement at the time was just a stopgap measure."

Su Wanqing smiled slightly, avoiding the sensitive topic: "I heard that President Shen has put a lot of effort into the Jiangcheng project, and the decoration standards are very high."

"It's just setting a benchmark. In the future, we'll have to learn more from President Su's meticulous work in East China in Central China." Shen Mo's words were loaded with meaning.

Their eyes met briefly, and they both saw the undisguised competitive flame deep in each other's eyes, as well as a hint of apprehension about each other's abilities.