It's just that they have money.
050 Agricultural Brands
Xiang Pingping forcefully stuffed the red envelope into Xu Wen's hand, and Xu Wen was unable to push it back.
"Auntie, is this really true..."
"Don't push it away." Xiang Pingping pressed her hand down, her tone gentle but not argumentative. "If you don't accept it, I'll feel bad. When other aunts and uncles give red envelopes, it's just for fun, and I don't stop them because I'm giving them face. Mine is different."
Xu Wen held the bulging red envelope and glanced in the direction of the door.
Fang Chen is not here.
"Auntie," Xu Wen took a deep breath and looked earnestly at Xiang Pingping, "Work-related matters are all within my duties. You don't need to..."
"Whether it's your duty or not, Auntie knows what she's doing." Xiang Pingping interrupted her, her gaze lingering on Xu Wen's face for two seconds before she suddenly smiled. "You child, just like Chenchen, you don't say it, but you understand everything."
Xu Wen did not respond.
Xiang Pingping spoke softly, "Chenchen is all alone out there. I don't say it, but I'm always worried about him. His dad is the same; he just doesn't say it either. He's never given us any trouble growing up. We didn't have to worry about his studies, he found his own job, and he took care of everything on his own. But what mother doesn't worry?"
Xu Wen listened quietly.
"He's doing better now, he's bought a car and started his own company, but I'm still worried." Xiang Pingping sighed. "Auntie isn't asking you to do anything difficult, it's just... you should keep an eye on him at the company, remind him to eat on time, and don't let him stay up too late. He'll listen to you."
Xu Wen opened his mouth, wanting to say that he didn't need anyone to remind him, and that he might not listen to him anyway, but he swallowed the words back.
Xiang Pingping looked at her with a seriousness that only a mother would have.
Xu Wen lowered his head and looked at the red envelope in his hand.
Although the red envelope was generous, it was nothing compared to the salary Fang Chen paid.
"Auntie, I'll accept it." She put the red envelope away, looked up at Xiang Pingping, and said, "Don't worry."
He smiled at Pingping and patted her hand: "Good girl."
As the two came out of the room, Fang Chen happened to walk in from the courtyard.
He glanced at Xiang Pingping's barely concealed smile and roughly understood what was going on.
"Mom, you again..."
"What's wrong with me?" Xiang Pingping said matter-of-factly.
Fang Chen opened his mouth, wanting to say something in rebuttal, but then swallowed his words back.
Xu Wen stood next to Xiang Pingping, his face bearing an indescribable expression.
"Alright, alright, whatever you say is right." Fang Chen surrendered.
After everyone had left, Xiangyang thoughtfully found a young man from the village who could drive to be Fang Chen's designated driver.
The designated driver doesn't talk much, but he drives steadily.
Fang Chen sat in the back row, glanced at Xu Wen next to him, and then at the sky outside the window.
"Go to the city," Fang Chen said to the designated driver, his eyes closed.
The old house hasn't been demolished yet, but there are extra guest rooms that Xu Wen can stay in.
But given Xiang Pingping's personality, if she really stays here, she'll definitely keep Xu Wen chatting until midnight tonight.
Moreover, this trip back wasn't just for attending the banquet.
I'm going to see Huang Zi'ang tomorrow.
Rather than feel awkward, it's better to stay overnight in the county town.
"Boss." Xu Wen's voice came from the side.
"Um?"
"Thanks."
Fang Chen opened his eyes, glanced at her, and asked, "What are you thanking me for?"
"It's nothing."
As the car entered the county town, Fang Chen asked the designated driver to park it in front of the best hotel in town.
It's not high-end compared to those in big cities, but it's clean and tidy, and has everything you need.
Fang Chen took a shower, lay on the bed, and took out his phone.
Lin Dong sent a message: "President Fang, Mr. Chen's surgery went smoothly and he has been transferred back to his ward."
Fang Chen: "Okay, thank you for your hard work."
The surgical risk was not high to begin with, and the successful completion of the surgery was within expectations.
Although we have made sufficient risk contingency plans, it is naturally best if the plans are not needed.
With this first order, we can start trying to promote it.
With the medical care system back on track, Fang Chen mentally reviewed the tasks he needed to complete the next day.
Huang Zi'ang has handed over all the planting work to him, but the cooperation with Liu Wenhu and the brand plan need to be finalized as soon as possible.
Blueberries will be on the market in June, so time is tight.
As I thought about it, drowsiness crept in.
Fang Chen closed his eyes and quickly fell asleep.
At eight o'clock the next morning, Fang Chen knocked on Xu Wen's door.
The door opened quickly, and Xu Wen was already dressed neatly, looking energetic and alert.
The hotel breakfast was quite plentiful, and the two of them sat down by the window.
"Did you sleep well last night?" Fang Chen asked.
"It's alright." Xu Wen drank a bowl of congee. "It's quieter than I expected."
Fang Chen smiled and said, "There's not much nightlife in the county town. As long as there aren't any motorcycles making noise, it's very quiet."
Xu Wen nodded but did not reply.
The two quietly finished their breakfast, checked out, and got into their car.
It takes about forty minutes to drive from the county town to the base.
The first half is a provincial highway, and the second half is a rural road. The further we drove, the more remote it became, with fewer and fewer houses and more and more farmland on both sides.
Xu Wen sat in the passenger seat, opened his laptop, and went over the key points of the branding plan again.
The brand name is tentatively named Chenlan, and it is positioned as a high-end fresh blueberry brand.
The main selling points are tree-ripened fruit, picked on the same day, and delivered the next day, targeting middle- and high-income families in first- and second-tier cities.
The channels are divided into three categories: private community groups, high-end supermarkets, and corporate group purchases. The price is slightly higher than that of ordinary blueberries on the market.
The blueberry variety that Huang Ziang grows was cultivated by himself at the school, and he says it has a unique flavor.
However, the planting area is limited and the output is not high, so they cannot compete with the economies of scale of large-scale farmers by competing on price.
The car turned onto that familiar dirt road, and from afar we could see Huang Zi'ang standing at the entrance of the greenhouse, waiting.
He was dressed the same way: straw hat, rubber shoes, and tanned skin. Standing there, he looked like a crop planted in the ground.
Fang Chen parked the car and got out.
Huang Zi'ang came forward, glanced at Fang Chen, and then at Xu Wen who got out of the passenger seat.
"You're here? Let's go inside and talk."
The three of them entered the greenhouse.
The blueberry bushes were laden with green berries, so densely packed that the branches drooped slightly.
Sunlight streamed through the plastic film, leaving bright spots on the leaves.
Huang Zi'ang picked one and handed it over: "Try it. Although it's not ripe yet, you can already taste the flavor."
Fang Chen took it and took a bite. It was so sour that he frowned, but it did have a rich and unique fragrance, unlike the bland and tasteless blueberries on the market.
"The quality is good," he said.
The three of them entered the makeshift prefab house. The folding table, plastic stools, and fertilizer bags in the corner were exactly the same as when they last came.
Huang Ziang poured a glass of water for the two of them, then sat down and looked at Fang Chen.
Xu Wen opened his laptop and turned the screen toward Huang Zi'ang.
"Mr. Huang, I've revisited the brand positioning and channel strategy."
Huang Ziang leaned closer to the screen and began to look at it intently.
Fang Chen leaned back in his chair, watching Huang Zi'ang's expression. From frowning to relaxed, from relaxed to serious, from serious to thoughtful.
About ten minutes later, Huang Ziang raised his head.
"Who wrote this plan?"
"Xuwen," Fang Chen said.
Huang Zi'ang glanced at Xu Wen, his gaze revealing something new.
"It's written professionally," he said, "but I have a few questions."
Fang Chen sat up straight: "Speak."
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