It's just that they have money.

Huang Zi'ang pointed to a line of text on the screen: "Tree-ripened, picked on the same day, delivered the next day. Tree-ripened is no problem, picking on the same day is no problem, but how can you guarantee delivery the next day? My base is in a village, and even the fastest express delivery takes two days to reach a first-tier city."

Xu Wen picked up the thread: "I've researched this issue, and I currently have two ideas. First, we can set up a transit warehouse in Jiangcheng, transport the harvested produce to Jiangcheng via cold chain, and then ship it out by express from Jiangcheng. This would guarantee next-day delivery to most first- and second-tier cities. Second, we can sign a contract with Fengshun Logistics for their fresh food cold chain service and use their dedicated line. The cost will be higher, but the delivery time will be guaranteed."

Huang Zi'ang thought for a moment: "What about the cost of the transit warehouse?"

"Initially, we can rent; there's no need to build our own," Xu Wen said. "I've contacted several cold storage facilities in the suburbs of Jiangcheng, and the monthly rent is within an acceptable range. We'll consider building our own once we reach a certain scale."

Huang Zi'ang nodded, then asked, "If the price is higher than the market price, why should consumers pay for it?"

"Tell a story," Fang Chen said. "Judging from the aroma and taste, your berries are better than most blueberries on the market, and tree-ripened is a great selling point. Blueberries on the market are picked when they are only 70% ripe to withstand transportation, which results in a much poorer taste. Our farm can pick them when they are 90% ripe, and by avoiding the peak season, we have a lot of room to tell a story."

Huang Zi'ang looked at the two of them: "I agree with this plan, but there are a few details that need to be discussed again."

Over the next hour, the three of them had in-depth discussions on the specific details of the branding plan.

From packaging design to logistics costs, from channel pricing to launch time, every aspect was discussed in detail.

When the topic of distribution channels came up, Fang Chen suddenly remembered something.

"Zi'ang, do you remember that agricultural input cooperative I told you about last time?"

Huang Zi'ang nodded: "What about Liu Wenhu?"

"That's right," Fang Chen said. "The cooperation I discussed with General Manager Liu isn't just about agricultural supplies. He has established channels in Northeast China, but our blueberries aren't sold there; it's too far, and the logistics costs aren't worthwhile."

"Then what is the value of this cooperation?"

Fang Chen looked at Xu Wen.

Xu Wen flipped through his notebook and said, "The value of this collaboration lies in the brand endorsement. Wenhu Agricultural Supplies has had a reputation in the agricultural sector for over twenty years, and General Manager Liu himself is a respected figure in the industry. If we can mention Wenhu Agricultural Supplies' full technical support in our product promotions, it will greatly enhance consumer trust."

Huang Zi'ang realized: "You mean, using his name to embellish your own reputation?"

"It's mutually beneficial," Fang Chen said. "His agricultural supplies are entering our land, our brand is gaining recognition in the southern market, which also helps him expand southward. Once the scale of our operations grows, we can also use his channels to develop the northern market."

Xu Wen continued, "I've shortlisted three options for the transit warehouse location. They're all in the suburbs of Jiangcheng, close to highway exits, which will make it convenient for refrigerated trucks to enter and exit. Which one to rent will depend on the results of on-site inspections."

She pulled up a map, and three red dots were marked on the screen.

"What about the scale?" Huang Zi'ang asked.

"Initially, we'll rent 200 to 300 square meters, with refrigeration facilities," Xu Wen said. "Based on our current production, this area is sufficient. If we expand production in the future, we can rent the adjacent space or move to a larger one."

"Construction period?" Fang Chen asked.

"It will be completed within two weeks," Xu Wen said. "It will be put into use in early June, before the blueberries are available."

Fang Chen nodded in satisfaction.

"What about cold chain logistics?" Huang Zi'ang asked again. "That's the real problem. If the temperature isn't controlled properly after the fruit is picked, it will spoil in a day."

Fang Chen leaned back in his chair, thought for two seconds, and then said, "Let's just sign a contract with Fengshun for their fresh food cold chain service and not worry about the cost."

"Fengshun is not cheap."

"I know," Fang Chen said. "But their cold chain is the best in the country. We want to go for the high-end market, and quality is our top priority. It would be a loss to ruin the fruit just to save a few dollars on logistics costs."

Huang Zi'ang thought for a moment and nodded: "Okay, I'll listen to you."

Xu Wen quickly jotted down notes in his notebook: "Fengshun Cold Chain, contact them to sign a contract this week."

Fang Chen looked at Huang Zi'ang: "Do you have any other problems?"

Huang Zi'ang was silent for a moment, then spoke up: "There's one. At the very least, the base can only harvest a maximum of 800 jin (400 kg) per day during the peak ripening season. What if orders exceed production capacity?"

There was a moment of silence in the prefab house.

This is indeed a real problem.

The worst thing for a brand is to fall apart when supply can't meet demand.

If a customer places an order and you say you're out of stock, they'll just go and buy from another store.

Fang Chen thought for a moment and said, "Limited pre-sale."

"Limited pre-sale?" Huang Ziang repeated.

"That's right," Fang Chen said. "We only accept a fixed number of orders each day, and it's on a first-come, first-served basis until they're sold out."

Huang Zi'ang stood up, walked to the window, and looked at the greenhouse outside. After a moment of silence, he turned around.

"Okay, let's do it that way."

"Chenlan," Huang Zi'ang repeated the name, "Mid-June, watch us."

Fang Chen patted him on the shoulder: "You keep an eye on the field, I'll keep an eye on the outside. Each of us has our own job."

The two looked at each other and smiled.

Xu Wen closed his notebook and stood up: "Then I'll go back and sort out the people responsible for each step, and send it to you for confirmation."

"it is good."

There was always a lot to do in the fields, so Huang Zi'ang didn't have time to prepare a meal for the two of them. He could only walk them to the car and pat the roof of the car.

Drive slowly on the road.

"Okay." Fang Chen opened the car door.

As the car drove onto the provincial highway, Fang Chen's phone vibrated.

He glanced at it; it was a message from Lin Dong.

"Mr. Fang, Mr. Chen was able to move around in bed on the second day after his surgery. He's in good spirits and even had a video call with Mrs. Chen today, showing his family the ward."

Then another one followed.

"Mrs. Chen asked me to convey her gratitude."

After Fang Chen finished reading, he handed the phone to Xu Wen.

Xu Wen took it, read it once, and remained silent for a few seconds.

"This project..." she said, her voice softer than usual, "can really help people."

Fang Chen did not respond.

The car continued driving forward, and the scenery outside the window changed from farmland to villages and towns.

Fang Chen's phone vibrated again.

This time it was a voice message from Zhang Zhenghao. Fang Chen opened it, and Zhang Zhenghao's voice came through the receiver, filled with barely suppressed excitement:

"Mr. Fang! Great news! We've secured the second order!"

Fang Chen paused for a moment, then smiled.

Zhang Zhenghao posted several messages in a row.

"That client with a herniated lumbar disc saw our advertisement and came to inquire. General Manager Lin asked me to follow up, and I did so for two days. They signed the contract this morning."

"How about that? Don't you think I'm awesome?"

Fang Chen looked at the last message and laughed out loud. He replied in voice-to-text that he wasn't going to read it.