Wandering the world of film and television begins with the golden years

The young people who participated in this event were the rebellious warriors of contemporary society. (Google search reading)

How sophisticated and prestigious is it?

Yu Ling's eyes brightened. "Boss, I've already come up with my slogan."

"Right now, you might be on the subway, in a taxi, in the office, or in your messy bedroom. You might ask: Can I? — The decisions you make in that instant are the truest version of yourself."

Li Haoyu laughed and said, "That's right, this is the right taste. All activities involving user participation must consider one issue: the fairness of the activity."

"We can also verify the authenticity and reliability of our activities through authoritative regulatory bodies."

Yu excitedly said, "We can also start from the emotional connection and use it for brand promotion, so that HaoTuan.com will be unconsciously embedded in users' minds. This is also a very good way to promote the brand!"

Li Haoyu nodded. "The end of the event is just the beginning. The topic of Beijing, Shanghai, and Guangzhou is itself a very hot and dynamic one."

"With the ever-increasing housing prices in first-tier cities, as well as the soaring cost of living and work pressure, everyone needs an outlet for their emotions."

"Such a remarkable and ingenious idea must be maximized in value, squeezing out all the potential from this campaign, and there will be ongoing marketing efforts including secondary dissemination and post-campaign hype."

Huang Qingsen subtly flattered the leader and quietly proposed a plan for future activities.

Li Haoyu gave him a satisfied look. "That's right, the internet isn't afraid of burning money, but every penny spent must have value."

"The reason why Haotuan.com has always insisted on online sales is because the conversion rate of online sales is much higher than that of offline sales."

"I've also heard that many ground promotion teams are now clamoring to distribute GG products offline. For ground promotion, visiting other people's stores and seeing other competitors' GG products on the street, in elevators, and in stores must be very stressful."

"However, we can give them an answer now. The price of GG is currently very high offline, and the distribution of GG by multiple group-buying brands can easily cause confusion."

"Therefore, the company will not be conducting any offline announcements in the near future. At the same time, we will also be cutting all online channels that are not performing well."

"Build high walls, store up plenty of grain, and quickly become king."

"We need to use every penny wisely. With this campaign, we aim to raise the profile of HaoTuan in first-tier cities across the country. We want consumers nationwide to know that HaoTuan is the king of group-buying apps."

"At the same time, I predict that the Internet market will face a winter. We need to increase our registered users as soon as possible, and then raise our valuation for a second round of financing to prepare enough cash to weather this Internet winter."

"During this period, we should focus on developing our strength and honing our skills. Only when our competitors are all eliminated will it be time for our great guild to expand aggressively and unify the world."

Huang Qingsen then asked, "Then media expenses definitely can't be cut back, right?"

Li Haoyu thought for a moment, "We should save money where we can. In the early stages, we can release some misleading information to generate market buzz, and then we can ask our investor Xu Xin to help us get some recommendations from industry bigwigs and well-known figures for free."

"Then we will use provocative marketing headlines and the onlookers' psychology to promote our products, select good dissemination channels and seed users, and create information virality."

"In the end, it attracted the attention of the media, who spontaneously and voluntarily promoted us because of its newsworthiness and trending nature."

These words left everyone speechless once again.

HaoTuan.com is currently being promoted nationwide, but it is only doing well in Xishan Province and Shanghai Province, remaining confined to one region.

If this event can help increase brand awareness, it will greatly benefit HaoTuan.com's strategic goal of nationwide replication and promotion.

This is the idea of ​​"escaping Beijing, Shanghai and Guangzhou".

How many goals does the boss want to achieve before he's satisfied?!

The event incurred virtually no expenses, yet its impact reached across the entire country.

Even at this point, the boss is still meticulously calculating how to get free media publicity. How is his brain structured?

This is marketing genius!

No, a master of saving money!

…………

Seeing their stunned expressions, Li Haoyu couldn't help but feel smug. This was the power of trending topic marketing. In later years, Weibo also maintained its revenue and popularity through various event marketing strategies.

Guan Weiguang was full of admiration, "Boss, you're amazing! I've also been inspired by you and came up with an idea."

"If a user gets three new users to like their posts, they can receive a small coupon. If they get ten, they can get a large coupon and even cash. How about that?"

This is not Pinduoduo:

It's a "If you're a brother, help me cut a knife" kind of mode.

Li Haoyu smiled helplessly.

He was reminded of the fear of being dominated by Pinduoduo.

He thought for a moment and said, "This idea is fine, but don't use fake probabilities. We don't need to ruin the reputation of HaoTuan users for a little money."

Not to be outdone, Shen Manyu also suggested, "We can also find someone to film and record the entire event, and even make a simple documentary."

"Compared to text and photos, videos have a much stronger visual impact. If the results are good, we can even hold a follow-up free meal event with the hotel restaurant."

Li Haoyu gave Shen Manyu a thumbs up, "You've already learned to apply what you've learned to other situations!"

Guan Weiguang said worriedly, "With this, the traffic is going to explode again, and the newly replaced server probably won't be able to handle it."

Li Haoyu said angrily, "Then what am I supposed to do as the technical director? Prepare everything in advance, and then hold you responsible if something goes wrong!"

"Let's go now!"

………………

Li Haoyu has always been well aware that capital is a double-edged sword.

When it's discovered that there's profit to be made, capital will flow in. This is inherently unavoidable. However, capital is also a catalyst for startups.

Li Haoyu is in the newly rented office building of Haotuan.com.

This is the second time I've met with Xu Xin.

Xu Xin was noticeably more enthusiastic this time.

After all, Haotuan.com can now be considered the leader in group-buying software.

In the capital market, it's not about size, but about who's the fastest.

Market share, regional coverage, growth rate, and other indicators are what capital uses to measure the value of startups.

Xu Xin said meaningfully, "It hasn't been long since we last met. I wonder what brings you here again?"

"Shouldn't we be reporting our achievements to the investors and then asking Mr. Xu for some support?" Li Haoyu replied calmly.

Xu Xin laughed and said, "HaoTuan.com is currently very popular in the market, what can possibly stump you?"

Li Haoyu said calmly, "Just like I said before, HaoTuan was always only a few months away from bankruptcy. Before the bell rings, everything that goes smoothly is just a passing cloud."

Xu Xin couldn't help but exclaim, "What an amazing young man!"

She has seen many people who, after receiving investment, become complacent before achieving any results, and quite a few who give up at the slightest setback.

Compared to him, it's utterly ridiculous!