I changed football.

"It's alright. Although it's quite high, I saw in the news that Olympic champions in your country, especially those in popular events, typically earn tens of millions of RMB a year for endorsements. You're a football player, which is the world's number one sport. And don't forget, your annual salary is almost 80 euros, which is nearly 800 million RMB."

"Isn't your salary still paid twice a month? I've never seen this much money before—by the way, which milk brand are you talking about?"

"Your name is Mengniu. I've looked into it. Mengniu secured sponsorship rights for both the 2018 and 2022 World Cups in one go, and there are reports that they're planning to hire a top-tier football star to endorse their products globally. You're probably the Chinese spokesperson they've found. Compared to that person, your fee is probably just a fraction of theirs. By the way, it's 2.5 million RMB a year. They want to sign you for two years, with a one-year priority renewal clause, which clearly states that if you perform well, you can renew for more money."

Upon hearing Raiola's words, Li Yuan immediately remembered.

Isn't that Messi?

It seems that the "cute cow" found Messi as its spokesperson in 18, and it seems that it did in 22 as well, and then that bizarre GG happened.

The guy who's lying on the grass with Messi.

Li Yuan vaguely remembered seeing news in his previous life that Messi received an endorsement fee of 800 million euros, which is almost 8000 million yuan.

Looking at it this way, his endorsement fee is indeed just a small fraction.

However, Li Yuan still couldn't help but say—

This truly shows that sports and entertainment are inseparable. Players and stars are very similar; once they achieve success, they can immediately earn more money than most ordinary people could earn in a lifetime.

Let's not even talk about Li Yuan's annual salary, which is nearly 800 million RMB. That's more than most ordinary people can earn in a lifetime, but Li Yuan earned that in just one year.

And then there's the endorsement fee, 250 million RMB, which is money that many people might not earn in their entire lives, yet Li Yuan earned it just by accepting a gig.

"I know this one; it's a household name in China."

"So, are you willing to take it?"

"Huh? I thought you had already answered it for me."

"How could that be? We're just here to help you get gigs and endorsements. Whether you accept them or not is your decision."

"Nothing much to say, I'll take it."

"Okay, so this is your first endorsement at the start of your career."

"Wait, where will the signing and filming take place?"

Li Yuan suddenly remembered this matter. In his previous life, when he was a popular Douyin influencer, he took over GG (a type of digital product). Back then, it took a long time to polish a GG to take shape.

Of course, the relationship between an internet celebrity and an endorsement is basically two different things, but Li Yuan thought that the formal endorsement that requires signing a contract and filming must be quite complicated and take a long time.

"I've checked with them for you. Mengniu and the others are willing to accommodate your schedule, and the signing location can definitely be in Monaco. In fact, they would prefer Monaco. They even hope to sign the contract inside the Monaco stadium, but that will require them to negotiate with the Monaco club. As for the filming of GG, they also hope to film in Monaco."

"That's good, I don't need to run back and forth anymore."

"They want to sign you because they need something from you. It's good that you didn't make any demands, especially since it's just something like this."

"So this is what you wanted to talk to me about?"

"Isn't this important enough?"

"No. I thought it was something related to the competition that I needed to talk to."

"Haha, you played very well in the last game, with an assist. Indeed, some teams have already started inquiring about you, but at this point, it's definitely better for you to stay in Monaco."

"I understand, but has any club asked about my situation?"

"I know all players go through this phase, being curious about any team that's interested in them. I can tell you, it's Wolves."

"Isn't that a Championship team?"

"Yes, and this is a team that is about to become Chinese-owned, so they are very interested in you and have promised that you will be a key player as long as you come. However, I suggest you refuse such a promise."

"Of course I'd refuse. I'm already a substitute in a Champions League-level team in Ligue 1. My next goal is to become a starter at Monaco. Why would I go to the Championship?"

"That's right. But actually, another club has expressed initial interest in you."

"Oh? Is it a team from the second division?"

"No, no, no, or rather, quite the opposite, it's a top team. They want to sign you."

"Who is it? A top-tier team?"

"real Madrid."

"Don't be ridiculous, Real Madrid?"

"I'm not kidding you. Real Madrid thinks you're a potential investment, and Florentino has always wanted to expand into the Chinese market. In fact, they just brought in a Chinese player for their youth team last year."

Li Yuan knew that Raiola was referring to Lin Liangming.

"I definitely won't go. I'd just be a mascot if I did."

"Yeah, now if you go to Real Madrid, you'll be a guaranteed substitute. I guess they want you to play for Castilla or loan you out directly. It's just a possibility."

"At this stage, Monaco is definitely the best."

Li Yuan and Raiola chatted about everyday things for a while before finally hanging up with the tenant.

Raiola acted quickly.

They arrived in Monaco the next day, and on the third day, the person in charge from Mengniu also arrived.

"Hello, I'm Li Yuan."

"Hello, I am Chen Yiyi, the vice president of Mengniu Group and the head of marketing for Mengniu Group."

Upon hearing this, Li Yuan exclaimed, "Wow, even the vice president is here! They really take this seriously!"

"Shall we sign the contract here today?"

"Of course not here. We have already reached an agreement with Monaco FC, and the signing ceremony will be held at the training ground."

"They just agreed like that?"

"Of course, they agreed very readily, because we also sponsor Monaco Football Club, so it's a win-win-win deal."

Subsequently, in the conference room of the training base, Li Yuan and Chen Yiyi signed the contract together.

Then, the two posed for photos on the training field at the training base.

"The specific shooting schedule will depend on your availability. It may take two to three days, but we can break it down completely and determine the shooting tasks according to your rest time, so you don't need to worry about that."

"Of course! It'll be a pleasure doing business with you!"

Li Yuan and Chen Yi shook hands.

And so the endorsement deal was finalized.

That afternoon, Mengniu Group announced the news on its official Weibo account.

Li Yuan also posted a confirmation on Weibo.

This first endorsement deal was thus finalized.

On the day the deal was finalized, the first year's 250 million RMB was deposited into Li Yuan's account.

This was the first time Li Yuan had ever seen so much money. Whether in his past life or this one, when he was an internet celebrity in his past life, he had only been doing it for less than two years before he transmigrated. The money he earned in those two years was only a few hundred thousand yuan, which was much more than many ordinary people, but compared to now, it was definitely far less.

The moment Li Yuan received the money, he transferred one million to his parents.

The original intention was to improve the parents' lives.

Then Hayama Kei called.

"Son, we're saving this for you, to use when you get married and buy a house."

"Mom, do you still need to worry about this? My annual salary is almost 800 million RMB now. You don't need to save money for me. You and Dad can use this money without worry. It's okay, I'll cover for you if anything happens!"

Upon hearing this, Li Yuan felt incredibly satisfied.

That's all there is to life.