Entertainment: This top celebrity is really letting loose!

In the second week of September, Heyue Times, facing a do-or-die situation, began a promotional campaign regardless of cost.

Not only are major music platforms recommending the music, but they're also buying trending topics and press releases, and online music critics are launching a second round of commercial hype.

Celebrities in the entertainment industry who have any connection with Wei Ran or Heyue Times have also started to share the news frantically on social media.

Despite the opponent's aggressive tactics, Xingchen Entertainment remained unchanged. Instead, everything proceeded smoothly and according to Zhou Yang's previous plan.

From the very beginning, Zhou Yang knew that the main battleground for "Learn to Meow" was not offline, but rather the online internet arena, primarily short videos.

After the film premiere, videos of the live performance went viral online.

In order to promote the event, Zhou Yang even instructed the company to take the initiative to contact Huashi Media and obtain high-definition video footage of the performance that night.

After editing and streaming, the Candy Girls Group's cat dance became a hit on Douyin (TikTok), with countless ordinary users and various internet celebrities and creators rushing to imitate and learn it. These videos also garnered considerable attention and traffic.

All of this is presented in the DouLePing data reports.

"Yangyang, come to the company right now, quick!"

That morning, Zhou Yang was enjoying a nap when Wang Man ruthlessly disturbed him.

"Who is it? Why are you in such a hurry!"

"Get up now and come over here right now!"

After she finished speaking, the phone didn't even ring; instead, she explained to the person next to her:

"Yangyang isn't usually like this, but he's just too competitive. Lately, he's been staying up all night writing new songs, and no matter how I try to persuade him, he won't listen..."

Half an hour later, Zhou Yang drove to the company.

Upon entering the conference room, they discovered that in addition to Lei Mingkai, Wang Man, Lin Youyou, and other company executives, there were also two unfamiliar men in suits.

"Yangyang, come here quickly. These two are leaders from the Douyin platform's promotion department. They came here today specifically to discuss cooperation with you."

Someone from Douyin (TikTok) is approaching me for a collaboration?

Zhou Yang was surprised, but he also sensed something unusual.

Although its predecessor, Douyin account, currently boasts tens of millions of followers, placing it firmly in the top tier of the platform, it doesn't receive much attention in daily life. Since its transmigration, it has only co-created two video works with Sun Weiwei's Candy girl group, both of which were for promoting their new song.

Short videos have just started to explode in popularity in this world, and the momentum is very similar to that of about 18 years ago in my previous life, with all kinds of internet celebrities springing up like mushrooms after rain.

However, major companies in the entertainment industry did not pay much attention to it, and few artists changed their career paths like they did in their previous lives. Most of them used it as a publicity channel like Weibo.

Of the two who arrived, the tall, thin man with gold-rimmed glasses and a refined demeanor took the initiative to say, "Hello, Teacher Zhou Yang. Your last release, 'A Journey of Blossoms,' was a huge hit on our platform, and this time, 'Learning to Meow' has caused an even bigger sensation..."

Zhou Yang knew about the viral dance video "Learn to Meow," and it could even be said that he was the one who fueled its popularity.

Regarding short videos, he believes he sees further than anyone else in the world, from the earliest seaweed dance in his previous life to the "driving test" of the year before his time travel. Compared to other things, dance is indeed easier to trigger a nationwide trend.

Zhou Yang nodded and asked, "So, what's the purpose of your visit this time?"

"We would like to sign an exclusive copyright agreement for your work and for you personally."

The man with the gold-rimmed glasses said earnestly.

Exclusive contract with me?

Upon hearing this news, Zhou Yang was initially surprised, but then found it reasonable.

Last time, "All the Way to Bloom" sparked an artsy tourism trend on Douyin. This time, "Learn to Meow" and the cat dance have almost swept across the entire internet. Douyin Entertainment is certainly not stupid. Considering Zhou Yang's identity, it is not surprising that they made this decision.

However, he shook his head and said, "Exclusivity is out of the question."

Exclusive, as the name suggests, means exclusive.

Restricting short video platforms is fine, but Douyin has its own music software and platform, so it's not allowed when it comes to music, which is very detrimental to releasing songs later.

Seeing his direct refusal, the man with the gold-rimmed glasses hurriedly said, "Professor Zhou Yang, the fee is negotiable..."

Zhou Yang raised his hand, signaling him not to rush, before explaining, "I understand your intentions. In fact, a popular phenomenon like the cat dance that goes viral across the internet is not difficult for me, and I can even replicate it at any time."

From seaweed dance to driving test preparation, Douyin has had popular hand gesture dances almost every year, so it's not that I'm deliberately showing off.

Upon hearing this, the man with the gold-rimmed glasses and his entourage became even more anxious, while Lei Mingkai and Wang Man beside him frequently gave him meaningful glances.

But Zhou Yang calmly replied, "Although we can't sign an exclusive contract, we can still cooperate."

After hesitating for a few seconds, the man with the gold-rimmed glasses asked, "Then... then what kind of cooperation is Professor Zhou Yang talking about?"

Zhou Yang explained: "Just like 'Learn to Meow' and cat dance, I can help you create viral short videos."

"Then what do you need us to do?"

"Traffic allocation, for example, right now I need you to promote Candy and the song 'Learn to Meow' across all platforms."

Is it really that simple?

The man with the gold-rimmed glasses was very surprised. "Learn to Meow" and "Cat Dance" were already popular hits on Douyin, and the traffic boost was something they were extremely happy to receive.

Zhou Yang added, "Of course, we'll need you to do the same when we release new songs or collaborate with new singers in the future."

Having access to the system and knowledge of the future development trend of short videos, he naturally regards Douyin as an important channel for releasing songs or promoting other works in the future.

After hearing his request, the man with the gold-rimmed glasses didn't even hesitate for a second before saying, "No problem, I'll have the backstage support for 'Learn to Meow' even more, and I also hope that Mr. Zhou Yang will..."

Zhou Yang nodded and said, "Don't worry, I know what I'm doing."

Without signing a contract or any written agreement or terms, the two parties eventually reached a "gentleman's agreement": Zhou Yang would be responsible for creating a hit product, and DouLe would be responsible for promoting it.

After everyone left, Lei Mingkai said with regret, "Yangyang, you should have made more demands just now. At the very least, you could have made them pay some GG fee. You have no idea how popular Cat Dance is."

"There's no need. In time, they'll naturally understand my value."

Zhou Yang then instructed Lin Youyou: "This wave of Douyin traffic will be considerable. Later, you and your girl group will shoot some short videos teaching netizens how to do the cat dance."

The latter nodded obediently and said, "Okay."

As promised, Douyin's traffic support came incredibly fast. That very afternoon, "Learn to Meow" and cat dances began to flood Douyin. Seeing how popular they were, other platforms followed suit and promoted them.

As a result, "Learn to Meow," which served as the background music for this round of dances, also saw a new wave of explosive growth in data.

By mid-September, which was the end of the second week of September, "Learn to Meow" finally overtook Wei Ran's "Mountain Peak" and topped both charts.

Especially on the hot song chart, "Learn to Meow" not only ranked first, but even the previous song "All the Way to Blooming Flowers" also rose to third place thanks to this wave of Douyin traffic promotion.

As the most authoritative chart in the Chinese pop music scene, the fact that Zhou Yang, a popular artist, occupied two of the top three spots has caused quite a stir among mainstream musicians...