Chapter 142 Listen to Mom

"You've seen it and you're not going to execute it immediately?!" Shen Fei didn't give him a chance to argue, ordering decisively, "Immediately! Right now! Organize a meeting with all core members! Don't release the video yet! I'll decide on it personally when I get back! If our negligence causes us to miss this opportunity to enter the FMCG market, can you bear that responsibility?!"

"Okay, that's enough! I'll be at the company right away!"

"Shen Fei hung up the phone immediately, and the entire carriage fell into a deathly silence."

Chen Yun lowered her voice and asked, "What's wrong? Did something happen at the company?"

"It's nothing. There's an urgent meeting at the company."

"Then we..."

"Mom, you guys go back and rest first." Shen Fei opened the car door. "I'll take a taxi to the company myself."

Qin Ziyi, who had just hung up the phone at Feiyu Media, was still a little dazed.

Missed out on the fast-moving consumer goods market?

responsibility?

Can he handle it?

When did he make a mistake? What went wrong? Song Ting's video...

wrong!

Qin Ziyi jolted awake and instantly snapped back to reality.

Something's not right with that tone!

This is not how Shen Fei is when he is handling work.

Qin Ziyi has been with Shen Fei for so long, he knows better than anyone else.

When it comes to work, Shen Fei remains calm and composed even in the face of adversity. Even when the factory manager of the food factory tried to raise prices, Shen Fei simply said, "Drive and go take a look." That composure is ingrained in his very being.

In the early days, the company was bored out of its mind. Wang Pangzi was watching the female anchor dance, and Shen Fei didn't say a word.

This reaction... most likely means he's being pressured by his family to get married.

Qin Ziyi breathed a long sigh of relief, no longer in a hurry, and waited for Shen Fei to call again.

Sure enough, the phone rang again in less than five minutes.

Qin Ziyi cleared his throat, answered the phone, his tone a perfect balance of anxiety and seriousness: "Hey? Fei-ge, where are you? I'm just getting ready to organize a meeting!"

"What meeting? There's no need for it." Shen Fei's voice on the other end of the phone had returned to its usual calm and composure, as if the person who had just been furious was not him at all.

Qin Ziyi sneered inwardly, but his words were full of concern: "Ah? Brother Fei, about... the fast-moving consumer goods market..."

"What's the rush?" Shen Fei said calmly. "The signal was bad in the car just now, and I got a little excited. But that's not urgent. Let's talk about something else first. I watched Song Ting's promotional video for Kobi potato chips, and there are still some issues. I'll talk to her about it when I get back."

"Don't rush to release the video," Shen Fei continued. "I'll review the final product myself when I get back to the company. Also, have the marketing team prepare. This time, it's not just about promoting Song Ting; the key is to hype up the 'Kobike Potato Chips Puzzle Challenge.' I want to turn the 'Kobike Potato Chips Puzzle Challenge' into a nationwide phenomenon."

When Shen Fei pushed open the office door, Qin Ziyi was standing straight in front of the desk, holding a notebook in his hand, looking ready for anything.

"Brother Fei."

Upon seeing Shen Fei enter, he immediately went to greet him with a serious expression and a calm voice that conveyed, "The company is in my hands, so please rest assured."

Shen Fei glanced at him; this kid was more dramatic than anyone else.

He didn't expose him, but went straight to his boss's chair, sat down, leaned back, and crossed his hands over his stomach.

"Show me the full version of Song Ting's video."

"Okay!"

Qin Ziyi responded quickly and immediately started working on the computer.

Soon, an image appeared on the projection screen.

The familiar scene at Sunflower Kindergarten: the sun is shining brightly, and Song Ting, dressed in a gentle pale yellow dress, is leading a group of children and several parents, sitting around a large table.

The table was piled high with colorful Kobi chips.

"Children, today Teacher Song is going to lead you and your parents in a very fun jigsaw puzzle game!"

The ingredient we're going to use is our favorite Kobi potato chips!

Song Ting's voice was as sweet as ever, but Shen Fei's brows furrowed almost imperceptibly.

The video continues.

Upbeat, slightly childlike background music begins to play.

Children and parents laughed and used potato chips to piece together patterns on the drawing board.

The camera focused on several close-ups of the Kobi potato chip packaging and the golden potato chips themselves.

"Wow, not only are Kobi chips delicious, but they can also be used to create such beautiful pictures!" one parent exclaimed at just the right moment. The whole video was warm, lively, and full of the joyful atmosphere of parent-child activities.

After the video finished playing, the office fell silent.

Qin Ziyi watched Shen Fei nervously, awaiting his judgment.

He believes the video was well-made, with excellent visuals, pacing, and atmosphere, perfectly aligning with the "parent-child activity" direction previously proposed by Shen Fei.

"Tell me your thoughts," Shen Fei said, throwing the question back at him without offering his own opinion first.

Qin Ziyi paused for a moment, then quickly organized his thoughts: "Brother Fei, I think...this video is successful overall. The warm family atmosphere, combined with the product's usage scenario, effectively linked the Kobike brand image with the concept of family joy. Moreover, the GG product placement...was also quite natural."

His last sentence sounded somewhat hesitant.

Shen Fei stared at him expressionlessly until Qin Ziyi's forehead began to sweat before he spoke in a low voice.

"What was the core of the plan I told you about before?"

"Yes... it's made by piecing together Jay Chou's album cover using Kobe potato chips," Qin Ziyi replied softly.

"Yes, it's an album cover. So what's this?"

"During the photoshoot, everyone thought it was too difficult to piece together the album cover, so I... I just went with the flow and created some cartoon designs..."

"I'll ask you again, what background music did I tell you to use?"

"yes..

Listen to Mom

"What is this now? A '300 Best Songs from Children's Paradise'? Using Jay Chou's albums is meant to evoke the feelings and memories of parents born in the 80s and 90s; using 'Listen to Mom' is meant to reinforce the parent-child theme. It's a combination punch, and now you've broken it down into pieces and served me a hodgepodge?"

Qin Ziyi lowered his head even further, wishing he could disappear into a crack in the ground.

"And there's even a line, 'Kobike potato chips are not only delicious'? Are you afraid people won't know this is GG?"

"Our goal isn't for the audience to 'know' it's a GG, but for them to 'reflect' on it after watching, thinking, 'Oh, so that super fun jigsaw puzzle challenge used Kobik!'"

Shen Fei stood up and walked to the curtain.

"Retake."

His tone left no room for argument.

"If the parents find it difficult and can't piece together the album cover for 'Waiting for You After Class,' why don't you arrange for actors to perform it? Change the background music to 'Listen to Mom.' As for the dialogue, you can ask Zhou Jiahui; she should understand what I mean. It must be integrated into the entire video."

"I understand...I understand!" Qin Ziyi nodded emphatically. "I'll go change it right away!"

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