Rebirth Starting as a Stock Market Enthusiast

Chapter 143 Qin Ziyi's Growth

The idea for the Kobi potato chips that Shenfei is going to shoot this time comes from the Oreo idea from its previous life.

2020 marks the 20th anniversary of Jay Chou's debut and the 20th anniversary of Aoli'ao's entry into the domestic market.

This idea was inspired by a member of the Tianyudi team sharing their personal experience of saving money to buy albums when they were a child.

The team behind "Heaven and Earth" spent a whole month meticulously replicating six classic album covers and unparalleled concert stages using 6 black and white Oreo cookies.

The entire promotional campaign had a budget of 20 million.

The Weibo hashtag #AwwJayChow# has garnered over 5 million views, with total exposure across all platforms exceeding 30 billion.

Tmall Super Brand Daily Sales increased by 20% year-on-year, and more than 10 new fans were added.

This video was an unintentional, groundbreaking creation that uses childhood snacks to piece together the youthful memories of teen idols.

It delivers a ton of emotional appeal, creativity, traffic, and buzz all at once.

Shenyang Aircraft Corporation originally intended this idea for Aoli Aoli.

Unfortunately, the other brand didn't even consider Feiyu Media.

Due to issues with the design of the Kobi potato chips and Song Ting's character, Shen Fei made some modifications to the idea.

However, the core of the idea has been retained, with nostalgia, creativity, traffic, and buzz all present, and it also adds the childlike innocence of children.

The entire plan was interconnected, like a sow wearing a bra, one set after another.

After dealing with Daliyuan's GG video, Shen Fei couldn't help but think back to today's experience.

He actually remembered a vague outline of Xu Lu.

One summer during his primary school years, he went to his aunt's house and seemed to have seen a little girl in the neighboring yard, squatting under a locust tree and crying.

He happened to have a piece of candy in his pocket at the time, so he gave it to him.

It's that simple.

Who would have thought that twelve years later, this girl would stumble into his company and become one of his artists?

Now Shen Fei finally understood why Xu Lu, who was usually so outspoken and straightforward, had acted so shy in front of him.

Fate is a crazy thing sometimes.

As soon as Qin Ziyi came out of the office, he took out his phone and his fingers flew across the screen without any hesitation.

He first created a WeChat group and invited Wang Kai and two other brothers who were in charge of filming to join.

"Fei-ge just finalized the plan: all of Kobi's videos will be reshot."

"Received 3."

"Fei-ge demands a new sample photo by tomorrow," Qin Ziyi messaged in the group chat. "The shooting plan has changed: we must use potato chips to create Jay Chou's album cover, the cover of the album 'Waiting for You After Class.' The background music has been changed to 'Listen to Mom.'"

"Received 3."

Qin Ziyi thought for a moment and then added, "I'll find the actors. You guys go and prepare the props and set up the venue first."

"clear."

After arranging the work group matters, Qin Ziyi dialed Zhou Jiahui's number.

The phone was answered after ringing twice.

"Feed? Brother Ziyi?" Zhou Jiahui's voice sounded a little tired.

"Jiahui, Feige has asked Song Ting to reshoot the Kobik video, and the script needs to be rewritten."

There was a moment of silence on Zhou Jiahui's end: "Now?"

"Yes, right now." Qin Ziyi glanced at the time. "Brother Fei requires a new sample to be ready by tomorrow."

Zhou Jiahui sighed: "Alright... I'll give you a first draft within half an hour."

After hanging up the phone, Qin Ziyi immediately contacted the actor.

He opened his WeChat contacts and scrolled to the group labeled "Small Theater Actors Group".

This group consists of part-time actors I've worked with before.

He posted a message in the group: "Parent-child video shooting, playing a pair of parents. Those who are interested should meet at Sunflower Kindergarten before 9:00 AM tomorrow for the audition."

The group chat quickly erupted in discussion.

"catch!"

"catch!"

"catch!"

After arranging everything, Qin Ziyi returned to his workstation.

He opened the original video file on his computer.

The screen flashed frame by frame as Song Ting led the children in piecing together cartoon patterns.

Indeed, as Shen Fei said, it's too ordinary.

There are no memorable points.

There were no exciting moments.

If you release this version, you might get some traffic and likes, but it will never become a hit.

A hit product needs impact, memorability, and emotional resonance.

Qin Ziyi rubbed his temples.

He recalled what Shen Fei had just said: "Sentiment, creativity, traffic, and buzz are all maximized at once."

Jay Chou's album cover...that's definitely a good idea.

However, it is not easy to implement.

Potato chips are fragile and small, making it very difficult to create an intricate album cover.

Moreover, we need to find actors to play the parents and children and participate in the puzzle together... Actors are easy to find, but children are not.

Hopefully, we can find an actor who gets along well with the kids tomorrow.

"Waiting for You After Class" is a single released by Jay Chou this year. The album cover features Jay Chou sitting at a desk in a classroom playing the piano.

Creating this image with potato chips... is quite a challenge.

But since the boss has spoken, we have to bite the bullet and go for it.

Just then, my phone vibrated; it was a draft of the copy sent by Zhou Jiahui.

[The "Listen to Mom" ​​version of Kobi GG's caption]

Scene 1: Classroom scene (the classroom is decorated to resemble a classroom)

Under the guidance of their teacher, the children used Kobi potato chips to create a collage of the cover image of Jay Chou's album "Waiting for You After Class";

Scene 2: Parents and children complete a jigsaw puzzle together;

Scene 3: Finished product display + product showcase;

Narrator/Subtitle: Kobi Potato Chips—every bite is a taste of childhood!

Closing message: Kobi Potato Chips – the taste of growing up!

Qin Ziyi shook his head after reading it: "This is still too blatant an advertisement." He dialed Zhou Jiahui's number: "Jiahui, although the song 'Listen to Mom' is a classic, it doesn't match the mood of 'Waiting for You After Class'! Besides, the 'accompanying you through growing up' angle is too cliché."

The sound of typing came from the other end of the phone: "So, how do you suggest we change it?"

"Fei-ge means combining passion with creativity," Qin Ziyi said, looking at the album cover on the screen. "What we're trying to do isn't blatant product placement, but rather making the product a part of the story..."

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He paused for a moment, then continued, "For example, we can have parents and children complete a puzzle together, which in itself is a demonstration of parent-child interaction..."

The two talked for nearly twenty minutes before hanging up the phone.

Shortly after hanging up the phone, Zhou Jiahui sent over the revised text:

Potato Chip Puzzle: Memories of Youth

Scene 1: A cozy living room or classroom scene:

Characters: Mother with child;

Action: Mom and child use Kobi potato chips to create a collage of Jay Chou's "Waiting for You After Class" album cover on a drawing board;

Narration/Subtitles: The singers we idolized back then... The snacks we ate back then... Kobik accompanies your youthful memories;

End credits: Every Kobike tablet tastes like youth.

Qin Ziyi frowned as he looked at the copy: "It's still not eye-catching enough..." he muttered to himself, "I need to add a plot twist or a point of conflict..."

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