Who taught you to be a celebrity like this?

"Excuse me."

The short-haired girl spoke almost simultaneously with Li Ye, covering her mouth with her hands and excitedly saying, "I'm your idol, no, you're my fan... Anyway, I really like you, I didn't recognize you at first..."

"That's right, Xiaofei has never been a fan of celebrities. You're the first star she's ever liked. You should be able to understand why she's upset, right? She's definitely not deliberately trying to make things difficult for anyone," her companion quickly added.

"I understand, it's not your fault, it's my problem. Wearing a hat and mask to work is indeed not a good idea."

Li Ye waved his hand, changing the subject: "However, I really don't recommend that beginners buy a board right away, and even more so, don't start with a shortboard. This will easily dampen your enthusiasm for surfing."

"It's okay, it's not expensive. Even if I don't understand how to use it, it's fine to keep it at home as a decoration."

The short-haired girl smiled nonchalantly and said, "So, this is a brand event? There aren't any photographers secretly working here, are there?"

"You know that?" Li Ye was somewhat surprised.

Another girl smiled and said, "Xiao Fei studies marketing; her family is in the media business."

"I see. But don't worry, the video will be blurred out."

Li Ye then looked at the surfboard worth over five thousand yuan: "I still don't recommend you buy this board. Wait until you've experienced surfing and really like the sport before you buy it."

"It's not expensive... Okay, then I won't buy it. I'm really not interested in surfing; it's too easy to get a tan."

Seeing Li Ye's earnest gaze, the short-haired girl stopped insisting and then said, somewhat touched, "You're so kind. This is my first time following a celebrity, and I didn't choose the wrong one!"

"No, please don't think like that!"

Li Ye raised his hand to stop them and spoke the truth: "I'm not that noble or perfect. It's just that I feel guilty when you waste money in front of me. That's why this event wasn't publicized in advance."

"Huh? Is it appropriate for you to say something like that to the brand?"

"It's okay, Explorer is a company that puts its heart into building its brand."

......

After the two girls left, Li Ye served fewer than five customers after finishing get off work, and was not recognized by anyone else.

"The video from today will be released tonight. You can just retweet it on Weibo."

"no problem."

Liang Xiaochuan had to oversee the video editing, and Li Ye had to go to Fanxing to find Zhang Xiaoqi to arrange the music for "Running." The two didn't exchange many pleasantries and parted ways.

"One new song a week at the very least? Such a stable output?" Zhang Xiaoqi was quite amazed when they met.

He'd seen people release several songs a day, and he'd seen people come up with nothing in half a month, but someone like Li Ye, with his regular and consistent output, like submitting homework, was quite rare.

"Come on, sing a demo, let's hear what style it is."

With a new song, Zhang Xiaoqi didn't even bother to tease Li Ye about trending on social media; he just eagerly pushed Li Ye into the studio.

Speed ​​of 70 miles per hour

the mood is free

Hopefully, the destination is the Aegean Sea.

Running at full speed towards the other side of the dream...

Li Ye casually walked through the crowd and came out, only to see Zhang Xiaoqi touching his chin and frowning.

"The quality of your songwriting remains consistently high, and the theme of this song is also within the scope of the album's concept... However, compared to the style of the other songs, this song is a bit too upbeat."

"I know, let's do the arrangement first, it doesn't necessarily have to be included in 'Wilderness'." Li Ye had also considered this issue himself, so he wasn't surprised by Zhang Xiaoqi's reminder.

"Just keep it in mind."

Zhang Xiaoqi looked at Li Ye with a strange expression and said, "These songs you've played are making me want to take a break for a while."

......

In the evening, the Explorer's Weibo account posted a video of Li Ye's work that day and also bought several trending topics.

Not only that, they also bought a lot of traffic for the videos on Douyin.

Many people saw the nine-minute video as soon as it was pushed to them.

In this nine-minute video, Li Ye was criticized by his fans for nearly five minutes, edited to look like a variety show.

[Haha, that's hilarious! If the short-haired girl's companion hadn't recognized Li Ye, I think she would have angrily ripped off his hat right away.]

[This is the first time I've seen an artist and brand that don't promote their offline events. So authentic!]

[Li Ye is right. Even if you want to learn surfing, don't buy a board right away, and definitely don't start with a shortboard; it will be very discouraging.]

[Isn't Explorer always focused on a niche market? Why did they suddenly sign a spokesperson? Wow, I did some research. I thought it was just a small, struggling domestic company, but it turns out they're backed by a big corporation...]

I bought a windbreaker from Explorer before. It wasn't cheap, but the quality was really good. So, are stores really that badly doing business?

[Interesting! I was just about to buy a pair of hiking boots, guys, wait for my review!]

Li Ye is currently very popular, and the explorers are willing to invest their time and effort, so this video naturally gets seen by more and more people.

The fact that Li Ye was complained about by his own die-hard fans, a somewhat comical element, sparked a lot of discussion among netizens.

"The results are much better than expected!"

Liang Xiaochuan and his colleagues hadn't left work yet; they were monitoring online feedback in real time at the company, and everyone was all smiling.

Explorers are pursuing a long-term development path and are not in a hurry for short-term market share.

The reason for agreeing to Li Ye's request was not, as Ding Yan had guessed, to use a gimmick that contrasted with its competitors in order to pursue greater brand exposure.

Rather, it was because this would help the brand establish a pragmatic yet distinctive image, perhaps differentiating it from other outdoor sports brands, that they agreed to Li Ye's request.

Therefore, Liang Xiaochuan specifically instructed Li Ye to conceal his identity today, hoping to end the event quietly and convey to the outside world an image that explorers have that is different from those brands that promote themselves vigorously.

It was expected that Li Ye would be recognized, but the fact that he was complained about by his own fans was a complete surprise.

The results are far better than expected. Not only has it conveyed the brand's attitude, but it has also unexpectedly gained a lot of exposure. It's a huge success.

"Li Ye truly is our chosen one!"

Liang Xiaochuan smiled and immediately made a decision: "The official short film will be released tomorrow. Make sure the distribution is coordinated and there are no mistakes."

After assigning tasks, Liang Xiaochuan said with a touch of childish eccentricity, "It's time for everyone to hear the voice of us explorers!"

......

The following day, a short film titled "Explorers: Departure" was released simultaneously across the entire internet.

Riding on Li Ye's popularity, Li Ye then rode on the popularity of Zhong Manyue and Gu Xiaoyu...

This short film by GG doesn't have a brilliant idea or a touching plot, and it's less than five minutes long.

However, in just half a day, it has already sparked considerable discussion on social media platforms such as Weibo, Douyin, and Xiaohongshu.