Who taught you to be a celebrity like this?

Why did "The Ordinary Road" become an overnight sensation across the internet?

Besides the high quality of the song itself, a big reason for its popularity is Li Ye's surfing videos.

Listening to songs and watching videos, the audience's feelings are actually quite similar.

Some people find it inspiring and encouraging; others find it reassuring and comforting...

Regardless of their specific feelings, they heard and saw what they longed for in Li Ye's songs and videos.

That is the freedom of life!

It's not like you gain freedom just by surfing.

It's because everyone felt that intense vitality from Li Ye; his heartfelt love for the sport exuded a pure enjoyment and beauty.

The surfing videos "Explorers: Departure" and "The Ordinary Road" evoked similar feelings in viewers. They might not have caused a greater sensation, but because of the storyline, they were more likely to move the audience's emotions.

I envy Li Ye in the short film. I have the time and spare money to go out occasionally, and I've planned to do it many times, but because I can't coordinate with my friends, and I don't want to be alone, I've put it off for a year or two...

Stop being envious, just set off! If you feel lonely, don't go too far. Just wander around the city aimlessly, and you'll find a good mood.

This seemingly ordinary short film brought tears to my eyes when Li Ye successfully reached his destination and grinned at the sea.

This guy had no skills, it was all about emotion!

Li Ye is truly a very special artist. You can clearly feel a free spirit emanating from him. It's wonderful; I want to be like him too.

Damn it, I've already quit. I'm leaving tomorrow!

Thanks to the spread of the GG short film, Explorer's niche image has been shattered, and many people now know about this brand with a bit of style and attitude, and have heard its voice.

However, Li Ye's voice is currently louder.

Li Ye is once again in the spotlight. This time, the online discussion is not about his talent, nor about his gossip, but about him as a person.

Many people want to know what kind of person Li Ye is, so they try to learn about him through various channels and methods.

This triggered a chain reaction.

As a result, the currently airing show "Summer Surf Shop" has reaped considerable benefits, and the viewership of the first episode of "Celebrity Daily Life" is also steadily increasing.

Some marketing accounts also rode this wave, releasing various clips of Li Ye from variety shows, which allowed them to gain a significant amount of traffic.

Explorers then wrapped up this brand promotion campaign.

Three days later, after Li Ye's popularity had subsided to a certain extent, Explorer released behind-the-scenes footage of Li Ye filming a short film.

These behind-the-scenes clips, starting from Li Ye's first day shooting still photos in the studio, are accompanied by narration and have a complete narrative, lasting a full half hour.

Because Li Ye has a habit of exercising regularly, he has excellent physical strength and cannot portray the weak state of a white-collar worker, let alone the exhaustion and heaviness of someone who has exhausted their strength and relies on willpower to break through the encirclement.

So he chose a clumsy method: to exhaust himself with various sports before filming began.

When netizens saw this, they were already somewhat moved. Is it really necessary to go to such lengths to film a scene?

The scene where Li Ye falls and gets injured while climbing the slope is not from the script. It's because he was exhausted and lost his balance, resulting in multiple abrasions and bruises on his hands and knees.

Close-ups not shown in the short film were clearly captured in the behind-the-scenes footage.

Moreover, after being injured, Li Ye did not make a fuss or stop filming. He simply stood up again, dusted himself off, rinsed his wound with mineral water, and continued climbing the slope.

After Li Ye climbed the slope, a countdown appeared in the upper right corner of the video.

It is clear that after less than five minutes of rest, Li Ye took the initiative to ask to continue filming.

Finally, there is a picture of Li Ye lying on the ground, exhausted, in a starfish position.

At this moment, an off-screen voice comes in, and it sounds like the speaker is the director.

"Having filmed GG movies for so many years, this is the first time I've felt like I'm not filming GG at all. If you ask me what my most satisfying scene is, it's not that Li Ye finally reaches the finish line and happens to encounter the most beautiful scenery of the day, but that when he falls, he dusts himself off and starts again. At that moment, many of my colleagues and I thought of the explorer's motto: 'Explorers, never stop!'"

[Thus, the art is complete!]

[What's going on? The behind-the-scenes footage is even more exciting than the main feature? This should be the real movie!]

To be honest, I thought the hype online was excessive a couple of days ago. It was just an ordinary short video, but they were trying too hard to be emotional and elevate it to a higher level. However, after watching these behind-the-scenes clips, I'm willing to apologize for my previous comments.

[Li Ye really has no acting skills whatsoever; it's all just emotion!]

[My goodness, even I, a grown man, am starting to like Li Ye. He's not acting; he truly embodies the Explorer brand philosophy. He's so cool!]

At first, I thought it was just another marketing ploy to elicit sympathy, but I was wrong. Many things can't be faked, like the spirit that Li Ye possesses.

Even if these behind-the-scenes clips were staged, I'd accept it; Li Ye is just too charming!

A man should be like Li Ye!

If the previous brand marketing efforts only increased Li Ye's brand awareness, then...

These behind-the-scenes glimpses truly highlight Li Ye's personal charm, helping him gain a considerable number of fans.

In fact, the explorers released these behind-the-scenes clips simply to extend the effect of the previous marketing campaign. The marketing investment was not large, and they never expected such a big response.

Saying it ignited the internet is a bit of an exaggeration, but it definitely caused a huge stir.

Therefore, the Explorers' senior management held a special internal meeting the following day.

"Shouldn't we press our advantage and have a fashion week event in Shanghai soon? Let Li Ye wear our new products on the runway. Maybe we can break through the influence of our niche and squeeze into the ranks of sports luxury brands," a senior executive said eagerly, his face beaming as if he could already see the brand's glory.

But someone immediately offered a calm analysis: "Putting aside whether Li Ye is willing to cooperate, fashion week events simply don't fit our brand positioning. We need to remember, we don't want to be a luxury brand, but a brand with attitude and style!"

"I think that whether we build Explorer into a luxury brand or participate in fashion week, it doesn't conflict with our strategic positioning. But we can put these aside for now and focus on building up our strength."

Someone else chimed in with a hint of displeasure: "What I want to know is, why did Li Ye's side go silent after reposting a Weibo post? He could have easily taken this to the next level of popularity."