Who taught you to be a celebrity like this?

Inside the meeting room, the Explorers' senior executives were arguing amongst themselves, as if it were a bustling marketplace.

There's not much to say about brand positioning. Even if we want to position Explorer as a "luxury brand" like Arc'teryx, that's something for the future, not something we should be thinking about now.

So after a few words of argument, the main target of the attack turned to Li Ye, the spokesperson for the explorers.

"What does the contract say? Doesn't it explicitly require the spokesperson to cooperate fully during the brand promotion period?"

One executive asked, puzzled, "Even if it's not in the contract, why is Li Ye so unmoved by such a good opportunity? Could it be that he's having a falling out with his agency?"

This is also what others are dissatisfied with and puzzled by.

Judging from online public opinion, it's clear to anyone with eyes to see that Li Ye himself is the biggest beneficiary.

Now they're making it seem like they're harming him by cooperating with the publicity.

The difficult question of how to answer was thrown at Liang Xiaochuan, but he was not in a hurry and calmly replied, "This is Li Ye's personal wish. Apart from the requirements in the contract, we cannot forcefully interfere."

Someone else tried to speak, but Liang Xiaochuan glanced at them, continuing, "Everyone, you're all confused. Think carefully about our development strategy and our expectations for this brand promotion."

"Actually, we were never prepared for fire from the beginning."

Liang Xiaochuan didn't give anyone a chance to interrupt: "Our goal was to establish ourselves as explorers to the outside world. Now we've achieved our goal and gained far more exposure than we expected. What more do you want?"

"Do you really think that short-term popularity can sustain a brand with depth and attitude? Can we really expect to achieve everything overnight?"

Liang Xiaochuan slammed his hand on the table, veins bulging on his neck, spittle flying everywhere.

Damn, do we really have to take this to such an extreme?

Many people were internally criticizing Liang Xiaochuan, but no one dared to speak up for the time being.

"Alright, we're all working towards the same ideal, so it's normal to have different opinions. Mr. Liang, there's no need for you to get so worked up," the chairman finally spoke up, trying to smooth things over.

Liang Xiaochuan nodded, calmed his excited emotions, and gave a final verdict on Li Ye's matter: "Everyone, perhaps we should be glad that we have chosen a spokesperson who truly fits the image of an explorer. He is low-key and does not engage in hype. He also truly loves the outdoor life and lives freely."

That's a valid point, and no one can refute it.

The reason why almost everyone agreed to choose Li Ye was because of the freedom and vibrancy he displayed.

After the meeting, many people chatted with Liang Xiaochuan for a while.

These people all felt somewhat guilty, having been blinded by the momentary surge in popularity. Fortunately, Liang Xiaochuan remained clear-headed.

Sober my ass!

Liang Xiaochuan was at a loss for words. Did he really have to say that he couldn't persuade Li Ye?

......

Li Ye has once again sparked heated discussions online, drawing the attention of many of his competitors in the entertainment industry.

People in the entertainment industry have no idea that Li Ye didn't cooperate with Explorer's marketing. After all, what artist doesn't want exposure?

The most important factors for celebrities when accepting endorsements are the endorsement fee and the resources brought by the brand.

Therefore, what insiders see is that Li Ye's marketing and hype since the release of "The Ordinary Road" have been meticulously linked, without offending the general public at all, and his methods are extremely clever!

Who was behind all of this?

Stars!

This quiet entertainment company, located in Guangzhou, far from the center of the entertainment industry, has sent shockwaves through the industry.

The overnight success of "The Ordinary Road" was not due to luck, but rather to the character setting that Fanxing had planned for Li Ye from the beginning—freedom.

Based on this persona, Fanxing arranged for Li Ye to participate in a surfing variety show where he could fully showcase his talent, as well as an outdoor brand endorsement that matched his personality.

While viewers and netizens may seem to be spontaneously shipping the couple, and Li Ye never engages in any "sweet moments" promotions, it's actually all intentional on Fanxing's part. This not only generates traffic but also reinforces Li Ye's persona from another angle.

The stars are amazing, and terrifying at the same time.

Those talent agencies gathered in Beijing and Shanghai, the so-called entertainment center, have also begun to pay attention to Fanxing, who is located in the suburbs but has launched a queen and a current top star in succession, and have been analyzing Fanxing's projects and marketing methods.

Some brokerage firms even secretly started targeting Fanxing's marketing department.

Some potential competitors had already lowered their guard against Li Ye, thinking that he was a truly refreshing figure who relied solely on his work, without hype or self-promotion.

Looking at it now, this supposedly benevolent stream is incredibly sinister!

......

"Fanxing's methods are truly remarkable; they essentially created a top-tier celebrity out of thin air."

On the way back to the hotel after get off work that day, Gu Xiaoyu's agent, Wang Lu, kept sighing with emotion.

"Is Li Ye considered a top star?"

Gu Xiaoyu listened without saying a word the whole way. Based on her understanding of Li Ye, she didn't believe Wang Lu's analysis from the bottom of her heart. She was just curious about Li Ye's current popularity.

"Judging by his current popularity, he is undoubtedly a top influencer."

Wang Lu shook her head again as she spoke: "But being a top star isn't that easy. Li Ye still has too few works, and he doesn't even have a single top luxury brand endorsement. Moreover, most of his fans are casual observers, and these casual observers who haven't built up a following can easily switch sides."

"That's a pity." Gu Xiaoyu pouted.

Li Ye wrote a song for Zhong Manyue, and she also wanted to write a song for herself, citing Li Ye's rise to stardom as a reason to celebrate.

I don't mean anything by it. As long as Li Ye agrees, it doesn't matter if it takes a very long time to write or if the quality is just average.

Wang Lu suddenly asked, "What exactly is your relationship with Li Ye?"

"An honest and upright friend," Gu Xiaoyu answered subconsciously, just as Li Ye had said before.

"Friends? Then why are you so keen on finding scripts for him? He doesn't want them, but you're still offering them to him!"

Wang Lu tapped Gu Xiaoyu's head with exasperation: "Your parents are blaming me for not dealing with the rumors surrounding you, and your fans are constantly hurling insults at the company!"

"We're not just ordinary friends, we're good friends, Lu's mom~" Gu Xiaoyu's voice was much softer as she smiled sweetly and tried to charm Wang Lu.

"Then your good friend might be in trouble soon." Wang Lu stared intently at Gu Xiaoyu's reaction.

Gu Xiaoyu was startled: "Why?"

"Have you forgotten how you were plagued by all sorts of scandals back then? You're still labeled a 'resource-backed celebrity' and 'diva' now."

Wang Lu thought to herself, "This is bad," and said irritably, "Li Ye is handsome, can sing and write songs, and has a lot of controversial topics. I don't know how many people's social standing he'll affect. Right now, a lot of people have definitely put him in the 'rival' position. Just wait and see, once this hype dies down, someone will be unable to resist stirring up trouble."