I just want to sell products, but you're forcing me to perform talents.

After recommending the short video to her brother, Lin Xiaoyu finally couldn't resist clicking on her favorites and found the video with a cover featuring a man in a white shirt with a sunny smile.

[I'm really puzzled. Why did the anchor say "Happy New Year" with his chin resting on a bottle of wine at the end? Wasn't that greasy? Seriously?]

[Isn't this scene cool enough? I'll remember it for the rest of my life!]

[A handsome guy smiled and said Happy New Year to me, I was so happy!]

[Where's the handsomeness? He's not even one ten-millionth as handsome as me, a viewer!]

[This person's appearance is, to me, quite ordinary!]

……

Is this handsome streamer actually an alcoholic?

[This is a product promoted by the livestreamer. Didn't he say he has millions worth of liquor?]

[Is this bottle of wine worth a million?]

I remember this account used to sell alcohol!

[This penis... is so hard!]

……

By the way, I've never heard this song before!

[This song is great, but the title is awful...]

[Already saved, playing on repeat!]

……

The comments section was filled with all sorts of things, much more lively than the quiet comment section before. Lin Xiaoyu smiled knowingly. Some people praised the streamer for being handsome, and some praised the song for being good. Although there were one or two people who questioned it occasionally, it did not stop Lin Xiaoyu from continuing to admire the streamer's handsome face.

However, the comments below started to go off-topic.

[The blogger is so handsome, and his singing is amazing! No wonder he's the man I've chosen!]

[This face is gorgeous, I'm in!]

[Those legs are so long, oh my god! The screen is filled with long legs!]

[White shirt, slurp...]

……

My mom asked me why I was licking my phone...

This finger is so long, I really want to try it...

[Don't go, I suspect you're driving, and I have evidence...]

……

A group of lewd women quickly started dominating the screen.

No need to look, these lewd girls definitely have their own best friends.

Of course, nobody knows if there might be some burly men picking their toes among them.

Lin Xiaoyu repeatedly exited and re-entered Kuaishou (a Chinese short video platform), and discovered that the number of likes on the short video had exceeded 100.

Likes: 132

Comments: 19

Favorites: 11

Forwarded: 23

This number of views should have exceeded 5000, and it is very likely to approach 6000.

The number of followers has exceeded 100.

Just then, the clock struck the hour.

The night sky outside instantly turned into daylight, with countless firecrackers going off and countless fireworks soaring into the sky.

Mom and Dad had already made dumplings and gone out to set off firecrackers.

My little nephew and niece screamed and rushed out of the house, shouting for their grandparents to set off firecrackers.

My sister-in-law put down her phone and pulled my brother outside.

Lin Xiaoyu wanted to stand up, but then lay back down. For some reason, she wanted to listen to the background music of the short video again.

Or perhaps, she simply wanted to hear that gentle voice say "Happy New Year!" to her one more time.

……

Lin Xiaoyu wasn't the only one paying attention to the backend; Ye Xian was too.

The key to this video lies not only in the preparation and eating of the food, the integration of outdoor scenes, and the enhancement of the emotional value of the New Year's Eve dinner, but also in the appearance of its most crucial ingredient, "Haizhou Laojiu" (a type of Chinese liquor).

Ultimately, Ye Xian needs to earn a living by selling alcohol.

Kuaishou (a Chinese video-sharing website) cannot directly film scenes of people drinking. Occasionally, a shot or two of alcohol appearing on screen is acceptable, but scenes of people drinking cannot be filmed. Therefore, Ye Xian chose to skirt the rules and put Haizhou Laojiu (another Chinese liquor brand) last, with himself leaning over the bottle to wish everyone a Happy New Year.

I did a soft advertisement.

Fortunately, Ye Xian is handsome enough, so this scene isn't greasy at all; instead, it has a touch of sweetness.

……

Cooking and eating can be quite tedious.

To attract people, you need emotional value.

The best emotional value comes from music.

Three parts beat, seven parts editing, ninety parts music.

If the content is good but the music doesn't match, the video is doomed.

Ye Xian did nothing all day but rushed to record "Take Me to Find Nightlife". The female voice in the song even used a professional skill that Ye Xian of Blue Star had never shown to outsiders before - voice changing.

Time was too tight, and Ye Xian didn't know any female singers, nor did he have the money to hire one.

Fortunately, Ye Xian's professional skills are truly excellent. The solid foundation that Ye Xian's mother laid for him from a young age is evident in this song.

Whether it's for the better or not, Ye Xian glanced at the comments and saw that no one was criticizing the female voice.

That proves that the effect is quite good.

……

Some might ask: Wouldn't it be better to just sell the songs directly?

There are many ways to make money, such as releasing songs or selling copyrights.

Unfortunately, Ye Xian has no management company, no marketing team, no publicity budget, no fans to support him, and the new year's musician plan for Kuaishou has not yet been launched. Simply releasing songs will not attract many people to pay to download them.

Good songs don't just sell for money by being sent to producers, agencies, or singers.

First, you have no fame, no recommendations, no endorsements. It's rare for someone to sell a huge product just by sending an email, like in a novel. There aren't that many talent scouts.

Even with company involvement, it's difficult to achieve results. Back then, when Boss Zhou wrote a song for Andy Lau, it was rejected. Andy Lau said "Because you're not famous" at Boss Zhou's concert, which almost made Boss Zhou lose his composure.

Secondly, you may know your song will be a hit, but singers on Earth may not think it will be. In most cases, even if they buy the song, they'll just leave it in the backlog.

Which singer doesn't have dozens or even hundreds of songs in their repertoire? But only a handful are actually performed.

For no other reason than that the risk is too great.

There are plenty of good songs out there. Whether a song suits your style, timbre, and persona, even the slightest difference, can have a significant impact on the final result. There are countless examples of this in the entertainment industry.

The songs that Brother Wu and Boss Zhou wrote for other people didn't become popular, but they became popular when they sang them themselves. Who can they complain to?

Third, even if a discerning buyer does recognize its value and purchase it, how much would they offer? At least 100,000 yuan would be a high price, wouldn't it?

Let's leave aside the distant "My Deskmate," which had a copyright fee of 800 yuan.

Fang Dashen, who now commands 8000 yuan per word, once submitted his lyrics to various publishing houses and music companies for three months without receiving any attention. Wu Zongyi later prepared 2 yuan to buy all 2 words of Fang Dashen's lyrics.

Some novel protagonists, who have no fame whatsoever, sing a popular song in a bar or KTV, and the onlookers, bar owners, celebrity friends, and celebrity agents are so excited that they burst into tears, readily offering hundreds of thousands or millions to buy the copyright to the song. Do they really think the music industry is so easy to navigate?

Therefore, selling song copyrights is a last resort.

And you might not even see the money.

……

Releasing a song directly is even more difficult.

Have you ever seen a singer release a new album that didn't even make a ripple? In the end, all they could do was sourly say that it's the era of internet traffic now, and talent doesn't matter.

That's an established singer, a legendary challenger on "I Am a Singer".

In the alternate world of 2022, several first- and second-tier singers released albums, but they all faded into obscurity.

There are quite a few songs that have become breakout hits, but there aren't many either.

Only a handful.

In the end, they just bought some publicity and hastily finished the job.

If established singers react this way when releasing new songs, one can only imagine how it is to Ye Xian, who is virtually unknown.

Moreover, we've long since passed the era where good wine needs no bush; otherwise, we wouldn't see old songs and obscure tunes from ten or twenty years ago suddenly becoming popular again.

Why is someone who wasn't famous back then but is famous now?

Ye Xian didn't want to wait until 10 or 20 years later, when someone would dig out his old songs from a pile of antiques and find that he, a nobody, had sung many classic hits from other worlds, and then beat up the worthless musicians of 10 or 20 years later.

By then, the daylilies were already cold.

Therefore, releasing hit songs requires a gradual approach.

Ye Xian needs to take things one step at a time and solidify his musical path.

They need to solidify their fan base by creating short videos with distinct personalities.

Otherwise, I definitely won't be able to handle it later on.

……

We live in the age of data traffic.

One thing we need to accept is that times have changed.

The platform with 28 billion daily active users is now the dominant force.

Just like SuperTrust back then, and before that, Tencent.

The way songs are promoted is completely different now. If you want to stand out from thousands of hit songs, you have to first establish a persona and generate traffic.

Make sure the short video content is high-quality, and that the content complements the song so that more people will collect and share the song.

Having traffic but no content means you can't break out of your niche and can only entertain yourself.

Having content but no traffic means no albums will sell, so all they can do is complain and wallow in self-pity within the industry.

In this era, content and traffic are two pillars.

Indispensable.

……

P.S.: Today's Recap

Haizhou aged liquor inventory: 8397 bottles.