I just want to sell products, but you're forcing me to perform talents.

The data in the background wasn't actually as good as Lin Xiaoyu had initially thought.

Ye Xian's account previously posted mostly product videos, repeatedly featuring the same wines, and without regular updates. With only 31 followers, it was practically a useless account, and he could easily start a new one.

However, Ye Xian already had a shop linked to his account and was verified, and it was so difficult to announce the contents of his drink account, so he didn't want to create a new account and simply hid all the previous content.

It might be slower to start over like this, but it can still be done gradually.

The push of short videos on Kuaiyin is based on an algorithm that increments the traffic pool.

First, it's pushed to 300 followers. If the followers see it and the effect is good, it will be pushed to a traffic pool of 3000 followers who are interested in the same city. If the data is still good, it will be expanded to a large traffic pool of 1 to 3 followers.

The 300-follower audience pool is very important; if the audience isn't targeted, the number of views won't break 1000.

The traffic pool of 1 to 3 is even more crucial.

Many accounts are stuck in this traffic pool, working themselves to the bone but unable to break 3 views.

Once you break through this traffic pool, you can enter the larger traffic pool of 10. Once you reach 10 views, you will become a minor hit and will generally appear on the local trending list.

A truly popular video needs over 100 million views to have a chance of making it onto the top charts.

If you can reach 10 million views, you'll definitely be on the top charts.

Ye Xian's account has so many problems. His three followers are all zombie followers, and he doesn't have many friends following him. The platform will only send the content to 300 like-minded people in the same city based on the content tags.

This is too slow for Ye Xian, a seasoned operator with ten years of experience.

There are generally a few ways for a newly released short video to experience a surge in data. One is through an established account, which can generally achieve this. Another is through major social events. The third is through high-quality content, which is cool, beautiful, novel and unique enough.

The last method is to spend money to attract traffic.

To take off, you have to spend money!

……

Many people feel uncomfortable when they hear about spending money on in-game purchases.

In fact, buying Kuaishou+ on the Kuaishou platform is not just about buying the surface-level number of plays, likes, and comments. The most crucial function is to use the platform's paid services to accelerate the creation of a user profile for your account, and it is also an opportunity to prove to the platform that you are a high-quality creator.

Accounts lacking initial capital can operate without spending money, but it takes a long time to manage them. This involves regularly posting more than three short videos per week and streaming for more than two hours every day. If there's still no significant improvement after three months, it might be necessary to create a new account or switch to a different platform.

It takes a lot of time and effort.

Paying money in-game purchases is essentially a waste of time.

Use money to shorten the hassle of operating an account for a long time.

In other words, as the saying goes: "The rich think of using money to buy time, while the poor think of using time to exchange for money."

……

Fortunately, Ye Xian has enough confidence in his content and music; now he just needs to speed up the account a bit.

It doesn't require spending a lot of money.

Just to save time.

Unlike some novel protagonists who are born with a halo, Ye Xian doesn't even have a cheat code.

They don't have the same moral principles as the main characters either.

They will not detach themselves from reality or feign aloofness.

For an operations manager, it's only natural to spend the client's money to do things for them.

Spending money on in-game purchases isn't shameless; it's just a basic practice.

However, Ye Xian only had 1800 yuan left.

This time, it's not the service provider spending the client's money, but the client spending the client's money.

If he were still the other party, this 1800 yuan wouldn't even be enough for Ye Xian to tremble.

Spending his own money gave Ye Xian a headache.

Although Kuaiyin has been emphasizing its decentralized algorithm for the past two years, it is undeniable that it has begun to become commercialized.

If you don't spend money on Kuai+ and Qianchuan, Kuaiyin's algorithm won't be friendly to you.

Only through give and take will the platform increase your ranking.

So you still have to spend money.

……

Spending money on in-game purchases is a skill.

Lan Xingye Xian had previously misdirected his spending on traffic generation, using all his money to buy traffic.

There's a little trick to spending money on Kuaishou short videos: it's best not to buy traffic, but rather to buy likes, and secondly, to buy comments.

Traffic is purchased by the platform and has low weight in the push algorithm; most importantly, viewers can't see it. Likes, on the other hand, are the metric viewers see and value most, followed by comments, favorites, and shares.

When ordinary people first see a short video with a high number of likes, they will unconsciously watch the whole video and follow suit by liking and commenting.

Subtly and gradually, it increases the completion rate and the ratio of likes to views.

Of course, there are also platforms that sell fake traffic, giving you hundreds of thousands or even millions of likes, views, comments, and followers in one go for just a few dozen yuan, instantly giving you the feeling of soaring to new heights.

These traffic streams aren't exactly fake; they're all from bots that can only entertain themselves. The platform won't give you a spot on the trending list because of this. In fact, sometimes, due to abnormal data, they'll be severely punished after being detected.

Such accounts are also unhealthy.

However, the Kuaishou app on Blue Star has been upgraded. Ye Xian took a look and saw that the first option for Kuaishou+ was to buy likes and comments, while the option to buy play counts was no longer available.

They ate in a more presentable way.

……

Therefore, this time when spending money on in-game purchases, Ye Xian chose the free-to-play approach.

A short video costs only 100 yuan.

For a newly started account, this price is sufficient; buying more would be a waste.

Ye Xian found the Kuai+ live stream room and took advantage of a discount, buying a 95% off coupon.

It cost 95 yuan.

Choose custom targeted recommendations; you cannot choose smart recommendations.

Choose to distribute the product within 24 hours.

Choose followers similar to those of influencers.

At this point, Ye Xian stopped.

This is the most crucial step, and also the one that Ye Xian is struggling with: should he choose a food-related fan influencer or a music-related fan influencer?

After a slight hesitation, Ye Xian finally chose to become a food-related fan influencer, based on his years of experience.

Music-related fan groups have too broad, niche, and imprecise followers. In the end, they may end up like story-related accounts, having millions of followers but no ability to monetize them.

……

The best time to post short videos is before 7 a.m., around 11 a.m., and around 5 p.m., which is basically the time before you go to work and before you leave work. Posting at these times will result in the first peak in traffic after half an hour, which is also the golden time for everyone to watch Kuaishou (a Chinese short video platform).

The competition is fierce during this period, so the quality of short videos needs to be excellent; otherwise, if they can't keep up, they will be immediately sidelined.

Don't expect 100 yuan to make your video go viral. Anyone who says they can make it go viral is lying to you. What we need is for that 100 yuan to bring in targeted users for our short videos and products, thereby creating a hot start and a lasting effect.

After submission, there is a review period of half an hour to one hour, and it is usually approved within half an hour. If it fails the review, try again at a different time. The reviewers may have different approval standards.

Immediately boosting traffic after a short video is released can help establish a fan profile, but it can also waste organic traffic. It's a matter of weighing the pros and cons. Alternatively, you can wait until the short video has been running for an hour and observe the organic traffic before boosting traffic.

Ye Xian chose to directly submit his data.

A useless account, what's the point of waiting for organic traffic?

……

It has been proven that using traffic boosting can help in the early stages of account registration.

With organic traffic added, the short video reached 6000 views when the clock struck midnight.

Then, it seems there was a surge of organic traffic from forwarding and sharing, which accelerated the growth of this short video.

Ye Xian knew that the music must be the reason for this effect.

Music spreads fastest on Kuaishou, followed by dance, and then social hot topics.

If the music is catchy, it will naturally get more saves and shares. Then, if the content is engaging, the short video will naturally get likes.

Just then, a notification sound came from the backend.

Ye Xian clicked to take a look.

"Wow, someone actually ordered a bottle of wine so quickly?"

Ps1: Today's Recap

Haizhou aged liquor inventory: 8396 bottles.

Ps2: The technical theory in this book will be more extensive in the early stages. I was worried that some readers might not understand some of the concepts and terms when reading the later content. These two chapters are just the beginning, and there won't be as many long theoretical sections later on.

All of the above is based on my personal experience; discussion is welcome.