I just want to sell products, but you're forcing me to perform talents.

As time went on, the 3-hour live stream gradually came to an end.

With five minutes left, it was time to say goodbye.

"Brothers and sisters, Brother Xian is about to end his broadcast. I'm so happy today, I was able to... Oh my god, the platform has gone crazy, it's pushing my stream at this time."

The phenomenon of streamers suddenly gaining viewers right before ending their broadcast is often jokingly referred to as the "platform's mystical algorithm" in private conversations. This means that the platform inexplicably and suddenly starts to favor you, giving you a surge of traffic at this time.

Many streamers broadcast for hours without attracting many viewers, but suddenly their viewership surges just before they're about to end the broadcast. This can be incredibly frustrating, but they have no choice but to stay focused and capitalize on the surge in viewership.

There are many reasons for this sudden surge in traffic, and even many experienced operators can't figure out why, attributing it all to "mysticism."

[Half of the Tang Dynasty's most beautiful faces: Since we're promoting this again, let's show off some talent!]

[A person with a lot of "fool's breath": Looks like the reviewer is a fan of good looks too!]

[A family with twelve straight men: How great is it to have traffic? I'd be happy if 1000 people watched my livestream for three hours.]

……

Ye Xian looked at the influx of traffic into the live stream, with the number of online viewers breaking through 800 in a straight line. He was both amused and exasperated. This was the kind of platform traffic that many new streamers and even mid-tier streamers wanted.

Ye Xian didn't intend to devote too much energy to capitalizing on this wave of traffic. This was just a temporary platform push, and if he continued broadcasting, the traffic would keep coming back, and there would be no end to it.

Greed is the greatest taboo.

As long as you're not greedy, you can take a calm approach to promoting your content.

Moreover, ending the broadcast at this time will actually help boost the traffic for the next broadcast.

"I'm too exhausted to handle any more platform promotions; my voice is killing me. Brothers and sisters, this is my last farewell. If you haven't followed yet, please do. If you want to listen to music, go to Sea Lion Music for the official tracks. And if you haven't ordered Haizhou Laojiu yet, hurry up and do so! If you missed today, we still have tomorrow! We'll continue tomorrow night! Bye everyone!"

Ye Xian's decisive end to the broadcast caught all the viewers off guard, but the live stream room did indeed display a message indicating that it was closed.

……

After watching the broadcast, Qiu's mother went over and handed Ye Xian a cup of hot water: "How are you? Are you exhausted? Sit down and rest."

"Thank you, Auntie. You've worked hard too. It's very late today. Would you like to rest here, or should I take you home?"

Ye Xian felt a little embarrassed that an elder had stayed up with him during his live stream until 11 p.m., even though Qiu's mother insisted on doing the live stream with him, it was still a bit too late.

"No need to deliver it anymore. It'll be this late every day, how can I deliver it every day? Besides, I can ride my little electric scooter, it's not far, I'll be home in just a few minutes."

Although Qiu's mother was a little sleepy, she was still quite excited: "I just checked the back end, and wow! We sold 33 bottles of wine, totaling 3927 yuan."

Ye Xian was also invigorated upon hearing this, and looked down at the live stream backend: "The tips alone amount to 7890 yuan. Excluding Sister Bai's 6000 yuan, the tips from everyone else add up to nearly 2000 yuan! After deducting the platform's share, we can get 3945 yuan."

"Including the income from selling alcohol, our total income was 7872 yuan."

"We left two cases of wine for Sister Bai. These two cases of wine are an expense. After deducting 1428 yuan, we spent 100 yuan on lucky bags. Our final income was 6344 yuan."

"Of course, we still have to pay taxes on this, but our online store has finally earned its first official income."

Finally, I saw a return on my investment!

Ye Xian was in a great mood!

……

"Ye Xian, I feel you handled Sister Bai's matter very well! That's how a person should be, not greedy! And everyone's comments are very positive. We're selling goods, and I feel we can't just ask for tips without asking for them."

Thinking about Ye Xian's actions just now, Qiu's mother felt very gratified. She was really afraid that Ye Xian would get lost in these tips. She had heard too many stories of children losing themselves because of money, both at home and abroad.

"Auntie, this is definitely something I have to do. If you only take without giving back, you won't have a good reputation. I'm not the kind of unscrupulous streamer who uses fake PK battles, plays the victim, tries to gain sympathy, or scams donations."

Ye Xian knew that this was only the first step after he transmigrated to Earth. He had a long road ahead of him, and it was useless to walk fast; walking steadily was the most important thing.

Autumn's mother seemed a little reluctant to stop: "How often should we broadcast it from now on?"

"Unless there are unforeseen circumstances, we'll broadcast once a day initially. Once the account stabilizes, we'll broadcast once every two or three days, ideally coinciding with the time we post our short videos. This will help drive traffic to the live stream. We won't need to create separate short videos to announce the live streams anymore."

Ye Xian did some calculations and estimated that he would need to broadcast every day for the next period of time, since he had no other source of income.

Although I've already uploaded both songs and the duet version with Qiu Qing to Sea Lion Music, the download numbers are currently very low. After all, I'm not a well-known singer and I don't have any marketing budget. Uploading them now is just a way to get ahead of the curve.

The daily income from the convenience store is barely enough to cover household food and drink.

The most urgent task is to liquidate this million-dollar bottle of liquor as soon as possible.

With money, you'll have more options for your future path.

……

The next morning.

Ye Xian returned from his run by the sea, made himself breakfast, and cleaned up the live-streaming room and the convenience store.

Before Qiu's mother arrived, Ye Xian checked the backstage summary of yesterday's live stream.

The most important part of each live stream is the post-stream debriefing.

The price doesn't matter; what matters is when it's sold.

The most crucial factor is when fans and tourists place their orders.

By analyzing the backend data in conjunction with the live stream replay, Ye Xian carefully examined the data.

Total number of viewers in the live stream: 15967.

Average live stream viewing time: 6 minutes and 37 seconds.

Live stream conversion rate: 0.2%

Live stream follower conversion rate: 4.2%

Upon seeing these figures, Ye Xian frowned.

Despite having a large number of viewers, far exceeding those of ordinary people who have just started a live stream, and a high average viewing time, as well as an excellent conversion rate to followers, only 33 orders were placed, indicating that the conversion rate of the live stream was very low.

"Is my ability to sell products really that bad?"

Ye Xian watched the live stream replay and felt that his control of the situation was not too bad. Moreover, the live stream was always very popular, with donations and likes coming in non-stop, and even many fans lit up their light sticks.

If the live stream data is good and the streamer's performance is not bad, but the sales are low, then there are only two reasons.

One reason is that I am a newcomer. People are interested in me, but they don't trust me much.

This is easy to understand. Kuaishou prioritizes interest over product and content over price. People will only be interested in the product if they are interested in the host. If you are not interested in the host, no one will listen to you no matter what you say.

As a newcomer, I've only achieved some success because of my looks and songs, but if I want to turn that into money, I'll need to put in more effort than others.

Building trust is the first step.

Secondly, the goods were subpar, and there was a mismatch between the goods and the customers.

Ye Xian had no intention of changing this matter.

Haizhou Laojiu (a type of Chinese liquor) isn't a well-known brand; many people haven't even heard of it, so it's naturally difficult for them to place an order. But with so much inventory, they definitely had to sell it, so they had to bite the bullet and sell it anyway.

Alcohol is one of the more difficult categories to sell in live-streaming e-commerce. When the "Lipstick King" and "Ms. Dong" from another world were interviewed, they said that alcohol is difficult to sell in live-streaming rooms because it is difficult to convey the experience.

I don't have any products to attract customers right now, so my live stream is just an incomplete one, relying entirely on my looks and music.

There's bound to be a mismatch between the wine and its fan base. Many people who come to the live stream are there for the wine's looks and songs; there are more fans of the looks and songs than those who buy the wine.

There's no way around it. I won't be selling alcohol forever. If I set my fans up to be alcoholics now and completely associate my persona with alcohol, it will be difficult to change it later!

Now that you've broadened your fan base, people will buy whatever you sell in the future.

One is short-termism, the other is long-term strategy.

Ye Xian naturally understood which was more important.

Having figured out why the transaction rate was low, Ye Xian felt much more relaxed.

"Then we'll need to adjust the direction of our live streams a bit from now on!"

P.S.: Today's Recap

Haizhou aged liquor inventory: 8332 bottles.