I just want to sell products, but you're forcing me to perform talents.

The first short video has been viewed 293487 times.

The second short video has been viewed 105930 times.

The third short video has been viewed 49292 times.

The fourth short video has been viewed 60721 times.

The fifth short video has been viewed 10262 times.

Total views: 519692

Total likes: 24495

Number of followers: 11064

The number of users who used the music "Take Me to Find Nightlife" is 101312.

The music track "The Farthest Place I Can See" has been used by 20063 people.

"Take Me to Find Nightlife" ranked #10 on the music charts: #2 on the original music chart and #42 on the trending music chart.

Compared to the dismal sales figures for live-streaming e-commerce, the data for short videos is quite encouraging.

As the number of views for "The Farthest Place I Can See" increased, the data for the fourth short video also began to show a small surge. It is believed that as time goes on, these two songs will continue to improve the overall data.

The total number of music users has exceeded 12.

The number of fans has finally exceeded 10,000.

Ye Xian bid farewell to his humble beginnings as a low-level blogger and began taking his first step towards becoming a mid-tier streamer with 100,000 followers.

……

At exactly eight o'clock in the morning, Aunt Qiu appeared at the entrance of the convenience store, which made Ye Xian a little overwhelmed: "Auntie, on days when we have a live broadcast, you can come in the morning or not. If you come, come after 11 o'clock and have lunch with me here, and then take a nap. If you don't come, you can come over at 2:30 in the afternoon after your nap."

"Coming at 11 o'clock? What kind of mess will that make?"

Autumn's mother shook her head like a rattle drum: "In my entire life, I've never been to work after 8 o'clock."

"Auntie, we want to do a live stream. We're doing online live streaming, unlike our previous jobs."

Ye Xian patiently explained to Qiu's mother, "Our main activities are in the evening, so it doesn't matter whether you come in the morning or not. In the future, there will definitely be more and more of us, and everyone will have the same schedule. Even if you come, there's nothing for you to do."

"What do you mean, 'not'? Shouldn't those 33 orders for alcohol from last night be shipped out? Shouldn't this convenience store be kept in check?"

Autumn's mother looked unconvinced: "Besides, I'm old and don't need much sleep. I don't need to sleep in late in the morning."

Ye Xian felt a headache coming on: "Auntie, here's the rule: these are the rules for our little online shop. If you don't follow them, I won't let you participate anymore!"

"Oh, you little rascal, you've gotten so bold, haven't you? Daring to threaten your auntie! For your sake, I'm not even going abroad!"

Autumn's mother was also a little annoyed. The little guy had grown up and not only did he not listen to her, but he also threatened her.

"Auntie, nothing can be accomplished without rules! Not only do we need to set attendance rules, but I'll also be paying you a salary and commission on a regular basis from now on!"

Ye Xian knew that some things could not be compromised, otherwise there would be no boundaries.

Many things go wrong because between acquaintances, things are often left unsaid and unclear from the beginning, leading to awkward situations later on.

Many partners in the Datang Group have split up their businesses due to these trivial matters and interests.

"You little brat! What would I do with your money?"

Autumn's mother stormed into the yard, looking for something to do, only to find that Ye Xian had already cleaned everything inside and out, which made her even angrier.

Ye Xian didn't dare to provoke her too much, so he quickly followed her: "Auntie, please print out the delivery slips. There are so many packages. I'll send a message to Boss Wang at the delivery station later and ask their courier to pick them up this afternoon."

Previously, the agreement with the courier outlet was that if there were more than 100 orders per month, the courier would come to pick up the goods. Now there are only 33 orders this time, so I suppose Mr. Wang will be happy to let the courier come to pick up the goods.

Qiu's mother knew the contents of the agreement, so she was no longer angry and walked enthusiastically toward the computer in the live broadcast room.

With so many orders coming in at once, Qiu's mother was genuinely happy for Ye Xian. Humming a song, she started typing up the orders and packing the packages.

Ye Xian didn't step forward to help; instead, he picked up his phone and started shooting footage for the sixth short video.

After posting the sixth short video, it's time to release a new song.

Ye Xian didn't have a definite idea of ​​which song to choose for the new song.

……

As Ye Xian had predicted, the live stream that evening still attracted over 10,000 viewers, but sales were still low, with only 35 orders placed.

Most people came to see Ye Xian sing and play instruments, followed by his fans who admired his looks.

Not many customers actually place orders.

This data was within expectations. During the live stream, Ye Xian slowed down the pace of promoting drinks and switched to chatting. When the fans shouted for him to sing or play an instrument, he would do so.

This rhythm actually increased the number of viewers in the live stream.

This further solidified Ye Xian's idea.

Without the top-ranked female donor, Sister Bai, the total donation income was only 1858 yuan. After deducting the share, only 929 yuan remained.

The "big brother" and "big sister" in the live stream room are legendary figures.

They're neither too many nor too few; they're very rare to see.

Every streamer may appear quiet and serene, but inside they are all quite restless.

"Why hasn't my top fan arrived yet?"

"Big brother, big brother, where are you?"

"Big brother, as long as you put on a carnival, I'll do anything you ask tonight!"

This may be a true reflection of the inner thoughts of many livestreamers today.

……

This time, we gave out lucky bags worth 200 yuan, distributed in four batches. We gave them out all at once last night because it was our first live stream, and we wanted to get everyone excited. Once we start doing regular live streams, we'll distribute lucky bags more frequently, but the amount per bag will be lower. This will help keep the live stream's popularity high.

However, the investment in the live broadcast room will continue to increase in the future. Before the broadcast, Ye Xian invested 100 yuan each in the first, fourth and fifth short videos.

This method of adding traffic is different from the usual methods of adding traffic to live streaming rooms.

Kuaiyin provides support for novice streamers, continuously pushing traffic into their live streams. However, if the initial traffic interception is not handled well and the platform cannot handle the small bursts of traffic, the traffic pushed by the platform will decrease later, because the platform will consider your live stream not to be a high-quality live stream.

Many newly established streamers, because their live streams have few viewers at the same time or cannot handle the traffic, will desperately try to buy viewers to boost their live stream count. This will throw them off balance, and most of the money they spend on boosting viewership will be wasted.

In the early stages of building his account, Ye Xian insisted on buying likes for daily videos, live stream announcements, and short video clips, rather than buying viewers in the live stream room.

This is because buying viewership in a live stream doesn't necessarily lead to sales, and you might not be able to handle the traffic. Instead, buying viewership for daily video content is the best approach, both for driving traffic to live streams and for improving the overall account data.

When people see that a short video has excellent data, they will naturally be willing to follow the crowd, either by liking, commenting, sending bullet comments, collecting, and forwarding it, or by entering the live broadcast room out of curiosity.

Compared to the long-term overall data improvement, the temporary increase in the number of users is definitely more important for Ye Xian's novice account.

Once Ye Xian's account becomes powerful enough, the techniques and methods of boosting traffic will undergo a fundamental change.

For the current account, data management is paramount.

The first and fourth short videos are for the premiere of new songs, and they have the best streaming effect.

Even though the first video was posted a week ago, the traffic boosting is still effective. The video's data has been steadily increasing due to the song, just not as much as the fourth short video.

The fifth short video is the latest release, and its distribution effect is the most suitable.

Three short videos were uploaded again to further boost the live stream's popularity. This was because the viewers brought in by these additional videos were more targeted and better matched the target audience's profile.

It's worth noting that this live stream, without the support of two carnival-themed live stream rooms, still managed to attract over 10,000 viewers and generate sales. The 300 yuan investment in traffic and the 200 yuan lucky bag played a crucial role in this success.

However, the marketing cost for this event was also quite high, reaching 10%. If Ye Xian's Haizhou Old Wine didn't have no other costs, this 10% marketing cost would not have been sustainable.

However, we cannot only look at the present; long-term data is the fundamental factor.

This is a routine task.

It can't be rushed.

……

Ps1: Today's Recap

Haizhou aged liquor inventory: 8297 bottles.

PS2:

The data for short videos will be listed again after the sixth short video is released. After that, only the total data will be shown, and individual data will no longer be listed separately. The same applies to the data for live streaming rooms. We may provide more details in the first few times, but we won't list them in such detail later.

So please don't say I'm just padding the story; it's just necessary for the early plot.

These two pieces together total 5000 words, and I put a lot of effort into them, so please don't forget to vote for me!