The First Military God of the Border
Chapter 60 Scarcity Marketing
inside the room.
The charcoal fire warmed the room considerably.
Song Qingyan sat in the main seat, flipping through the account book with one hand and rapidly calculating on the abacus with the other.
Master Chen sat opposite Song Qingyan, holding a wine glass in his hand. He looked like he had drunk quite a bit, and his face was flushed.
Upon seeing that the person who entered was Lin Hui, Song Qingyan immediately put down the account book in her hand, stood up with a smile, and greeted him.
"Brother Lin..."
But before she could finish speaking, she noticed that Lin Hui had a woman with him, and her expression changed slightly.
"Who is this?"
Lin Hui glanced at Song Qingyan and realized he didn't know how to introduce Ling Ziyi. He had been too hasty; why hadn't he discussed it on the way?
Lin Hui thought today was going to be awkward.
However, Ling Ziyi stepped forward gracefully and bowed slightly: "Greetings, Madam. I am his wife, and I have never seen much of the world, so I asked him to take me out for a walk."
Song Qingyan was taken aback.
She looked at Ling Ziyi, then at Lin Hui, her eyes filled with nothing but shock, but she quickly recovered.
"I see. Come, little sister, sit down, sit down..."
Lin Hui opened his mouth, but ultimately didn't explain. He decided to just let things be.
Master Chen chuckled and teased Lin Hui, "Brother Lin, you're quite the unexpected carpenter! The octagonal building is finished in the blink of an eye. I, Old Chen, am quite envious."
Lin Hui laughed and quickly changed the subject.
"Madam, business is good."
Song Qingyan smiled and said, "Yes, I didn't expect business to be so good, but it's all thanks to you. Without your Thirty Mile Red Restaurant, it wouldn't be as popular as it is now."
"However, too many people also cause trouble. With too many guests, on the one hand, we cannot take good care of them, and on the other hand, there is a shortage of alcohol."
"I'm discussing with Master Chen that if all else fails, we can expand the distillery and hire more workers."
Master Chen nodded in agreement: "Yes, our distillery can only produce a maximum of 200 jin of liquor per day, but now we are consuming more than 300 jin every day, which is simply not enough to meet demand."
Finding more helpers reminded Lin Hui of Fan Wujiu and his group.
They, more than twenty people, are still hiding in the mountain valley of Cangying Ridge.
This is an opportunity! If we let them come and help, we can not only ensure their safety, but also provide them with food and shelter.
"Madam, I think we should proceed in two steps. The first step is to expand the winery, and the second step is to use scarcity marketing."
"What is hunger marketing?" Song Qingyan asked, puzzled.
"Madam, it's actually very simple. Scarcity marketing is about selling in limited quantities. For example, today we announce that we're only selling 200 jin of wine. Once it's sold out, we'll close down immediately. If you want to drink, you'll have to wait until tomorrow."
"If someone wants to drink Shiweitian's wine anytime, that's simple. Just make a reservation in advance and have the staff register who made the reservation. Of course, if you make a reservation in advance, you have to pay for the wine in advance, and it will be 20% more expensive than regular wine. The advantage is that you can drink it anytime."
"Furthermore, we offer home delivery service on top of that. For example, if Mr. Li from the east of the city wants a jar of wine but wants to drink it at home, it's that simple. He just needs to call the restaurant in advance to make a reservation, and our staff will deliver the wine to his door at the time he specified. Of course, the price will be 20% higher than the price for making a reservation."
Song Qingyan was overjoyed after hearing this.
"Great idea! Let's do it this way and use scarcity marketing."
Master Chen raised a question: "Brother Lin, the idea is good, but if we do it this way, then there's no need for us to continue expanding the distillery."
Lin Hui chuckled: "It's necessary. Not only should it be expanded, but it should be built big enough, ideally a large distillery that can produce a thousand catties of wine a day, or even more."
"At the same time, when expanding the distillery, we also need to dig a deep enough cellar. The upper level is the distillery, and the lower level is the cellar. It doesn't matter if we can't sell them all; we can put them all in the cellar to store them."
"This means we'll earn less money, since producing thousands of kilograms of liquor every day requires too much in costs."
Song Qingyan analyzed.
"Madam, don't worry. As I said last time, we only need to use sorghum, a grain that is adaptable and inexpensive, for brewing. We don't need any other grains."
"But this would require a lot of manpower..."
"Don't worry, Madam, I happen to have people here, and they are all absolutely trustworthy."
Song Qingyan gritted her teeth: "Okay, we'll do it your way. We'll expand the distillery, dig cellars, and sell using a scarcity marketing strategy."
Lin Hui laughed heartily: "Thank you, Madam. My brothers finally have something to do."
Song Qingyan smiled slightly.
"Brother Lin, you're being too polite with me. And another thing, how could I forget? You still call me 'Madam'?"
"elder sister……."
Lin Hui let out a helpless cry.
Next comes the main event: distributing the silver.
"Here, Lin Hui, look, this is the money I prepared for you."
"We were just about to have Xiao Wan take some people to send you back. It's perfect that you're here. Take them with you when you leave."
As they spoke, Song Qingyan opened a box on the side. The moment the box was opened, Lin Hui was so surprised that he couldn't close his mouth. It was full of silver ingots, a whole box full of them, neatly stacked.
Ling Ziyi was dumbfounded. Even though she came from an extraordinary background, this was the first time she had ever seen such a full box of silver.
"Lin Hui, look, here is eight hundred taels of silver, this is the interest for this month. The sales period for wine was short this month, so there wasn't much, but I think next month, there should be at least three cases."
"Three boxes?"
Ling Ziyi exclaimed in surprise, saying casually, "This much silver is much faster than robbing a rich man."
Upon hearing this, the entire room fell silent instantly.
Lin Hui was tempted to kick Ling Ziyi at this moment. How could this girl have such a loose tongue? She was taken in as a refugee, not a bandit.
"Robbery of a wealthy family?"
Song Qingyan stared at Lin Hui and asked, her eyes full of confusion.
Lin Hui was panicking inside, but he remained calm on the surface: "It's nothing. She was kidnapped from the border by the Tartars of the Northern Wilderness and escaped from the Northern Wilderness. When she reached Linjiang County, she was robbed by bandits and was seriously injured. I rescued her."
"They were terrified of being robbed by bandits."
Ling Ziyi realized she had made a mistake as soon as she said it, but she couldn't very well explain it away.
I can only pretend to be indifferent.
Fortunately, after Lin Hui's explanation, Song Qingyan and Master Chen did not suspect anything.
Just as everyone was enjoying their wine and chatting, Miss Xiaowan from downstairs hurriedly came upstairs.
"Madam, something terrible has happened! A lot of people have come downstairs. They say our wine is poisoned, and people have stomach aches after drinking it. They're demanding compensation."
Song Qingyan's expression changed, but she didn't remember to go downstairs. Instead, she went to the third floor and looked down again before turning around and saying a few words to Xiao Wan.
Xiao Wan went downstairs first.
Song Qingyan came in, finished her drink, and then slowly said, "Let's go downstairs and take a look."
Song Qingyan walked at the front, exuding a powerful aura, with Lin Hui and the others following beside her.
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