Huayu: Starting from managing the Mahua FunAge Theater Troupe

After completing all the necessary procedures for the equity transfer, Shen Feiyang shook hands with Zhang Chen, Tian Youliang, and Yu Kai one by one: "Let's have lunch together."

Zhang Chen politely declined, saying, "Maybe next time, I have an appointment at noon."

Tian Youliang added, "I also have a lunch appointment, but I'll continue to follow the rest of the performances until the end."

"Then I'll have lunch with President Shen, and then go to handle the change of registration this afternoon." Yu Kai took on the errand.

"That's troublesome. If you need me to be there, just give me a call," Zhang Chen said.

Tian Youliang: Me too.

……

After seeing Zhang Chen and Tian Youliang off, only Yu Kai and Shen Feiyang remained in the office.

Yu Kai felt quite embarrassed.

Shen Feiyang smiled and said, "President Yu, please sit down. We are friends, there's no need to be so formal."

Yu Kai nodded.

The two sat down.

Yu Kai picked up the cigarette case on the coffee table, took out two cigarettes, and offered one to Shen Feiyang.

Shen Feiyang waved his hand.

Yu Kai put one back, then lit one for himself, took a drag, exhaled the smoke, and said, "I remember you're only 18 this year?"

Shen Feiyang nodded slightly: "Yes."

"You're so young. Do you have any plans for the future?" Yu Kai asked casually.

His mind was a mess right now, and he just wanted to find someone to chat with.

Shen Feiyang waited a few seconds before speaking, "There are short-term goals and long-term goals."

Yu Kai glanced at Shen Feiyang: "What are your short-term goals?"

"The short-term goal is to revitalize the performance project 'Want to Eat Fried Dough Twists? We'll Twist Them for You Now'."

Yu Kai didn't rush to ask how to revitalize the business, but instead asked, "What are the long-term goals?"

"We have two long-term goals. The first goal is to cultivate stage plays, build the 'Happy Twist' brand, train a group of outstanding comedy actors, and open branch theaters all over the country."

My second goal is to enter the film and television industry when the time is right. My experience is limited and my ideas are still rather rudimentary. Mr. Yu, please feel free to point out any shortcomings in my thinking.” Shen Feiyang bowed slightly.

Yu Kai's heart skipped a beat, and he asked, "You have a very positive outlook on the stage play market?"

Shen Feiyang nodded slightly: "To be precise, I am optimistic about stage comedy. Chen Peisi's Dadao Culture is currently the most successful stage comedy brand on the market."

Dadao Culture's stage comedy "Tuo'er" has toured the country hundreds of times, generating tens of millions in box office revenue. Although the results are already remarkable, I believe its market potential has not yet been fully realized.

Seeing that Shen Feiyang could analyze the market so thoroughly, Yu Kai became more serious. He pondered for a moment and gave Shen Feiyang a question: "The success of Dadao Culture is largely due to Chen Peisi's fame, which can attract audiences to spend money to buy tickets."

Our project, "Mahua," is also modeled after the successful experience of Dadao Culture, which involves inviting celebrities to play leading roles.

But as you've seen, the audience doesn't seem to be buying it. So, what solutions do you have if you remove the celebrities?

Shen Feiyang calmly said, "To become a leading brand in the stage comedy market, you need to have enough famous comedy stars. But simply hiring them won't solve the fundamental problem; you have to create stars."

"How do you create stars? By getting them on the Spring Festival Gala? By participating in the CCTV sketch comedy competition?" Yu Kai felt that Shen Feiyang was a bit arrogant and was oversimplifying things.

Shen Feiyang shook his head: "We don't have those channels. But we can plan a comedy competition program and submit the proposal to a company that specializes in producing television programs."

I think this comedy competition program has a good chance of success. The TV crosstalk competition and TV sketch competition that CCTV previously held, as well as the recently concluded first CCTV sketch competition, all had incredibly high viewership ratings.

Imagine what it would be like if skit performers and crosstalk performers competed on the same stage. Would the audience enjoy watching that?

I'm not looking to make money through the show; I just want to promote the company's artists. Of course, if that doesn't work, I'll find other ways.

Yu Kai listened and thought at the same time.

Shen Feiyang's words actually make some sense.

The Spring Festival Gala popularized crosstalk and sketch comedy, two forms of comedy performance, throughout China and has a broad audience base.

The success of the crosstalk and sketch comedy competitions is the best proof of this.

If we combine these two, wouldn't that be a direct collision between the two most popular program formats of the Spring Festival Gala?

That sounds interesting.

Yu Kai puts himself in the audience's shoes; he'll definitely love watching it.

If the audience likes it, the attention will be high.

If you can overcome all obstacles in such a high-profile program, you'll become a star.

Wonderful~

Yu Kai's face brightened again. He looked at Shen Feiyang seriously and asked, "Are you really going to do this?"

"Of course." Shen Feiyang nodded firmly and decisively.

"However, there's a problem..." Shen Feiyang looked at Yu Kai sincerely: "I can write out the outline of the program, but I'm not familiar with the TV program production company."

"I'll take care of it for you," Yu Kai said confidently.

He graduated from the Chinese Department of Peking University, and his alumni network is incredibly strong.

Shen Feiyang seized the opportunity and said, "President Yu, how can I let you help me for nothing? If you are willing to stay in the company, I hope you can hold 5% of the shares."

"Give me the shares, I don't want the 60,000 yuan." Yu Kai knew his own situation. He was good at managing the internal affairs, but if he had to come up with ideas for external affairs, that would be really difficult for him.

Only when you enter society will you realize that there are always a minority of people who can find ways to solve problems.

"One thing at a time." Shen Feiyang continued to raise the price: "That 60,000 yuan was the money I paid to buy shares. If you don't want it, then it will be converted into 2% of the shares, for a total of 7% of the shares."

The shares don't matter; keeping Yu Kai is the most important thing. To Shen Feiyang, Yu Kai is worth 100 million.

"President Yu, you will definitely not regret your choice today in the future," Shen Feiyang said with certainty.

Yu Kai smiled and said, "I hope so."

He looked down on Shen Feiyang because he was younger than him, because he had seen too many geniuses when he was in college.

For example, there was a senior student named Haizi.

……

Then.

Shen Feiyang and Yu Kai discussed how to revitalize the "Want to Eat Fried Dough Twists? We'll Twist Them for You Now" project.

It is divided into four steps.

The first step is to change the performance venue. Contact theaters with good locations and see when the earliest showtime is. Haidian Theater is the first choice.

The second step was to find a suitable theater. If there were still a few shows left at the Yifu Theater, Shen Feiyang suggested keeping them for Shen Tengla's group to perform "Mahua" as a training exercise.

The third step is to negotiate with the lead actors who are paid per scene. Their previous remuneration will not be reduced by a single penny, but after the first and second steps are confirmed, please wait for the project to be adjusted. The schedule will not change.

The fourth step is to proceed with the second round of performances as scheduled, and then revise the publicity strategy.

Yu Kai basically agreed with Shen Feiyang's proposal.

……

The next few days.

The prefabricated miniature project is being completed in an orderly manner.

Through his personal connections, Yu Kai submitted the creative outline for the show "Happy Comedians" to Happy Media.

Happy Media is one of the earliest production companies in China to produce comedy television programs. In 1999, it launched "Happy Mobilization", which, along with "Happy Camp", was known as "Happy in the South and Happy in the North".

Meanwhile, the equity change and company name change procedures of Free Elements have also been completed. Free Elements has changed its name to "Happy Twist" and applied for registration of the relevant trademarks.

1 month 12 day.

The day before the start of the second round of performances.

Hepingli.

Shen Feiyang convened a meeting of all company staff in the "Happy Twist" office.

Those attending the meeting included Shen Feiyang, General Manager of Happy Twist; Yu Kai, Executive Vice General Manager, HR Director, and Finance Director; and several of Happy Twist's current and prospective contracted actors, namely Shen Teng, Wei Xiang, Huang Nina, and Zhou Dayong.

Shen Teng kept his eyes closed.

At this moment, in this situation, he thought of a line from a song.

I dare not open my eyes, hoping it's just my imagination...

Shen Feiyang looked at Shen Teng and said jokingly, "Teng, sing if you want to."