Huayu: Starting from managing the Mahua FunAge Theater Troupe

"If I don't get married in the future, I'll have a child with you."

Afterwards, a soaking wet Li Xue pressed herself against Shen Feiyang, resting her chin on his shoulder, and murmured somewhat incoherently.

The practice of abandoning the father and keeping the son, or abandoning the mother and keeping the son, is extremely common in the industry.

For example, Chen Kun.

This is only what has been revealed by the media.

There are even more that haven't been exposed.

As a seasoned insider, Li Xue has a broader range of information.

Shen Feiyang gently stroked her back: "Just don't get pregnant right now."

"Hmm, there's no time to prepare either." Li Xue seemed to be genuinely considering this matter.

Shen Feiyang didn't care about this, since he had no plans to get married.

"Let's do it again."

……

at the same time.

CCTV Market Research Co., Ltd. released the viewership ratings for the 2005 CCTV Spring Festival Gala through multiple official channels.

According to a survey and statistics from CCTV Market Research Co., Ltd.

在全国100个城市的1449个家庭收视用户统计结果表明，2005年中央电视台通过第一套、四套、九套、西法频道并机播出的「春节联欢晚会」总收视率为95点45，与去年相比提高了百分之8点1。

Various online media outlets quickly followed up with reports.

With the ratings results released, voting activities such as "My Favorite Spring Festival Gala Program" were also launched.

Every year, the Spring Festival Gala programs select first, second, and third prize winners through such voting activities.

This year's Spring Festival Gala will use three categories for voting: skits, song and dance, and opera and folk art.

There are three ways to vote: fill out the ballot published in the China TV Guide, send a text message to the designated official mobile phone number, or vote online on the CCTV website.

投票截止日期是2月17日14∶33∶02。

……

The Happy Twist troupe received 95.45% of the viewership, with all 157 high-end fan clubs in Beijing, each with a capacity of 200 people, filling up to capacity, and the total number of viewers exceeding 30,000.

They have also accumulated around 10,000 to 20,000 local fans in Shanghai, Shenzhen, and Tianjin.

Other major provincial capitals also have several thousand members joining the group.

Nationwide, the total number of fans who have joined the group has exceeded 80,000.

A quarter of the 80,000 fans who joined the group were gained last year through variety shows such as "Mahua FunAge" and "Chinese Comedians," as well as the national tour of "Crazy Stone."

In other words, on this basis, an additional 60,000 potential viewers interested in Happy Twist were added.

The exposure from the Spring Festival Gala is evident, and the audience attraction and conversion rate of "Today's Happiness" far exceeded expectations.

If it weren't for the current size limitations of QQ groups and the limit on the number of group chats that a single account can create, the number of participants would likely be even greater.

Many more netizens gathered at the Happy Twist forum.

Baidu Tieba is currently the largest Chinese-language online forum in China.

The number of daily visitors exceeded 350 million.

With the popularity of "Today's Happiness".

Happy Twist Bar has once again come into the view of many netizens.

Last time, it was "Chinese Comedians" that made Happy Twist's fan club break out of its niche, which helped "Crazy Stone" achieve a successful national tour and saved a lot of publicity costs.

Today marks almost a year since Happy Twist Bar was established.

After a year of reflection and development.

Happy Twist Bar is a regular in the top ten of Baidu Tieba's internal forum rankings.

Since the hit show "Chinese Comedians" last year, it has never fallen out of the top ten.

The reason is not that a large number of theater troupe fans or Shen Teng's personal fans have gathered here.

It's because this place is genuinely fun.

The forum contains various funny jokes, silly philosophical discussions, and interesting anecdotes about life.

For netizens looking for fun online, this is the perfect place.

In addition, the forum management team will give a bonus of 100 Q coins to the posters of 500 high-quality original posts every month.

The management team behind Happy Twist Bar is the publicity department of Happy Twist.

Setting up incentive measures to encourage and guide users to produce content is the idea of ​​the Publicity Department.

Shen Feiyang did not participate in the specifics; he only requested that running Happy Twist Bar well was an important performance indicator for the Publicity Department.

Once the direction is clear, those below will naturally get to work.

Although the bonuses weren't much, the effect was surprisingly good, and many people shared the joy in the Happy Twist forum.

The operators behind Baidu Tieba have also noticed the Happy Twist Tieba, which has once again climbed to the top of the site's Tieba rankings.

As of 3:50 PM, the number of unique IP addresses that flooded into the Happy Twist forum today has exceeded 500,000, generating over 300,000 messages.

The data indicators are dozens of times higher than those of the second-ranked company.

The most popular topic in the forum is "Is it possible to make four dishes with half a cucumber?"

This single topic has attracted tens of thousands of participants in the discussion.

Yu Jun, known as the "Father of Tieba", originally planned to rest well on the first day of the Lunar New Year, but ended up wasting several hours in the Happy Twist Tieba forum.

He had noticed long ago that Happy Twist Bar was popular.

However, at that time, Happy Twist Bar had not yet grown to the point where it could determine whether Baidu Tieba's daily visitors exceeded 500 million.

To this day, Happy Twist Bar has become a huge hit.

Yu Jun had no choice but to seriously study the ecosystem of this forum.

From a sensory perspective, the operators behind Happy Twist Bar are very mature and have thoroughly mastered the ways of operating a forum.

A company whose core purpose is to promote stage comedy has created a community that is purely content-driven.

Yu Jun thought about it and realized it made sense, since the Happy Twist Troupe was a content producer.

Furthermore, the incentive measures implemented by Happy Twist are truly excellent.

Spending 50,000 Q coins per month can enable a large number of users to spontaneously produce high-quality content and drive a large number of users to participate in discussions, which is much more cost-effective than advertising.

After thinking for a while, Yu Jun realized that this approach could be replicated in other communities to activate those with low activity levels in batches.

Besides the good content positioning and effective incentive mechanism, what impressed Yu Jun the most was that Happy Twist Bar seemed to have activated the commercial value of its sub-communities.

The troupe accumulates audiences through offline performances and brings them into QQ groups, then guides them to participate in discussions on Baidu Tieba. The popularity of Tieba, in turn, attracts more people to join the groups.

The two channels feed each other traffic, forming a closed loop.

The specific technical difficulty is not high, but figuring out how to do it does require a clear strategy.

Although Yu Jun didn't know if the Happy Twist Troupe could directly acquire customers through the Happy Twist Bar, he was certain that it would save a lot of money on advertising fees.

Now we have a direction for the commercial development of Baidu Tieba.

Yu Jun took out his phone and called his assistant, asking him to arrange a meeting with the person in charge of Happy Twist Bar to discuss a customized promotional event.

……

It was a little after 5 p.m.

Shen Feiyang and Li Xue then returned to the city.

I found a hotel to take a shower.

After finishing, Shen Feiyang took Li Xue back home.

……

Shen Feiyang drove back to his residence.

Xiong Naijin had already prepared dinner.

She was checking the weather forecast while talking to her mother on the phone, telling her parents about the changing weather and reminding them to take good care of themselves.

Hearing the door open, Xiong Naijin turned her head and looked at the phone, saying, "Don't worry, I'm doing fine in Beijing. By the way, Hunan TV will be broadcasting 'Shining New Anchor' this Saturday at noon, featuring the top 50 contestants narrowing down to the top 40. Remember to watch it."

"Okay, that's all, bye."

I hung up the phone.

Xiong Naijin got up and ran to Shen Feiyang, who had just changed into slippers: "You're back."

Shen Feiyang, who was being hugged by Xiong Naijin, raised his hand and ruffled Xiong Naijin's hair: "Eat first."

……

Meanwhile, evening newspapers from major cities such as Beijing, Shanghai, and Guangzhou have been delivered to readers.

Compared to online media, print media has a wider reach and a more widespread influence.

Those readers who don't go online or browse forums are now noticing the young man who played "Hao Jian" on TV last night through the evening newspaper's report on the Spring Festival Gala.

If you've seen him in previous reports about "Chinese Comedians," you'll recognize him now; if not, the Spring Festival Gala was your first glimpse of Shen Teng.