A song from Chengdu revived a closed-down pub.

Su Fan lightly tapped the location of Qin Province on the map.

"This is it."

Su Fan took out his phone, found Wei Zhiran's number, and dialed it.

Shaanxi Provincial Bureau of Culture and Tourism.

Wei Zhirang was in his office, looking at a project document that had been submitted to him.

The cell phone on the table suddenly rang.

He picked up his phone casually and glanced at the caller ID.

His eyes lit up when he saw the name Su Fan.

"This kid, he finally remembered me."

Wei Zhirang put down the materials in his hand and answered the phone.

"Xiao Fan, what brings you to call me all of a sudden?"

"Director Wei, the way you say that makes me realize I've been thinking about you a lot."

"Come on, you've been thinking about me, but why haven't you contacted me at all in all this time?"

"Director Wei, I'm hurt by what you're saying. We were originally planning to put on a program in Qin Province, but since you put it that way, I'll contact Director Qi."

Wei Zhirang immediately perked up: "What program? Explain clearly."

"A travel program? To be precise, it's a live-streamed travel program..."

Su Fan gave a brief overview of the program's format.

Wei Zhirang listened more and more attentively, and became increasingly excited.

With his many years of experience in the cultural tourism industry, he can naturally see the value of this live streaming format.

Traditional cultural and tourism promotion mostly involves shooting promotional videos or inviting celebrities to endorse a place.

However, this kind of promotion is ultimately separated from ordinary tourists by a layer.

Because everyone knows that the footage in the promotional video has been selected and edited.

What celebrities say may not necessarily reflect their true feelings.

But live streaming is different.

There is no post-production editing, nor can it be modified in advance.

Viewers can see directly through the camera what the scenic area looks like, whether the local food is delicious, and what the service and environment are like.

More importantly, live streaming and Dianping (a popular Chinese review platform) can directly create a synergy.

If viewers see a place they like, they can immediately check travel information, plan routes, and even book tickets and hotels.

The distance between developing an interest and actually setting off has been greatly shortened.

Wei Zhirang couldn't help but ask, "When are you planning to start this show?"

"The platform's functions will be launched tomorrow, and other preparations will be completed as soon as possible. If all goes well, we can set off this week."

"You have such a great idea, why didn't you tell me sooner? No, I need to warm it up in advance."

Wei Zhirang suddenly stood up from his chair. Holding his phone, he took a few steps around the office, unable to suppress the smile on his face.

Previously, Su Fan's song "Chengdu" made Sichuan's cultural tourism industry very popular.

Later, he went to Jiangxi Province and made Longhu Mountain popular again.

In Northeast China, Su Fan's songs and popularity also attracted the attention of tourists from all over the country.

Each time, Wei Zhirang could only sit in his office and watch other cultural and tourism departments eat their fill of delicious food.

Unfortunately, Su Fan was someone who came from Qin Province.

It felt like having all the fruit from your own fruit tree picked by someone else.

Now, Su Fan wants to create a travel program.

Moreover, the first stop was Qin Province.

This time, it was finally Qin Sheng's turn to stand at the front.

At this moment, Wei Zhirang asked, "What do you need us to do?"

"The main issue is coordination along the route. There are a lot of people participating in this live broadcast, and they also need to bring filming equipment. We need to communicate with some scenic spots and cultural venues in advance. In addition, we also need to have corresponding contingency plans for network, transportation, medical care, and on-site safety. I don't need to clear the area, and I don't want to arrange performances along the route specifically for the program. What we see must be the most authentic local scene in normal times."

Wei Zhirang patted his chest and said, "Don't worry, we're only responsible for coordination. We won't do anything fake for you. It will be exactly as it is. Qin Province's tourism resources are still worth seeing. As for the internet, transportation, and security, I will have someone handle those for you. You just need to send us the general route and program plan in advance, which places you need to visit, and any difficulties you encounter, and we will coordinate them."

"Then I'll have to trouble Director Wei."

"It's no trouble at all. If such a good thing happens, I'll be with you every day. Just send me the plan, and I'll set up a special coordination team right away."

……

After hanging up the phone, Wei Zhirang turned around, picked up the landline on his desk, and dialed the office.

"Notify all department heads that a meeting will be held in the conference room in ten minutes."

The person on the other end of the phone asked, "Director Wei, is there any urgent work?"

"Su Fan is going back to Qin Province, and he's planning to do a travel livestream program, with our place as the first stop."

There was a brief moment of silence on the other end of the phone.

Then, his voice became excited: "Director Wei, is the news confirmed?"

"He just told me himself, how could it be false?"

……

After hanging up the phone, Su Fan opened Weibo and edited a message.

"A brand new travel live stream is about to begin! First stop: Shaanxi Province. This is unrecorded and unedited; we'll just travel and see what happens along the way. I have no idea! Welcome to join us on this trip through Dianping!"

Given his current popularity, the comment section quickly became lively as soon as the Weibo post was published.

"Travel livestreaming? Is Su Daxian about to cross over into another field?"

"Singing, making movies, practicing calligraphy, and now even doing travel programs—just how much more do you have that we don't know about?"

"Isn't Dianping (a Chinese review platform) for travel? When will we be able to watch live streams on it?"

"No recording, no editing, live streaming the whole time? That sounds pretty exciting!"

"Locals of Shaanxi Province, reporting for duty! Explore the city wall, the Big Wild Goose Pagoda, the Terracotta Army, and the Muslim Quarter – you won't want to leave!"

"Hey upstairs, stop talking about tourist attractions. First, remind them to bring two stomachs, otherwise, they simply won't be able to eat all the paomo (pita bread soaked in mutton soup), roujiamo (Chinese hamburger), liangpi (cold skin noodles), huluji (chicken with gourd), and zenggao (steamed rice cake)!"

Netizens from Sichuan Province are dissatisfied, asking why Chengdu wasn't the first stop? Did they waste their time singing "Chengdu"?

A netizen from Jiangxi Province sent a congratulatory message, and casually suggested that Longhu Mountain be a good option for the second stop!

"Northeast netizens, ready to join the battle! Come over here now, and we'll show you what it means to feel right at home!"

"Cultural and tourism departments from various regions have already taken their number plates and started queuing up!"

……

Within just over ten minutes, the topic's popularity soared.

The official account of Shaanxi Province's Culture and Tourism Bureau also forwarded Su Fan's Weibo post immediately.

The caption was simply four words: "Welcome home!"

There was no introduction to tourist attractions, nor was there any deliberate promotion of the history and scenery of Qin Province.

But these four words are worth more than a thousand words.

This not only clarifies Su Fan's relationship with Qin Province, but also expresses the hometown's welcome to its wanderer.

More importantly, Su Fan was invited to be a guest in other places.

But when he came to Qin Province, he was actually going home.

The copywriting from Qin Province's cultural and tourism sector is truly exceptional.