A song from Chengdu revived a closed-down pub.

The cultural and tourism departments of other provinces felt a pang of envy upon seeing the news online.

Official accounts from various cultural and tourism departments also flocked to leave comments on Su Fan's Weibo.

Some introduced the scenery of their own homes.

Some posted photos of local delicacies.

Some even directly released transportation routes and travel guides.

Even before the program officially started, the comments section had already become a promotional battleground for cultural and tourism enterprises from various regions vying for the next stop.

Among them, Qi Tongwei reacted the fastest.

After seeing the message forwarded by Qin Province Culture and Tourism Bureau, he immediately called Su Fan.

As soon as the call connected, Qi Tongwei said, "Xiao Fan, you didn't handle this matter properly."

Su Fan was somewhat confused: "Director Qi, how have I offended you this time?"

"You're going to make a travel show, such a big thing, why didn't you tell me beforehand? You posted it on Weibo, and the whole country knew about it. I saw the news along with the netizens."

"I had no idea it would cause such a big commotion. I was just taking the company staff on a team-building trip."

"Don't give me that nonsense. I don't believe this was a spur-of-the-moment decision."

Su Fan smiled and said, "Mainly because I just have a general idea, and many things haven't been completely decided yet."

"So, how did you decide to go to Qin Province as our first stop?"

"I'm from Shaanxi Province. The first stop of the program is going back to my hometown. Isn't that normal?"

"Qin Province is my hometown, and Sichuan Province isn't exactly an outsider either. You really came into the public eye starting in Chengdu, and you sang 'Chengdu' in Sichuan Province. Tell me yourself, can Sichuan Province be considered just an ordinary relationship with you?"

"No, of course not," Su Fan said, going along with his words. "Sichuan Province is my blessed land, and Director Qi, you are my benefactor."

"Stop flattering me. Tell me first, what are you planning to do with this show?"

"The form is not complicated..."

Su Fan explained the general arrangement of the program.

As Qi Tongwei listened, his expression gradually became serious.

He originally thought that Su Fan was just planning to take a group of celebrities to travel around the world, and at the same time, live stream and interact with the audience.

Now it seems that the truly important aspect of this program is not just its live broadcast.

Instead, it fully integrates the live streaming content with Dianping's cultural and tourism functions.

For ordinary travel programs, the audience finishes watching and that's it.

But with this show, viewers can see a place during the live broadcast, become interested, and immediately check out travel guides, plan routes, and even make reservations directly.

There are virtually no barriers between watching the show and actually becoming a tourist.

Qi Tongwei couldn't help but exclaim, "You're not just making a show; you've clearly turned Dianping into a mobile portal for cultural and tourism promotion."

"That's one way to understand it. However, the most important thing about a program is its content. The platform is just providing more convenience for the audience. Moreover, this time it was broadcast live without any post-production editing. The audience will be able to see for themselves what a place is like and make their own judgments."

The more Qi Tongwei listened, the more he felt the program had potential: "Okay, the first stop is Shaanxi Province, I won't argue with Lao Wei, but the second stop must be Sichuan Province. You can choose any place. If you want to go to Chengdu, we can take you to visit the old streets and eat delicious food. If you want to see mountains and rivers, Sichuan Province has plenty. If all else fails, we can start from that little bar on Yulin Road. Your story originally came to the public eye from there. The program goes back to the starting point and there will be topics to discuss."

"Director Qi, I really can't agree to your request for the second stop."

Qi Tongwei immediately expressed his dissatisfaction: "You're the initiator of the show, and you also arranged the route. You're telling me you can't make the decision?"

Su Fan explained, "Starting from the second stop, the production team only provides a few alternative routes. The final destination is determined by a vote from the viewers in the live broadcast room. We go to whichever place the netizens choose."

Qi Tongwei was taken aback: "You've handed over the decision-making power to the netizens?"

"right."

"Can everyone vote?"

"Any registered user of Dianping can participate."

"Only one vote per account?"

"That's the principle, but the technical team is still designing the specific voting rules."

Qi Tongwei was initially somewhat disappointed.

Upon hearing this, his mind immediately began to work.

If the next stop is decided by Su Fan, the cultural and tourism departments in various places can only contact Su Fan privately and try to win him over.

But if the decision is given to netizens, it's a completely different story.

Sichuan's cultural and tourism sector has garnered considerable attention over the years.

Su Fan also has a considerable fan base in Sichuan Province.

With proper advance publicity and online voting, Sichuan Province may still be able to secure the second stop.

Qi Tongwei immediately asked, "How are the alternative routes determined?"

"The production team will select several places based on netizens' comments, local tourism features, and actual transportation conditions. Of course, local cultural and tourism sites can also be recommended, but whether they can be included in the shortlist depends on the audience's opinion."

"Okay, when does the voting start?"

"While the first stop of the live broadcast is underway."

"Please let me know in advance once the specific rules and timings are confirmed."

Su Fan understood the implication in his words: "Director Qi, you're not planning to mobilize the entire Sichuan province to vote for you, are you?"

Qi Tongwei said in a serious tone, "What do you mean by 'mobilizing'? We are just objectively introducing Sichuan Province's tourism resources to the general public. As for who the netizens ultimately vote for, that is their own choice."

Upon hearing this, Su Fan knew that the cultural and tourism sectors in various regions would likely be very busy from now on.

However, this was the effect he originally wanted.

The more controversial the next destination of the show, the more effort local governments put into promoting it, and the higher the show's popularity will be.

Even if they don't ultimately win the next stop, the tourism resources of those places will still get a concentrated showcase in this competition.

"Okay," Su Fan said. "I'll let you know in advance once the rules are finalized."

"It's settled then, don't let me see the news online again like this time."

"Don't worry, I'll definitely do it next time."

After hanging up the phone, Qi Tongwei immediately called his assistant into his office.

"Notify the publicity department to immediately prepare a recommendation plan for Sichuan Province's culture and tourism."

The assistant paused for a moment, then asked, "Director Qi, is there a new publicity assignment?"

"The second stop of Su Fan's travel live stream will be decided by netizens' vote. The first stop was taken by Qin Sheng, so we can't let anyone else take the second stop."

The same news quickly reached the ears of cultural and tourism officials in other provinces.

They were initially envious of Qin Province for securing the first stop in various cultural and tourism sectors, but suddenly they perked up.

Since the next route will not be based on relationships or first-come-first-served order, but will be decided by netizens' votes, then everyone will have a chance.

A battle for cultural tourism surrounding the second leg of the program quietly began even before the program aired.