A song from Chengdu revived a closed-down pub.

As cultural and tourism events unfolded across various regions, the discussion surrounding the program's next stop quickly surpassed that of the program itself.

Ironically, the most relaxed group is the Shaanxi Provincial Department of Culture and Tourism.

Because no matter how heated the competition is in other places, the first stop has already been decided.

Looking at his colleagues online who were busy campaigning for votes, Wei Zhirang felt an indescribable sense of satisfaction.

The commotion caused by the show quickly reached Jiang Wenli's ears.

Jiang Wenli was taken aback when he learned that Su Fan had not only set up a live streaming platform on the spot, but also attracted cultural and tourism enterprises from all over the country to join in and compete for the next stop of the program.

He originally thought that Su Fan had just come up with a somewhat immature idea on a whim.

After all, when I made the call that day, I didn't know what the show was called, and the guests and route were not yet confirmed.

Even a decent plan only exists in Su Fan's mind.

Who would have thought that in just a few days, this kid would actually get things done?

Not only did artists under Han Tang Entertainment participate collectively, but the live stream was also fully integrated with Dianping's scenic spots, hotels, routes, and booking functions.

Even before the show aired, it had already sparked heated discussions among netizens across the country.

Local cultural and tourism authorities have been pulling out all the stops to compete for the next stop on the show.

This is a much bigger production than a regular television program.

Jiang Wenli took out his phone and called Su Fan.

The call was quickly connected, and Jiang Wenli said directly, "I didn't expect you to cause such a commotion without making a sound."

"Boss, I can't accept that. As soon as I had an idea, I called you immediately. How could I just stay silent?"

"You did call me, but you only said you were going to make a travel program. You didn't tell me you were going to bring all the artists from Han Tang Entertainment and involve all the cultural and tourism industries from various places. The program hasn't even started yet, and the question of where to go next has already turned into a national election. If I had known you could make the program like this, I would have found a way to keep it on the TV screen no matter what."

"This shows that my show was quite successful."

"You're quite pleased with yourself, aren't you?"

"I wasn't particularly proud of it."

"So you're a little smug?"

"Isn't my progress something the organization is happy to see?"

Jiang Wenli laughed in exasperation: "Stop joking with me."

Despite this, there was little blame in his tone; instead, there was an undisguised sense of satisfaction.

They initially chose Su Fan precisely because this kid always managed to get things done in ways that ordinary people couldn't imagine.

However, even Jiang Wenli did not expect that Su Fan would spread the word so broadly this time.

A live broadcast program without a TV station, a fixed venue, or even a complete script has managed to mobilize local cultural and tourism resources and netizens across the country through a set of route selection rules.

This grasp of human nature and the laws of communication alone is something that not everyone can do.

After a moment, Jiang Wenli's smile faded, and his tone became serious: "However, you must remember that the bigger the commotion the show causes, the more people will be watching you. Those who come to cause trouble openly are not scary. What you really need to be wary of are those who hide in the shadows and refuse to show themselves."

"I see."

"Good to know. You're out here now, unlike when you're at the company. The live stream is a public event, and you'll be watched by countless eyes wherever you go. Be careful and don't take your youth for granted. If you notice anything amiss, call me immediately."

"Don't worry, boss, I'm very careful."

"If you were truly someone people could trust, you wouldn't have caused such a huge commotion today."

"Isn't this a case of not controlling the program's effect well?"

"Stop being so glib. Anyway, be careful out there. If a show is canceled, we can do it again later. But if something happens to you, it's too late to say anything."

Su Fan understood the concern in those words and stopped making jokes.

"Understood, sir."

"Alright, get back to what you were doing."

Goodbye, boss.

……

After putting down his phone, Jiang Wenli got up and went to Lin Chongguang's office.

At this moment, Lin Chongguang was sitting behind his desk, looking at news about tourism live streams online.

Seeing Jiang Wenli enter, he pointed to the computer screen with a hint of emotion on his face: "I was just about to look for you. That kid Su Fan has caused quite a stir."

Jiang Wenli sat down opposite him, shaking his head with a wry smile: "I just spoke to him on the phone. To be honest, even I misjudged him this time. A few days ago, he called to ask me how long the program approval process would take. I said it normally takes two or three months. He thought that was too long and casually said that we wouldn't do the TV program and would switch to live broadcasting instead. At that time, he didn't even have a complete plan. I thought he just had a sudden idea. Who would have thought that in just a few days, the platform, guests, the first stop, and the rules for choosing subsequent routes would all be out there."

Lin Chongguang leaned back in his chair, a smile appearing on his face: "That's how this kid always does things. At first glance, he seems to be doing things haphazardly, like he's just doing whatever comes to mind. But once he actually puts everything together, you'll realize that every step he takes is worthwhile. Dianping was originally just a cultural and tourism service platform, but now that he's added a live stream, it simultaneously has content, traffic, and a transaction portal. After watching the show, if viewers become interested in a particular place, they can immediately check travel guides, read reviews, book hotels, and buy tickets. Local cultural and tourism organizations will also actively promote the show in order to get the next stop on the program. This means that all regions are helping him expand Dianping's influence."

Jiang Wenli nodded in agreement: "The most ingenious thing is that he gave the audience the power to decide the next stop. Even if local cultural and tourism departments want to use connections, it won't work. If they want the show to go through, they have to come up with their own unique features and win the support of netizens. In the end, no matter who gets the next stop, this show and Dianping are the biggest winners. Sometimes, I don't know how this kid's brain works."

"That's exactly what we value in him."

As soon as he finished speaking, Lin Chongguang seemed to suddenly remember something, and the smile on his face gradually faded.

He stared at the computer screen for a while, then lightly tapped the desktop with his fingers: "But why is he in such a hurry this time?"

Jiang Wenli was slightly taken aback: "What do you mean?"

Lin Chongguang turned his gaze and said thoughtfully, "From the moment he came up with the idea to the announcement of the program, only a few days had passed. Given his personality, although he is unconventional in his actions, he rarely acts in a truly hasty manner. This time, he couldn't even wait for the TV program's approval time, preferring to change the format at the last minute to get the program up and running as quickly as possible. Don't you think that's a bit unusual?"