Rebirth is fine, but I get eight hundred dollars right from the start?

La La La Demacia!

That's right, the name highlighted in red and bold in Lin Shu's memo is exactly this one.

A 3D micro-animation series of League of Legends with rough art style, stiff character movements, and even barely passable smoothness of plot.

In later times, within the mainstream animation industry, this thing would be considered at best a student assignment; it wouldn't even pass the preliminary rounds of a competition.

Despite its many flaws, this work manages to authentically portray the community ecosystem of League of Legends players, bringing to the screen the joyful, awkward, frustrating, and amazing moments they make in the game.

It became a part of the youthful memories of a generation.

In its original timeline, "La La La Demacia" was supposed to be produced and released in 11 by Virtual Impression Animation Studio, the game video animation studio that had previously created the large-scale animated series "Warriors of the Alliance" for World of Warcraft.

But perhaps it's the butterfly effect of my rebirth, because the first season of "La La La Demacia" which was supposed to be released last year is still nowhere to be seen at the end of 12.

A quick online search revealed that Virtual Impression Animation Studio had already devoted all of its production capacity to other projects and had not even initiated an alliance animation project.

Gone.

That's it, gone.

A work that garnered over 10 billion views and influenced a generation of League of Legends players has left no trace on this timeline.

The reason why Lin Shu set his sights on this animation was not complicated.

Relying solely on League of Legends live streams and game tutorial videos, the construction speed of his "Pinhaowu" ecosystem is still too slow.

There are no short videos, social sharing is not yet established, and the group buying model relies entirely on word-of-mouth marketing within fan groups. It is efficient, but far from reassuring.

If the butterfly effect can cause an animated film that was supposed to be created to disappear into thin air, then who can guarantee that other variables won't happen?

For example, the original team behind Pinduoduo left the market years in advance, or other investors sensed the vast potential of the e-commerce market in lower-tier cities and directly poured money into grabbing a piece of the pie.

It's not impossible.

Therefore, he needs to speed up.

Accelerate earning money and quickly expand the "e-sports good stuff" and "group buying good goods" model among young people, mainly college students.

Whoever wins over the minds of these users first will gain entry into a future behemoth in the e-commerce industry.

When it comes to college students and young people—besides the game itself, what can capture their hearts more than animation?

This thing called the "ninth art" is more intuitive than words, more imaginative than live videos, and easier to spread than games.

Each episode is only ten minutes or so long, so you can watch it while you're on the toilet, waiting for the bus, or even while you're slacking off in class.

Fan-made animations like "La La La Demacia" have a season of ten or so episodes, each costing only tens of thousands of yuan, yet they can generate hundreds of millions of views.

It's ridiculously cost-effective; it's practically tailor-made for entrepreneurs like him who lack money and manpower but have no shortage of traffic.

more importantly……

Compared to hard merchandise like T-shirts and dolls printed with hero images, fan-made animations had a much larger space for survival during the years of League of Legends' promotion.

If you sell pirated T-shirts or pirated dolls, it's fine if the amount involved is small, but once the scale is large, the official authorities can easily crack down on you.

If you create fan-made animations, as long as you don't cross any red lines or engage in commercial malpractices, the official channels will mostly turn a blind eye—after all, the animations themselves are also helping them promote the game.

It's a gray area, but it's a very safe gray area.

Tap! Tap!

Lin Shu smacked his lips twice, his eyes narrowed, and he immediately made up his mind.

He turned to face the computer, created a new folder, and typed a string of filenames on the keyboard:

The "La La La Demacia" project plan.

In my mind, all sorts of information about this 3D short animation flashed by like a movie.

This can be considered one of the benefits of his rebirth; while his mental responsiveness has increased, his memory has also improved significantly.

Every episode I watched in my past life, every joke in the bullet comments, and every piece of feedback in the player community—all of it went through my mind like a sieve.

Meanwhile, potential problems, copyright risks, production cycles, and financial pressures may arise during the project's implementation.

Lin Shu also pulled them out and placed them on the table, studying them one by one.

"The original world of 'La La La Demacia' has a total of four seasons. The first season has a maximum of thirty episodes, the second and third seasons have ten episodes each, and the fourth season, 'Super God Academy,' has twelve episodes, for a total of sixty-two episodes."

Background: A portrait of the League of Legends player community in its early stages (2011–2013)

Style: Humorous, satirical, gamer-oriented, nonsensical, and mildly action-packed!

"Season 1: Pure Player Memes—Garen 'Bush Garen,' Xin Zhao 'Chrysanthemum Xin,' and Jarvan 'Prince'—the three brothers engage in various silly plays, sabotage each other, get crushed, and trash-talk in the Rift, realistically recreating the LOL player's gaming experience."

"Season 2: Adds a simpler faction battle – Demacia vs. Noxus, with increased screen time for female characters like Ahri and Katarina, and the show remains primarily comedic."

Season 3: ...

"..."

"Feasibility Assessment for Driving Traffic to the League of Legends Fan-Made Mini-Animation 'La La La Demacia'?"

"Assessment Result: Highly Feasible!"

"Advantages: Accurately targets player culture, extremely strong dissemination potential, short production cycle, and low cost;"

"Disadvantages: poor image quality, stiff animation, high copyright risk, simple plot, and uncontrollable IP."

Copyright issues involve risks, but are within a controllable range.

In its previous life, "La La La Demacia" had three seasons. Not only did it not get killed by Nanshan Pizza Hut, it also officially collaborated with Fat Penguin to create a landmark work like "Super Soldier".

This road has been traveled before, and it's a viable route.

He simply corrected the chaotic timeline and took over the position before anyone could react.

Lin Shu was never one to hesitate or look back.

Just over two weeks ago, when he only had 800 yuan, he dared to set his sights on creating an e-commerce platform with a market value of 100 billion yuan, and he has taken one step at a time to get to where he is today.

What about now?

The Taobao store's profit share in the first week was nearly 90,000 yuan, and the revenue from gifts in the live broadcast room is still flowing in. The account balance is about to exceed six figures.

Six figures!

He went from 800 to six figures in just one month.

Having money in hand makes you feel at ease.

A small League of Legends fan animation only costs tens of thousands of yuan to make. Even if it fails, it's just a matter of losing a few days' earnings.

If it succeeds, and it combines with their game tutorial videos to create a powerful synergy, it will become a continuous river of traffic, bringing the words "e-sports goodies" and "good deals" to university dormitories in thousands of households.

Thinking of this, Lin Shu created a new Excel spreadsheet and typed in the first row:

Contact a small team that can produce 3D animation.

then……

"Outsource the production!"

When he typed those words, Lin Shu paused for a moment, his ears inexplicably burning.

The word I hated most back then, I ended up using myself.

But there's nothing I can do. Excluding Zou Lin, the nuclear power employee, I'm just a lone commander.

Yes, that's right.

This so-called "Emperor esports goodies" team currently only has two people, one of whom is a part-time worker.

Who would believe that if I told them?

A Taobao store with a weekly turnover of over 700,000 yuan is supported by just two people.

We now need to expand into new businesses.

No matter how capable Zou Lin is, she's only a customer service representative and accountant; we can't expect her to handle the entire animation production as well.

If she really had that ability, she wouldn't have been scammed by the fraudulent company's "training loan".

With no one available and limited funds, they outsourced the animation production, producing about ten episodes to test the waters, see the market reaction, and gauge player acceptance.

If the results are good, then we can consider seeking sponsorship, building a team, and expanding the scale—these are things for later.

Lin Shu moved the mouse, staring at the densely packed project budgets on the screen, and suddenly felt a pang of heartache.

"Okay, I'm rich now, but not completely rich."

Lin Shu himself couldn't help but laugh when he said that.

My account balance is about to break six figures, but I need to invest in animation here, expand my team there, and also set aside some money for the Taobao store to keep running.

Money is something that seems enough when you're not earning it, but once you start earning it, you realize that there are holes everywhere and you have to fill them everywhere.

Earning 100,000 yuan a week doesn't seem like as much as I imagined.

Moreover, we can't put all our funds into animation. As mentioned earlier, using animation to attract traffic is more like a bonus, one of the future expansion directions.

His roots lie in e-commerce, in "e-sports goodies," in group buying, and in the lower-tier markets waiting for him to tap into.

No matter how good the animation is, it's still just a tool to drive traffic to the store; we can't put the cart before the horse.

As we take bigger and bigger steps in the future, the problem of being unable to be in two places at once will only increase.

The Taobao store is expanding, and the number of orders is increasing day by day. Zou Lin can no longer handle it all by herself.

Video editing and production require manpower; it's impossible to stay up until two or three in the morning for every episode.

The design of live broadcast program effects also requires planning. He currently relies entirely on improvisation, and one day he will run out of inspiration.

Every link in the chain is desperately needing manpower.

Since you're hiring, not to mention anything else, you need to set aside a considerable amount for next month's employee salaries alone.

We can't wait until we're in dire need of money to start raising funds.

"Okay, I was planning to make some money first, then clear out some space and get a higher-spec computer or something."

Lin Shu looked around the rented room where he had lived for more than half a month and a helpless smile appeared on his lips.

"We've already made it through most of the past two weeks, what's one more day or two?"

"Wait a little longer, let's save up for another two weeks."