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The surrounding food stalls and mobile food trucks also spontaneously gathered around.

The vacant lot that used to be overgrown with weeds outside the square has naturally transformed into a food street in less than two weeks since the opening of the store. There are stalls selling grilled gluten, jianbing guozi (Chinese crepes), grilled squid, fried skewers, and milk tea, one after another, with the lively atmosphere lasting from morning till night.

Ouyang Qian had these stalls registered and managed in a unified manner, with fixed locations designated. Each stall was charged a monthly management fee, which both standardized the order and provided the company with additional income.

They even had the construction team set up a row of public handwashing stations and trash cans next to the stall area, and regularly arranged for cleaning staff to clean them.

On the fifteenth day after opening, Ouyang Qian reported the mid-month operating data to Lin Feng. The total sales in half a month exceeded one billion yuan, and the net profit, conservatively estimated, had already recovered all the initial costs of decoration and equipment investment. Every day thereafter, the profit would be pure income.

Based on this trend, the net profit of the first full month could bring the return on investment of the entire project to over 200%.

After reviewing the report, Lin Feng instructed the administration department to send a company-wide message announcing that all participants in the new energy project team would receive a bonus equivalent to three months' performance-based pay, deducted from their current month's salary. Ouyang Qian, as the project's initiator and overall leader, would receive an additional bonus of 500,000 yuan.

After the email was sent, the company group chat exploded.

The message notification sounded for at least five minutes, and various "Thank you, President Lin" and "President Lin is awesome" emojis flooded several screens. A young woman from the administration department posted in the group chat, "Three months of performance bonuses!!!" followed by at least fifteen exclamation marks. The HR department was already calculating everyone's performance base.

Lin Feng held a brief celebration party that afternoon.

The conference room was packed with core members of the new energy project team, including veteran employees seconded from within the company, young people newly recruited after the project started, and technical support personnel seconded from BYD. Several boxes of snacks and bottles of drinks were laid out on the table; there were no special decorations, but the atmosphere was more lively than at any previous annual meeting.

Lin Feng didn't give a long speech. He stood in front of the conference table, holding a cup of tea, and said a few words.

"From the initial concept proposed by Director Ouyang to today, this project has taken less than two months. Two months ago, when I stood at the entrance of that exhibition hall, it was just an empty terrazzo floor, with cobwebs growing in the corners, and half of the fluorescent lights were not working. Two months later, it has become the largest new energy vehicle sales center in Jiangbei Province, and it has sold 1 billion yuan worth of vehicles in just half a month."

"This achievement doesn't belong to me, Lin Feng, alone; it's the result of everyone's hard work and overtime. I hope that at Shuke Company, anyone with ideas, abilities, and the courage to take action will receive the rewards they deserve. Director Ouyang received 500,000 this time not because I'm generous, but because she accomplished this, and the company should reward her. In the future, anyone with similar ideas should feel free to propose them. As long as the feasibility is proven, the company will provide funding, personnel, and resources. If it's successful, the reward will be no less than today's."

There was a moment of silence in the conference room, then applause erupted.

Ouyang Qian was pushed to the front by several colleagues. She was unusually a little embarrassed. She pushed up her glasses and said, "This is the credit of the whole team." Then she quickly returned to her usual style and added, "But since President Lin said the reward will be substantial, everyone should keep their thoughts to themselves in the future."

……

Over the next few days, operations at the car dealership gradually stabilized.

Daily sales have stabilized between 50 million and 70 million, occasionally exceeding 100 million on weekends. The inventory turnover and order delivery rhythm of each brand have also been streamlined, no longer as chaotic as in the first few days after opening.

Ouyang Qian screened several resumes through the headhunting company and finally settled on a candidate named Zhang Liang, scheduling an interview with Lin Feng in his office on Wednesday afternoon.

Zhang Liang is 35 years old. He previously worked for a car sales group in northern China for six years, rising from a front-line salesperson to a regional manager, overseeing three brands and four stores.

On the day of the interview, the other party wore a white shirt and dark blue trousers, without a tie. After sitting down, he took out a document from his briefcase, which was a research report he had written after staking out the car city for two or three days.

The report is not thick, about seven or eight pages, but each page is supported by specific observations and data, such as the heat map of pedestrian flow distribution at each brand's booth, the average dwell time of customers, the comparison of signing conversion rates, the gap in pedestrian flow between the low-end and high-end areas, the queuing bottleneck at the test drive area, and the turnover efficiency of the signing room on the second floor.

After finishing reading the report, Lin Feng closed the last page and tapped the cover lightly twice with his fingers.

How long did it take you to complete this report?

"Three days. Tuesday was used as Thursday, from opening to closing time." Zhang Liang sat upright with his hands folded on his knees. "On Friday, I went to collect some more data, mainly about the test drive area. The waiting time during the morning rush hour was almost forty minutes different from the afternoon session."

Lin Feng nodded and then asked Zhang Liang what he thought was the biggest problem facing the car dealership. Zhang Liang's answers were spot on, not just vague management theories, but specific details such as "the lighting color temperature of the third booth in Area A is too cold, making the displayed cars look hard" and "the air conditioning in the steel structure showroom in the low-end area is not powerful enough, and the indoor temperature is too high at noon, affecting customers' willingness to stay."

He even showed Lin Feng some photos on his phone, which were temperature data of the booth measured by him at different times using a temperature gun.

"You did all these tests yourself?" Lin Feng handed the phone back.

"Yes. I bought a temperature gun while I was there. It was only a few dozen yuan, but data is more useful than gut feeling." Zhang Liang took the phone, his tone calm. "My former employer had a rule that all regional managers had to spend at least forty hours a month in the store; they couldn't sit in the office looking at reports."

Lin Feng glanced at Ouyang Qian, who was leaning against the window with her arms crossed over her chest and nodded slightly.

"What is your understanding of this position?" Lin Feng leaned back in his chair.

"We should operate the car park as an independent commercial complex, not just a large car showroom." Zhang Liang's answer was straightforward, clearly indicating that he had considered this issue many times. "Brand recruitment is only the first step. Subsequent customer flow management, brand mix optimization, development of supporting commercial facilities, and the closed loop of online and offline traffic are the real keys to determining whether this project can be profitable in the long run. Before I came here, I had a discussion with Director Ouyang, and she said that the company positions this project as one of the main revenue streams for the next five years. So, I understand that my job is to convert short-term explosive popularity into long-term stable profits."

"What if the boom period is over? The 50 million in daily sales you're seeing now is partly the tail end of the opening bonus." Lin Feng deliberately made the question a bit sharp.

"Only after the initial opening bonus is over can you see the true skill of operations." Zhang Liang didn't shy away from the topic; instead, he leaned forward slightly. "On the last page of my report, I wrote down three key points: increasing customer repurchase rates, boosting gross profit per vehicle, and controlling customer acquisition costs. Each of these points has corresponding actions. For example, regarding repurchase rates, we can't just rely on the car replacement cycle; we need to build a car owner community and a membership benefits system. As for gross profit, it's not about having salespeople persuade customers to add accessories, but about increasing the penetration rate of derivative businesses such as finance, insurance, and extended warranties. Regarding customer acquisition costs, the conversion rate of online leads is currently less than three percent, while my previous employer could achieve over five percent. There's a lot of room for improvement here."

After listening to this, Lin Feng remained silent for a few seconds before placing the report on the table.

"Have you discussed salary with Director Ouyang?"