After being reborn, my sister insisted on marrying me.

Yanjing City.

Zhichun East Lane.

living room.

Wei Yi stood in front of the coffee table, surrounded by seven women.

If this scene had happened in his previous life, he would have definitely gone weak in the knees and wanted to run away.

Well now.

He had 250 million in his pocket, and a warm current was surging through his body from his dantian.

He cleared his throat.

"I believe the tea beverage industry will experience explosive growth in the next few years. There are four reasons for this judgment."

He held up four fingers and bent them down one by one.

"First, consumption upgrade. my country's per capita GDP was $6,800 last year. With the growth rate in recent years, it will definitely exceed $8,000 by next year at the latest."

"Once you cross the $8,000 mark, the demand for small-value, high-frequency consumer goods that provide a sense of well-being will surge. The average order value for milk tea is between three and thirty yuan, which falls right in this range."

Under the watchful eyes of everyone, he raised a second finger.

"Secondly, the supply chain is mature. Tea planting, fresh fruit cold chain, and dairy product processing—these three supply lines have been established in the past few years, allowing tea beverage brands to directly benefit from them."

The third finger.

"Third, the traffic dividend. Mobile internet user growth will tend to peak in the next few years."

"But I believe that content platforms, especially short video and photo-sharing social media, are just beginning to explode. Tea drinks are visually appealing, photogenic, and have inherent social currency attributes, making them a natural fit for the dissemination logic of content platforms."

The last finger.

Fourth, a market gap.

"Yanjing currently lacks large-scale high-end tea brands, and the lower-tier market lacks even more large-scale affordable tea brands. These two gaps will last for a maximum of two more years."

He lowered his hand.

Zhao Min paused, the potato chips still in her mouth. Senior Wang adjusted her glasses. Liu Yang crossed his arms, but his eyebrows were slightly raised.

"So you're attacking both lines at the same time?" Senior Li asked.

"Yes. Heytea's premium line targets the 'a good cup of tea' consumer experience, with an average order value of 20 to 35 yuan. It is located in prime business districts and targets white-collar workers and young people with purchasing power."

"The lower-end Tianbingbing targets the daily need of 'being able to afford it every day,' with an average order value of three to eight yuan. The stores are located on campuses and in communities, targeting students and working people."

"The two supply chains share resources, and as the purchasing volume increases, so does the bargaining power."

"The brands are completely independent and do not compete for customers, but the back-end warehousing, logistics and quality control are the same system, which saves costs."

Senior Wang leaned forward slightly: "How can we differentiate the store design from the brand visual identity?"

"Heytea adopts a minimalist approach with warm colors, and its stores are designed to be photogenic and perfect for checking in. The fonts on cups, bags, and menus are all consistent, leaning towards a more accessible luxury style."

"Sweet Ice Ice takes a lively and down-to-earth approach, using highly saturated colors and large fonts to display prices. The stores don't need to look good in photos, but they need to be easy to find at a glance and allow customers to place their orders in three seconds."

"To put it bluntly, one is for posting on social media to show off a little, and the other is for quenching thirst, and for something that's cold and sweet enough."

Senior Li nodded and took out her phone to jot down a couple of notes.

Wei Yi paused for a moment, then continued.

"I have an even bolder idea regarding marketing."

He looked at Lin Siyan and Jin Shilin.

"Sister Shilin has a good image, has worked in the catering industry, and is familiar with tea beverage products. Sister Siyan has a cool temperament, which is suitable for an intellectual image. When Heytea does brand promotion, they should film a series of short videos and articles about the two of you, and do something like the Milk Tea Sister."

"Of course, you're all much prettier than the 'Milk Tea Sister.' What do you think about posting this on Weibo and Renren?"

Jin Shilin's eyes lit up: "You mean you want us to become internet celebrities?"

"It's not about being an internet celebrity in the traditional sense, but about brand IP. Heytea's brand personification is like you: having aesthetic sense, taste, understanding of life, and the ability to pick good products."

"Consumers are not just buying a cup of tea, but also aspiring to and imitating this lifestyle."

"Sweet Ice Ice takes a different approach: humor, down-to-earth style, silly copywriting, and earthy videos, using the lowest possible cost to promote the words 'cheap, delicious, and down-to-earth'."

The entire living room was quiet as everyone listened.

Liu Yang straightened up from the sofa back at some point, and put his hands down from his chest.

"I predict that the traffic economy will reach its peak in the next few years, and short videos and content platforms will consume most of users' time."

"The tea beverage category naturally overlaps with the influencer trend. It's cheap, visually appealing, frequently consumed, and inherently has social attributes. This approach to promotion is more effective and less costly than traditional advertising."

He put his hand down, picked up the cup, and took a sip of water.

The silence lasted for three or four seconds.

Liu Yang was the first to speak.

"Wei Yi, I take back what I said before."

She stood up and walked up to him, looking up at him with a gaze that no longer held the scrutinizing quality of "I'm here to inspect the goods."

"What you just mentioned—four criteria for judgment, two lines of logic, supply chain sharing, brand personification, and the influencer marketing trend—I believe Xinyi can't teach that. She probably doesn't understand this stuff. Last time at the Korean food shop, Jin Shilin told me you made tens of millions in the stock market, and I thought it was luck. Now I'm sure it wasn't luck."

She extended her hand. "I'll join. Not only will I invest money, but I can also leverage my family's resources and connections with the local community. As long as Heytea's location is in the capital, I'll handle the approval process."

Wei Yi took her hand.

After shaking hands, Liu Yang glanced at Chen Xinyi and sighed.

"Xinyi, you said you raised your brother from a baby. I used to think you were out of your mind. Now I'm sure of it, you have the sharpest eye among us."

Chen Xinyi stood up, walked to Wei Yi's side, hugged his arm, and rubbed against his shoulder. "I told you before, my brother is the best."

Senior Wang took off her glasses, wiped them, and put them back on. "Wei Yi, Si Yan already mentioned the intellectual property protection and trademark defense registration you just mentioned. I'll handle the trademark registration for all categories of Heytea and Sweet Ice Cream, as well as the defense registration for similar names. After graduation, I plan to join a law firm and help you with legal matters as a consultant while I'm still in school."

Senior Li turned her phone over to show everyone; a draft had already been drawn on the screen.

The image above is the outline of a cup of tea, with two lines of text beside it, one thick and one thin.

"I can handle the store visuals and product packaging. As you just mentioned, Heytea's minimalist warm color scheme and the high saturation and down-to-earth nature of Sweet Ice Cream have given me a few ideas. I'll show them to you when they're done."

Chen Xinyi's eyes lit up: "So, today, everyone's joined?"

"We haven't signed an agreement yet, so it's not considered official joining."

Liu Yang took a sip of coconut juice. "But I can say this upfront: I'll handle the business registration and licensing procedures for Heytea and Sweet Ice Cream. Minmin can handle campus promotion resources, Senior Wang will be in charge of legal affairs, Senior Li will be in charge of brand design, Jin Shilin will be in charge of operations, and Lin Siyan is already tied to your team. The core team is taking shape. That's good."

Around 6 p.m., the women took their leave one after another.

One by one, the high heels on the shoe rack by the door were taken away.

Liu Yang, carrying his bag, said, "I'll take you to my aunt's place for tea another day."

Senior Wang shook hands with Wei Yi and said, "Your business logic is very clear. Let's communicate more in the future."

Senior Li turned around and waved her phone at him, saying, "I've sent the design draft to the group chat, remember to check it."

Kim Se-rin was the last to leave.

While changing his shoes, he suddenly turned around and asked in a low voice, calling out Wei Yi's full name, not his younger brother.

"Xinyi is wearing the ring? You two that day...?"

"I've put it on."

Jin Shilin smiled, patted his shoulder, said "Awesome," and opened the door to leave.

The security door was closed.

Only three people remained in the living room.

Chen Xinyi tidied up the messy snack bags and disposable cups on the coffee table, then glanced back at Wei Yi.

She didn't speak, but her peach blossom eyes sparkled.

In the afternoon, the young man stood in front of the coffee table and talked eloquently to seven women. After listening to his presentation, all the women, who had spent two or three years building up a valuable network in the capital, immediately expressed their willingness to join him.

She simply sat on the sofa and watched from beginning to end, without saying a word to help him.

She walked up to him, looked up, and asked, "When did you learn all this?"

"Observe more and think more."

"You're lying." But she didn't press the matter, instead tiptoed and kissed him on the corner of the mouth. "This is a reward for you. You did very well today."

Lin Siyan came out of the kitchen, her apron still on.

She glanced at the two people beside the sofa, whispered, "I'm going to buy groceries. I'll cook a lot of dishes tonight," changed her shoes, and went out the door.

The door closed.

There were only two people left in the living room.

The setting sun outside the window was slowly sinking westward, and the shadow of the ginkgo tree had moved from the lower left corner of the window to the lower right corner.

Chen Xinyi leaned on Wei Yi's shoulder and suddenly said, "They're all envious of me today."

"What do you envy?"

"They envy me for raising him for seventeen years, and what I raised wasn't just a younger brother, but a precious treasure. They used to say you weren't good enough for me, but no one will say that anymore."

She squeezed his hand a little tighter, and the two rings touched. "You shut them all up today. That's a big achievement, and I want to reward you."

"What reward?"

She looked up at him, her peach blossom eyes sparkling in the evening light, and said in a very low voice, "Guess."