Border Soldiers: My granaries are full of grain and meat, and I guard this region.
Chapter 51 Making a Name for Oneself
"From the very beginning, our beverages have been positioned as high-end brands, and they have to give people a sense of being worthy of them. Otherwise, once the prices drop, it will be difficult for us to return to the boutique route."
Qi Feng paused for a moment, then continued to Ye Zhiwan: "Our wine business should not be limited to Fuxing County, but should be expanded to Longxi Prefecture and even the capital. Only in this way can we do more business in the future."
Although Ye Zhiwan was a little confused, her business acumen was undeniable, and she quickly grasped what Qi Feng meant by high-end branding and premium products.
"I understand. I'll go talk to them now. But with their resources, they'll probably only be able to get Qi wine that costs 200 coins per jin."
Ye Zhiwan arrived at the hall, where a large number of people had already gathered, all waiting for drinks.
Upon seeing Ye Zhiwan arrive, they all stood up and asked, "Manager Ye, why haven't the drinks been served yet? I'm only here to buy drinks, not food."
"Yes, yes, how much is this wine? Tell us, no matter how expensive it is, we can grit our teeth and buy it."
Ye Zhiwan took a deep breath and said:
"Our wine is divided into three grades. The first grade wine costs 200 coins per catty and is guaranteed to be better than the Divine Brew; the second grade wine costs 500 coins per catty; and the third grade wine costs 1000 coins per pot."
As soon as Ye Zhiwan finished speaking, the hall fell into a brief silence.
However, a moment later, everyone suddenly erupted.
"What? 200 coins a pound? Are you trying to rob me?"
"Yes, 200 coins per pound is the cheapest. There are even more options at 500 coins per pound or 1000 coins per pot. Manager Ye, isn't this price set wrong?"
"I thought I could buy a lot of alcohol today, but it looks like I won't even be able to buy a pound."
Ye Zhiwan's expression remained unchanged, steadfastly adhering to Qi Feng's instructions, and she said calmly:
"Ladies and gentlemen, as you all know, the wines at our Ye Family Restaurant are far superior to the Divine Brew. The Divine Brew sells for 50 coins per jin, so it's perfectly reasonable for our wines to be a bit more expensive. You can buy the wines at 200 coins per jin, or the wines at 20 coins per jin if you can't afford that. I can assure you that even the worst wines at Ye Family Restaurant will completely crush the Divine Brew in terms of taste and flavor!"
Hearing Ye Zhiwan's words, many people around her showed expressions of pity. However, one person, a heavy drinker, immediately said, "Give me 50 coins!"
With the first person initiating the conversation, those around couldn't help but recall the feeling of their first time drinking alcohol, and one by one they immediately followed suit: "Give me 20 coins!"
"Give me 100 coins!"
"Give me a pound!"
Before long, all the wine at Ye Family Restaurant, priced at 200 coins per catty, was sold out.
Even Ye Zhiwan was somewhat surprised that this group of people actually managed to buy up all the stock.
These past few days, Qi Feng's first-grade liquor has been in short supply, and it's still priced at 200 coins per jin (500g), yet Ye Zhiwan didn't expect it would still sell out.
Besides the fact that the wine priced at 200 coins per jin was sold out, some people chose to buy wine priced at 500 coins per jin or even 1000 coins per pot, but these people were a minority.
Although Fuxing County is small, there are still a few wealthy families in the town.
Although they did not come directly to the competition, they later heard that even Zhao Tongchuan had gone, and were also attracted by the reputation of the wine.
So he sent a servant to Ye Family Restaurant to buy wine, intending to taste what kind of wine it was that could make Zhao Tongchuan personally come down to taste it.
Of course, after these drinks were taken back, they were met with questions from the group:
"Why can this wine sell for 500 or 1000 coins?"
These doubts vanished after they tasted the drinks for the first time. At that moment, only one word remained in their minds: Worth it!
"Brother Qi, it's sold out! Sold out! I can't believe they bought all the wine that was 200 coins a pound! We sold out our entire 20 pounds of stock, which comes out to 4000 coins."
"In addition, there are two catties of wine at 500 wen per catty, and two jugs at 1000 wen each. Today's total is 7000 wen, which is 7 taels of silver! When they left, they were urging us to brew more wine, because there are still many people who haven't been able to buy any!"
Ye Zhiwan was so excited that she trembled all over. Even when their Ye Family Restaurant was at its most popular, she never thought they could earn so much money in a single day.
Ye Ling Shuang and Yu You Rong, who were standing to the side, were quite busy serving drinks to customers. However, upon hearing that so many drinks had been sold, their fatigue vanished.
Qi Feng smiled gently and said:
"This is just the beginning. We need to think carefully about how to reopen Ye Family Restaurant. We can't just sell alcohol; what's the difference between that and a wine shop? The key is to get people to come in and eat. Only by combining food and alcohol can we make more money and generate more profit."
Ye Zhiwan nodded: "Then I'll go contact the staff at Laixianglou now."
However, Ye Zhiwan hesitated as soon as she finished speaking.
She hadn't forgotten that Ye Family Restaurant had only been closed for two days before this group of people left without a word and joined Lai Xiang Lou.
Ye Ling Shuang stepped forward and took Ye Zhi Wan's hand.
"Since they chose to come to Xianglou in the first place, do you still want to bring them back now? I think it would be better to just replace them with a new group of people."
Qi Feng nodded: "That's right. Our Ye Family Restaurant has already made a name for itself, so there's no need for those people to come back."
Ye Zhiwan nodded: "Okay, then I'll go recruit people tomorrow."
Qi Feng glanced at the sky outside: "Alright, it's getting late, you should all get some rest. Ye Ling Shuang, your injuries haven't healed yet, you should focus on resting during this time."
Ye Ling Shuang nodded gently and went upstairs with Ye Zhi Wan.
Qi Feng and Yu Yourong tidied up the first floor, closed the door, and returned to their room.
"You Rong, you must have been very busy today. Let your husband help you relax."
In the pitch-black night, Qi Feng groped Yu Yourong, and soon Yu Yourong was panting and sweating profusely.
"Husband...you're so naughty...there are people next door."
Qi Feng smiled faintly.
"It's okay, they can't hear you."
As soon as Qi Feng finished speaking, his body flipped over, and a suppressed sound came from the room a moment later.
In another room, Ye Ling Shuang looked at Ye Zhi Wan, who was already fast asleep, her face flushed and her heart pounding.
As a martial artist, her hearing was naturally much better than that of the average person.
She could hear even the slightest noise from the next room.
After listening for a while, Ye Ling Shuang clamped her legs around the blanket and began to rub them gently.
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