Reborn in 1993, Dark Sea

"Hey, I've only just begun! Do you want to keep listening?!"

"Of course I'll listen, but stop for a second, I need to write this down!" Mai Xiaoyu gritted her teeth as she wrote, putting a lot of force into her pen. An Xiaohai was really worried that she would tear the notebook.

After a while, Mai Xiaoyu finally finished taking notes: "Okay, continue, I have my second question!"

"Wait!" An Xiaohai stopped Mai Xiaoyu: "What I just talked about was the concept and strategy level, the general direction of sales. Since we're on this topic, I'll finish what I've said and talk about the specific sales methods."

If we want to create a product, the first thing we need to do is to make the product itself well. Bottled water doesn't have any technological barriers. As long as the water doesn't cause any problems, it's fine. Moreover, the water has no taste, so there's no issue with flavor.

Therefore, packaging and promotion become much more important.

Publicity is easy these days; people have very limited access to information, mainly television and newspapers. If we launch a massive, widespread campaign, we can quickly establish brand recognition.

As for how to secure the best deal through a third-party service, how to get the most favorable price from the media, and what specific form of service to use, I think I don't need to explain that; there's someone who's definitely more professional than us.

"You mean, Han Shasha?"

"Yes, that's her. If you bring her in to play together, it will definitely save us a lot of money on GG promotion."

"She's a famous TV presenter, would she really work with us on this?"

"Of course! She helps us save money, so shouldn't we give her a reward? She helped the TV station get a gig, so shouldn't the TV station give her a commission?"

She can earn two jobs for one thing!

Furthermore, Han Shasha is quite well-known in Haidong Province and has no negative news. We could even invite her to be one of our product spokespeople.

Our GG will be widely distributed across major media outlets in southern China, allowing Han Shasha to expand her fame infinitely through these GGs.

This is a mutually beneficial arrangement for both of us, and I don't think she'll refuse. Even if she doesn't want to do it, there are plenty of other TV hosts besides her.

"You... never mind, I'm not saying anything more!" Mai Xiaoyu waved her hand irritably, noting down what An Xiaohai had said: "You continue!"

"Mass deployment on Google is just the first step. There are many details and techniques involved, which I won't go into here. I'll explain them to you in detail when we get to that point. However, there are two things that must be done in advance."

The first thing to do is to talk to the railway authorities about cooperation.

"Cooperate with the railway department?"

"Yes, the only drawback of Liangshan in Jingxi is that transportation is very inconvenient. If we want to transport our products out of there, we have to cooperate with the railway department."

In that case, we should find ways to maximize the potential value of our cooperation.

First, of course, we need to lower the transportation costs as much as possible. Second, we need to negotiate with them to offset part of the transportation costs with our products.

"This... I don't think it will be easy to negotiate."

"I don't think it will be too difficult; it just depends on how you negotiate."

The area surrounding Liangshan in Jingxi is full of impoverished counties. How can the railway department not support the development of impoverished areas? So we can start from here.

Let's not be foolish and go talk to them ourselves. We're setting up a factory in Liangshan, Jingxi. Shouldn't the local government support us? Let's bring local government officials along to talk. I don't believe we can't reach an agreement.

Furthermore, you can suggest to the railway department that they display our products in the ticket hall and give a bottle of water to every ticket buyer. This way, they give passengers a discount, we win the lottery, and everyone is happy!

As long as they experience the benefits and share common interests, the cooperation can last.

"..."

"The second thing is to talk to government departments at all levels and tell them that we will cover all the water for their meetings. Our only request is to go to the site and take some photos for publicity."

"What's the use of that?"

"It's incredibly useful!"

After obtaining these photos, you should assemble a small team and have them take these photos to airports and hotels to negotiate and request that your products be allowed on-site. If they refuse, show them the photos.

The leaders are all drinking our water, what else do they need to fuss about?

Remember my words: what the superiors do, the inferiors will follow! Our ancestors used this method thousands of years ago. Haven't you seen many products claiming to be from the imperial court? It's the same principle.

"..."

An Xiaohai continued speaking at length, while Mai Xiaoyu and Zhou Xun's expressions grew increasingly serious. An Xiaohai's idea seemed a bit outlandish at first glance, but upon closer inspection, it made perfect sense and was highly feasible.

Before they knew it, it had completely darkened. No one noticed the change in the sky, and even Doctor Yu listened with great interest.

"Actually, there are many other specific ways, and you must broaden your thinking and perspective!"

For example, when it comes to botching, a hard bot is one thing, but often a soft bot is more effective than a hard bot, and the cost is almost negligible.

For example, when designing packaging, we can collaborate with design associations and offer a reward, that is, hold a design competition, and let them design our logo. Whoever's design is adopted will be rewarded with 10 yuan.

This kind of thing is very newsworthy. We'll invite all the media reporters we can, give them a red envelope, and ask them to report on it as a news story.

Such publicity is often more effective than simply posting a fake news report. As for the cost, it's negligible compared to advertising a fake news report across major media outlets.

"So, does that mean we can reduce our investment in hardware? I did the math, and if we really use hardware on such a large scale and so frequently, it will cost a lot of money."

Zhou Xun asked with a frown, already fully immersed in the role.

"No, we cannot reduce our investment in this area. At least for the media outlets with the greatest influence, we must maintain a certain level of investment in GG."

Chen Xun, the media is a double-edged sword. If used well, it can help you rise to prominence; if used poorly, or if you offend them, they can also bring you to ruin!

By advertising GG in the media, we are both promoting our product and building a competitive advantage for ourselves.

As long as the media considers us to be in a community of shared interests with them, they will proactively filter out all negative news for us. The more GG fees we invest, the greater the margin for error in our publicity efforts.

Moreover, when certain shameless competitors resort to all sorts of unscrupulous methods to smear us, the media outlets that share our interests are enough to give them a taste of their own medicine first.

"I understand!" Zhou Xun wrote this down very seriously.

"Mr. Chen, I basically understood what you said, but after listening to all this, I've discovered a big problem," Mai Xiaoyu said, tapping her lips with her pen as she thought.

"What's the problem?"

"So, it seems like I have nothing to do with Fuwang Grain and Oil. We can handle this ourselves. So why should we drag them into it?"

And you gave them such good terms and so much money, isn't all that money wasted? I don't really understand!

"Secretary Xiaoyu, Mr. Mai, after asking so many questions, you've finally gotten to the point!" An Xiaohai's lips curled slightly: "Whether this matter can achieve its intended goal depends most crucially on Fuwang Grain and Oil!"

"Why is that?"