Reborn in America: Starting as a California Resident
Chapter 13 The Terrifying Dream Software
"This is simply unbelievable!"
Wozniak exclaimed in amazement, almost forgetting everything around him, completely absorbed in the screen in front of him.
"How did you do that? This level of integration and ease of use is simply unprecedented."
"Thank you for the compliment, Steve."
Henry smiled and replied, "We've spent a lot of time and effort refining the user interface to make it easy for users to get started."
We believe that excellent software should be like a work of art, both beautiful and functional.
As the presentation continued, the atmosphere in the conference room grew increasingly lively.
The technicians began to gather around the computers and discuss the various features of the software.
They raised many technical questions, and Henry and his team provided detailed answers to each one.
"I noticed that this software has excellent compatibility; it runs on almost all Apple computers," Jobs commented.
"Indeed, Mr. Steve Jobs."
Henry replied, "We place particular emphasis on software compatibility and stability because we know this is crucial for users."
We want every customer who uses Apple products to have the best possible experience.
In the following period, the two sides conducted in-depth technical exchanges.
Apple's technical team offered many valuable suggestions, and Henry expressed his willingness to adopt them and further improve the product.
When the presentation ended, Jobs stood up, looked around the conference room, and said, "Henry, I must say, everything we've seen today has been very exciting."
I think it's necessary for us to explore the possibilities of cooperation in more depth. What are your thoughts on this?
"I completely agree, Mr. Steve Jobs," Henry replied. "We look forward to working with Apple to advance this field."
Henry's confidence and ease infected everyone in the conference room, and even those who had concerns about the computing speed began to understand the unique charm of this software.
He explained, "Our computing speed may not be the fastest, but that's not a problem at all for small and medium-sized enterprises."
It's worth noting that many of them still rely on calculators for everyday calculations.
For financial management and inventory control, this spreadsheet software is a godsend. Not only is it feature-rich, but more importantly, it's simple and intuitive to use, requiring almost no training to get started.
He then turned to another software, "Next is our word processing system."
As everyone knows, word processors are currently selling very well on the market; however, their problems are equally obvious—their high price and complicated operation make them prohibitive for many.
Henry winked, a hint of playfulness in his eyes. "However, our goal is to surpass, not merely replace."
While traditional word processors are good, their limitations are also obvious.
"Our word processing system not only provides a more intuitive editing interface, but also integrates functions such as automatic spell checking and format adjustment, making text editing more efficient and convenient."
Henry continued, "We believe that with the increasing prevalence of personal computers, people need more than just simple text input tools; they need comprehensive solutions that can help them better organize their thoughts and present information."
"Well, Henry, I must say, your software is indeed excellent, but isn't it a bit of an exaggeration to expect it to completely replace a word processor!"
After all, it cannot print out.
Wozniak carefully explored the word processing system of Dreamsoft and accurately identified the pain points of existing computers.
Henry laughed heartily, clearly having been prepared for this question.
"I know what you're worried about, Wozniak."
That's right, you mean there's no built-in printing function.
But please let me finish; we have found a solution.
"Really?" Wozniak asked, half-believing.
"That's right. After repeated refinements, we finally developed an interface for connecting printers using the expansion card slot on your Apple computers."
Although the cost is currently high.
But what I want to say is that for the vast majority of companies, not every computer needs to be equipped with a printer.
Small companies only need one unit, and medium-sized enterprises need only two or three.
Henry then winked at Alexander, "Alexander, could you please go and bring over a printer so everyone can witness this?"
"No problem, boss."
Alexander responded and left.
Apple team members had noticed the mysterious expansion card, but had not investigated its purpose.
Alexander quickly returned to the conference room with a printer in his arms. He placed it on one side of the conference table and swiftly connected it to one of the Apple computers on display.
Everyone in the conference room, including Apple's technical team, gathered around curiously, waiting for the demonstration.
Henry walked over to the printer and explained to everyone, "As I mentioned before, we have developed a special interface card that is compatible with most printers on the market."
This way, users only need to purchase one such expansion card to enable printing functionality on their Apple computers.
He gestured for Alexander to start the printer and make some simple settings on the computer.
Alexander quickly manipulated the computer screen for a few moments, and soon a simple document appeared on the screen, containing text and basic formatting elements.
Alexander clicked the print button, and a moment later, the printer started working, and a printed document slowly emerged from the printer.
Exclamations of admiration filled the conference room, and Wozniak's expression softened considerably.
"That's a brilliant solution, Henry."
"I didn't expect you guys would actually be able to solve this problem."
Everyone around couldn't help but marvel at what they were seeing; these solutions seemed tailor-made for them.
Steve Jobs couldn't help but wonder to himself, why didn't such a brilliant idea come from a small startup?
In that case, acquiring it while it is still small and vulnerable would be a perfect strategic move.
But reality is often full of variables. Henry Getty and his team are clearly at the forefront of innovation, and they have plenty of money. Their future is full of infinite possibilities.
"Henry, your idea is brilliant, but ultimately, price is the key factor in deciding on this collaboration. How much profit will we actually gain from it?"
Amidst the numerous praises, a question suddenly arose from Markula, breaking the lively atmosphere in the conference room.
His questions were direct and pointed, touching on the core of the collaboration—commercial value.
Henry smiled at Makula, a hint of admiration flashing in his eyes.
"Mr. Macura, that's a good question."
We are very clear that any cooperation must be based on mutual benefit and win-win results.
Therefore, we have carefully studied the market and developed a reasonable pricing strategy.
He continued, "We believe that this spreadsheet software and word processing system will be a significant added value to Apple computers, greatly enhancing their overall appeal."
We propose bundling the software with other products instead of selling it separately. This would lower the barrier to entry for consumers and increase the overall competitiveness of Apple computers.
"The bundle is only $139.9."
A specially designed customized version of the software, catering to OEM market demands, is priced at just $129.9.
"Of course, if Apple cannot accept this cooperation model, we can also sell independently."
Our spreadsheet software is priced at $99.9, and our word processing software at $49.9.
Regarding profit sharing, we recommend a tiered model.
If sales reach a certain volume, we can appropriately reduce the revenue share to incentivize Apple to actively promote our products.
Henry's pricing strategy was concise and clear, demonstrating his profound understanding of the market.
When this audacious price was presented to Apple's top management, an almost suffocating silence filled the conference room;
What followed was the astonishment and shock of countless people.
Such prices not only subvert traditional pricing logic, but also symbolize a reshuffling of the market, and a revolution is quietly unfolding.
For Dreamsoft, this aggressive pricing strategy is undoubtedly a gamble.
With a low-price strategy, profit margins are squeezed to the limit. If the user base cannot be expanded rapidly, it will be a disastrous failure.
However, Henry's ambitions went far beyond that; he aimed to quickly seize the market through low barriers to entry and ultimately achieve dominance over the entire industry.
Apple executives astutely recognized this, realizing that as long as the software price remained below $200, Dream Software's sales prospects would be limitless, especially in the absence of direct competitors.
Steve Jobs' eyes gleamed. After careful consideration, he made a bold suggestion: "Henry, I'd like to ask, does DreamSoft need to cooperate more closely with Apple?"
His tone was expectant, but also cautious.
"you mean?"
Henry asked, raising an eyebrow slightly, clearly interested in Jobs's suggestion.
"Let Apple invest in Dreamsoft."
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