Reborn in America: Starting as a California Resident

Just as the two were talking, the women quietly approached them.

After bowing gracefully to the people present, just as Rachel described, all eyes were focused on Arya.

After a brief whisper, Aria suddenly turned to Henry, took his hand, and asked, "Henry, what do you think of the prospects of working for a luxury clothing brand?"

Is this a worthwhile opportunity to invest in?

"I'm sorry, please forgive my distraction. I didn't hear what you were talking about."

Henry smiled and apologized for his momentary lapse in concentration.

At the same time, he caught a glimpse out of the corner of his eye that Rachel was staring at Arya with a slightly annoyed look.

Aria, seemingly oblivious to her cousin's change in mood, continued, "Catherine invited me to join their upcoming affordable luxury clothing brand project..."

This is said to fill a gap in the market, and it sounds quite promising.

"Affordable luxury brands are indeed a good entry point right now."

If managed properly, this project does indeed have enormous development potential.

After listening to Arya's introduction, Henry pondered for a moment and then nodded, saying, "Although the United States is experiencing economic stagflation, with rising inflation and slow economic growth..."

However, the desire to consume remains strong across all social strata.

If a product appears on the market that can meet consumers' needs for quality and design without imposing a heavy economic burden on them, it will surely be welcomed by the market.

Furthermore, influenced by the women's liberation movement, more and more professional women are beginning to focus on pursuing independence and realizing their personal value, which provides a solid market foundation for accessible luxury brands.

"So how do you think we should begin?"

Should we start with small boutiques, or try entering large shopping malls directly?

Arya's eyes lit up when she heard Henry's explanation. She agreed with his analysis and immediately asked him more questions.

"Well, the answer to that question depends on several factors..."

Henry had only intended to give a brief reply, but he did not expect Arya to be so earnest in seeking specific advice.

He glanced around and noticed that Mrs. Mellon was also watching their conversation, so he gathered his thoughts and continued, "Given the current economic climate, I think the safest approach is to start by opening a small boutique."

This helps control initial investment risks and allows you to flexibly adjust your business strategies based on market reactions.

Once the model is working, it's not too late to consider expanding to a larger platform.

Furthermore, boutiques help cultivate a premium brand image, attracting and retaining a loyal customer base through refined service and high-quality products.

"Yes, Henry, your insights are very valuable to us."

"That's what we're thinking too. Our initial plan is to set up five stores in Manhattan."

They went there to test the waters, gauge market reaction, and gain brand experience.

Catherine, who was already in her thirties, became even more solemn after hearing Henry's answer.

She had heard of Henry before, but she had previously regarded him as nothing more than a hollow shell overhyped by the California Group.

However, to her surprise, this young man, whom she had somewhat underestimated, demonstrated a profound understanding of the accessible luxury market.

This made Catherine re-evaluate Henry and develop a new respect for the young man.

It's important to know that she built her business in the affordable luxury industry step by step, relying on her family's deep roots.

Even she herself only has a superficial understanding of it!

"So, do you have any suggestions regarding brand promotion?"

Alison Sloan chimed in from the side. Her face was refined, with a scholarly composure that bore a resemblance to the famous actress Gwyneth Paltrow—not only because of her elegant demeanor and deep eyes, but also because of her inner and outer charm.

Henry wiped the drool from his mouth and replied, "Brand promotion can be approached from several angles."

First, consider partnering with fashion magazines to promote your brand.

Secondly, you can organize some small fashion shows or parties, invite some social celebrities to participate, and spread brand information through their influence.

In addition, don't forget to utilize television broadcasting; although it's more expensive, it remains the most effective medium of communication.

"Henry, you're amazing!"

Hearing this, Aria became even more excited. She hugged Henry tightly and said, "I think we should put these ideas into practice as soon as possible."

"Wow, Henry's understanding of the market is truly impressive."

"Arya, you're so lucky to have found such a wonderful boy."

Susan Harriman, who rarely speaks, suddenly gave Rachel, who was standing to the side, a meaningful look and praised her.

Rachel frowned slightly upon hearing this.

She knew that Susan had always been on good terms with Aria, and now it seemed that Aria was using this opportunity to further solidify their relationship.

Rachel was naturally unwilling to back down. She adjusted her expression and retorted, "When it comes to taste, Susan, you're the best!"

They can always find suitable opportunities to showcase their intelligence and talent.

I remember you invested in a restaurant project last time, how did it go?

"Hehe, that's all in the past. Everyone makes mistakes sometimes."

Susan's expression changed slightly upon hearing this, but she quickly regained her composure and smiled, "But at least I dare to try new things, unlike some people who only hide in their comfort zones."

"Ha, I'm hiding in the safe zone?"

You are ten years older than me, yet your performance in the financial markets is far inferior to mine…”

Seeing the atmosphere growing tense, Mrs. Mellon intervened in time with her gentle yet authoritative voice, breaking the impending argument, "Alright, dear ladies, the dinner tonight is about to begin!"

It's time to begin a new chapter!

With that, she took Anne and Gloria's arms and walked towards the open-air banquet hall deep inside the art exhibition without looking back.

As Henry watched all this unfold, he realized just how complex the competition and struggles within the socialite circle truly were.

To avoid getting involved in unnecessary trouble, he quickly withdrew his hand, grabbed little Gordon's hand, and hurried to catch up with Mrs. Mellon's pace, whispering to little Gordon as they walked, "Hurry up, it's a bit dangerous here."

"Brother Henry, why are these sisters always like this?"

Young Gordon looked up at Henry, a hint of confusion in his eyes.

Although he was young, he was no stranger to such scheming and intrigue from a young age.

However, as a child, he still had some confusion about the adult world, especially the complexities between women.

"Gordon, everyone in this world has their own goals and pursuits, and sometimes people will show different sides of themselves in order to achieve these goals."

"These older sisters are the same; they are all trying to protect their status and interests."

This is part of growing up, and it's also a process of learning how to stand on your own two feet in this world.