Reborn in America: Starting as a California Resident

Advantages: Enjoy supply chain dominance: Self-built meat processing plants and a spaceship-level cold chain for potatoes enable 72-hour global raw material replenishment.

Cultural symbol value: Children's playgrounds and Happy Meals shape family consumption mindset, capturing 61% of the US market share for birthday parties for consumers under 12.

A perpetual cash flow machine: a dual profit model of real estate and franchising, with franchise revenue surging 34% year-on-year, and rental income offsetting food inflation.

Disadvantages: Standardization backlash: German franchisee's use of sauerkraut instead of pickled cucumbers angered headquarters; the tug-of-war between globalization and localization consumed 17% of annual net profit.

The health trend is impacting the stock market: the newly published Journal of the American Heart Association accused the Big Mac of having 220% more salt than the recommended amount, causing its stock price to plummet 5.3% that day.

Labor cost stranglehold: Fully automatic frying ovens are not yet widespread, and labor costs have climbed to 22% of revenue, 7 percentage points higher than Burger King.

1979年3月16日收盘时，麦当劳市值定格在15.2亿美元，市盈率24.3倍彰显市场对其增长惯性深信不疑。

However, the actuarial model strips away the glamorous facade—if the $2.8 million in unrecorded depreciation of kitchen equipment is taken into account, the true PEG ratio has deteriorated to the dangerous range of 1.87.

This year, the company has become mired in franchise lawsuits.

Franchisees have many conflicts with headquarters over issues of profit distribution and operational management, which has a significant impact on the brand's reputation.

Nike, a brand primarily focused on sports equipment, has already secured a place in the athletic shoe market thanks to its innovative product design and strong marketing capabilities...

"Boss, we've arrived."

The deep, rich Oxford accent, like a cello, pierced through the Bach pieces on the Nakamichi 1000 cassette player in the car, bringing Henry's thoughts back to reality.

"Stop the engine."

"Yes."

The moment he heard Henry's command, the driver in the front seat, Carl, acted like a well-trained soldier hearing the bugle call to charge, quickly and decisively cutting off the accelerator.

With a slight, almost imperceptible screech from the hydraulic suspension, the car came to a steady stop.

Henry glanced instinctively at the rearview mirror and saw the doors of two escort vehicles open rapidly, with four bodyguards leaping out as nimbly as cheetahs.

These four men, like living sculptures straight out of the set of the classic film "The Godfather," exude an aura of awe.

They had different skin colors, two black, one white, and one yellow, and their average height reached an astonishing six feet seven inches (about two meters).

Brioni suits feature a uniform lining with a family crest of two snakes entwined around an oil well—a design created by Getty Sr. in 1916 when he drilled the first high-yield oil well in Oklahoma.

The white captain, Liam, was agile and quickly walked to the car. He bowed slightly and opened the car door with elegant and skillful movements.

Just then, a ray of sunlight swept across the Jaeger-LeCoultre Memovox vintage watch on his left wrist, the hands on the dial gleaming with a metallic sheen in the sunlight.

These are twenty synchronization devices that Henri specially airlifted from Geneva last month. They are now operating with the precision of atomic clocks. On the back of the dial is engraved the Latin motto "Gold is silent, guns speak".

The moment Henry stepped out of the car, the four bodyguards seemed to receive a silent command, quickly moving their feet to form a 45-degree defensive angle, firmly protecting Henry in the middle.

Their movements were synchronized, fluid, and natural, like towering mountain peaks.

It's obvious that they've undergone countless rigorous training sessions.

Beneath the camel hair coat, the mother-of-pearl grip of the Walther PPK pistol was faintly visible, shimmering with a warm luster in the sunlight, yet exuding a chilling aura of danger.

"Karl, you should go back."

While I'm away, you shall follow Mr. Robertson's instructions.

Henry's voice was calm and firm, and his eyes, as he looked at the driver Carl, held a hint of trust and concern.

"clear."

Karl responded respectfully, his voice tinged with gratitude.

He knew all too well what an honor it was to serve Henry.

The Robertson they were referring to was Julian Robertson;

In the original story, he founded the Tiger Fund, a powerful force in the financial world, in the future.

However, by this time, Henry had already recruited him after visiting him three times.

He transformed himself into the CEO of the newly created Apollo Capital, shouldering the heavy responsibility of managing the company, and also holding 10% of the company's stock options.

"It is an honor to serve you again, Mr. Getty."

Just then, a slightly thin figure jogged over, using a pace of 116 steps per minute, honed through his Princeton etiquette training.

The four bodyguards tensed instantly, their thumbs instinctively pressing against the safety on their guns, their eyes revealing vigilance and wariness.

"ha!

It was Mr. Williams.

Seeing the person who had stopped precisely three steps away, Henry chuckled and greeted them.

The other party was Jeff Williams, the youngest vice president of service at American Express.

Since its founding in 1850, the company has grown from a freight company specializing in the delivery of valuables to a giant in the U.S. financial services industry with a wide range of businesses, including credit card issuance, travel services, and corporate payment solutions.

Its influence extends to major cities across the country, and deputy managers like Jeff are the backbone of providing exclusive services to high-net-worth clients.

The department's responsibilities are simple and clear: to meet all the needs of American Express's high-end VIP clients.

The scope of the service is not clearly defined; it depends entirely on the customer's needs, or to put it more bluntly, on the customer's ability to pay.

Whether it's business consulting, emergency assistance, travel arrangements, or more personalized customized services, this department will do its utmost to meet the needs of clients who are willing to pay the corresponding fees.

Jeff carried a Globe-Trotter titanium suitcase in his left hand and handed over a gold-plated boarding pass in his right, inlaid with 0.2 carats of diamonds. This was Pan Am's "Key to the Sky," specially made for clients with assets exceeding 100 million.

"The cabin has been recreated to reflect the 1972 monsoon climate as you requested."

Jeff's Oxford accent had a perfect vibrato, and he knew this aristocratic young man's fondness for fragrances.

The entire VIP corridor is currently filled with the fragrance of Diptyque's 1972 Tandoori, a rare essential oil extracted from the last batch of sandalwood in the Andaman Islands before the rainy season, which is more valuable than gold per ounce.

"Mr. Williams, does Pan Am still use the Boeing 737 at Kennedy Airport?"

"You are a true aviation expert."

However, today we have prepared the brand new Boeing 747 flagship model for you.

Jeff respectfully handed over the gold-plated boarding pass while guiding Henry and his entourage through the bustling and noisy ordinary waiting area and directly into the VIP waiting lounge on the first floor of Terminal 1.

Standing next to four towering giants, Henry, who is 1.9 meters tall, appears even more handsome and dashing, with an extraordinary air about him.

His tall and upright figure and confident stride seemed to radiate light, drawing admiring glances from the ladies he encountered along the way, their eyes filled with envy and appreciation.

As I formally took my seat in the Louis XVI gilded chair in the VIP room, six elegant waitresses stepped forward in unison, bowing as they carried silver platters. The caviar was made from sturgeon roe from Lake Baikal, served in Baccarat crystal, and paired with Dom Pérignon from the year of Henry's birth.

In the corner, the principal of the Juilliard School sat at a Steinway grand piano, playing for Henry using the golden staff.