Reborn in America, I'm serious about making money.
Chapter 133 One-Click Advertising Promotion Tool
Although Zhang San is very busy, or rather, currently busy taking care of Chai Xiaofen's pregnancy, he has become a qualified good man.
However, under these circumstances, he still released a piece of software.
This issue stems from internet companies. These companies don't have many ways to monetize. In fact, these internet companies are similar to the media industry, possessing some media attributes. How do media companies monetize?
Of course it's Google. Without Google, how do you monetize? Sell products? That's e-commerce.
But how do these websites publish Google Play content? To make money from Google Play, you need users, because they all need to attract user attention. Without attention, there is no traffic, and without traffic, no one will see your Google Play content, so naturally no one will be willing to publish it.
If they don't have good monetization channels and have to rely entirely on themselves, then those companies might not have an easy time.
In order for these companies to become profitable as soon as possible, or rather, to have the ability to generate their own revenue, Zhang San thought of a software. This software came from a memory deep in Zhang San's mind, which was an inspiration from a North American e-commerce company.
The e-commerce platform developed a software called GG for its suppliers to promote their products and services, and they would then share the profits with these suppliers.
One-click Google Ads Promotion Tool – that's what Zhang San named this software. It's a free software, but it involves sharing revenue with Google.
Golden Scissors GG is a company controlled by various funds and registered in Delaware.
"Mr. Clark, this is our solution, and this is our copyright patent number. This software can definitely bring you profits."
The visitor came directly to discuss business, and Jim Clark immediately became interested in the software.
"Could you please explain how to use this software?"
"Of course, Mr. Clark, this is a Google Play publisher software that charges per click. They will... You can find Google Play yourself, or you can hand it over to other Google Play companies. Our revenue will be split 50/50... That's it."
"Please give me an hour; I need to discuss this with the board."
Jim left the meeting room and immediately went to contact the other directors to discuss the collaboration.
An hour later, Jim returned. The board quickly agreed to the collaboration, but they were somewhat dissatisfied with the revenue split. A 50/50 split was too high, since they were only providing software while they were providing the platform.
"We agree to this collaboration, but a 50/50 split seems a bit too high. I think..."
Jim was clearly not a good negotiator. After talking with the other party for half an hour, he had to leave. Fortunately, he didn't confirm anything, and the CFO took over the negotiations.
The CFO is a skilled negotiator, and both parties discussed everything from the cost per click, revenue sharing and settlement methods, to how to account for various scenarios.
Three days later...
"You need to hurry. Other websites have already launched. Time is money, so I hope you can be quick..."
The people with the golden scissors were clearly getting impatient, and Jim could feel it too. They had also seen that many websites had already crashed.
"Then let's do it this way, 50/50 it is, let's sign the contract."
Jim ultimately decided that, given the other party's refusal to back down, they would add some of their own rights in other details.
Golden Scissors GG has acquired or invested in more than a dozen GG companies across the United States. These GG companies now have a new business: Internet services.
R&MGG is a GG company on the West Coast that primarily focuses on entertainment promotion and GG merchandise related to toys.
Since being invested in by Golden Scissors, they have also become one of Golden Scissors' agents.
"Mr. Turner, we've added a new GG plan. Look here, online GG distribution." R&M's manager, Meryl, introduced her new plan to Turner, the film company's distributor.
"There are over ten million internet users in the US right now, and that number is growing rapidly. If our Google Ads campaign can be seen by these ten million internet users, and the conversion rate is 10%, that's over one million users, which translates to over eight million in box office revenue. If it's 20%, that's over two million users, which translates to nearly twenty million in box office revenue..."
Then, in front of the client, she demonstrated it. She logged onto Yahoo's website, and then a large scrollbar appeared on both sides. It was a GG scrollbar, which was very low-class, really low-class, but Turner immediately agreed.
Besides the large scrolling GG, he also saw a statistics table, which, although small, showed that he was the 3,212,831st visitor today, with more than three million visitors in a day.
This amount, which would be estimated to require millions of dollars on television, is only tens of thousands of dollars here, making it very cheap.
"Mr. Turner, we are a member of the GG Alliance, therefore, this GG will appear on all websites across the United States, and is expected to receive tens of millions of views. Our estimated cost for the GG will not exceed one million US dollars."
Turner paused for a moment, realizing this meant repeated distribution. He began to think about it; the movie's promotional campaign was starting next week, so he wanted to test the waters as well.
"Can."
And so, one million dollars was deposited into Golden Scissors' account—yes, not R&MG's account, but Golden Scissors' account.
Once the click count is tallied, revenue sharing begins, so this is reasonable.
Next, we'll discuss the distribution method and production method of GG. If it's produced by GG Company, we'll have to charge some fees. If it's produced by a film company, we'll just need to distribute it.
With the emergence of this one-click Google Ads promotion tool, many internet companies have benefited, gaining a source of income and alleviating their tight financial situation.
Jim was also very happy, because this way they could survive until the final round of financing before the IPO, and all that was left was to recruit more people to become customers of their website.
Zhang San was very happy looking at Chai Xiaofen's increasingly protruding belly; however, his behavior disgusted Guan Meiren.
During the day, he would revolve around Chai Xiaofen, and at night, he would go to He Meitian's room or Guan Meiren's room. This was practically the life of a landlord from the old days!
Zhang San's words left her speechless: "I'm a restless sleeper at night, it wouldn't be good if I ran into him."
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